The Panasonic W85B is a television that aims to prove that the Japanese brand can make not only high-end equipment but also something more "for the people." And indeed — on paper, it looks quite decent: a VA panel with solid contrast, high refresh rates of 120/144 Hz, two full HDMI 2.1 ports, and low input lag. It sounds like a great set for a gamer or someone who just wants an affordable TV with good fundamentals. However, the reality is a bit more complicated. The W85B performs well mainly with the SDR format, especially after calibration, and is suitable for typical daily use. But when we start demanding more from it — for example, expecting strong HDR effects or greater immersion in games with that mode turned on — the TV quickly reveals its limitations. Its brightness is low and the lack of local dimming really stands out during evening viewing. Therefore, we see the W85B more as a "daily" television — ideal for someone who watches terrestrial television, YouTube, or streaming in SDR, and wants to connect a console or PC at 120/144 Hz (but without HDR). In this role, it performs very well. Is it a television for everyone? Definitely not. But if we accept its limitations and approach it without high expectations, the W85B can provide a lot of enjoyment for relatively reasonable money.
The debut of the Haier brand in the European television market with the K85F model feels hurried, and after thorough testing, it seems almost unfinished. Analyzing this product leads us to a fundamental conclusion: its biggest problem is not the quality of the panel used. This, considering the price segment, is simply average, with the typical advantages of VA technology in the form of high contrast and equally typical disadvantages, such as poor viewing angles. What truly disqualifies this model as a home entertainment centre is the glaring lack of engineering refinement and, above all, software development. The list of shortcomings is long and starts from the very first contact with the device. Sloppy assembly, which could have been avoided during quality control, a poorly optimised and badly translated Google TV system, or annoying issues with basic functions like pairing the remote – all contribute to the picture of a product that seems to have been released to market without due diligence. The catastrophic image quality in HDR mode, resulting not only from low brightness but also from a complete lack of intelligent adaptation to the signal, only adds to this disappointing picture. However, it turns out that this model has a surprising second face. One needs to look at it not through the lens of a home television, but rather as a large and inexpensive display for special tasks. Then its shortcomings become less important, and unexpected advantages come to the fore: a fantastically working media player with USB, remarkable font readability from a PC, and access to a vast application database. In this role – as a screen in a conference room, hotel lobby, or simple advertising player – the Haier K85F performs surprisingly well. For the typical user looking for a reliable and simply well-functioning television for the living room in 2025, however, the Haier K85F is a proposal that is incredibly difficult to recommend with a clear conscience. It is a product full of contradictions, which fails in its primary, intended function on too many fronts.