Panasonic Z95A vs Hisense E7Q PRO / E79Q PRO

Panasonic Z95A showcases class when it comes to HDR performance. In luminance tests, it achieves a level of 1800 nits, which has a real impact on movie watching. Scenes from Life of Pi or Gemini Man look fantastic – the television effortlessly renders details and intensity of bright spots, impressing with its power. In more demanding moments, like the final scene from The Meg, one can see how bright light floods the screen. In such moments, brightness drops, which is typical for organic matrices. Nevertheless, a result around 1000 nits can still be considered excellent, still providing very good image quality. Additionally, the television offers excellent coverage of wide colour palettes – as much as 98.6% for DCI-P3 and 74.5% for BT.2020. Thanks to this, colours are not only vivid but also deeply saturated, allowing for a full appreciation of the richness of details, especially in HDR scenes. Such coverage makes the hues look more realistic, and the HDR effect gains in intensity and accuracy. All this impressive HDR effect is thanks to MLA technology, which enables achieving such high luminance and excellent image detail. Because of this, the Panasonic Z95A offers HDR at a level that truly makes a difference.

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

The best picture mode on the Panasonic Z95A is undoubtedly the Filmmaker mode. It offers quite a good image reproduction, but it is not free from certain issues that require improvement. Firstly, the white balance, for both 4K and HD content, tends to have a dominance of red and blue hues. This causes a slight pinkish tint to the image, particularly noticeable in bright, white scenes. Such deviations can be seen in the comparative photo below, which illustrates this issue well. The Colour Checker test also confirms these discrepancies, showing slight shifts in the dots towards the mentioned shades.

In terms of gamma brightness characteristics, it performs very well, with only minor problems when brightening small details. A greater challenge is posed by the EOTF curve, which is responsible for controlling brightness in 4K HDR content. Here, there is a slight boost in brightness above the reference value, which sometimes makes the image too bright, especially in more demanding scenes. Although the Filmmaker mode is definitely the best choice on the Z95A, these aspects require refinement to fully utilise the television's potential.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

After calibration, Panasonic Z95A shows its full potential, offering an almost perfect picture. The television provides immense adjustment capabilities, which we have fully utilised. The white balance after calibration is positively perfect, and errors in SDR content at the level of 0.5 place it in an absolutely reference standard. The same is true for 4K HDR content – the screen tint has been completely eliminated, and the white balance is now exemplary.

The colour palette and Colour Checker test confirm the excellence of the calibration. Errors below 2 are a result that will satisfy both professional calibrators and enthusiasts of cinematic picture quality. Significant changes have also occurred in the brightness characteristic – the EOTF curve has been flattened, eliminating previous issues with excessive brightness. And a small gamma error has been reduced.

Before calibration, the picture was decent, but now it's an entirely different league. It's a real feast for the eyes, the quality of which is hard to compare to anything else. Panasonic Z95A, after fine-tuning the settings, becomes a true master of colour reproduction.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

In the case of lower quality materials, the function "Gradation Smoothing" is responsible for smoothing tonal transitions. The best results are achieved with an intermediate setting – although they are not spectacular, the function works correctly and does not introduce unwanted effects into the image. It can be rated as average, but sufficient to improve the quality of tonal transitions.

As for digital processing, or upscaling, the image looks surprisingly good. It is vivid and pleasant to the eye, which makes lower quality content, such as standard television or YouTube, look quite decent. However, minor issues can be noted, such as "jagged" edges, for example, branches in the background. Nevertheless, this does not significantly affect the overall viewing experience, and the television handles these materials in an acceptable manner.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

Panasonic Z95A, thanks to its 144 Hz panel, offers excellent image fluidity. For films, there is an "Intelligent Frame Creation" feature that enhances fluidity and reduces motion blur. The user has two sliders at their disposal: "Motion Blur Reduction" – responsible for clearer and sharper details in rapidly moving scenes. "Film Smoothness" – adds fluidity by creating additional frames between the originals, making motion appear smoother and more natural with a "soap opera" effect.

Thanks to this, viewers can adjust the settings to their own preferences. Films and less dynamic material look smooth and natural, which should satisfy most users.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Panasonic Z95A this year shows that the manufacturer has made a huge leap forward in terms of support for gamers. The television offers virtually everything one could expect from a device in this bracket. Support for ALLM (automatic low latency mode) and VRR (variable refresh rate) ensures smoothness and eliminates tearing in dynamic games. The 144 Hz panel allows for incredible fluidity, and additional support for resolutions other than 4K provides greater flexibility, which is a significant advantage for gamers using various configurations.

A unique and quite specific feature is the "Game Bar." Its ball-shaped interface stands out from the competition and allows for quick adjustments of key settings such as VRR, brightness level, or picture mode, without having to interrupt gameplay.

However, in this class of device, there is a minor disappointment – the Panasonic Z95A offers only two HDMI 2.1 ports, instead of four. This is definitely too few for a premium television, especially at a time when many people own more than one device requiring full HDMI 2.1 support, such as a next-gen console or an advanced computer. In this category, it's hard to accept this limitation, especially given the high aspirations of this model. Nevertheless, the television is an excellent choice for gamers, offering versatility and functionality at the highest level.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.