Panasonic Z95B vs Haier M90E

The quality of HDR on the Panasonic Z95B is among the absolute best. Thanks to the latest generation panel, referred to by the manufacturer as Primary RGB Tandem OLED, the television can achieve over 2000 nits of brightness in cinematic scenes. The effect is impressive and can amaze with the intensity of the light, providing a sense of connection with the screen that goes beyond previous experiences. Similar feelings accompanied us only during tests of the LG G5, Samsung S95F, or Philips OLED910. Of course, there are moments when the device's algorithms decide to limit luminance – this especially concerns full-screen bright sequences, such as the closing credits in the film The Meg. Even then, the Z95B maintains a level of around 1500 nits, which is still an incredibly impressive result. One can thus say that HDR in this model has reached masterful form. A significant step forward is also evident in colour reproduction. The new tandem OLED panel does not yet match the best QD-OLED screens in terms of full gamut coverage, but the gap between these solutions has significantly decreased. When watching films, the differences are subtle enough that under normal conditions they are hard to notice, and the colours remain vivid and saturated.

Haier M90E is a television that does not lack brightness. In most film scenes, the peak luminance exceeds 1000 nits, which gives the image a distinct 'kick' and high dynamics. It performs really well in typical bright HDR materials. However, one must take into account the aforementioned dimming algorithm. In scenes that are not uniformly bathed in light – for example, when displaying single stars on a black sky – the high brightness highlights imperfections in zone control. Instead of a precise point of light, we often see a pronounced halo effect around bright objects. Despite these shortcomings, the overall image presentation can be pleasing, largely due to the colour reproduction. The manufacturer used a phosphor PFS coating, which allows for a wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

The factory colour reproduction of the Filmmaker mode, my dear friends, is truly remarkable in the case of the Panasonic Z95B. I'm referring to our test sample, but the result was so good that it’s hard to believe. The only detail one might nitpick about is a slight lack of blue in the white balance, but apart from that, the television straight out of the box presented an image unlike anything we have ever seen in factory mode. Tests of the colour palette, Color Checker – everything indicated values below Delta 2. That’s a much lower result than the threshold of human eye perception, which means, quite simply, that the viewer has no chance of noticing any serious deviations. It looks as though Panasonic has actually calibrated this model at the factory stage. Of course, we cannot rule out the possibility that we received an exceptionally well-set sample, but the result is still impressive. We are very strict when it comes to evaluating factory calibration, and here our jaws simply dropped.

For the measurements, we selected the Film mode, which is supposed to offer an image closest to the creators' intentions. Unfortunately, in the case of the M90E, its characteristics – apart from the reduced brightness – differ little from the Dynamic mode. Both in SDR and HDR materials, the image is distinctly tinged with a cool blue hue. The white balance is heavily skewed towards blue, which resembles typical, aggressive 'store' settings. This results in an unnatural representation of skin tones and makes the image fatiguing to the eyes over extended viewing periods. The management of brightness also negatively impacts colour fidelity. The television struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image suffer from clipping. These deviations in the brightness curve, combined with the cool white balance, lead to very significant colour reproduction errors (DeltaE) in the factory settings.

The colour representation after calibration in the Z95B is a topic that is difficult to elaborate on, as there was simply not much to be done here. A slight adjustment of the white balance was sufficient to eliminate the lack of blue, and at this point, the picture reached an almost reference level. It must be admitted that we haven't had such a small range of work in a while. If any of you are particularly observant, you may notice minimal deviations in the EOTF curve, but this is rather related to the operation of the dynamic tone mapping function we mentioned earlier. In fact, it is not a flaw, but a characteristic of this solution, which deliberately alters the brightness characteristics depending on the scene. In summary, we are extremely impressed. The Panasonic Z95B is a television that looks great straight out of the box, and after calibration, it reaches a level where it is truly difficult for us to find anything to improve.

Haier M90E clearly benefits from professional calibration, particularly with SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to 'tame' the white balance and eliminate the dominant blue tint. We also corrected, though to a lesser extent, the brightness curve (gamma), which allowed us to recover some detail in the shadows that were too heavily dimmed out of the box. The final effect in SDR is a picture that is significantly more natural and pleasant to watch. In HDR mode, the success is only partial. Although we were able to improve the white balance here as well, colour reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) indicates the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools for modifying this curve. The source of the high errors is not the calibration itself, but the specific characteristics of the device – aggressive and imprecise zone dimming interferes with measurements and is 'firmly' embedded in the characteristics of this model.

Let’s start with what works well. The upscaling on the Z95B is at a very high level – the picture in lower resolutions is clear and sharp, and the only minor drawbacks are subtle aliasing in certain areas of the image. It’s also important that the television does not crop the material in any way and maintains its proportions, which is not always an obvious fact even in 2025.

The situation with digital processing is less impressive. Features such as “gradation smoothing” or “block noise reduction” practically do not work – the material tested looked identical regardless of the settings. We might as well state that this feature simply does not exist. This is somewhat disappointing, especially since Panasonic heavily promotes its HCX Pro AI II processor, boasting the presence of artificial intelligence to enhance picture quality. Meanwhile, in such a basic area, the television does not provide a real effect and it appears weaker than one might expect from high-end equipment.

The evaluation of the image processor must be divided into two separate aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, that is, scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, resulting in a relatively sharp, clear, and legible final image. In this regard, it is hard to have major objections to the device.

The situation is completely different with materials that have a high degree of compression, as encountered in older recordings or on platforms like YouTube with lower bitrate. Here, the processor "struggles" with smoothing tonal transitions and masking imperfections in the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can severely discourage viewing lower quality content on this screen.

The OLED matrix with a very high refresh rate already provides an extremely sharp image even in dynamic sports scenes, such as football or basketball matches, and the Z95B is no exception. It is also very important that the television is equipped with an proprietary motion smoothing system called “Intelligent Frame Creation”. Among the available sliders, the most important one is the one named “film smoothness”, as it allows you to adjust motion to your own preferences when watching 24-frame materials, i.e. films – from a more “frame-like” appearance to a smooth, almost theatrical effect. It is somewhat disappointing that Panasonic did not choose to overclock the latest OLED matrix to 165 Hz, as Samsung did with the S95F or LG with the G5, because we know that the panel is technically capable of it. On the other hand, this is mainly an advantage for PC gamers, so in everyday viewing, it is not a significant drawback since we are limited to 120Hz.

The Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, the user will find a three-level adjustment scale: low, medium, and high. This allows for the adjustment of the degree of intervention in the image to one’s own preferences – from gentle smoothing of 24p films to maximum fluidity (the soap opera effect). The system operates stably and fulfills its purpose in typical applications.

The Panasonic Z95B is fully equipped for gaming. Two HDMI 2.1 ports with full bandwidth of 48 Gb/s guarantee support for everything you would expect from a modern screen. There is VRR frame synchronization, an automatic ALLM game mode, and full compatibility with HDR formats used in games. The television supports both Dolby Vision for Xbox and the popular HGiG, which has been implemented correctly in this case, so it actually works as it should.

Although the brand is mainly associated with home cinema and equipment for filmmakers, there is also room here for features for gamers. On board, there is a Game Bar (or rather Game Circles) – visually, it looks a bit unusual, but it serves its purpose and allows you to quickly check the most important picture parameters. The only thing that is actually missing for complete happiness is having four HDMI 2.1 ports instead of two. It's a minor detail, but in a television of this class, one could expect a full set.

From a hardware perspective, the Haier M90E is a solid proposition. The television is equipped with two full-bandwidth HDMI 2.1 ports, which supports key technologies: VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). It is also worth noting the proper implementation of the Dolby Vision mode for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television’s processor. This prevents correct HDR calibration from the console using system test patterns (HGiG) – the television ignores source settings and processes the image on its own terms. We also noted shortcomings in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Collaboration with Xbox consoles proved problematic with unusual parameters – the device struggles to correctly display a resolution of 1440p at a refresh rate of 120 Hz. Despite the aforementioned software shortcomings, the Haier M90E remains a very appealing screen for gamers. The overall reception is saved by the solid hardware base. The native refresh rate of 144 Hz and the presence of full-fledged HDMI 2.1 ports are advantages that are crucial for everyday use. If we are looking for a television that ensures high fluidity and supports 4K signal, this model will fulfil its task.