Panasonic W70A vs Samsung OLED S95H (S99H) (QD-OLED)

HDR on the Panasonic W70A unfortunately does not impress. A brightness level of 250–300 nits is simply too low to feel the true magic of cinematic effects in dynamic, bright scenes. Images that should “burst” with light look rather flat, and fine details in bright areas often get lost in the average luminance of the panel. On the positive side, the HDR effect is at least stable. The television does not fall into excessive brightness or lose details during rapid scene changes. Everything is predictable and calm, although unfortunately rather unimpressive. Another issue is the colour gamut coverage. The W70A has not been equipped with an additional layer of quantum dots (often known as QLED), which means the colours appear rather mediocre. There is a lack of depth in reds, saturation in greens, and precision in reproducing subtle shades.

When it comes to brightness alone, the S99H is an astronomically bright TV. Its peak brightness in film scenes can exceed 2800 nits. Whatever the scene, you can count on powerful HDR effects that are almost blinding, exactly what you expect from a top-tier screen. It is the nature of OLED panels that they cannot sustain the same extreme brightness in very bright, full‑screen frames as they can with small highlights, but the results are still excellent. In a bright scene from the film The Meg, the sun still exceeded 2200 nits. That means the S99H managed to sustain higher brightness than most Mini LED displays on the market. In terms of brightness, the S99H is currently the best OLED TV we have tested.

Colour gamut coverage

The S99H also handles colour extremely well, which is a direct result of the QD-OLED panel used here. Whether the test scenarios were synthetic test patterns or measurements taken with film material playing in the background, the results remained at a very high level. The S99H easily covers almost 100% of the DCI-P3 gamut, and for the more demanding BT.2020 colour space it reaches nearly 90%. That is absolute top-tier performance. These results match what we have seen in the new SQD-Mini-LED screens, and in real film scenes even outperform RGB Mini LED displays.

The Panasonic W70A was tested by us in movie mode, which theoretically should guarantee the most natural image reproduction. Unfortunately, as is often the case with budget TVs, the reality proved far from ideal.

In HD (SDR) content, the white balance was severely disrupted by an excess of red and a noticeable drop in blue tones. The effect? The image had a distinctly warm, almost yellowish glow, which is clearly visible in the comparison photo. In the case of 4K HDR material, the situation reversed. Here, the image became excessively cold and bluish, causing scenes to lose their naturalness and depth. The differences are visible even to the naked eye, especially in the bright areas of the image. The Colour Checker palette test confirmed our observations. Most colour samples did not hit their intended points, "drifting" towards warmer shades in SDR and cooler ones in HDR. As for brightness characteristics, both gamma and the EOTF curve showed significant issues. The image tended to excessively brighten certain areas, disrupting balance and leading to a loss of detail in darker and lighter regions.

In summary – the factory colour reproduction settings in the Panasonic W70A leave much to be desired. The image is far from neutral, and errors in white balance and gamma mean that a solid calibration is needed to extract the TV's full potential.

Samsung offers a whole host of picture modes and features, but as usual we recommend choosing Filmmaker Mode, especially if you want the most faithful rendering of the filmmakers' intent. Out of the box the TV is tuned very well, although it has minor shortcomings. These are mainly a slight drift in the white balance in SDR content and a slightly low gamma. As a result, in darker viewing conditions the picture can be a little too bright compared with the reference gamma of 2.4, which is the standard for watching films with the lights off. These are, of course, minor points, because overall colour reproduction remains at a very good level and the errors in the ColorChecker measurements are not large. However, we know that with a screen of the S99H's class you can, and arguably should, expect even more, which is why we carried out a professional calibration.

Panasonic W70A, despite its limitations, provided us with considerable scope during calibration. Thanks to well-developed tools, we managed to achieve a significantly better white balance in both HD (SDR) and 4K HDR content. The issues with excess red in SDR and overly cool images in HDR have disappeared. The gamma brightness characteristic has also improved, maintaining stability and preventing excessive brightening or loss of detail in darker areas.

So where is the problem? Unfortunately, there are barriers that even professional calibration cannot overcome. Poor coverage of a wide color gamut means that the television cannot fully reproduce colours in HDR material. There is a lack of saturation, and subtle colour transitions still appear somewhat "flattened." Another limitation is brightness management, which results from the applied IPS panel. In the comparative image with the actress's face in colourful clothing, it is clearly visible how some shades are noticeably muted, and colours lose their depth and vibrancy.

Calibration has extracted from the W70A as much as possible. The image is now significantly more natural, and the errors in the factory settings have been effectively corrected. Unfortunately, hardware limitations in the form of poor colour gamut coverage and an average panel mean that even after calibration, we are unable to achieve spectacular effects, especially in HDR content.

After professional calibration, FILMMAKER mode looks practically perfect. Because Samsung offers a rich set of advanced calibration features, we were able to fine-tune the colours to an almost perfect level. Above all, we managed to even out the white balance and the gamma curve, which resulted in noticeably improved contrast and proper image modelling. In this tuned picture profile there really isn't a single thing to criticise or call a flaw. After calibration, the S99H can deliver an essentially reference-quality image.

We checked how the Panasonic W70A performs when improving content of lower quality than 4K, and it must be said that in this regard, the television does quite respectably. The "Zeroing Counter" function is responsible for smoothing tonal transitions. The optimal setting turned out to be the Average option, which effectively smooths out issues with colour gradation while not ruining the film grain. This is the setting we recommend for most users, as it provides a balance between enhancing the smoothness of transitions and maintaining the naturalness of the image.

When it comes to image scaling, the Panasonic W70A performed really well. The test panel with a model was positively received – the details on her clothing were well reproduced, and the contours of her face retained clarity. In the background, we noticed slight "jaggies" on thin branches, but these are details that only a very keen eye would catch. However, it is worth noting a certain drawback of this model – the television tends to overscan, or slightly cropping the edges of the image. This is not a very intense phenomenon and will be practically unnoticeable for most users, but if we care about a perfect fit of the frame, it is worth keeping this in mind.

The proprietary Samsung NQ4 Gen3 processor is responsible for upscaling and digital image processing. It handles upscaling lower-resolution material to 4K very well. The picture is clear without looking artificial or overly sharp. The only rather specific drawback appears with very old material recorded at 480p or below. In such cases the TV can slightly crop the edges of the picture.

The processor also copes quite well with artefacts visible in lower bit-rate material, for example heavily compressed YouTube videos. The noise reduction function effectively smooths the image and reduces posterisation, but it operates quite aggressively. It can remove not only unwanted artefacts but also some fine detail, and even natural film grain. Wanting to preserve the source material as faithfully as possible, we decided not to use it. However, if someone prefers a clean, as-smooth-as-possible picture over retaining every detail, it may prove useful.

The Panasonic W70A is equipped with a 60 Hz panel, which immediately suggests that the television is best suited for watching films, series, or everyday TV content. In more dynamic scenes, such as sports broadcasts or games, the limitations of the panel become more noticeable. However, it is worth noting the presence of a motion smoother called "Effect", which offers three degrees of adjustment - low, medium, and high.

Each of the settings allows you to adjust the smoothness of motion to your own preferences, minimising motion blur and improving clarity in dynamic shots. In practice, the Medium setting seems to be the most versatile – it offers better fluidity without excessive "soap opera effect", which can look artificial in feature films. The High setting may work well for sports broadcasts, but in films, it can disrupt the natural character of motion.

Another major advantage of organic OLED panels is their excellent motion handling. Thanks to the pixels' virtually instantaneous response time, the Samsung S99H exhibits virtually no motion blur. Fast-moving objects do not produce visible halos or trailing outlines, so the television performs very well for both watching sport and gaming. One characteristic of OLED screens compared with LCDs, however, is the way they render low-frame-rate material. With very slow camera movement the image can appear noticeably more 'choppy'. This can, however, be fairly effectively mitigated using a frame-interpolation system. Samsung lets you adjust judder reduction and blur reduction separately, so it's easy to find a compromise between smoother motion and preserving the cinematic character of the content.

The Panasonic W70A is a television that is more suited to occasional gamers than to avid players. The 60 Hz panel does not allow for the full potential of next-generation consoles to be realised, especially in dynamic titles. The lack of HDMI 2.1 somewhat limits its capabilities, but fortunately, it features functions such as ALLM, which automatically switches to game mode, and VRR, which helps minimise screen tearing. It is worth noting the support for Dolby Vision in games and HGiG, which makes HDR more predictable and looks solid. It is just a shame that there is no Game Bar. This feature has become standard in many televisions and provides quick access to the most important settings for gamers. The W70A performs adequately for gaming, but it has its limitations. It will work well for calmer titles, but more demanding gamers may feel a lack of fulfilment.

The Samsung S99H is also a great TV for gamers. It offers almost every possible and useful feature... well, except for the obvious lack of Dolby Vision for the Xbox console. It's equipped with four full-bandwidth HDMI 2.1 ports that offer the full 48 Gbps. This lets you use VRR frame-rate synchronization and the automatic game mode (ALLM) without any problems. This year Samsung also has no issues properly supporting HGiG, so HDR setup on a console is quick and straightforward. Samsung's TVs are also known for interesting extras. In the Game Bar menu you'll find options to add an on-screen crosshair, enlarge the minimap or change the displayed image's aspect ratio (PC).

Particularly noteworthy is Samsung's Game Motion Plus feature. It's Samsung's proprietary motion-smoothing system that uses interpolation to increase smoothness in games. Input lag then rises to around 40 to 50 ms (depending on the strength of the setting), which is an excellent result compared with the competition. The system makes gameplay noticeably smoother. So if someone has their eye on a demanding game (e.g. GTA 6 😉) that runs on a console at only 30 frames per second, the S99H can display it much more smoothly than competing models.