Compare: Panasonic Z95A vs Haier K85F

During the Panasonic Z95A tests, we felt as though we were holding a television that deserves to be called one of the best on the market. When it comes to picture quality, it is exceptional! The OLED with infinite contrast, perfect blacks, and incredible brightness makes watching films a pure pleasure. The micro lens array (MLA) truly made a difference. Thanks to it, the picture gained not only in brightness, reaching a spectacular 1500 nits in HDR content but also improved viewing angles - which are already quite good in regular WOLED panels. As a result, every scene looked so realistic that we felt as if we were part of it. We also checked how it performs in various lighting conditions – it impressed without exception in both dark and bright rooms. We couldn't complain about the sound either. The built-in soundbar with Dolby Atmos surprised us with its spaciousness and dynamics, which is usually lacking in speakers integrated with televisions. This is really solid support for cinematic experiences. The Panasonic Z95A does not disappoint gamers either. We tried out its gaming features – support for ALLM, VRR, a 144 Hz panel, and playing in Dolby Vision at 120 Hz are things that every avid gamer will appreciate. Additionally, there are practical extras such as the ability to record to an external disk and a PiP function, which enhance everyday use of the television. Of course, we also noticed some downsides. The Fire TV operating system from Amazon, although better than in older models, still has its flaws. The absence of certain popular apps, such as Player.pl or TVP VOD, and poorly executed translations in the interface can be frustrating at times, especially in a television in this price range. Panasonic Z95A is a television with a capital "P" like premium. It impresses with its image quality, sound, and functionality. However, its high price may deter some, especially when there are devices on the market offering similar capabilities at a much lower price. However, if the budget is not an issue, Z95A is a television that delivers cinematic experiences at absolutely the highest level.

The debut of the Haier brand in the European television market with the K85F model feels hurried, and after thorough testing, it seems almost unfinished. Analyzing this product leads us to a fundamental conclusion: its biggest problem is not the quality of the panel used. This, considering the price segment, is simply average, with the typical advantages of VA technology in the form of high contrast and equally typical disadvantages, such as poor viewing angles. What truly disqualifies this model as a home entertainment centre is the glaring lack of engineering refinement and, above all, software development. The list of shortcomings is long and starts from the very first contact with the device. Sloppy assembly, which could have been avoided during quality control, a poorly optimised and badly translated Google TV system, or annoying issues with basic functions like pairing the remote – all contribute to the picture of a product that seems to have been released to market without due diligence. The catastrophic image quality in HDR mode, resulting not only from low brightness but also from a complete lack of intelligent adaptation to the signal, only adds to this disappointing picture. However, it turns out that this model has a surprising second face. One needs to look at it not through the lens of a home television, but rather as a large and inexpensive display for special tasks. Then its shortcomings become less important, and unexpected advantages come to the fore: a fantastically working media player with USB, remarkable font readability from a PC, and access to a vast application database. In this role – as a screen in a conference room, hotel lobby, or simple advertising player – the Haier K85F performs surprisingly well. For the typical user looking for a reliable and simply well-functioning television for the living room in 2025, however, the Haier K85F is a proposal that is incredibly difficult to recommend with a clear conscience. It is a product full of contradictions, which fails in its primary, intended function on too many fronts.

The contrast and black levels in the Panasonic Z95A television are at a level that captures the attention of even the most discerning viewers. The Z95A, as befits an OLED, delivers remarkable results in this area. In every tested scene, the contrast is practically infinite, translating into excellent image quality in real-world conditions. During the screening of the film Oblivion, one can see how light sources, such as lamps, fall on the actor, creating an incredibly realistic effect. The Z95A Panasonic reproduces these black details with impressive precision, making even subtle differences in brightness and lighting stand out clearly. As a result, viewers experience a sense of depth and naturalness in the image that is hard to find in LED televisions, which often offer various types of compromises.

Well then, let’s get to the point, which is how the Haier K85F handles black levels and contrast. The key information is that the television uses a VA panel, which has a significant impact on the image quality in dark scenes. It is precisely because of this that the contrast is really solid – our measurements showed values around 5000:1, which is much better than that of popular IPS panels.

However, one must remember that we are talking about equipment from the lower price range. Therefore, one cannot expect any advanced technologies, such as local dimming. The backlighting works across the entire surface of the screen all the time. How did this look during viewing? We took the film “Oblivion” with its cosmic landscapes for a test, and also checked classic black bars in other productions. The effect was quite decent. The black had good depth, but it was not perfectly pitch black – a subtle, navy blue glow could be seen, indicating that the panel's backlighting was still active.

Panasonic Z95A showcases class when it comes to HDR performance. In luminance tests, it achieves a level of 1800 nits, which has a real impact on movie watching. Scenes from Life of Pi or Gemini Man look fantastic – the television effortlessly renders details and intensity of bright spots, impressing with its power. In more demanding moments, like the final scene from The Meg, one can see how bright light floods the screen. In such moments, brightness drops, which is typical for organic matrices. Nevertheless, a result around 1000 nits can still be considered excellent, still providing very good image quality. Additionally, the television offers excellent coverage of wide colour palettes – as much as 98.6% for DCI-P3 and 74.5% for BT.2020. Thanks to this, colours are not only vivid but also deeply saturated, allowing for a full appreciation of the richness of details, especially in HDR scenes. Such coverage makes the hues look more realistic, and the HDR effect gains in intensity and accuracy. All this impressive HDR effect is thanks to MLA technology, which enables achieving such high luminance and excellent image detail. Because of this, the Panasonic Z95A offers HDR at a level that truly makes a difference.

Let’s now turn to one of the hottest topics in the world of televisions, namely the quality of HDR effect. In the case of the Haier K85F model, we must unfortunately make it clear: if you are looking for equipment to watch content in a wide dynamic range, you should avoid this model at all costs. The main problem is its very low peak brightness, which during our tests barely reached 250 nits. To give you a better idea of what that means – such a value is fine for watching standard SDR content, but it is absolutely insufficient to showcase any real benefits of HDR. The image simply lacks the "power" to generate bright, striking highlights. All our measurements and tests on specialist patterns only confirmed this. As if that weren't enough, the television also struggles with colour reproduction. In this budget build, we won't find any technologies to expand the colour palette, such as quantum dot layers (marketed as "QLED"). As a result, the coverage of the DCI-P3 colour space, which is crucial for HDR materials, is only around 80%. In practice, this means that the image will not only be dark but also devoid of the vibrant, saturated colours that the director wanted to show us.

The best picture mode on the Panasonic Z95A is undoubtedly the Filmmaker mode. It offers quite a good image reproduction, but it is not free from certain issues that require improvement. Firstly, the white balance, for both 4K and HD content, tends to have a dominance of red and blue hues. This causes a slight pinkish tint to the image, particularly noticeable in bright, white scenes. Such deviations can be seen in the comparative photo below, which illustrates this issue well. The Colour Checker test also confirms these discrepancies, showing slight shifts in the dots towards the mentioned shades.

In terms of gamma brightness characteristics, it performs very well, with only minor problems when brightening small details. A greater challenge is posed by the EOTF curve, which is responsible for controlling brightness in 4K HDR content. Here, there is a slight boost in brightness above the reference value, which sometimes makes the image too bright, especially in more demanding scenes. Although the Filmmaker mode is definitely the best choice on the Z95A, these aspects require refinement to fully utilise the television's potential.

Well, how does the television perform with colours straight out of the box, without any interference from our side? The Haier K85F offers a full range of picture modes, such as Dynamic and Eco, but for anyone who wants to watch films according to the creators' intentions, only one really matters: Film mode. That is where we focused our tests, and unfortunately, its name has little to do with reality. The picture in the factory settings is very far from what we could call cinematic fidelity and requires numerous adjustments. Let's start with the white balance, which has a noticeable deficiency of red. In practice, this means that the entire image has a cool, bluish tint. The situation is even worse regarding brightness management, namely the gamma curve (for SDR) and EOTF (for HDR). Their graph resembles a real rollercoaster, which has a disastrous impact on the viewing experience. This results in unnatural dimming of SDR content, causing details in shadows to be lost, and in the case of HDR – excessive brightness, which further exacerbates the issue of clipping. Such a combination, namely too cool white combined with chaotic brightness and excessive blue saturation, results in significant errors in colour reproduction. Our measurements on the specialist ColorChecker chart revealed errors (Delta E) regularly reaching and exceeding values of 8-9. Put simply, errors above the threshold of 3 are already easily noticeable to the naked eye, so such a result means that the colours on the screen are simply heavily distorted.

After calibration, Panasonic Z95A shows its full potential, offering an almost perfect picture. The television provides immense adjustment capabilities, which we have fully utilised. The white balance after calibration is positively perfect, and errors in SDR content at the level of 0.5 place it in an absolutely reference standard. The same is true for 4K HDR content – the screen tint has been completely eliminated, and the white balance is now exemplary.

The colour palette and Colour Checker test confirm the excellence of the calibration. Errors below 2 are a result that will satisfy both professional calibrators and enthusiasts of cinematic picture quality. Significant changes have also occurred in the brightness characteristic – the EOTF curve has been flattened, eliminating previous issues with excessive brightness. And a small gamma error has been reduced.

Before calibration, the picture was decent, but now it's an entirely different league. It's a real feast for the eyes, the quality of which is hard to compare to anything else. Panasonic Z95A, after fine-tuning the settings, becomes a true master of colour reproduction.

Well, is there anything that can be done about this picture? Can professional calibration save the situation? The answer is both yes and no. It must be clearly stated that there are certain limitations we cannot overcome. The constraints of the design itself, meaning simply a poor panel and its narrow colour coverage, make it impossible to expect a reasonable HDR effect – we won't mislead you on that. The biggest beneficiary of our adjustments is undoubtedly the SDR mode, and it is indeed for watching such content, after calibration, that this television starts to make sense. We managed to somewhat tame the white balance. Although the television only offers basic 2-point adjustment (rather than precise 20-point), so it's not perfect, we successfully eliminated that unpleasant, cold "chill" in the picture. Above all, however, we noted a significant improvement in brightness management. The gamma curve, which previously resembled a rollercoaster, looks like an almost perfectly straight line after calibration. This is a sign that the television can finally display images without artificially dimming or brightening them. The conclusion is simple: even with such a cheap television, professional adjustment of the settings can achieve a lot and extract the maximum potential from it.

The tonal transitions in Panasonic Z95A are not disastrous, but in this class of devices, one can expect more. The television struggles with smoothly blending colours, both in dark and light shades. In more demanding scenes, minor imperfections are visible, which can affect the visual experience, particularly for more discerning users. While this is not a disqualifying factor, it is an aspect that needs improvement, especially considering the price and ambitions of this model.

It’s time to address a matter that goes unnoticed by many, but can be very irritating to the discerning (and not just) eye. We are talking about the fluidity of tonal transitions, or how smoothly the screen displays transitions between very similar shades of a single colour – for example, on a clear blue sky. We must admit that in this category, the Haier K85F performs quite decently considering its price. In bright scenes, such as the aforementioned sky or vast landscapes in the film "The Martian", there are no strong, distinct bands. Indeed, if you look closely, you will notice minimal imperfections, but generally, the effect is more than satisfactory. However, the situation changes when darker scenes appear on the screen, such as murky corridors in games or night landscapes. Here, banding, or the posterisation effect, becomes much more visible. Transitions in shadows and greys are no longer as smooth and can irritate the more sensitive eye. It’s not a level that would completely disqualify the television, but it’s clear that this is an area where costs have been cut.

In the case of lower quality materials, the function "Gradation Smoothing" is responsible for smoothing tonal transitions. The best results are achieved with an intermediate setting – although they are not spectacular, the function works correctly and does not introduce unwanted effects into the image. It can be rated as average, but sufficient to improve the quality of tonal transitions.

As for digital processing, or upscaling, the image looks surprisingly good. It is vivid and pleasant to the eye, which makes lower quality content, such as standard television or YouTube, look quite decent. However, minor issues can be noted, such as "jagged" edges, for example, branches in the background. Nevertheless, this does not significantly affect the overall viewing experience, and the television handles these materials in an acceptable manner.

Let's move on to digital processing and image scaling, specifically how the Haier K85F handles lower resolution signals, such as those from standard television. Right from the start, we encounter an extremely annoying and completely incomprehensible issue – overscan that is enabled by default. This means that the television artificially enlarges the image, cropping its edges, and this happens on every source, even 1080p. To see the full frame, you have to dig through the screen settings each time and manually switch the format to "expand to 16:9". It's a detail, but it's devilishly frustrating. The very act of scaling content to 4K resolution can be summed up in one word: acceptable. And that's about it. The image processor does not strip details from the picture, nor does it generate jagged edges or other artifacts. It simply does its job, without any fireworks. It's alright, but nothing more. However, the biggest and most noticeable shortcoming in the digital processing section is the absence of a smooth tonal transition feature. This is an algorithm that could significantly reduce the annoying banding effect we mentioned earlier. Unfortunately, the manufacturer did not provide such a solution, condemning us to watch the imperfections of the panel and low-quality materials in full view.

Panasonic Z95A, thanks to its 144 Hz panel, offers excellent image fluidity. For films, there is an "Intelligent Frame Creation" feature that enhances fluidity and reduces motion blur. The user has two sliders at their disposal: "Motion Blur Reduction" – responsible for clearer and sharper details in rapidly moving scenes. "Film Smoothness" – adds fluidity by creating additional frames between the originals, making motion appear smoother and more natural with a "soap opera" effect.

Thanks to this, viewers can adjust the settings to their own preferences. Films and less dynamic material look smooth and natural, which should satisfy most users.

The matrix in the K85F model operates at a native refresh rate of 60 Hz, which right from the start sets certain expectations regarding image fluidity. However, we must admit that we were very positively surprised when we found two separate sliders for motion control in the settings menu: one labelled as "Motion Blur Reduction" and the other "De-Judder". Such generosity in this price segment is an absolute rarity, as typically manufacturers offer at most one shared option. Unfortunately, our enthusiasm waned as quickly as it appeared. It soon became clear why Haier was so "generous" – the slider responsible for motion blur reduction is simply a dummy. Its adjustment brings absolutely no visible effect on the screen, so only one of the two options works.

Panasonic Z95A this year shows that the manufacturer has made a huge leap forward in terms of support for gamers. The television offers virtually everything one could expect from a device in this bracket. Support for ALLM (automatic low latency mode) and VRR (variable refresh rate) ensures smoothness and eliminates tearing in dynamic games. The 144 Hz panel allows for incredible fluidity, and additional support for resolutions other than 4K provides greater flexibility, which is a significant advantage for gamers using various configurations.

A unique and quite specific feature is the "Game Bar." Its ball-shaped interface stands out from the competition and allows for quick adjustments of key settings such as VRR, brightness level, or picture mode, without having to interrupt gameplay.

However, in this class of device, there is a minor disappointment – the Panasonic Z95A offers only two HDMI 2.1 ports, instead of four. This is definitely too few for a premium television, especially at a time when many people own more than one device requiring full HDMI 2.1 support, such as a next-gen console or an advanced computer. In this category, it's hard to accept this limitation, especially given the high aspirations of this model. Nevertheless, the television is an excellent choice for gamers, offering versatility and functionality at the highest level.

Let's move on to features for gamers, although we must emphasise at the outset that this is more of a proposal for the "casual" ones. The manufacturer boasts in the specifications about the presence of HDMI 2.1 ports, which looks impressive on paper, but in reality, it is largely a marketing ploy. What good is a modern port if the heart of the television is a panel with a refresh rate of 60 Hz? It physically cannot display a signal at 120 frames per second, even at lower resolutions, which deprives the HDMI 2.1 port of its most significant advantage. It's a shame. (That’s why we mark it as HDMI 2.0 in our tests). Another curious peculiarity is the television's reaction to attempts to calibrate HDR from the console level. Changes to brightness settings cause very unnatural image behaviour, which might suggest an incorrect implementation of the HGiG standard. To be honest, however, one shouldn't worry too much about this, because as we've mentioned numerous times, we simply do not recommend using any HDR content on this screen. However, to avoid being too negative, the Haier K85F also has two significant and unexpected advantages. The first is the presence of ALLM, or Auto Low Latency Mode, which switches the television to low latency mode as soon as it detects a connected console. The second, even bigger surprise, is support for VRR, or Variable Refresh Rate. While it works within a very modest range of 48-60 Hz, its mere presence is commendable. As a result, the image in games can experience less "tearing," which significantly improves the gaming experience.

Panasonic Z95A delights with an exceptional level of input lag, making it one of the best choices for gamers in its class. Regardless of the mode, the television achieves results of around 13 ms at 60 Hz and just 5 ms at 120 Hz, ensuring incredibly smooth and responsive gameplay. Moreover, Panasonic allows playing in Dolby Vision mode with minimal delays. Well done!

We must, however, give Haier its due – there is one parameter in which this television absolutely shines and embarrasses many more expensive models. We are speaking about input lag, or signal delay. Our measurements showed an impressively low result of just 13 ms. This is a huge plus that makes gaming controls lightning-fast and incredibly responsive. In this regard, the K85F performs excellently.

Panasonic Z95A works excellently with computers, offering full chroma 4:4:4 support, which translates to very good font readability. However, one should bear in mind the characteristic way of displaying text of WOLED matrices with a white subpixel, which may be noticeable during prolonged work with documents or browsing websites. This is something worth considering if the television is to be used as a work monitor.

Additionally, the support for G-Sync technology is a plus, which is a great addition for gamers using NVIDIA graphics cards. This means that the Z95A provides smooth gameplay without tearing and delays, making it a versatile device for both work and play.

And what if you tried using this Haier as a monitor for your computer? Here, to our great surprise, the television performs remarkably well. For office work – it is ideal. This is all thanks to its proper support for what is known as chroma subsampling 4:4:4. In plain terms: every, even the smallest letter on the screen is sharp, without annoying coloured outlines or blurring. Of course, let's be straightforward – this is not equipment for PC gamers. 60 Hz is too little for them. But if you simply need a large screen for text work, browsing the internet, coding, or displaying presentations, the K85F will excel in this role. This is one of its strongest and, to be honest, most unexpected applications.

The viewing angles on the Panasonic Z95A are excellent, thanks to the use of an OLED panel with MLA technology. This ensures that the picture remains clear, full of detail, and without visible colour shifts even at large angles. In practice, this means that regardless of where we are watching the television from, the picture quality remains at the highest level.

In this respect, the Z95A ranks among the very best, competing for the title of leader with televisions based on QD-OLED panels (Samsung and Sony). It is difficult to find anything better on the market, making this model an ideal choice for larger rooms or screenings with family and friends, where everyone can enjoy a perfect picture.

At almost the very end of the assessment of the panel itself, we left the viewing angles, which unfortunately are one of its biggest weaknesses. However, it must be honestly admitted that this is no surprise – it is simply a natural and commonly known characteristic of VA-type panels. In the specimen we tested, interestingly, the brightness of the image did not drop dramatically when we moved away from the centre of the screen. The real problem, however, lies in the colours, which start to fade instantly. A slight change in position on the sofa is enough for the colours to lose their saturation and become washed out. In this respect, the Haier K85F presents a rather mediocre level, typical for this technology.

Panasonic Z95A is equipped with a glossy panel that manages to reduce reflections quite well. However, due to the use of micro lens array (MLA) technology, blacks in bright environments may take on a slightly cherry hue, which is particularly noticeable in brightly lit rooms. In terms of brightness, the average SDR value is around 500 cd/m², which comfortably allows for enjoyable viewing of the television in most living rooms. However, it should be taken into account that in very sunny conditions or with intense artificial lighting, this brightness may prove insufficient to fully eliminate reflections and maintain perfect contrast. Nonetheless, in typical home conditions, Z95A performs very well.

And how does the television perform in confrontation with daylight, for example in a brightly sunlit living room? Unfortunately, we do not have good news here. As we have already established, it is a television with relatively low brightness, which becomes a serious drawback when faced with sunlight. The situation is further worsened by the screen coating used. Instead of effectively suppressing reflections, its satin structure tends to unfavourably scatter them. In practice, this means that the reflection of a window or lamp turns into a large, blurred, milky halo, which degrades contrast and effectively hinders viewing. The conclusion is therefore clear: if the television is to be placed in a bright room, the K85F model will not be a good choice.

Panasonic Z95A introduces a new operating system, which we believe is a very good move compared to last year's MZ2000 model. The system is called Fire TV and was created by Amazon. It is a novelty in the Polish market, distinguished by its fluidity and responsiveness, providing convenient operation and quick performance in everyday use.

Despite numerous advantages, the system still has a few shortcomings. We won’t find some popular applications on it, such as SkyShowtime, as well as Polish streaming services like Player.pl or TVP VOD. Another drawback is the quality of the interface translation – many functions have been translated in a rather imprecise manner, giving the impression that the translation was done "on the fly". Some names are incomprehensible, especially for those who haven't previously encountered other televisions, which can complicate the use of the device.

In terms of user functions, Z95A performs very well. It includes options such as USB recording, support for the PiP (picture-in-picture) function, AirPlay, and Miracast. As a result, the television offers versatility and meets most of the demands of modern users, although the Fire TV system still requires refinement to fully compete with more established solutions on the market.

GoogleTV on Haier K85F

The heart of the television is the Google TV system, which in theory should be its huge advantage. Access to thousands of applications and a wealth of features are promises we are familiar with. Unfortunately, in Haier's execution, it is one of the worst implementations of this software we have encountered. The system runs painfully slowly, and the interface is notoriously unresponsive. However, the real nightmare is the incorrect and often downright comical translations of some menu options, making it difficult at times to understand what is even being referred to. To make matters worse, during our testing, we were unable to activate the AirPlay function, which simply did not work.

Classic features on Haier K85F

Let's move on to the classic features and connections, as this is where the story gets even more interesting. The rich array of ports is definitely a plus, including four HDMI ports and a rarely seen mini-jack headphone output. Unfortunately, the television does not offer either USB recording or PiP mode. However, the real ordeal begins with the remote control. Our first attempts to pair it via Bluetooth to activate radio frequency (RF) control and voice functions ended in total failure. After dozens of attempts, we were sure it was just a manufacturing defect. And here's the surprise: after a long struggle, we discovered that the remote could be paired, but it had to be done from the native Google TV settings, completely bypassing the non-functioning Haier overlay. This is a perfect example of how terrible software can ruin basic functionality. Oh, and one more thing. In the box... there weren't even any batteries for the remote.

As we mentioned earlier, the Fire TV system in the Panasonic Z95A has some issues with support for the Polish language, which is unfortunately also noticeable when playing files from a USB drive. The built-in media player does not allow for the correct display of Polish characters, such as "ź", "ć" or "ł", which can be inconvenient for users relying on local subtitles for films. If the correct display of Polish characters is important to the user, it may be necessary to use an external application available in the Amazon store or to stream content through other devices.

After all our complaints about the unfinished software, the moment came when we experienced absolute shock. It turns out that in this buggy and slow-operating system there is a function hidden that works almost perfectly and puts industry veterans to shame. We are talking about the built-in media player for files from USB drives. It is a true multimedia powerhouse that played virtually every video format we threw at it – from the most popular to the completely niche. Haier, a newcomer in the TV market, has achieved something that many manufacturers with decades of experience have struggled with for years. Who knows, perhaps it was originally intended to be a reliable player for conference rooms? Regardless of its origin, the result is excellent!

The sound in Panasonic Z95A is one of its strong points, mainly thanks to the built-in soundbar, which provides impressive audio experiences. Dolby Atmos support makes the sound spatial and full of depth, perfectly fitting into the cinematic experience. Both dialogues and sound effects are clear and dynamic, which will satisfy even the most demanding users. Unfortunately, there is a lack of support for the DTS format, which may be disappointing for those using films or content that require it. Nevertheless, the overall sound quality in Z95A is at a very high level and successfully replaces external audio systems (at a reasonable price) in most home applications.

When it comes to sound, the review will unfortunately be very brief. The biggest advantage of the built-in speakers of the K85F is really just that they are there and produce sound. Other than that, the sound is completely flat, devoid of any bass, and simply anemic. Yes, on the TV's box, we will find the Dolby Atmos logo, but when faced with the physical capabilities of these drivers, it is a feature that exists only on paper. The verdict can, therefore, only be one: when planning to purchase this television, you should immediately add a soundbar to your budget.

Panasonic Z95A vs Haier K85F

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

Daytime performance

Panel details

TV features

Classic features:

Smart features:

GoogleTV on Haier K85F

Classic features on Haier K85F

Playing files from USB

Apps

Sound

Sound Quality Test

Acoustic Measurements