Panasonic W85 vs Philips PUS7000

Unfortunately, we do not have good news here. The Panasonic W85B is rather dim – its peak brightness does not exceed 300 nits, so it’s hard to talk about any true HDR effect. In practice, this means that scenes which can “shine” and make an impression on other screens simply look like ordinary SDR with a slight boost in colours here. Our measurements and film tests confirmed this – regardless of the content, the W85B will not extract anything more from HDR. Therefore, if someone is looking for a television specifically for HDR, it is better to look towards other models. As consolation, the fact remains that in terms of colours, the W85B performs quite well. It is a QLED television, so its colour gamut coverage is wide, and most films and series look natural, without a distinct “washed-out” effect. The colours are saturated, so in everyday viewing, there is no sense that something is strongly amiss.

Unfortunately, the PUS7000 is not suitable for watching HDR content. The screen is simply too dark. A brightness level of 200 nits is insufficient to properly display such a format. Even if a HDR signal message appears on the screen, the image will resemble a standard SDR recording. Therefore, it is better to stick with the latter format to avoid errors in displaying bright scenes, as discussed below. The situation is not improved by the fact that this is a classic LCD model without additional layers enhancing colours, such as QLED or PFS. As a result, colours in HDR may appear washed out. Ultimately, this gives a worse effect than in the standard SDR format, which is simply better suited to the capabilities of this panel.

When testing the Panasonic W85B, we obviously started with Filmmaker mode, as this is today’s gold standard when it comes to watching content “as the director intended.” The problem is that this television is quite far from those intentions. The biggest issue turned out to be an excess of red – both in SDR and HDR. The image often appeared too warm because of this, and in some scenes, it was almost “blazing.” Additionally, there is the issue of brightness management. When we looked at the gamma or EOTF charts, it was clear as day that in most scenes, the television brightens the image more than it should. The effect was simply predictable. Details can get lost, there is flattening, and highlights are blown out across the entire screen. We know, of course, how to correct this, but it must be said honestly that it requires a lot of work during calibration. Out of the box, the W85B does not provide a picture close to reference – it is rather a television that will always interpret colours and brightness a little “in its own way” without professional adjustments. Unfortunately, this is to the viewer’s detriment.

We tested the television in movie mode, which theoretically should provide the best and most natural colours. And indeed, this mode is quite correct; however, after connecting the calibration equipment, its biggest flaw came to light. The PUS7000 has significant shortcomings in displaying red. Poorly tuned white balance and overly low saturation of this colour cause the image to appear too cool. As a result, one may get the impression that the displayed content is simply lacking in vibrant colours. The situation is worsened by the fact that both SDR and HDR content are excessively brightened. This is confirmed by the gamma curve and EOTF graphs, which show that the television displays the image brighter than it should. This causes scenes to lose their depth and may appear somewhat washed out. Fortunately, in the Philips menu, we find quite a few functions to improve these aspects, so we immediately proceeded to calibration to see what could be squeezed out of this screen.

Fortunately, calibration made a significant difference for the Panasonic W85B, particularly in SDR content. Here, the improvement was really noticeable – we managed to balance the whites and somewhat tame the tendency of the television to excessively brighten the entire image. The picture became more coherent, and the colours gained a naturalness that was lacking in the factory settings. Admittedly, the results from the Color Checker are not perfect, as the W85B has visible issues with green saturation, but overall, we evaluate the post-calibration effect in SDR very positively. The situation is a bit different with HDR. Here too, we managed to reduce the tendency to warm up the entire scene, so the image performed significantly better than in the factory settings. However, the same issue we mentioned earlier is still evident – the television interprets the image too much "on its own" and brightens the entire screen. The lack of local dimming only exacerbates this effect. In summary, briefly in SDR content, the W85B performs really well after calibration and is more than suitable for daily viewing. However, in HDR, even after adjustments, it remains difficult to unequivocally recommend it for serious viewing sessions.

After professional calibration, it is evident that the PUS7000 responds well to image adjustments. In this price range, this is not at all a given. The effects should be evaluated in two scenarios, depending on what content we plan to watch. SDR performs the best. After our adjustments, the picture looks really good. Most colour errors have fallen below level 3, which is the threshold at which distortions usually begin to be visible to the naked eye in measurements. Films, series, sports, and regular television look natural, without unpleasant deviations. If someone mainly watches classic channels or streams in HD quality, the difference after calibration will be noticeable immediately. However, it must be clearly stated that the PUS7000 is still not a television suited for reasonable HDR, and calibration changes very little in this regard. The reason lies in the hardware: the colours remain too unsaturated. The television lacks solutions to expand the colour gamut, such as PFS filters or a quantum dot layer, so the panel simply cannot display the intense colours required by HDR. This is most apparent in reds, which still look pale. This limitation cannot be bypassed with menu settings, as it stems from the design of the backlighting and the panel itself.

With native SDR content, the Panasonic W85B performs very well – tonal transitions are smooth and natural, without artificial bands or prominent contours. However, the situation is worse when it comes to lower resolution materials. It is precisely there that the television has the most difficulty with "enhancing" the image. The lack of any option in the menu that would allow for improving gradation means that with older films or materials from YouTube, one can sometimes notice slight issues with colour blending.

Fortunately, upscaling, or raising the quality of lower resolution content, performs much better. This is definitely a strong point of this model – the image is scaled cleanly and in detail, and the television handles this better than one might expect from such an inexpensive piece of equipment. This is thanks to the HCX processor, which Panasonic has been developing for years, and it is noticeable that even in the lower series it can do a good job.

The PUS7000 handles digital image processing quite well. The distortion reduction feature deserves praise, as it effectively smooths out unwanted tonal transitions even at low settings. However, it has a drawback: if applied too aggressively, it can introduce undesirable artifacts on the screen. Therefore, it would be a good idea to experiment with this setting to find a happy medium between a smooth image and detail clarity.

The upscaling, or enhancing the quality of lower-resolution materials to 4K, is adequate. The image after processing is very "soft," which is typical for nearly all Philips televisions. The edges are plastic and smooth, making the image look cohesive. If it feels too soft for someone, the sharpness slider in the menu can always be adjusted to achieve a more pronounced effect.

At first glance, everything looks good – the Panasonic W85B has a 120 Hz panel and even a 144 Hz mode, so it seems that it should cope well with smooth motion. The problem arises when we look into the settings. The options for improving fluidity are supposedly present in the menu, but in practice… they don't change anything. No matter what we choose, the image looks the same. On top of that, there is a lack of BFI, or the black frame insertion mode, which on many televisions helps sharpen motion. And suddenly it turns out that despite the strong panel, the W85B offers us no real tools to adjust motion according to our needs. It’s only good when the source itself operates at a higher frequency – for example, games at 120 Hz. But when it comes to films or sports, we simply have to accept what the television shows us, because nothing more can be done about it.

In this respect, we actually have no good news. It might seem that the biggest downside is the lack of a 120 Hz panel, but in this price range, that is actually the norm, and it is hard to expect anything more. However, the worst part is that the television does not have any features to improve motion smoothness. There is a lack of any supporting systems, both in films and in sports. We must come to terms with the fact that the image on the PUS7000 is processed "raw". This means that during dynamic scenes or fast camera movements, the motion can appear choppy or unclear. We do not have the option to enable any smoothers that would reduce this effect.

On paper, the Panasonic W85B looks really solid. It has two full HDMI 2.1 ports, support for ALLM, variable refresh rates, Dolby Vision in games, and of course, a high refresh rate of the panel itself. Additionally, it features Panasonic's characteristic game tools bar – a "game bar" that allows you to preview key parameters and quickly change them if needed with a single click. This sounds great, but the problem arises when we turn on HDR. Here, the W85B suffers significantly, as there is practically no HGiG implementation – the television poorly manages brightness, and instead of an accurate picture, we get scenes that are too bright, sometimes even blown out. The solution? The simplest one – turn off HDR in the console settings and leave everything in SDR. And this is where it gets really interesting, as in this scenario, the W85B shows its better side. Low input lag, high fluidity thanks to 120 Hz – all of this makes gaming look phenomenal. Indeed, HDR can be forgone, but if the priority is responsiveness and smooth gameplay, the W85B offers a lot of fun.

Although the PUS7000 is not marketed as a gaming television, it does not perform as poorly in this category as one might expect. While it is true that we won’t find support for 120 Hz refresh rates, which is understandable at this price point, the manufacturer has ensured several important features that genuinely enhance the gaming experience on consoles. The most important of these are the VRR and ALLM technologies. VRR is responsible for synchronising the screen with the number of frames generated by the console. This prevents the image from tearing and keeps it consistent even during sudden drops in frame rate while gaming. In contrast, ALLM is a solution that automatically switches the television to the lowest latency mode as soon as it detects a signal from the console. All these parameters are easily accessible thanks to the Game Bar feature. This is a special control panel for gamers that can be summoned on screen at any time. It allows for a quick preview of the current settings and connection status without interrupting gameplay, which is a very convenient solution.