Panasonic Z95A vs SAMSUNG S90F (WOLED)

Panasonic Z95A showcases class when it comes to HDR performance. In luminance tests, it achieves a level of 1800 nits, which has a real impact on movie watching. Scenes from Life of Pi or Gemini Man look fantastic – the television effortlessly renders details and intensity of bright spots, impressing with its power. In more demanding moments, like the final scene from The Meg, one can see how bright light floods the screen. In such moments, brightness drops, which is typical for organic matrices. Nevertheless, a result around 1000 nits can still be considered excellent, still providing very good image quality. Additionally, the television offers excellent coverage of wide colour palettes – as much as 98.6% for DCI-P3 and 74.5% for BT.2020. Thanks to this, colours are not only vivid but also deeply saturated, allowing for a full appreciation of the richness of details, especially in HDR scenes. Such coverage makes the hues look more realistic, and the HDR effect gains in intensity and accuracy. All this impressive HDR effect is thanks to MLA technology, which enables achieving such high luminance and excellent image detail. Because of this, the Panasonic Z95A offers HDR at a level that truly makes a difference.

Does the S90F handle not only black, but also bright parts of the image? Definitely yes. Tales of OLEDs as “dark screens” can slowly be regarded as a myth. The Samsung S90F, like the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value entirely sufficient to enjoy impressive and dynamic HDR imagery – both in films and series. Most of the scenes we tested look superb, with well-defined highlights and high contrast. Of course, OLED technology still has its limitations – in very bright, full-screen sequences, such as the test pattern from the film The Meg (picture 5), the television may noticeably dim the image. However, it should be emphasized that such scenes are rare. It can be considered that the HDR effect is good enough that even mid-range OLED models like the S90F can provide a cinematic experience in the home living room.

The best picture mode on the Panasonic Z95A is undoubtedly the Filmmaker mode. It offers quite a good image reproduction, but it is not free from certain issues that require improvement. Firstly, the white balance, for both 4K and HD content, tends to have a dominance of red and blue hues. This causes a slight pinkish tint to the image, particularly noticeable in bright, white scenes. Such deviations can be seen in the comparative photo below, which illustrates this issue well. The Colour Checker test also confirms these discrepancies, showing slight shifts in the dots towards the mentioned shades.

In terms of gamma brightness characteristics, it performs very well, with only minor problems when brightening small details. A greater challenge is posed by the EOTF curve, which is responsible for controlling brightness in 4K HDR content. Here, there is a slight boost in brightness above the reference value, which sometimes makes the image too bright, especially in more demanding scenes. Although the Filmmaker mode is definitely the best choice on the Z95A, these aspects require refinement to fully utilise the television's potential.

The Samsung S90F, like most modern televisions, offers many picture modes, but – in line with our testing tradition – we assessed it in the best one, which is the Filmmaker mode. This way, the image looks significantly more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially muted – just closer to what should be seen. Of course, "more correct" does not mean "ideal". Unfortunately, our S90F unit had considerable issues with white balance, especially in the blue range, resulting in a slightly yellowish filter being applied to most scenes. Someone might say it looks more "cinematic" – because it is warmer – but let's not kid ourselves, George Lucas did not film Star Wars in sepia 😉 (you will find the comparison with the scene as always below).

Additionally, in HDR materials, there was a noticeable issue with brightness management. The EOTF curve showed a clear "spike" in brightness – the television brightened the image more than it should have, which made some effects look overly intense and diverged from the reference. Fortunately, some of these problems can be eliminated through professional calibration – you will read about its effects later in the review.

After calibration, Panasonic Z95A shows its full potential, offering an almost perfect picture. The television provides immense adjustment capabilities, which we have fully utilised. The white balance after calibration is positively perfect, and errors in SDR content at the level of 0.5 place it in an absolutely reference standard. The same is true for 4K HDR content – the screen tint has been completely eliminated, and the white balance is now exemplary.

The colour palette and Colour Checker test confirm the excellence of the calibration. Errors below 2 are a result that will satisfy both professional calibrators and enthusiasts of cinematic picture quality. Significant changes have also occurred in the brightness characteristic – the EOTF curve has been flattened, eliminating previous issues with excessive brightness. And a small gamma error has been reduced.

Before calibration, the picture was decent, but now it's an entirely different league. It's a real feast for the eyes, the quality of which is hard to compare to anything else. Panasonic Z95A, after fine-tuning the settings, becomes a true master of colour reproduction.

After calibration, we managed to eliminate practically all the previously mentioned errors. Older films in SDR quality finally look as they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics returns to its rightful place (you’re welcome, Star Wars fans), and the colours no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in almost a reference manner. Yes, the most demanding users may spot minimal deviations in brightness, but honestly – most viewers won’t even notice that. And it's no wonder, because the vast majority of errors are below a ΔE value of 3, which is below the threshold of visibility. After calibration, the S90F (WOLED) truly becomes an excellent display – one that provides nearly perfect picture quality.

In the case of lower quality materials, the function "Gradation Smoothing" is responsible for smoothing tonal transitions. The best results are achieved with an intermediate setting – although they are not spectacular, the function works correctly and does not introduce unwanted effects into the image. It can be rated as average, but sufficient to improve the quality of tonal transitions.

As for digital processing, or upscaling, the image looks surprisingly good. It is vivid and pleasant to the eye, which makes lower quality content, such as standard television or YouTube, look quite decent. However, minor issues can be noted, such as "jagged" edges, for example, branches in the background. Nevertheless, this does not significantly affect the overall viewing experience, and the television handles these materials in an acceptable manner.

Digital Image Processing in the S90F:

Fortunately, Samsung, as in most of its models, effectively manages the unwanted posterisation effect in the S90F. The feature responsible for this aspect is noise reduction, which does a decent job of smoothing tonal transitions and eliminating unnatural colour connections – of course, within its limitations. Unfortunately, it operates rather aggressively, so using it comes with compromises. In addition to improving gradation, it can also remove film grain or gently soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you want to preserve the original texture of the material?

Image Scaling in the S90F:

In this year's model, Samsung implemented its own AI processor – NQ4 Gen3, which does quite well with upscaling. In our test scenes, the television effectively "pulled up" lower quality towards artificial 4K – the image was more pleasant to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind all this AI marketing facade lies a certain shortcoming. The S90F struggles with overscan. If you reach for truly archival materials – e.g. a VHS tape of your parents' wedding – you must expect that the lower part of the image may be cut off. The image adaptation function to resolution simply does not work here as it should.

Panasonic Z95A, thanks to its 144 Hz panel, offers excellent image fluidity. For films, there is an "Intelligent Frame Creation" feature that enhances fluidity and reduces motion blur. The user has two sliders at their disposal: "Motion Blur Reduction" – responsible for clearer and sharper details in rapidly moving scenes. "Film Smoothness" – adds fluidity by creating additional frames between the originals, making motion appear smoother and more natural with a "soap opera" effect.

Thanks to this, viewers can adjust the settings to their own preferences. Films and less dynamic material look smooth and natural, which should satisfy most users.

The S90F really handles motion excellently – after all, it’s an OLED with a 144 Hz panel, so sports and games look absolutely stunning on it. The image is fluid, clear, and there’s no room for any ghosting or blurring that sometimes plagues cheaper LCDs.

The television is also equipped with motion smoothness settings, allowing you to customise everything to your preference. We have motion blur reduction and judder reduction – you can set it so that the image is super smooth (even to that soap opera effect), or more cinematic, with the classic 24-frame 'choppiness'. The choice is yours; Samsung doesn’t impose anything.

Panasonic Z95A this year shows that the manufacturer has made a huge leap forward in terms of support for gamers. The television offers virtually everything one could expect from a device in this bracket. Support for ALLM (automatic low latency mode) and VRR (variable refresh rate) ensures smoothness and eliminates tearing in dynamic games. The 144 Hz panel allows for incredible fluidity, and additional support for resolutions other than 4K provides greater flexibility, which is a significant advantage for gamers using various configurations.

A unique and quite specific feature is the "Game Bar." Its ball-shaped interface stands out from the competition and allows for quick adjustments of key settings such as VRR, brightness level, or picture mode, without having to interrupt gameplay.

However, in this class of device, there is a minor disappointment – the Panasonic Z95A offers only two HDMI 2.1 ports, instead of four. This is definitely too few for a premium television, especially at a time when many people own more than one device requiring full HDMI 2.1 support, such as a next-gen console or an advanced computer. In this category, it's hard to accept this limitation, especially given the high aspirations of this model. Nevertheless, the television is an excellent choice for gamers, offering versatility and functionality at the highest level.

When it comes to gaming features – the S90F has absolutely nothing to fault. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The television operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. Onboard, we also find the Game Bar – a practical tool that allows you to quickly glance at picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus also deserves a mention – Samsung's proprietary motion enhancer that is the only one truly functioning sensibly in games. The image appears smoother, but without any artificial effects or slowdowns.

It is also worth mentioning the HGiG feature, which – much to our slight surprise – works correctly. We're mentioning this because Samsung clearly broke something in one of the last updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it up becomes practically impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it's worth keeping this in mind and regularly checking for updates and information from the manufacturer.