Compare: Panasonic W70A vs TCL A300W NXTVision

The Panasonic W70A draws attention primarily due to its advanced Google TV operating system, which gives access to a plethora of popular applications (YouTube, Netflix, Disney+, HBO Max, etc.). As for the picture, the IPS panel offers wide viewing angles, so colours do not lose intensity even when watching a film from a slight angle. Gamers will also not be disappointed, as it features VRR and ALLM, along with low input lag (around 12 ms) – all of this contributes to a pleasant experience for occasional gaming, despite the standard 60 Hz refresh rate.

However, it is worth noting that this is rather a basic model and has its limitations. The contrast and black levels are simply weak, which is a typical phenomenon for IPS panels, especially in dark rooms. A brightness level of around 270 cd/m² is also insufficient in brightly lit rooms, making the picture appear washed out. Certain shortcomings in the software itself cannot be overlooked either. Google TV is a great basis, but sometimes it happens that some settings are scattered in surprising places, and the quality of translations leaves much to be desired.

One must consider that the competition is offering more and more in a similar (or slightly higher) price range. Can the Panasonic W70A hold its ground in such an environment? On one hand, it tempts with a rich application base and decent support for gamers, but on the other hand, the market is flooded with more refined televisions equipped with better parameters. However, if wide viewing angles and easy access to Google TV services are a priority, it might be worth giving it a chance. Otherwise, it is advisable to look among competing models that often offer better black levels, higher brightness, and fewer annoying issues in the menu at a similar price.

At first glance, it is clear that the TCL A300 NXTVision aims to be more than just an ordinary television. It offers an image display mode that – unlike its competitors from Korea, Samsung The Frame – is completely free. Additionally, just like its rivals, it comes with freebies. In the packaging, besides the television, we find extra frames mimicking light wood and a flat wall mount, allowing the television to actually resemble a gallery piece. In terms of everyday use, the standout feature is the Google TV system – extensive, quick, and offering access to a vast number of applications. And if we feel like stepping out of the digital museum and jumping straight into the world of gaming, the A300 can surprise us. Two HDMI 2.1 ports, 144 Hz, VRR, ALLM, and very low input lag ensure that even demanding gamers can feel at home here. Well... perhaps except for those who are sensitive to motion blur – as this remains one of the major issues with this model. There are also downsides. Although the image mode is free – and that is worth appreciating – the quality of the available graphics is clearly lacking compared to what Samsung offers in its paid ART Store. The displayed images resemble photos rather than realistic reproductions of artworks. Unfortunately, the A300 – like the rival Hisense S7NQ – performs poorly here and additionally has certain software issues. The brightness of the television itself also leaves much to be desired – it is the darkest television of the entire "frame trio," which translates to average experiences during the day and limited HDR effect. Nevertheless, the TCL A300 NXTVision is quite a reasonable alternative to Samsung The Frame or S7NQ – especially if we are looking for a cheaper solution without additional fees for access to the "gallery" mode and with an operating system that does not limit us in terms of the number of applications. However, it is essential to remember that this is a proposition with a significant amount of compromises. If we want to save a bit and do not expect top-notch picture quality, then the A300 could be a hit in the picture stakes. Otherwise, it is worth taking a look at its competition.

The Panasonic W70A is equipped with an IPS panel, which unfortunately is not the best choice if we are looking for deep blacks and high contrast. Additionally, the lack of local dimming means that instead of pitch-black areas on the screen, we see rather silvery and navy-blue spots. In our tests, this was particularly evident on demanding dark scene test images. The contrast ratio, which hovers around 1000:1, is a result far from satisfactory – especially if we plan evening screenings in a darkened room. Scenes that should mesmerise with their depth of darkness instead look flat and lose their atmosphere.

The TCL A300, also known as NXTVision, uses a VA panel, so right from the start, one could expect decent contrast. On our test charts, the television indeed showed typical results for this type of panel – in the best case, the contrast reached around 5000:1, which is not a bad result for this segment.

However, it should be noted that the model is not equipped with any local dimming technology, which unfortunately is noticeable in practice. The black levels, though quite deep at times, often lean towards navy blue or grey – especially in darker scenes. In short: for a television without local dimming, it's not bad, but it cannot be compared to models that already have this feature on board.

HDR on the Panasonic W70A unfortunately does not impress. A brightness level of 250–300 nits is simply too low to feel the true magic of cinematic effects in dynamic, bright scenes. Images that should “burst” with light look rather flat, and fine details in bright areas often get lost in the average luminance of the panel. On the positive side, the HDR effect is at least stable. The television does not fall into excessive brightness or lose details during rapid scene changes. Everything is predictable and calm, although unfortunately rather unimpressive. Another issue is the colour gamut coverage. The W70A has not been equipped with an additional layer of quantum dots (often known as QLED), which means the colours appear rather mediocre. There is a lack of depth in reds, saturation in greens, and precision in reproducing subtle shades.

When it comes to brightness, the TCL A300W is definitely the darkest television among all frame-style models, such as Samsung The Frame or Hisense CanvasTV – and unfortunately, this is immediately noticeable. In our measurements, the peak luminance reached a mere 400 nits, and on test film patterns, this value dropped to 350 nits. This is definitely too little to experience the true “magic” of bright HDR effects. As a consolation – the television is equipped with a PFS LED coating (which is something like QLED), providing very good coverage of a wide colour gamut, both DCI-P3 and BT.2020. In addition, it has full support for all popular HDR formats – HDR10, HDR10+, HLG, and Dolby Vision – which somewhat compensates for the lack of brightness and helps improve the overall perception of content in this quality.

The Panasonic W70A was tested by us in movie mode, which theoretically should guarantee the most natural image reproduction. Unfortunately, as is often the case with budget TVs, the reality proved far from ideal.

In HD (SDR) content, the white balance was severely disrupted by an excess of red and a noticeable drop in blue tones. The effect? The image had a distinctly warm, almost yellowish glow, which is clearly visible in the comparison photo. In the case of 4K HDR material, the situation reversed. Here, the image became excessively cold and bluish, causing scenes to lose their naturalness and depth. The differences are visible even to the naked eye, especially in the bright areas of the image. The Colour Checker palette test confirmed our observations. Most colour samples did not hit their intended points, "drifting" towards warmer shades in SDR and cooler ones in HDR. As for brightness characteristics, both gamma and the EOTF curve showed significant issues. The image tended to excessively brighten certain areas, disrupting balance and leading to a loss of detail in darker and lighter regions.

In summary – the factory colour reproduction settings in the Panasonic W70A leave much to be desired. The image is far from neutral, and errors in white balance and gamma mean that a solid calibration is needed to extract the TV's full potential.

TCL A300 offers several picture modes, but without a doubt, the best is the movie mode. Unfortunately, although it is the best option available, it is not free from errors. In both HD and HDR content, the image has a noticeably too warm hue - it leans slightly towards pink, which is particularly noticeable in scenes with snow. Instead of pure white, we get a pinkish tint that spoils the natural perception of colours.

The management of brightness is also not very good. In the case of older HD material, the image often seems too dark - which is confirmed by the inflated gamma value. Conversely, with HDR content, the effect is the opposite - the image is overly bright, which we observed in scenes from the film Pan. Such a lack of consistency also affects the accuracy of colour reproduction - a test with the ColorChecker showed that many samples clearly deviate from the reference values.

Fortunately, TCL allows for manual adjustment of settings, so we decided to check how the television would perform after our professional calibration. The effects of this adjustment are described below.

Panasonic W70A, despite its limitations, provided us with considerable scope during calibration. Thanks to well-developed tools, we managed to achieve a significantly better white balance in both HD (SDR) and 4K HDR content. The issues with excess red in SDR and overly cool images in HDR have disappeared. The gamma brightness characteristic has also improved, maintaining stability and preventing excessive brightening or loss of detail in darker areas.

So where is the problem? Unfortunately, there are barriers that even professional calibration cannot overcome. Poor coverage of a wide color gamut means that the television cannot fully reproduce colours in HDR material. There is a lack of saturation, and subtle colour transitions still appear somewhat "flattened." Another limitation is brightness management, which results from the applied IPS panel. In the comparative image with the actress's face in colourful clothing, it is clearly visible how some shades are noticeably muted, and colours lose their depth and vibrancy.

Calibration has extracted from the W70A as much as possible. The image is now significantly more natural, and the errors in the factory settings have been effectively corrected. Unfortunately, hardware limitations in the form of poor colour gamut coverage and an average panel mean that even after calibration, we are unable to achieve spectacular effects, especially in HDR content.

After our professional calibration, the TCL A300 has literally received a new lease of life. The image has stopped being too warm, and the colours finally look as they should – which was confirmed by the ColorChecker test, where the colour samples finally started to hit their marks, at least to some reasonable extent. It was also possible to partially correct the brightness management – the image is now more balanced and less "wobbly" between different types of content. Of course, certain limitations cannot be overcome – a slightly noticeable blooming effect is still present, but that is a characteristic of the technology and not something that can be eliminated even after professional settings.

Generally speaking: after calibration, the A300 performs significantly better and gains a completely new quality.

In terms of the smoothness of tonal transitions, the Panasonic W70A performs really well. Transitions between colours are smooth, without clear and annoying "bands" or sudden jumps in hue. Even more demanding scenes, where subtle gradients dominate, look surprisingly good. Of course, a trained eye will notice certain imperfections, especially in the lighter parts of the screen, where slight colour banding can be observed. However, this is not something that significantly impacts the perception of the image and will be practically unnoticed by most users.

Unfortunately, what spoils the overall effect is the unevenness of the backlighting of the panel, which is quite pronounced and can distract from the quality of the tonal transitions themselves. This is especially noticeable on uniform backgrounds, where the differences in brightness between particular areas of the screen become more apparent.

TCL A300 NXTVision is another frame-style television that handles transitions of tones really well. It's hard to find distinct bands or sharp transitions between shades of the same colour – the overall appearance is natural and smooth.

However, it must be admitted that among the three tested models (The Frame and S7NQ), TCL performs the worst in this category. In darker and lighter scenes, slight imperfections can be noticed. Nonetheless, looking at it as a whole, for a television in this price range – it presents itself really solidly. It may not be the best of the bunch, but it maintains a very good level.

We checked how the Panasonic W70A performs when improving content of lower quality than 4K, and it must be said that in this regard, the television does quite respectably. The "Zeroing Counter" function is responsible for smoothing tonal transitions. The optimal setting turned out to be the Average option, which effectively smooths out issues with colour gradation while not ruining the film grain. This is the setting we recommend for most users, as it provides a balance between enhancing the smoothness of transitions and maintaining the naturalness of the image.

When it comes to image scaling, the Panasonic W70A performed really well. The test panel with a model was positively received – the details on her clothing were well reproduced, and the contours of her face retained clarity. In the background, we noticed slight "jaggies" on thin branches, but these are details that only a very keen eye would catch. However, it is worth noting a certain drawback of this model – the television tends to overscan, or slightly cropping the edges of the image. This is not a very intense phenomenon and will be practically unnoticeable for most users, but if we care about a perfect fit of the frame, it is worth keeping this in mind.

TCL A300 handles tonal transitions in high-quality films very well, but the question arises – how does it perform with weaker material? The television is equipped with a tonal transition smoothing function, but its effectiveness can be described in one word: "random." In one scene it could work and improve the gradation, but when turned off… the effect remains the same. There is a lack of consistency and predictability.

Image scaling is also not one of A300's strong points. On the test chart, the main character actually looked better than on the raw signal, but with thin lines – such as fonts or background details – there was noticeable jaggedness and aliasing. On the positive side, the television does not crop the image and has no problems with overscan, but the overall quality of scaling is rather average.

The Panasonic W70A is equipped with a 60 Hz panel, which immediately suggests that the television is best suited for watching films, series, or everyday TV content. In more dynamic scenes, such as sports broadcasts or games, the limitations of the panel become more noticeable. However, it is worth noting the presence of a motion smoother called "Effect", which offers three degrees of adjustment - low, medium, and high.

Each of the settings allows you to adjust the smoothness of motion to your own preferences, minimising motion blur and improving clarity in dynamic shots. In practice, the Medium setting seems to be the most versatile – it offers better fluidity without excessive "soap opera effect", which can look artificial in feature films. The High setting may work well for sports broadcasts, but in films, it can disrupt the natural character of motion.

The TCL A300 is equipped with a 144 Hz panel, which should immediately satisfy practically everyone – both gamers and sports fans. The motion is smooth and the image is clear even during fast-paced scenes. Additionally, the television offers motion enhancement functionality called "Motion," where we find two sliders on a 10-point scale. These allow you to adjust the effect to your own preferences – from a classic, cinematic look with visible frames to a very smooth (though somewhat unnatural) image reminiscent of soap opera effects. This way, everyone can find a setting that suits them.

The Panasonic W70A is a television that is more suited to occasional gamers than to avid players. The 60 Hz panel does not allow for the full potential of next-generation consoles to be realised, especially in dynamic titles. The lack of HDMI 2.1 somewhat limits its capabilities, but fortunately, it features functions such as ALLM, which automatically switches to game mode, and VRR, which helps minimise screen tearing. It is worth noting the support for Dolby Vision in games and HGiG, which makes HDR more predictable and looks solid. It is just a shame that there is no Game Bar. This feature has become standard in many televisions and provides quick access to the most important settings for gamers. The W70A performs adequately for gaming, but it has its limitations. It will work well for calmer titles, but more demanding gamers may feel a lack of fulfilment.

TCL A300 is a television designed not only to transport us to a digital art museum but also to a full-fledged gaming world. Here, we find practically everything one could expect from gaming equipment: two full-bandwidth HDMI 2.1 ports, 144 Hz refresh rate, VRR support, and ALLM.

The proper implementation of the HGIG mode also deserves praise – something that competitor Hisense sometimes struggles with. The television easily handles lower resolutions (e.g., Full HD) while maintaining high refresh rates, which older console or PC owners will appreciate.

In addition, there is an attractive and clear GameBar that facilitates quick access to settings for gamers. The A300 is really well-prepared for top-level gaming – it's just a shame that issues with smearing slightly tarnish its overall image as a gaming device.

In terms of signal delay, the Panasonic W70A performs really well. A score of 12 ms is a value that is practically below the threshold where noticeable lag can be mentioned. Gaming on this television is responsive, and character movements or reactions in games are instantaneous. Interestingly, even in Dolby Vision mode, which often presents issues with input lag, the television performed very well. This is a pleasant surprise, as many manufacturers struggle with this, and HDR often increases lag to a level that is noticeable during dynamic games.

In terms of input lag, the TCL A300 performs really well. Values below 10 ms at a refresh rate of 120 Hz are something many gamers dream of – such low lag is practically unnoticeable, both during everyday gaming and in more demanding e-sports titles. One might criticise the result of 23 ms in Dolby Vision mode at 60 frames, but it is still a sufficiently low value that it's hard to have serious objections. In this category, the A300 really excels.

The Panasonic W70A performs quite well as a monitor for work. Thanks to its IPS panel and support for 4:4:4 chroma, the text is clear, sharp, and readable. Even small fonts look good, without any blurriness or jagged edges. This television is really suitable for office work, browsing the internet, or writing documents.

Gaming on PC is a somewhat different story. The 60 Hz panel means that more dynamic titles do not look as smooth as they could on a screen with a higher refresh rate. The lack of support for G-Sync or FreeSync also doesn't help, so there may be issues with screen tearing.

If we plan to use the TCL A300 as a monitor for a computer, we may be pleasantly surprised. The television performs really well in this role. It is equipped with a 144 Hz panel, supports G-Sync, and, as we have already mentioned, offers very low input lag, so gaming on it with a connected PC is a pure pleasure.

Working with text is also possible, though with some limitations. The TCL A300 has slight issues displaying dark fonts and thin lines – this stems from the subpixel structure, which in everyday use can be somewhat bothersome, although it looks better in photos than in reality.

The television supports chroma 4:4:4, but only up to 120 Hz. Therefore, we have indicated that this feature is available, but with a limitation – if we care about perfectly readable fonts, it is advisable to stick to a refresh rate of 120 Hz. At 144 Hz, the sharpness of the text may suffer slightly.

As for a television with an IPS panel, the viewing angles on the Panasonic W70A are at a really good level. The image retains decent quality even when viewed at a greater angle. Colours do not significantly lose their saturation, and details remain well visible. Of course, everything comes at a price. In this case, it is the weaker blacks that become even more washed out when viewed at an angle. This is, however, a standard compromise in the case of IPS panels, and it is hard to consider this a surprise.

The viewing angles on the TCL A300 NXTVision are – let's be honest – mediocre. The television is equipped with a VA panel, which inherently has rather limited angles and unfortunately this is evident here. The video below speaks for itself – even a slight deviation from the axis results in a noticeable drop in contrast and colour saturation. It's a shame that this is yet another frame-style television that has done absolutely nothing about it. After all, we don't always have the opportunity to sit perfectly straight on – especially if the device is also intended to serve a decorative function in the living room.

The Panasonic W70A is equipped with a satin matrix that manages to reduce light reflections to an average degree. Glare is not excessively bothersome, but in bright rooms, especially with direct sunlight, it can be noticeable. The main issue, however, is the brightness level of 270 cd/m². That's simply not enough to comfortably watch television in full sun. The image becomes washed out, and darker scenes lose detail and depth.

The TCL A300 NXTVision is equipped with a matte panel very similar to the one found in one of its Chinese competitors – the Hisense S7NQ model. Such a surface handles reflections fairly well, although it must be said that it performs worse than Samsung's The Frame, which offers a significantly higher level in this regard. As is often the case with matte displays, blacks lose their depth during the day and appear more gray than black – and this is no different here. Unfortunately, the fact that the A300 is the darkest television of the three tested does not help either. As a result, it has a real problem standing out in brightly lit rooms.

The Panasonic W70A operates on the Google TV system, and it must be admitted that this is one of its strong points. There are really many applications – all popular streaming services, YouTube, and even lesser-known platforms. The system runs smoothly, and navigating the menu is intuitive and hassle-free. The remote has a built-in microphone, so voice search can be used in Polish. This is a significant advantage, especially when you need to quickly find a film or an application. Additionally, there is Bluetooth, which allows you to connect headphones or other wireless devices. However, there are some shortcomings. There is no AirPlay, which may be a problem for users of Apple devices. There is also a lack of USB recording options and picture-in-picture (PIP) functionality.

The Panasonic W70A makes up for this with the functionality of Google TV and simple handling. It has everything needed to use a Smart TV, but if someone is counting on more advanced options related to traditional television, they may feel a bit unsatisfied.

The TCL A300 is a television styled to resemble a painting, which can successfully masquerade as a work of art during everyday use, hanging on the wall. It is equipped with a special image display mode, additional frames in a light wood tone, and a flat wall mount that allows the television to be hung like a true picture – flush against the wall.

A significant advantage of the image mode is that it is completely free. We have access to dozens of works from which we can choose the one to be displayed in standby mode – instead of a black screen, the picture we selected remains on the wall. The quality of the graphic reproductions is decent, but it must be admitted that it clearly falls short of that from the Samsung ART Store. Although access to images there is paid, the quality of the scans is significantly better – you can see the texture of the paint, the canvas, and the details. In the TCL A300, it resembles high-quality photographs more than realistic reproductions of artworks. Additionally, the implementation of the image mode in the system leaves much to be desired. For example – if we set the brightness in image mode to 10%, that same value automatically transfers to the normal viewing mode, where we could comfortably set the brightness to 50% or even 100%. This works in the opposite direction too – when we set the brightness to 100% in normal mode, switching to gallery mode displays the images with that same maximum brightness, shining too intensely and losing the entire effect of a “picture on the wall.” These are minor but annoying errors that can ruin the experience of what was intended to be visually subtle and elegant.

Moving on to more classic features – the A300 runs on the Google TV system, which currently offers by far the largest selection of applications (the full list available below). The well-functioning voice assistant with support for the Polish language is also a major plus. As standard – as in most TCL televisions – the USB recording function or picture-in-picture (PiP) mode is missing.

The built-in media player in the Panasonic W70A unfortunately has its limitations. First of all, it does not support Polish subtitles, which can be a significant problem for many people. Additionally, there are difficulties with playing certain file formats, which sometimes results in an error message or no sound.

Fortunately, thanks to the Google TV system, it is easy to install alternative media players that handle these shortcomings. In the Google Play Store, we can find several reliable applications that support both Polish subtitles and less popular video formats.

The built-in player in the TCL A300 works as it should – most popular video and photo files play without any issues. There is a lack of support for the HEIC format from Apple (which is quite common in many televisions), but most users still use AirPlay, so this shouldn't be a major problem. If someone is not satisfied with the default player, the Google TV system offers considerable options – it's easy to install an alternative app that better suits our tastes. Nevertheless, it must be acknowledged that the factory solution is entirely sufficient for everyday use.

The sound from the Panasonic W70A is surprisingly decent for a television in this class. It is quite well balanced, and the low tones are slightly perceptible, which adds some depth when watching films or listening to music. The dialogues are clear, and the overall sound perception is clean and pleasant. Of course, one cannot expect cinematic experiences or powerful bass – it is still a standard audio system in a television, and the physical limitations of the slim design take their toll.

When it comes to sound, the TCL A300W – like its competitors – plays quite... flat, after all, we are talking about a super flat television. For everyday watching of news or series, this level is entirely sufficient, but during film screenings, we may clearly miss depth and space. On the plus side, it is worth noting that the television supports both Dolby Atmos and the increasingly rare DTS:X – which offers more options when connecting an external audio system. It is also worth mentioning that the A300 PRO model has been equipped with a dedicated, flat soundbar. And not just any soundbar – it performs better than most of the televisions we have tested.

Panasonic W70A vs TCL A300W NXTVision

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

TV efficiency during daytime

Details about the matrix

TV features

Playing files from USB

Apps

Sound