Panasonic W70A vs TCL C7L

HDR on the Panasonic W70A unfortunately does not impress. A brightness level of 250–300 nits is simply too low to feel the true magic of cinematic effects in dynamic, bright scenes. Images that should “burst” with light look rather flat, and fine details in bright areas often get lost in the average luminance of the panel. On the positive side, the HDR effect is at least stable. The television does not fall into excessive brightness or lose details during rapid scene changes. Everything is predictable and calm, although unfortunately rather unimpressive. Another issue is the colour gamut coverage. The W70A has not been equipped with an additional layer of quantum dots (often known as QLED), which means the colours appear rather mediocre. There is a lack of depth in reds, saturation in greens, and precision in reproducing subtle shades.

TCL C7L is undoubtedly an extremely bright television. In synthetic tests on static images, it can achieve peak brightness of around 2800 nits. This is an exceptionally phenomenal result, considering the price range it occupies. Unfortunately, tests of real film scenes are not quite as spectacular as measurements of white squares. Brightness in actual HDR shots drops to around 1200 nits in the C7L model. This is still a very good result, as this is the value to which the vast majority of contemporary films are mastered. However, when small, point-like elements appear on the screen, the brightness of these details drastically decreases – even down to around 400 nits – which diminishes the HDR effect somewhat. The television does this deliberately to maintain a better level of black and to avoid a giant light bloom. This is somewhat explainable, but it also shows that Mini LED technology is not entirely uncompromising in this regard. As for the HDR effect itself – alongside brightness, colours are of course key here. And those, thanks to the use of new "super" quantum dots, are simply outstanding and among the best on the market. The television can achieve about 90% coverage of the ultra-wide BT.2020 colour gamut and 99% of the DCI-P3 gamut, easily matching the best RGB MINI-LED screens. Best of all, the C7L can maintain such a high saturation of colours regardless of the scene being displayed, which often poses a challenge for competing RGB Mini-LED televisions.

The Panasonic W70A was tested by us in movie mode, which theoretically should guarantee the most natural image reproduction. Unfortunately, as is often the case with budget TVs, the reality proved far from ideal.

In HD (SDR) content, the white balance was severely disrupted by an excess of red and a noticeable drop in blue tones. The effect? The image had a distinctly warm, almost yellowish glow, which is clearly visible in the comparison photo. In the case of 4K HDR material, the situation reversed. Here, the image became excessively cold and bluish, causing scenes to lose their naturalness and depth. The differences are visible even to the naked eye, especially in the bright areas of the image. The Colour Checker palette test confirmed our observations. Most colour samples did not hit their intended points, "drifting" towards warmer shades in SDR and cooler ones in HDR. As for brightness characteristics, both gamma and the EOTF curve showed significant issues. The image tended to excessively brighten certain areas, disrupting balance and leading to a loss of detail in darker and lighter regions.

In summary – the factory colour reproduction settings in the Panasonic W70A leave much to be desired. The image is far from neutral, and errors in white balance and gamma mean that a solid calibration is needed to extract the TV's full potential.

When it comes to colours straight out of the box, a new feature in TCL televisions – including the C7L model – is the presence of a new picture mode called Filmmaker Mode. This is significant news, as such a mode was not available from this manufacturer before. By design, as indicated by the name itself, the image in this setting is meant to be presented with the full intention of the film's creator. After our tests, we can confirm that it is undoubtedly the best built-in mode on this television if you care about faithful colour reproduction straight out of the box. However, we certainly wouldn't say it is perfect. Like most devices on the market, this C7L also had its factory flaws. The white balance in Filmmaker Mode tended to shift towards a slightly greenish-yellow hue, primarily caused by an excess of green and a clear deficiency of blue. Of course, for the average viewer, this won't be a drastic flaw, but if you care about perfect whites, natural skin tones, and unlocking the full potential of those new "super" quantum dots, then the television is crying out for professional calibration.

Panasonic W70A, despite its limitations, provided us with considerable scope during calibration. Thanks to well-developed tools, we managed to achieve a significantly better white balance in both HD (SDR) and 4K HDR content. The issues with excess red in SDR and overly cool images in HDR have disappeared. The gamma brightness characteristic has also improved, maintaining stability and preventing excessive brightening or loss of detail in darker areas.

So where is the problem? Unfortunately, there are barriers that even professional calibration cannot overcome. Poor coverage of a wide color gamut means that the television cannot fully reproduce colours in HDR material. There is a lack of saturation, and subtle colour transitions still appear somewhat "flattened." Another limitation is brightness management, which results from the applied IPS panel. In the comparative image with the actress's face in colourful clothing, it is clearly visible how some shades are noticeably muted, and colours lose their depth and vibrancy.

Calibration has extracted from the W70A as much as possible. The image is now significantly more natural, and the errors in the factory settings have been effectively corrected. Unfortunately, hardware limitations in the form of poor colour gamut coverage and an average panel mean that even after calibration, we are unable to achieve spectacular effects, especially in HDR content.

After conducting a professional calibration, we were able to significantly improve the situation in the factory mode Filmmaker Mode. Following our adjustments, errors in the ColorChecker test and across the entire wide colour gamut fell below the threshold of human perception – that is, below a value of 3, which is truly an excellent result. The TCL C7L definitely benefits from such an operation in terms of colour fidelity, and this is difficult to dispute. However, the management of brightness in HDR content post-calibration does not look as good. As I described earlier – even though we set up this model appropriately, when we turn on real film scenes on the television, it manages its brightness in quite a peculiar way. It often highlights certain elements on the screen contrary to the creator's intention, which can be clearly seen in the EOTF graphs measured in specific films. Despite this defect – or rather the specific trait of this television – one cannot deny that after calibration, the C7L was able to reproduce colours completely accurately.

We checked how the Panasonic W70A performs when improving content of lower quality than 4K, and it must be said that in this regard, the television does quite respectably. The "Zeroing Counter" function is responsible for smoothing tonal transitions. The optimal setting turned out to be the Average option, which effectively smooths out issues with colour gradation while not ruining the film grain. This is the setting we recommend for most users, as it provides a balance between enhancing the smoothness of transitions and maintaining the naturalness of the image.

When it comes to image scaling, the Panasonic W70A performed really well. The test panel with a model was positively received – the details on her clothing were well reproduced, and the contours of her face retained clarity. In the background, we noticed slight "jaggies" on thin branches, but these are details that only a very keen eye would catch. However, it is worth noting a certain drawback of this model – the television tends to overscan, or slightly cropping the edges of the image. This is not a very intense phenomenon and will be practically unnoticeable for most users, but if we care about a perfect fit of the frame, it is worth keeping this in mind.

This point could be called, in a sense, the Achilles' heel of the C7L model. Unfortunately, this television uses an older chipset from MediaTek – the Pentonic 700 – which has never been known for outstanding digital picture processing. This is clearly visible in the performance of the smoothing function, which is responsible for reducing jagged edges and removing digital noise. It simply works very poorly – when set to a low level, its effectiveness is practically nonexistent. A small credit should perhaps be given here for the fact that the algorithm does not additionally ruin the picture or blur details forcibly. The upscaling, which is the scaling of the image from lower resolutions to 4K, fares a bit better. It is simply adequate and does not stand out in any particular way against the competition. However, it cannot be denied that the C7L would greatly benefit in this aspect if the manufacturer decided to use the newer Pentonic 800 processor, which is now found in an increasing number of competing models.

The Panasonic W70A is equipped with a 60 Hz panel, which immediately suggests that the television is best suited for watching films, series, or everyday TV content. In more dynamic scenes, such as sports broadcasts or games, the limitations of the panel become more noticeable. However, it is worth noting the presence of a motion smoother called "Effect", which offers three degrees of adjustment - low, medium, and high.

Each of the settings allows you to adjust the smoothness of motion to your own preferences, minimising motion blur and improving clarity in dynamic shots. In practice, the Medium setting seems to be the most versatile – it offers better fluidity without excessive "soap opera effect", which can look artificial in feature films. The High setting may work well for sports broadcasts, but in films, it can disrupt the natural character of motion.

TCL C7L features a native 4K panel with a refresh rate of 144 Hz, which at lower resolutions – when using a PC – can even ramp up to 288 Hz. These are, of course, very high values and commendable on paper, but in everyday life, it is worth remembering that almost all dynamic content you display on this television will still rotate around a maximum of 120 Hz. To tame this dynamism, the television's menu includes a motion smoothing system called "Motion Clarity." It offers several predefined modes, including a user mode, which we definitely recommend setting manually using our tried-and-tested guides on our YouTube channel. There, we have two key sliders at our disposal. The first one, "Motion Blur Reduction," is responsible for reducing blurring and improving sharpness in dynamic 60-frame materials, such as sports broadcasts. Meanwhile, the second slider, "Flicker Reduction," allows for the addition of artificial frames in films and series recorded at cinematic 24 or 30 frames per second. This certainly eliminates the irritating stutter in images during camera movement shots.

The Panasonic W70A is a television that is more suited to occasional gamers than to avid players. The 60 Hz panel does not allow for the full potential of next-generation consoles to be realised, especially in dynamic titles. The lack of HDMI 2.1 somewhat limits its capabilities, but fortunately, it features functions such as ALLM, which automatically switches to game mode, and VRR, which helps minimise screen tearing. It is worth noting the support for Dolby Vision in games and HGiG, which makes HDR more predictable and looks solid. It is just a shame that there is no Game Bar. This feature has become standard in many televisions and provides quick access to the most important settings for gamers. The W70A performs adequately for gaming, but it has its limitations. It will work well for calmer titles, but more demanding gamers may feel a lack of fulfilment.

When it comes to gaming, the TCL C7L is simply an outstanding television for gamers. With the presence of two full-bandwidth HDMI 2.1 ports at 48 Gbps, it provides access to all the key features that console and high-end PC owners require. It has a well-functioning ALLM mode with very low input lag and VRR frame synchronization that operates in an impressive range from 48 up to 288 Hz. Importantly, unlike some competitors, TCL has ensured a proper implementation of the console HDR10 HGIG profile and support for Dolby Vision in games. This is complemented by a very well-designed player panel, known as the Game Bar, which even allows you to customise its appearance and change the theme to perfectly match the style of your console.

The only thing that can – and indeed should – be critiqued here is the fact that the television offers only two full HDMI 2.1 ports, while the other two are older HDMI 2.0. This creates quite a significant logistical problem. Why? Because one of those fast ports also supports the eARC audio return channel. In practice, this means that if you connect a soundbar or home cinema system to the television, you will only have one free HDMI 2.1 port left. If you have two consoles or a console and a powerful computer at home, unfortunately, you'll have to give something up or frequently juggle cables at the back of the unit while maintaining convenient control over your audio system.