Panasonic Z95B vs Panasonic W85

The quality of HDR on the Panasonic Z95B is among the absolute best. Thanks to the latest generation panel, referred to by the manufacturer as Primary RGB Tandem OLED, the television can achieve over 2000 nits of brightness in cinematic scenes. The effect is impressive and can amaze with the intensity of the light, providing a sense of connection with the screen that goes beyond previous experiences. Similar feelings accompanied us only during tests of the LG G5, Samsung S95F, or Philips OLED910. Of course, there are moments when the device's algorithms decide to limit luminance – this especially concerns full-screen bright sequences, such as the closing credits in the film The Meg. Even then, the Z95B maintains a level of around 1500 nits, which is still an incredibly impressive result. One can thus say that HDR in this model has reached masterful form. A significant step forward is also evident in colour reproduction. The new tandem OLED panel does not yet match the best QD-OLED screens in terms of full gamut coverage, but the gap between these solutions has significantly decreased. When watching films, the differences are subtle enough that under normal conditions they are hard to notice, and the colours remain vivid and saturated.

Unfortunately, we do not have good news here. The Panasonic W85B is rather dim – its peak brightness does not exceed 300 nits, so it’s hard to talk about any true HDR effect. In practice, this means that scenes which can “shine” and make an impression on other screens simply look like ordinary SDR with a slight boost in colours here. Our measurements and film tests confirmed this – regardless of the content, the W85B will not extract anything more from HDR. Therefore, if someone is looking for a television specifically for HDR, it is better to look towards other models. As consolation, the fact remains that in terms of colours, the W85B performs quite well. It is a QLED television, so its colour gamut coverage is wide, and most films and series look natural, without a distinct “washed-out” effect. The colours are saturated, so in everyday viewing, there is no sense that something is strongly amiss.

The factory colour reproduction of the Filmmaker mode, my dear friends, is truly remarkable in the case of the Panasonic Z95B. I'm referring to our test sample, but the result was so good that it’s hard to believe. The only detail one might nitpick about is a slight lack of blue in the white balance, but apart from that, the television straight out of the box presented an image unlike anything we have ever seen in factory mode. Tests of the colour palette, Color Checker – everything indicated values below Delta 2. That’s a much lower result than the threshold of human eye perception, which means, quite simply, that the viewer has no chance of noticing any serious deviations. It looks as though Panasonic has actually calibrated this model at the factory stage. Of course, we cannot rule out the possibility that we received an exceptionally well-set sample, but the result is still impressive. We are very strict when it comes to evaluating factory calibration, and here our jaws simply dropped.

When testing the Panasonic W85B, we obviously started with Filmmaker mode, as this is today’s gold standard when it comes to watching content “as the director intended.” The problem is that this television is quite far from those intentions. The biggest issue turned out to be an excess of red – both in SDR and HDR. The image often appeared too warm because of this, and in some scenes, it was almost “blazing.” Additionally, there is the issue of brightness management. When we looked at the gamma or EOTF charts, it was clear as day that in most scenes, the television brightens the image more than it should. The effect was simply predictable. Details can get lost, there is flattening, and highlights are blown out across the entire screen. We know, of course, how to correct this, but it must be said honestly that it requires a lot of work during calibration. Out of the box, the W85B does not provide a picture close to reference – it is rather a television that will always interpret colours and brightness a little “in its own way” without professional adjustments. Unfortunately, this is to the viewer’s detriment.

The colour representation after calibration in the Z95B is a topic that is difficult to elaborate on, as there was simply not much to be done here. A slight adjustment of the white balance was sufficient to eliminate the lack of blue, and at this point, the picture reached an almost reference level. It must be admitted that we haven't had such a small range of work in a while. If any of you are particularly observant, you may notice minimal deviations in the EOTF curve, but this is rather related to the operation of the dynamic tone mapping function we mentioned earlier. In fact, it is not a flaw, but a characteristic of this solution, which deliberately alters the brightness characteristics depending on the scene. In summary, we are extremely impressed. The Panasonic Z95B is a television that looks great straight out of the box, and after calibration, it reaches a level where it is truly difficult for us to find anything to improve.

Fortunately, calibration made a significant difference for the Panasonic W85B, particularly in SDR content. Here, the improvement was really noticeable – we managed to balance the whites and somewhat tame the tendency of the television to excessively brighten the entire image. The picture became more coherent, and the colours gained a naturalness that was lacking in the factory settings. Admittedly, the results from the Color Checker are not perfect, as the W85B has visible issues with green saturation, but overall, we evaluate the post-calibration effect in SDR very positively. The situation is a bit different with HDR. Here too, we managed to reduce the tendency to warm up the entire scene, so the image performed significantly better than in the factory settings. However, the same issue we mentioned earlier is still evident – the television interprets the image too much "on its own" and brightens the entire screen. The lack of local dimming only exacerbates this effect. In summary, briefly in SDR content, the W85B performs really well after calibration and is more than suitable for daily viewing. However, in HDR, even after adjustments, it remains difficult to unequivocally recommend it for serious viewing sessions.

Let’s start with what works well. The upscaling on the Z95B is at a very high level – the picture in lower resolutions is clear and sharp, and the only minor drawbacks are subtle aliasing in certain areas of the image. It’s also important that the television does not crop the material in any way and maintains its proportions, which is not always an obvious fact even in 2025.

The situation with digital processing is less impressive. Features such as “gradation smoothing” or “block noise reduction” practically do not work – the material tested looked identical regardless of the settings. We might as well state that this feature simply does not exist. This is somewhat disappointing, especially since Panasonic heavily promotes its HCX Pro AI II processor, boasting the presence of artificial intelligence to enhance picture quality. Meanwhile, in such a basic area, the television does not provide a real effect and it appears weaker than one might expect from high-end equipment.

With native SDR content, the Panasonic W85B performs very well – tonal transitions are smooth and natural, without artificial bands or prominent contours. However, the situation is worse when it comes to lower resolution materials. It is precisely there that the television has the most difficulty with "enhancing" the image. The lack of any option in the menu that would allow for improving gradation means that with older films or materials from YouTube, one can sometimes notice slight issues with colour blending.

Fortunately, upscaling, or raising the quality of lower resolution content, performs much better. This is definitely a strong point of this model – the image is scaled cleanly and in detail, and the television handles this better than one might expect from such an inexpensive piece of equipment. This is thanks to the HCX processor, which Panasonic has been developing for years, and it is noticeable that even in the lower series it can do a good job.

The OLED matrix with a very high refresh rate already provides an extremely sharp image even in dynamic sports scenes, such as football or basketball matches, and the Z95B is no exception. It is also very important that the television is equipped with an proprietary motion smoothing system called “Intelligent Frame Creation”. Among the available sliders, the most important one is the one named “film smoothness”, as it allows you to adjust motion to your own preferences when watching 24-frame materials, i.e. films – from a more “frame-like” appearance to a smooth, almost theatrical effect. It is somewhat disappointing that Panasonic did not choose to overclock the latest OLED matrix to 165 Hz, as Samsung did with the S95F or LG with the G5, because we know that the panel is technically capable of it. On the other hand, this is mainly an advantage for PC gamers, so in everyday viewing, it is not a significant drawback since we are limited to 120Hz.

At first glance, everything looks good – the Panasonic W85B has a 120 Hz panel and even a 144 Hz mode, so it seems that it should cope well with smooth motion. The problem arises when we look into the settings. The options for improving fluidity are supposedly present in the menu, but in practice… they don't change anything. No matter what we choose, the image looks the same. On top of that, there is a lack of BFI, or the black frame insertion mode, which on many televisions helps sharpen motion. And suddenly it turns out that despite the strong panel, the W85B offers us no real tools to adjust motion according to our needs. It’s only good when the source itself operates at a higher frequency – for example, games at 120 Hz. But when it comes to films or sports, we simply have to accept what the television shows us, because nothing more can be done about it.

The Panasonic Z95B is fully equipped for gaming. Two HDMI 2.1 ports with full bandwidth of 48 Gb/s guarantee support for everything you would expect from a modern screen. There is VRR frame synchronization, an automatic ALLM game mode, and full compatibility with HDR formats used in games. The television supports both Dolby Vision for Xbox and the popular HGiG, which has been implemented correctly in this case, so it actually works as it should.

Although the brand is mainly associated with home cinema and equipment for filmmakers, there is also room here for features for gamers. On board, there is a Game Bar (or rather Game Circles) – visually, it looks a bit unusual, but it serves its purpose and allows you to quickly check the most important picture parameters. The only thing that is actually missing for complete happiness is having four HDMI 2.1 ports instead of two. It's a minor detail, but in a television of this class, one could expect a full set.

On paper, the Panasonic W85B looks really solid. It has two full HDMI 2.1 ports, support for ALLM, variable refresh rates, Dolby Vision in games, and of course, a high refresh rate of the panel itself. Additionally, it features Panasonic's characteristic game tools bar – a "game bar" that allows you to preview key parameters and quickly change them if needed with a single click. This sounds great, but the problem arises when we turn on HDR. Here, the W85B suffers significantly, as there is practically no HGiG implementation – the television poorly manages brightness, and instead of an accurate picture, we get scenes that are too bright, sometimes even blown out. The solution? The simplest one – turn off HDR in the console settings and leave everything in SDR. And this is where it gets really interesting, as in this scenario, the W85B shows its better side. Low input lag, high fluidity thanks to 120 Hz – all of this makes gaming look phenomenal. Indeed, HDR can be forgone, but if the priority is responsiveness and smooth gameplay, the W85B offers a lot of fun.