Panasonic Z85A vs Hisense U7Q

The Panasonic Z85A is an OLED television, so one can immediately expect great effects in films. And indeed – our tests have shown that the WOLED panel can achieve around 800 nits of peak brightness in optimal conditions. This is a solid result that performs well in most demanding HDR scenes, allowing viewers to enjoy a dynamic and detail-rich image. However, like any OLED, the Z85A has its limits. In very bright scenes covering the entire screen – such as the final sequence from the film The Meg – the television reduces brightness to around 400 nits. This is standard behaviour for this technology, so if someone plans to watch films in a brightly sunlit living room, it is worth keeping this in mind. The coverage of the DCI-P3 colour gamut at 98% also deserves high praise. Thanks to this, the television reproduces a wide range of colours that stand out with vibrancy and depth, and details in HDR scenes are sharp and precise. In short – the Panasonic Z85A delivers a solid HDR effect that will satisfy any film enthusiast.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

The Panasonic Z85A offers many picture modes, but the Filmmaker mode definitely stands out from the rest. It is rare for a television to be so well tuned straight out of the box, and the unit we had the opportunity to test really surprised us positively.

However, there were a few minor shortcomings. In the SDR signal, we noticed a slight deficit of red and blue, which resulted in the image having a cooler hue than it should have. This is especially noticeable in the comparative photo. Conversely, in 4K HDR content, the situation was the opposite – an excess of red made the image appear warmer than the creators intended. In terms of brightness characteristics (gamma) and the maintenance of the appropriate EOTF curve, it's hard to find fault. There are slight deviations, but they are so minimal that the average viewer is unlikely to notice them.

It is also worth emphasising that our observations pertain to a specific unit of the television. Two identical models may differ from each other due to natural production variances. Nevertheless, the unit we had in our hands looks really solid and deserves praise. Now it's time for our calibration – we'll see if we can extract even more from this screen!

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

The Panasonic Z85A offers truly wide possibilities when it comes to image settings, so we enthusiastically set about calibration. Although we mainly focused on correcting the white balance, the final result exceeded our expectations. Both HD and 4K HDR content now display nearly perfect colour reproduction, with minimal errors that are hard to catch with the naked eye. Well-calibrated televisions are a rarity, and we must admit – it is truly gratifying. Although the gamma and EOTF curve did not require drastic adjustments, it was possible to further stabilise their characteristics across the entire brightness range. After calibration, the Panasonic Z85A is a true gem for home cinema enthusiasts. The image is precise, the colours are natural, and every scene looks exactly as the director intended.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

Now that we know how the Panasonic Z85A performs with tonal transitions in 4K content, it’s time to take a look at its "Gradation Smoothing" feature. It works, but unfortunately not entirely effectively. Regardless of the chosen value – whether it’s low, medium, or high – we were unable to achieve perfectly smooth tonal transitions in our test sequence. We recommend setting this feature to an intermediate level. Although it may slightly blur fine details, at least the issue of film grain loss does not occur, which for many viewers can be crucial when watching classic productions.

As for image scaling, the television performs quite well. It’s noticeable that the image is slightly sharpened, and slim lines may at times appear a bit jagged. However, this is standard in most TVs, and fortunately, it can be adjusted using the sharpness slider. This gives us complete control – we can achieve a more plastic, blurred image or a clearer one, although it may be more “harsh” and artificially sharp. It all depends on user preference and the type of content we are watching. Overall, the scaling is at a solid level and should satisfy most users who are using lower resolution materials.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

The Panasonic Z85A features a 120 Hz panel, which will certainly please both gamers and sports fans. Admittedly, it is not 144 Hz like some gaming TVs, but in practice, the difference is really hard to notice. In games, the image is stable and clear, and during fast action, there is no sign of any blurring. The same applies to sports – a fast-running footballer or a dynamic car manoeuvre looks smooth and natural. The TV also has the “Intelligent Frame Creation” function, which is a motion smoother. There are two sliders here – one is for reducing blur, and the other is for motion smoothness. With these, you can adjust the image to your own preferences – whether it be more of a cinematic effect with gentle transitions between frames, or a maximally smooth image ideal for watching sports.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

Panasonic is mainly associated with home cinema televisions, but the Z85A demonstrates that it can also step into the gaming world with a really strong impact. This hardware can easily be called a gaming beast – it has everything needed for comfortable gameplay.

Although there are only two HDMI 2.1 ports, both operate at full bandwidth, so we can easily connect both a next-gen console and a gaming PC. All key features are supported: ALLM automatically switches the television to game mode, VRR ensures smooth images without stuttering or tearing, and with correctly implemented HGIG and Dolby Vision, HDR games look really good – colours are vivid, details are sharp, and dark scenes are clear. We also find a Game Bar in the form of a clear, circular menu. It may not look as impressive as the competition's, but it is intuitive and contains all the important settings we would like to have at hand during gameplay.

In summary – the Panasonic Z85A is equipment that truly surprises with its gaming capabilities. It is a television on which both console gamers and PC players will feel at home. It is smooth, dynamic, and simply good.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.