Panasonic W85 vs Haier K85F

Direct comparison

K85F / K85FUX

Available screen sizes: 55”65”

Available screen sizes: 55”65”75”

Panel type: LCD VA

Resolution: 3840x2160

System: Amazon FireTV

Model year: 2025

Complete the survey to find out the result

Panel type: LCD VA

Resolution: 3840x2160

System: Google TV

Model year: 2025

Complete the survey to find out the result

Overall rating

6.1

5.4

  • Movies and series in UHD quality

    5.5

    5.2

  • Classic TV, YouTube

    5.8

    5.2

  • Sports broadcasts (TV and apps)

    5.8

    4.6

  • Gaming on console

    7.7

    6.4

  • TV as a computer monitor

    8.6

    6.0

  • Watching in bright light

    4.2

    4.1

  • Utility functions

    6.8

    5.5

  • Apps

    7.6

    9.6

  • Sound quality

    5.8

    4.8

Advantages

  • VA matrix with high native contrast

  • High refresh rate of 120/144 Hz

  • Two HDMI 2.1 ports with support for ALLM, VRR, and Dolby Vision in games

  • Very low input lag

  • Fairly good colour gamut coverage thanks to the QLED filter

  • Support for multiple HDR formats including Dolby Vision and HDR10+

  • Sturdy central stand

  • Great compatibility with PC – full chroma 4:4:4, clear fonts

  • Low input lag, excellent for gaming

  • Surprisingly good media player via USB

  • High contrast and decent black levels (VA panel)

  • Good text readability in PC monitor mode

  • Presence of gaming features: ALLM and VRR

  • Access to numerous applications thanks to GoogleTV

Disadvantages

No like
  • Low brightness (below 270 nits) – no real HDR

  • HDR mode in games is poorly developed, with incorrect HGiG implementation

  • Poor media file player

  • The FireTV system in Europe is poorly developed: there are micro stutters and awkward translations, and many applications are missing

  • Average sound quality, lacking depth

  • The motion smoother does not want to work

  • Catastrophic image quality in HDR mode

  • Low quality of workmanship and fitting of materials

  • Slow, stuttering and poorly translated Google TV system

  • Very poor sound quality from the built-in speakers

  • Problematic remote control (and no batteries included)

  • Poor viewing angles

  • Low brightness and weak anti-reflective coating

  • Low colour gamut coverage

Our verdict

The Panasonic W85B is a television that aims to prove that the Japanese brand can make not only high-end equipment but also something more "for the people." And indeed — on paper, it looks quite decent: a VA panel with solid contrast, high refresh rates of 120/144 Hz, two full HDMI 2.1 ports, and low input lag. It sounds like a great set for a gamer or someone who just wants an affordable TV with good fundamentals. However, the reality is a bit more complicated. The W85B performs well mainly with the SDR format, especially after calibration, and is suitable for typical daily use. But when we start demanding more from it — for example, expecting strong HDR effects or greater immersion in games with that mode turned on — the TV quickly reveals its limitations. Its brightness is low and the lack of local dimming really stands out during evening viewing. Therefore, we see the W85B more as a "daily" television — ideal for someone who watches terrestrial television, YouTube, or streaming in SDR, and wants to connect a console or PC at 120/144 Hz (but without HDR). In this role, it performs very well. Is it a television for everyone? Definitely not. But if we accept its limitations and approach it without high expectations, the W85B can provide a lot of enjoyment for relatively reasonable money.

The debut of the Haier brand in the European television market with the K85F model feels hurried, and after thorough testing, it seems almost unfinished. Analyzing this product leads us to a fundamental conclusion: its biggest problem is not the quality of the panel used. This, considering the price segment, is simply average, with the typical advantages of VA technology in the form of high contrast and equally typical disadvantages, such as poor viewing angles. What truly disqualifies this model as a home entertainment centre is the glaring lack of engineering refinement and, above all, software development. The list of shortcomings is long and starts from the very first contact with the device. Sloppy assembly, which could have been avoided during quality control, a poorly optimised and badly translated Google TV system, or annoying issues with basic functions like pairing the remote – all contribute to the picture of a product that seems to have been released to market without due diligence. The catastrophic image quality in HDR mode, resulting not only from low brightness but also from a complete lack of intelligent adaptation to the signal, only adds to this disappointing picture. However, it turns out that this model has a surprising second face. One needs to look at it not through the lens of a home television, but rather as a large and inexpensive display for special tasks. Then its shortcomings become less important, and unexpected advantages come to the fore: a fantastically working media player with USB, remarkable font readability from a PC, and access to a vast application database. In this role – as a screen in a conference room, hotel lobby, or simple advertising player – the Haier K85F performs surprisingly well. For the typical user looking for a reliable and simply well-functioning television for the living room in 2025, however, the Haier K85F is a proposal that is incredibly difficult to recommend with a clear conscience. It is a product full of contradictions, which fails in its primary, intended function on too many fronts.

TV appearance

HDMI inputs
1 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps)
4 x HDMI 2.0, 0 x HDMI 2.1
Other inputs
RCA (Chinch)
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
Average
BuildQuality-Budget
Stand type
Central
Legs
Bezel color
Graphite
Black
Stand
Fixed
Fixed
Accessories
Stand
Stand

Contrast and black detail

5.3/10

5.6/10

Local dimming function: No

Local dimming function: No

Contrast:

Review Panasonic W85 Contrast and black detail

Result

4,300:1

Review Panasonic W85 Contrast and black detail

Result

4,250:1

Review Panasonic W85 Contrast and black detail

Result

4,200:1

Review Panasonic W85 Contrast and black detail

Result

4,400:1

Review Panasonic W85 Contrast and black detail

Result

3,150:1

Review Haier K85F Contrast and black detail

Result

3,550:1

Review Haier K85F Contrast and black detail

Result

5,200:1

Review Haier K85F Contrast and black detail

Result

5,350:1

Review Haier K85F Contrast and black detail

Result

5,400:1

Review Haier K85F Contrast and black detail

Result

3,500:1

Halo effect and black detail visibility:

Review Panasonic W85 Contrast and black detail
Review Haier K85F Contrast and black detail
Review Panasonic W85 Contrast and black detail
Review Haier K85F Contrast and black detail

The W85B is Panasonic's basic LCD, so one shouldn't expect miracles in this category, but… the VA panel does a really good job here. Its biggest advantage is simply better contrast than in popular IPS panels – there, blacks often look like grey, whereas here you can actually see deeper tones. In the scenes we tested, the contrast held around 4000:1, which translates to roughly four times better performance than in IPS. Of course, there's no local dimming, so in challenging conditions, when it gets really dark in the room, black can resemble navy more than absolute pitch black. This is exactly the difference you notice when comparing it to OLEDs or Mini-LEDs. But for everyday viewing – series, matches, films in the evening in the living room – this contrast is more than sufficient. The picture has the appropriate depth, and the W85B does not give the impression of a "faded" television.

Well then, let’s get to the point, which is how the Haier K85F handles black levels and contrast. The key information is that the television uses a VA panel, which has a significant impact on the image quality in dark scenes. It is precisely because of this that the contrast is really solid – our measurements showed values around 5000:1, which is much better than that of popular IPS panels.

However, one must remember that we are talking about equipment from the lower price range. Therefore, one cannot expect any advanced technologies, such as local dimming. The backlighting works across the entire surface of the screen all the time. How did this look during viewing? We took the film “Oblivion” with its cosmic landscapes for a test, and also checked classic black bars in other productions. The effect was quite decent. The black had good depth, but it was not perfectly pitch black – a subtle, navy blue glow could be seen, indicating that the panel's backlighting was still active.

HDR effect quality

4.2/10

3.4/10

Supported formats
HDR10, HDR10+, Dolby Vision
HDR10
Color gamut coverage
DCI P3: 95.6%, Bt.2020: 75.0%
DCI P3: 81.8%, Bt.2020: 61.4%

Luminance measurements in HDR:

Review Panasonic W85 Brightness measurement

Result

228 nit

Review Panasonic W85 Brightness measurement

Result

249 nit

Review Panasonic W85 Brightness measurement

Result

283 nit

Review Panasonic W85 Brightness measurement

Result

282 nit

Review Panasonic W85 Brightness measurement

Result

297 nit

Review Haier K85F Brightness measurement

Result

217 nit

Review Haier K85F Brightness measurement

Result

212 nit

Review Haier K85F Brightness measurement

Result

278 nit

Review Haier K85F Brightness measurement

Result

250 nit

Review Haier K85F Brightness measurement

Result

273 nit

Scene from the movie “Pan” (about 2800 nits)

Review Panasonic W85 HDR effect quality
Review Haier K85F HDR effect quality

Scene from the movie “Billy Lynn” (about 1100 nits)

Review Panasonic W85 HDR effect quality
Review Haier K85F HDR effect quality

Static HDR10

Review Panasonic W85 HDR effect quality
Review Haier K85F HDR effect quality

HDR luminance chart:

Haier K85F

HDR luminance

Panasonic W85

HDR luminance

Unfortunately, we do not have good news here. The Panasonic W85B is rather dim – its peak brightness does not exceed 300 nits, so it’s hard to talk about any true HDR effect. In practice, this means that scenes which can “shine” and make an impression on other screens simply look like ordinary SDR with a slight boost in colours here. Our measurements and film tests confirmed this – regardless of the content, the W85B will not extract anything more from HDR. Therefore, if someone is looking for a television specifically for HDR, it is better to look towards other models. As consolation, the fact remains that in terms of colours, the W85B performs quite well. It is a QLED television, so its colour gamut coverage is wide, and most films and series look natural, without a distinct “washed-out” effect. The colours are saturated, so in everyday viewing, there is no sense that something is strongly amiss.

Let’s now turn to one of the hottest topics in the world of televisions, namely the quality of HDR effect. In the case of the Haier K85F model, we must unfortunately make it clear: if you are looking for equipment to watch content in a wide dynamic range, you should avoid this model at all costs. The main problem is its very low peak brightness, which during our tests barely reached 250 nits. To give you a better idea of what that means – such a value is fine for watching standard SDR content, but it is absolutely insufficient to showcase any real benefits of HDR. The image simply lacks the "power" to generate bright, striking highlights. All our measurements and tests on specialist patterns only confirmed this. As if that weren't enough, the television also struggles with colour reproduction. In this budget build, we won't find any technologies to expand the colour palette, such as quantum dot layers (marketed as "QLED"). As a result, the coverage of the DCI-P3 colour space, which is crucial for HDR materials, is only around 80%. In practice, this means that the image will not only be dark but also devoid of the vibrant, saturated colours that the director wanted to show us.

Factory color reproduction

4.2/10

3.8/10

Review Panasonic W85 Factory color reproduction
Review Haier K85F Factory color reproduction

Factory Mode

After calibration

Review Panasonic W85 Factory color reproduction
Review Haier K85F Factory color reproduction

Factory Mode

After calibration

When testing the Panasonic W85B, we obviously started with Filmmaker mode, as this is today’s gold standard when it comes to watching content “as the director intended.” The problem is that this television is quite far from those intentions. The biggest issue turned out to be an excess of red – both in SDR and HDR. The image often appeared too warm because of this, and in some scenes, it was almost “blazing.” Additionally, there is the issue of brightness management. When we looked at the gamma or EOTF charts, it was clear as day that in most scenes, the television brightens the image more than it should. The effect was simply predictable. Details can get lost, there is flattening, and highlights are blown out across the entire screen. We know, of course, how to correct this, but it must be said honestly that it requires a lot of work during calibration. Out of the box, the W85B does not provide a picture close to reference – it is rather a television that will always interpret colours and brightness a little “in its own way” without professional adjustments. Unfortunately, this is to the viewer’s detriment.

Well, how does the television perform with colours straight out of the box, without any interference from our side? The Haier K85F offers a full range of picture modes, such as Dynamic and Eco, but for anyone who wants to watch films according to the creators' intentions, only one really matters: Film mode. That is where we focused our tests, and unfortunately, its name has little to do with reality. The picture in the factory settings is very far from what we could call cinematic fidelity and requires numerous adjustments. Let's start with the white balance, which has a noticeable deficiency of red. In practice, this means that the entire image has a cool, bluish tint. The situation is even worse regarding brightness management, namely the gamma curve (for SDR) and EOTF (for HDR). Their graph resembles a real rollercoaster, which has a disastrous impact on the viewing experience. This results in unnatural dimming of SDR content, causing details in shadows to be lost, and in the case of HDR – excessive brightness, which further exacerbates the issue of clipping. Such a combination, namely too cool white combined with chaotic brightness and excessive blue saturation, results in significant errors in colour reproduction. Our measurements on the specialist ColorChecker chart revealed errors (Delta E) regularly reaching and exceeding values of 8-9. Put simply, errors above the threshold of 3 are already easily noticeable to the naked eye, so such a result means that the colours on the screen are simply heavily distorted.

Color reproduction after calibration

6.9/10

6.2/10

Review Panasonic W85 Color reproduction after calibration
Review Haier K85F Color reproduction after calibration
Review Panasonic W85 Color reproduction after calibration
Review Haier K85F Color reproduction after calibration

Fortunately, calibration made a significant difference for the Panasonic W85B, particularly in SDR content. Here, the improvement was really noticeable – we managed to balance the whites and somewhat tame the tendency of the television to excessively brighten the entire image. The picture became more coherent, and the colours gained a naturalness that was lacking in the factory settings. Admittedly, the results from the Color Checker are not perfect, as the W85B has visible issues with green saturation, but overall, we evaluate the post-calibration effect in SDR very positively. The situation is a bit different with HDR. Here too, we managed to reduce the tendency to warm up the entire scene, so the image performed significantly better than in the factory settings. However, the same issue we mentioned earlier is still evident – the television interprets the image too much "on its own" and brightens the entire screen. The lack of local dimming only exacerbates this effect. In summary, briefly in SDR content, the W85B performs really well after calibration and is more than suitable for daily viewing. However, in HDR, even after adjustments, it remains difficult to unequivocally recommend it for serious viewing sessions.

Well, is there anything that can be done about this picture? Can professional calibration save the situation? The answer is both yes and no. It must be clearly stated that there are certain limitations we cannot overcome. The constraints of the design itself, meaning simply a poor panel and its narrow colour coverage, make it impossible to expect a reasonable HDR effect – we won't mislead you on that. The biggest beneficiary of our adjustments is undoubtedly the SDR mode, and it is indeed for watching such content, after calibration, that this television starts to make sense. We managed to somewhat tame the white balance. Although the television only offers basic 2-point adjustment (rather than precise 20-point), so it's not perfect, we successfully eliminated that unpleasant, cold "chill" in the picture. Above all, however, we noted a significant improvement in brightness management. The gamma curve, which previously resembled a rollercoaster, looks like an almost perfectly straight line after calibration. This is a sign that the television can finally display images without artificially dimming or brightening them. The conclusion is simple: even with such a cheap television, professional adjustment of the settings can achieve a lot and extract the maximum potential from it.

Smoothness of tonal transitions

9.1/10

7.6/10

Review Panasonic W85 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review Panasonic W85 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review Panasonic W85 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review Panasonic W85 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions

Here we can comfortably praise the Panasonic W85B. The television handles colour matching and tonal transitions remarkably well. Gradients appear smooth, without visible bands or artificial contours. As a result, the image gains a natural quality, and sequences with a large number of subtle shades – such as the sky or blurred backgrounds – look exceptionally good for this class of equipment.

It’s time to address a matter that goes unnoticed by many, but can be very irritating to the discerning (and not just) eye. We are talking about the fluidity of tonal transitions, or how smoothly the screen displays transitions between very similar shades of a single colour – for example, on a clear blue sky. We must admit that in this category, the Haier K85F performs quite decently considering its price. In bright scenes, such as the aforementioned sky or vast landscapes in the film "The Martian", there are no strong, distinct bands. Indeed, if you look closely, you will notice minimal imperfections, but generally, the effect is more than satisfactory. However, the situation changes when darker scenes appear on the screen, such as murky corridors in games or night landscapes. Here, banding, or the posterisation effect, becomes much more visible. Transitions in shadows and greys are no longer as smooth and can irritate the more sensitive eye. It’s not a level that would completely disqualify the television, but it’s clear that this is an area where costs have been cut.

Image scaling and smoothness of tonal transitions

6/10

4/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
No
No

Smooth transition function

Review Panasonic W85 Image scaling and smoothness of tonal transitions
Review Haier K85F Image scaling and smoothness of tonal transitions

Image without overscan on the SD signal

Review Panasonic W85 Image scaling and smoothness of tonal transitions
Review Haier K85F Image scaling and smoothness of tonal transitions

With native SDR content, the Panasonic W85B performs very well – tonal transitions are smooth and natural, without artificial bands or prominent contours. However, the situation is worse when it comes to lower resolution materials. It is precisely there that the television has the most difficulty with "enhancing" the image. The lack of any option in the menu that would allow for improving gradation means that with older films or materials from YouTube, one can sometimes notice slight issues with colour blending.

Fortunately, upscaling, or raising the quality of lower resolution content, performs much better. This is definitely a strong point of this model – the image is scaled cleanly and in detail, and the television handles this better than one might expect from such an inexpensive piece of equipment. This is thanks to the HCX processor, which Panasonic has been developing for years, and it is noticeable that even in the lower series it can do a good job.

Let's move on to digital processing and image scaling, specifically how the Haier K85F handles lower resolution signals, such as those from standard television. Right from the start, we encounter an extremely annoying and completely incomprehensible issue – overscan that is enabled by default. This means that the television artificially enlarges the image, cropping its edges, and this happens on every source, even 1080p. To see the full frame, you have to dig through the screen settings each time and manually switch the format to "expand to 16:9". It's a detail, but it's devilishly frustrating. The very act of scaling content to 4K resolution can be summed up in one word: acceptable. And that's about it. The image processor does not strip details from the picture, nor does it generate jagged edges or other artifacts. It simply does its job, without any fireworks. It's alright, but nothing more. However, the biggest and most noticeable shortcoming in the digital processing section is the absence of a smooth tonal transition feature. This is an algorithm that could significantly reduce the annoying banding effect we mentioned earlier. Unfortunately, the manufacturer did not provide such a solution, condemning us to watch the imperfections of the panel and low-quality materials in full view.

Blur and motion smoothness

6.5/10

4.5/10

Maximum refresh rate of the panel
144Hz
60Hz
Film motion smoothing option
No
OK
Blur reduction option
No
No
BFI function 60Hz
No
-
BFI function 120Hz
No
-
Brightness drop with BFI
77%
-%

Blur (native resolution, maximum refresh rate):

Blur (4K@144Hz):

Blur ():

At first glance, everything looks good – the Panasonic W85B has a 120 Hz panel and even a 144 Hz mode, so it seems that it should cope well with smooth motion. The problem arises when we look into the settings. The options for improving fluidity are supposedly present in the menu, but in practice… they don't change anything. No matter what we choose, the image looks the same. On top of that, there is a lack of BFI, or the black frame insertion mode, which on many televisions helps sharpen motion. And suddenly it turns out that despite the strong panel, the W85B offers us no real tools to adjust motion according to our needs. It’s only good when the source itself operates at a higher frequency – for example, games at 120 Hz. But when it comes to films or sports, we simply have to accept what the television shows us, because nothing more can be done about it.

The matrix in the K85F model operates at a native refresh rate of 60 Hz, which right from the start sets certain expectations regarding image fluidity. However, we must admit that we were very positively surprised when we found two separate sliders for motion control in the settings menu: one labelled as "Motion Blur Reduction" and the other "De-Judder". Such generosity in this price segment is an absolute rarity, as typically manufacturers offer at most one shared option. Unfortunately, our enthusiasm waned as quickly as it appeared. It soon became clear why Haier was so "generous" – the slider responsible for motion blur reduction is simply a dummy. Its adjustment brings absolutely no visible effect on the screen, so only one of the two options works.

Console compatibility and gaming features

8.5/10

4/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    48 - 144Hz
    48 - 60Hz
  • Dolby Vision Game Mode
    Yes
    No
  • Correct implementation of HGIG
    No
    No
  • 1080p@120Hz
    Yes
    No
  • 1440p@120Hz
    Yes
    No
  • 4K@120Hz
    Yes
    No
  • Game bar
    Yes
    No

On paper, the Panasonic W85B looks really solid. It has two full HDMI 2.1 ports, support for ALLM, variable refresh rates, Dolby Vision in games, and of course, a high refresh rate of the panel itself. Additionally, it features Panasonic's characteristic game tools bar – a "game bar" that allows you to preview key parameters and quickly change them if needed with a single click. This sounds great, but the problem arises when we turn on HDR. Here, the W85B suffers significantly, as there is practically no HGiG implementation – the television poorly manages brightness, and instead of an accurate picture, we get scenes that are too bright, sometimes even blown out. The solution? The simplest one – turn off HDR in the console settings and leave everything in SDR. And this is where it gets really interesting, as in this scenario, the W85B shows its better side. Low input lag, high fluidity thanks to 120 Hz – all of this makes gaming look phenomenal. Indeed, HDR can be forgone, but if the priority is responsiveness and smooth gameplay, the W85B offers a lot of fun.

Let's move on to features for gamers, although we must emphasise at the outset that this is more of a proposal for the "casual" ones. The manufacturer boasts in the specifications about the presence of HDMI 2.1 ports, which looks impressive on paper, but in reality, it is largely a marketing ploy. What good is a modern port if the heart of the television is a panel with a refresh rate of 60 Hz? It physically cannot display a signal at 120 frames per second, even at lower resolutions, which deprives the HDMI 2.1 port of its most significant advantage. It's a shame. (That’s why we mark it as HDMI 2.0 in our tests). Another curious peculiarity is the television's reaction to attempts to calibrate HDR from the console level. Changes to brightness settings cause very unnatural image behaviour, which might suggest an incorrect implementation of the HGiG standard. To be honest, however, one shouldn't worry too much about this, because as we've mentioned numerous times, we simply do not recommend using any HDR content on this screen. However, to avoid being too negative, the Haier K85F also has two significant and unexpected advantages. The first is the presence of ALLM, or Auto Low Latency Mode, which switches the television to low latency mode as soon as it detects a connected console. The second, even bigger surprise, is support for VRR, or Variable Refresh Rate. While it works within a very modest range of 48-60 Hz, its mere presence is commendable. As a result, the image in games can experience less "tearing," which significantly improves the gaming experience.

Input lag

9.8/10

10/10

SDR

1080p60
17 ms
13 ms
1080p120
8 ms
2160p60
17 ms
13 ms
2160p120
8 ms

HDR

2160p60
17 ms
13 ms
2160p120
8 ms
4320p60

Dolby Vision

2160p60 DV
17 ms
13 ms
2160p120 DV
10 ms

There is really nothing to worry about here. The Panasonic W85B responds instantly to our movements, and the values measured in tests can comfortably compete with monitors for gamers. At a 120 Hz signal, the input lag is around 8–10 ms, while at 60 Hz it hovers around 17–20 ms. In practice, this means one thing – no delays, no frustration! You press the button, and the action happens on the screen straight away.

We must, however, give Haier its due – there is one parameter in which this television absolutely shines and embarrasses many more expensive models. We are speaking about input lag, or signal delay. Our measurements showed an impressively low result of just 13 ms. This is a huge plus that makes gaming controls lightning-fast and incredibly responsive. In this regard, the K85F performs excellently.

Compatibility with PC

8.6/10

6/10

Chroma 444 (maximum resolution and refresh rate)
Yes
Yes
Font clarity
Very Good
Very Good
Readability of dark text and shapes
Good
Very Good
Input lag in PC mode (4K, maximum refresh rate)
8ms
13ms
Matrix subpixel arrangement
BGR
BGR
Max refresh rate
144Hz
60Hz
G-Sync
Yes
No
Review Panasonic W85 Compatibility with PC
Review Haier K85F Compatibility with PC

The Panasonic W85B performs surprisingly well as a computer monitor. It is perfectly suited for office work – the fonts are sharp and very readable thanks to full chroma 4:4:4 support, so you can easily write, browse pages, or work on spreadsheets. But the real fun begins when gaming. The television handles refresh rates of up to 144 Hz for PC without any issues, and it also supports popular image synchronisation technologies such as NVIDIA G-Sync and AMD FreeSync. This means we don't have to worry about screen tearing or stuttering – gameplay is smooth and looks simply fantastic.

And what if you tried using this Haier as a monitor for your computer? Here, to our great surprise, the television performs remarkably well. For office work – it is ideal. This is all thanks to its proper support for what is known as chroma subsampling 4:4:4. In plain terms: every, even the smallest letter on the screen is sharp, without annoying coloured outlines or blurring. Of course, let's be straightforward – this is not equipment for PC gamers. 60 Hz is too little for them. But if you simply need a large screen for text work, browsing the internet, coding, or displaying presentations, the K85F will excel in this role. This is one of its strongest and, to be honest, most unexpected applications.

Viewing angles

3.2/10

2.8/10

Brightness drop at an angle of 45 degrees
77%
67%

Here you can see the biggest price we pay for the high quality of the VA matrix contrast. The W85B, like most televisions with this type of panel, does not perform very well when viewed from a wider angle. Colours lose intensity and the image begins to fade as soon as we move away from the screen's axis. This is not a flaw of Panasonic itself, but rather a characteristic of VA technology – excellent contrast in exchange for poorer viewing angles. So if you plan to watch films with a larger group and often sit "off to the side," you need to keep this in mind.

At almost the very end of the assessment of the panel itself, we left the viewing angles, which unfortunately are one of its biggest weaknesses. However, it must be honestly admitted that this is no surprise – it is simply a natural and commonly known characteristic of VA-type panels. In the specimen we tested, interestingly, the brightness of the image did not drop dramatically when we moved away from the centre of the screen. The real problem, however, lies in the colours, which start to fade instantly. A slight change in position on the sofa is enough for the colours to lose their saturation and become washed out. In this respect, the Haier K85F presents a rather mediocre level, typical for this technology.

Daytime performance

4.2/10

4.1/10

Panel finish
Satin
Satin
Reflection suppression
Good
Average
Black levels during daytime
Good
Good
Review Panasonic W85 Daytime performance
Review Haier K85F Daytime performance
Review Panasonic W85 Daytime performance
Review Haier K85F Daytime performance

Panel brightness

Average luminance SDR

Haier K85F: 276 cd/m2

Panasonic W85: 263 cd/m2

The Panasonic W85B features a satin-finish panel that performs quite well in reducing reflections and maintaining colours even under strong light from windows or lamps. There is no "mirror" effect here, so watching television in a typical living room during the day is comfortable. However, the problem arises in really bright rooms – the television does not have high brightness, so it cannot compete with very strong sunlight. It is simply a screen that performs best in controlled conditions.

And how does the television perform in confrontation with daylight, for example in a brightly sunlit living room? Unfortunately, we do not have good news here. As we have already established, it is a television with relatively low brightness, which becomes a serious drawback when faced with sunlight. The situation is further worsened by the screen coating used. Instead of effectively suppressing reflections, its satin structure tends to unfavourably scatter them. In practice, this means that the reflection of a window or lamp turns into a large, blurred, milky halo, which degrades contrast and effectively hinders viewing. The conclusion is therefore clear: if the television is to be placed in a bright room, the K85F model will not be a good choice.

Panel details

Backlight Type
QLED
White LED
Software version during testing
Fire OS 8.1.4.6 (RS8146/3057
UKN2.241219.053
Image processor
MT5896
mt5896

Subpixel Structure:

Panel uniformity and thermal imaging:

Review Panasonic W85 TV Panel details
Review Haier K85F TV Panel details

Panasonic W85

Haier K85F

TV features

6.8/10

5.5/10

  • HDMI inputs
    1 x HDMI 2.0, 2 x HDMI 2.1 48Gbps
    4 x HDMI 2.0, 0 x HDMI 2.1
  • Other inputs
    RCA (Chinch)
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    Yes
    No
  • Recording programming
    No
    No
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim at the screen)
    Yes
    Yes
  • Backlit remote control
    No
    No
  • Teletext
    Yes
    Yes
  • Audio only mode
    Yes
    Yes
  • Bluetooth headphones support
    Yes
    Yes
  • Simultaneous Bluetooth headphones & TV audio
    Yes
    No

Smart features:

  • AirPlay
    Yes
    No
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Voice search
    Yes
    Yes
  • Voice search in native language
    No
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes
Review Panasonic W85 TV features
Review Panasonic W85 TV features
Review Panasonic W85 TV features
Review Panasonic W85 TV features
Review Panasonic W85 TV features
Review Panasonic W85 TV features
Review Panasonic W85 TV features
Review Panasonic W85 TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features

SmartTV: FireTV

The W85B runs on the Fire TV system, and it must be said – it is a significant step forward compared to Panasonic's previous proprietary solutions. Here, we have support for AirPlay, screen mirroring, and even voice control through Alexa. It sounds modern, and in practice, it does provide a lot of capabilities. The problem is that in Europe, Fire TV still looks a bit like a “guest with luggage.” It works decently, but there are occasional micro-hiccups, the interface doesn't always respond as smoothly as we would like, and in the menu, one can encounter awkward translations. This is not yet at the level of the big players like Google TV or even Tizen, but it is still an improvement compared to what Panasonic had previously. The worst part, however, is that the Fire TV application library is quite modest, and this is its biggest drawback.

Classic Television Functions

In terms of typical television functionalities, it is quite good – we have a classic remote control with a full numeric keypad, a clear EPG guide, and the possibility to record programmes from the built-in tuner to an external USB drive (e.g. a flash drive). The downside is the lack of the option to schedule recordings in advance – you can only record “here and now,” but not set recordings for later.

GoogleTV on Haier K85F

The heart of the television is the Google TV system, which in theory should be its huge advantage. Access to thousands of applications and a wealth of features are promises we are familiar with. Unfortunately, in Haier's execution, it is one of the worst implementations of this software we have encountered. The system runs painfully slowly, and the interface is notoriously unresponsive. However, the real nightmare is the incorrect and often downright comical translations of some menu options, making it difficult at times to understand what is even being referred to. To make matters worse, during our testing, we were unable to activate the AirPlay function, which simply did not work.

Classic features on Haier K85F

Let's move on to the classic features and connections, as this is where the story gets even more interesting. The rich array of ports is definitely a plus, including four HDMI ports and a rarely seen mini-jack headphone output. Unfortunately, the television does not offer either USB recording or PiP mode. However, the real ordeal begins with the remote control. Our first attempts to pair it via Bluetooth to activate radio frequency (RF) control and voice functions ended in total failure. After dozens of attempts, we were sure it was just a manufacturing defect. And here's the surprise: after a long struggle, we discovered that the remote could be paired, but it had to be done from the native Google TV settings, completely bypassing the non-functioning Haier overlay. This is a perfect example of how terrible software can ruin basic functionality. Oh, and one more thing. In the box... there weren't even any batteries for the remote.

Playing files from USB

3.1/10

9.4/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
No
Yes
PNG
Yes
Yes
GIF
Yes
Yes
WebP
No
Yes
TIFF
No
No
BMP
Yes
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
Yes
Yes
12 Mpix
Yes
Yes
16 Mpix
Yes
Yes
20 Mpix
Yes
Yes
24 Mpix
Yes
Yes
28 Mpix
Yes
Yes
32 Mpix
Yes
Yes

The biggest downside of the built-in player with Fire TV is the lack of support for external text subtitles. If you have your own film library and use text files, you simply won't be able to display them on this television. The player itself handles basic video formats, but if someone wants to fully utilise files from USB, they will likely end up installing an additional application from the store (e.g. VLC).

After all our complaints about the unfinished software, the moment came when we experienced absolute shock. It turns out that in this buggy and slow-operating system there is a function hidden that works almost perfectly and puts industry veterans to shame. We are talking about the built-in media player for files from USB drives. It is a true multimedia powerhouse that played virtually every video format we threw at it – from the most popular to the completely niche. Haier, a newcomer in the TV market, has achieved something that many manufacturers with decades of experience have struggled with for years. Who knows, perhaps it was originally intended to be a reliable player for conference rooms? Regardless of its origin, the result is excellent!

Apps

7.6/10

9.6/10

OK
Disney_Plus
OK
Amazon_Prime_Video
No
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
No
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
No
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
No
Apple_music
No
Eleven_sports
OK
Xbox Game Pass
No
GeForce Now!
OK
Amazon Luna
No
Boosteroid
No
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce Now!
No
Amazon Luna
OK
Boosteroid
OK
Steam Link

Sound

5.8/10

4.8/10

  • Maximum volume
    87dB
    83dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    No
    Yes
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    No
    No
  • DTS:X in DTS-HD MA
    No
    No
  • DTS-HD Master Audio
    No
    No

Here, the Panasonic W85B unfortunately has nothing to boast about. The speakers sound flat and rather “plastic”, so there’s definitely no talk of cinema experiences here. There’s no depth, there’s no clear bass – just basic sound that’s merely meant to “exist”. It’s a shame because we thought that the external subwoofer used here would actually make a difference. Unfortunately, we were mistaken. The only advantage is that the television can play really loudly. This may appeal to older users who often need higher volumes to comfortably watch programmes or news. It’s sufficient for everyday TV watching, but if someone is thinking about films and games – an additional soundbar or audio system is practically a must.

When it comes to sound, the review will unfortunately be very brief. The biggest advantage of the built-in speakers of the K85F is really just that they are there and produce sound. Other than that, the sound is completely flat, devoid of any bass, and simply anemic. Yes, on the TV's box, we will find the Dolby Atmos logo, but when faced with the physical capabilities of these drivers, it is a feature that exists only on paper. The verdict can, therefore, only be one: when planning to purchase this television, you should immediately add a soundbar to your budget.

Sound Quality Test

Acoustic Measurements

87dBC (Max)

75dBC

83dBC (Max)

75dBC