Panasonic W95B vs Hisense E7Q PRO / E79Q PRO

The Panasonic W95B is truly a bright screen, capable of achieving a peak luminance of around 1400 nits. In brighter, well-lit film scenes, this value translates to spectacular HDR effects that can make a big impression. However, knowing our test setup, you can probably see that in very demanding shots – such as the moon in the distance or the lights of a helicopter in the scene from Sicario 2 – the television does not impress. In such situations, brightness drops to around 200 nits, which makes the HDR effect much less noticeable. This happens because Panasonic prioritises maintaining deep blacks, not illuminating the background – for many users, this shouldn't be a cause for concern. However, it is important to remember that in these moments the image begins to resemble SDR content. The coverage of the colour palette also deserves praise, as it reaches about 93% of the DCI-P3 space thanks to the use of a PFS filter (also known from QLED technology). As a result, most films look very good in terms of saturation and colours, preserving the cinematic character of the image.

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

In Filmmaker mode, the Panasonic W95B offers an image with quite accurate colour reproduction, although it is not without minor imperfections. The white balance slightly veers towards red, which may cause a subtle warming of the image, and the gamma curve is slightly elevated, making the screen appear a bit brighter. It is good that the manufacturer included this mode – even in factory configuration, it provides a reasonably natural appearance for films. However, knowing how susceptible Panasonic televisions are to calibration, we decided to see how much the image could be improved after professional tuning.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

After professional calibration, the Panasonic W95B shows what it is truly capable of. Colour errors have mostly dropped below values of 2–3, making them practically invisible to the human eye. It was also possible to correct the excess red in the white balance, which has resulted in the image no longer having a slight pink tint, and details in dark areas are no longer lost due to excessive dimming in the gamma. In HDR content, the improvement is also noticeable – colour saturation is now more stable and does not shift so markedly towards blue as it did before. This is truly an excellent television for watching films and series in the highest possible quality. While we know that Mini LED screens are not always perfect for this, the W95B is a perfect example that with proper fine-tuning, an effect close to OLEDs can be achieved.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

In terms of image processing, the Panasonic W95B performs excellently. The proprietary processor responsible for digital image processing effectively upscales lower resolution content to 4K, preserving a great deal of detail and a natural appearance of contours. The final effect is impressive – the upscaling here is at a truly high level, and Full HD content can look surprisingly good. The way the television smooths tonal transitions in low-quality materials is also noteworthy. The algorithm does not operate as aggressively as in some competing models, but as a result, it does not cause a loss of detail or blur film grain.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

The 144 Hz panel used in the Panasonic W95B offers excellent fluidity, although in practice, due to the appearance of television content or the limitations of new generation consoles, it is worth observing its performance at a refresh rate of 120 Hz. In this mode, the television performs superbly – despite being a VA panel, which is not known for the fastest pixel response times, motion blur here is minimal and difficult to detect with the naked eye.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Aside from the previously mentioned drawback related to the VRR mode, in which local dimming does not work, the Panasonic W95B is a true gaming monster. The television offers practically everything that gamers can expect – perhaps except for four HDMI 2.1 ports, as there are only two available. Onboard, we find an auto low latency mode (ALLM), properly implemented HDR modes for gamers, including HGiG, as well as support for Dolby Vision in games. It is all complemented by an interestingly designed Game Bar, presented in the form of circles. While it may not be the most visually attractive, it serves its purpose – allowing quick access to key game parameters and adjusting settings without entering the system menu.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.