Panasonic Z85A vs SAMSUNG S90F (WOLED)

The Panasonic Z85A is an OLED television, so one can immediately expect great effects in films. And indeed – our tests have shown that the WOLED panel can achieve around 800 nits of peak brightness in optimal conditions. This is a solid result that performs well in most demanding HDR scenes, allowing viewers to enjoy a dynamic and detail-rich image. However, like any OLED, the Z85A has its limits. In very bright scenes covering the entire screen – such as the final sequence from the film The Meg – the television reduces brightness to around 400 nits. This is standard behaviour for this technology, so if someone plans to watch films in a brightly sunlit living room, it is worth keeping this in mind. The coverage of the DCI-P3 colour gamut at 98% also deserves high praise. Thanks to this, the television reproduces a wide range of colours that stand out with vibrancy and depth, and details in HDR scenes are sharp and precise. In short – the Panasonic Z85A delivers a solid HDR effect that will satisfy any film enthusiast.

Does the S90F handle not only black, but also bright parts of the image? Definitely yes. Tales of OLEDs as “dark screens” can slowly be regarded as a myth. The Samsung S90F, like the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value entirely sufficient to enjoy impressive and dynamic HDR imagery – both in films and series. Most of the scenes we tested look superb, with well-defined highlights and high contrast. Of course, OLED technology still has its limitations – in very bright, full-screen sequences, such as the test pattern from the film The Meg (picture 5), the television may noticeably dim the image. However, it should be emphasized that such scenes are rare. It can be considered that the HDR effect is good enough that even mid-range OLED models like the S90F can provide a cinematic experience in the home living room.

The Panasonic Z85A offers many picture modes, but the Filmmaker mode definitely stands out from the rest. It is rare for a television to be so well tuned straight out of the box, and the unit we had the opportunity to test really surprised us positively.

However, there were a few minor shortcomings. In the SDR signal, we noticed a slight deficit of red and blue, which resulted in the image having a cooler hue than it should have. This is especially noticeable in the comparative photo. Conversely, in 4K HDR content, the situation was the opposite – an excess of red made the image appear warmer than the creators intended. In terms of brightness characteristics (gamma) and the maintenance of the appropriate EOTF curve, it's hard to find fault. There are slight deviations, but they are so minimal that the average viewer is unlikely to notice them.

It is also worth emphasising that our observations pertain to a specific unit of the television. Two identical models may differ from each other due to natural production variances. Nevertheless, the unit we had in our hands looks really solid and deserves praise. Now it's time for our calibration – we'll see if we can extract even more from this screen!

The Samsung S90F, like most modern televisions, offers many picture modes, but – in line with our testing tradition – we assessed it in the best one, which is the Filmmaker mode. This way, the image looks significantly more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially muted – just closer to what should be seen. Of course, "more correct" does not mean "ideal". Unfortunately, our S90F unit had considerable issues with white balance, especially in the blue range, resulting in a slightly yellowish filter being applied to most scenes. Someone might say it looks more "cinematic" – because it is warmer – but let's not kid ourselves, George Lucas did not film Star Wars in sepia 😉 (you will find the comparison with the scene as always below).

Additionally, in HDR materials, there was a noticeable issue with brightness management. The EOTF curve showed a clear "spike" in brightness – the television brightened the image more than it should have, which made some effects look overly intense and diverged from the reference. Fortunately, some of these problems can be eliminated through professional calibration – you will read about its effects later in the review.

The Panasonic Z85A offers truly wide possibilities when it comes to image settings, so we enthusiastically set about calibration. Although we mainly focused on correcting the white balance, the final result exceeded our expectations. Both HD and 4K HDR content now display nearly perfect colour reproduction, with minimal errors that are hard to catch with the naked eye. Well-calibrated televisions are a rarity, and we must admit – it is truly gratifying. Although the gamma and EOTF curve did not require drastic adjustments, it was possible to further stabilise their characteristics across the entire brightness range. After calibration, the Panasonic Z85A is a true gem for home cinema enthusiasts. The image is precise, the colours are natural, and every scene looks exactly as the director intended.

After calibration, we managed to eliminate practically all the previously mentioned errors. Older films in SDR quality finally look as they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics returns to its rightful place (you’re welcome, Star Wars fans), and the colours no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in almost a reference manner. Yes, the most demanding users may spot minimal deviations in brightness, but honestly – most viewers won’t even notice that. And it's no wonder, because the vast majority of errors are below a ΔE value of 3, which is below the threshold of visibility. After calibration, the S90F (WOLED) truly becomes an excellent display – one that provides nearly perfect picture quality.

Now that we know how the Panasonic Z85A performs with tonal transitions in 4K content, it’s time to take a look at its "Gradation Smoothing" feature. It works, but unfortunately not entirely effectively. Regardless of the chosen value – whether it’s low, medium, or high – we were unable to achieve perfectly smooth tonal transitions in our test sequence. We recommend setting this feature to an intermediate level. Although it may slightly blur fine details, at least the issue of film grain loss does not occur, which for many viewers can be crucial when watching classic productions.

As for image scaling, the television performs quite well. It’s noticeable that the image is slightly sharpened, and slim lines may at times appear a bit jagged. However, this is standard in most TVs, and fortunately, it can be adjusted using the sharpness slider. This gives us complete control – we can achieve a more plastic, blurred image or a clearer one, although it may be more “harsh” and artificially sharp. It all depends on user preference and the type of content we are watching. Overall, the scaling is at a solid level and should satisfy most users who are using lower resolution materials.

Digital Image Processing in the S90F:

Fortunately, Samsung, as in most of its models, effectively manages the unwanted posterisation effect in the S90F. The feature responsible for this aspect is noise reduction, which does a decent job of smoothing tonal transitions and eliminating unnatural colour connections – of course, within its limitations. Unfortunately, it operates rather aggressively, so using it comes with compromises. In addition to improving gradation, it can also remove film grain or gently soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you want to preserve the original texture of the material?

Image Scaling in the S90F:

In this year's model, Samsung implemented its own AI processor – NQ4 Gen3, which does quite well with upscaling. In our test scenes, the television effectively "pulled up" lower quality towards artificial 4K – the image was more pleasant to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind all this AI marketing facade lies a certain shortcoming. The S90F struggles with overscan. If you reach for truly archival materials – e.g. a VHS tape of your parents' wedding – you must expect that the lower part of the image may be cut off. The image adaptation function to resolution simply does not work here as it should.

The Panasonic Z85A features a 120 Hz panel, which will certainly please both gamers and sports fans. Admittedly, it is not 144 Hz like some gaming TVs, but in practice, the difference is really hard to notice. In games, the image is stable and clear, and during fast action, there is no sign of any blurring. The same applies to sports – a fast-running footballer or a dynamic car manoeuvre looks smooth and natural. The TV also has the “Intelligent Frame Creation” function, which is a motion smoother. There are two sliders here – one is for reducing blur, and the other is for motion smoothness. With these, you can adjust the image to your own preferences – whether it be more of a cinematic effect with gentle transitions between frames, or a maximally smooth image ideal for watching sports.

The S90F really handles motion excellently – after all, it’s an OLED with a 144 Hz panel, so sports and games look absolutely stunning on it. The image is fluid, clear, and there’s no room for any ghosting or blurring that sometimes plagues cheaper LCDs.

The television is also equipped with motion smoothness settings, allowing you to customise everything to your preference. We have motion blur reduction and judder reduction – you can set it so that the image is super smooth (even to that soap opera effect), or more cinematic, with the classic 24-frame 'choppiness'. The choice is yours; Samsung doesn’t impose anything.

Panasonic is mainly associated with home cinema televisions, but the Z85A demonstrates that it can also step into the gaming world with a really strong impact. This hardware can easily be called a gaming beast – it has everything needed for comfortable gameplay.

Although there are only two HDMI 2.1 ports, both operate at full bandwidth, so we can easily connect both a next-gen console and a gaming PC. All key features are supported: ALLM automatically switches the television to game mode, VRR ensures smooth images without stuttering or tearing, and with correctly implemented HGIG and Dolby Vision, HDR games look really good – colours are vivid, details are sharp, and dark scenes are clear. We also find a Game Bar in the form of a clear, circular menu. It may not look as impressive as the competition's, but it is intuitive and contains all the important settings we would like to have at hand during gameplay.

In summary – the Panasonic Z85A is equipment that truly surprises with its gaming capabilities. It is a television on which both console gamers and PC players will feel at home. It is smooth, dynamic, and simply good.

When it comes to gaming features – the S90F has absolutely nothing to fault. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The television operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. Onboard, we also find the Game Bar – a practical tool that allows you to quickly glance at picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus also deserves a mention – Samsung's proprietary motion enhancer that is the only one truly functioning sensibly in games. The image appears smoother, but without any artificial effects or slowdowns.

It is also worth mentioning the HGiG feature, which – much to our slight surprise – works correctly. We're mentioning this because Samsung clearly broke something in one of the last updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it up becomes practically impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it's worth keeping this in mind and regularly checking for updates and information from the manufacturer.