Compare: LG UR781 vs TCL A300W NXTVision

LG UR781 is currently the cheapest model from the Korean manufacturer. It is equipped with an excellent WebOS system, which is the greatest advantage of this television. It will satisfy most users with its access to various streaming platforms and capabilities. The television offers adequate picture quality for its price, which will certainly meet the expectations of many basic users. Although its HDR capabilities are somewhat limited by the absence of Dolby Vision or HDR10+, it supports basic formats such as HDR10 and HLG. The television handles low-quality materials fairly well, thanks to the tone mapping smoothing feature that provides smooth and clear transitions, which is especially appreciated when watching films from low-quality sources (e.g., terrestrial television). When it comes to gaming, the television has very low input lag, which is a fundamental criterion. If we are looking for a budget solution, this is quite a nice choice for those who can sacrifice a 120Hz panel for the sake of price. Although the brightness of the television is lower than in competing models, and the colour gamut coverage is limited, the LG UR781 still offers impeccable HDR content appearance due to the presence of dynamic tone mapping. After proper calibration, the television can achieve better colour reproduction and optimal sharpness, significantly enhancing comfort and enjoyment while watching.

At first glance, it is clear that the TCL A300 NXTVision aims to be more than just an ordinary television. It offers an image display mode that – unlike its competitors from Korea, Samsung The Frame – is completely free. Additionally, just like its rivals, it comes with freebies. In the packaging, besides the television, we find extra frames mimicking light wood and a flat wall mount, allowing the television to actually resemble a gallery piece. In terms of everyday use, the standout feature is the Google TV system – extensive, quick, and offering access to a vast number of applications. And if we feel like stepping out of the digital museum and jumping straight into the world of gaming, the A300 can surprise us. Two HDMI 2.1 ports, 144 Hz, VRR, ALLM, and very low input lag ensure that even demanding gamers can feel at home here. Well... perhaps except for those who are sensitive to motion blur – as this remains one of the major issues with this model. There are also downsides. Although the image mode is free – and that is worth appreciating – the quality of the available graphics is clearly lacking compared to what Samsung offers in its paid ART Store. The displayed images resemble photos rather than realistic reproductions of artworks. Unfortunately, the A300 – like the rival Hisense S7NQ – performs poorly here and additionally has certain software issues. The brightness of the television itself also leaves much to be desired – it is the darkest television of the entire "frame trio," which translates to average experiences during the day and limited HDR effect. Nevertheless, the TCL A300 NXTVision is quite a reasonable alternative to Samsung The Frame or S7NQ – especially if we are looking for a cheaper solution without additional fees for access to the "gallery" mode and with an operating system that does not limit us in terms of the number of applications. However, it is essential to remember that this is a proposition with a significant amount of compromises. If we want to save a bit and do not expect top-notch picture quality, then the A300 could be a hit in the picture stakes. Otherwise, it is worth taking a look at its competition.

LG UR781 is a television with a VA panel that stands out for its good native contrast, which is significantly better than that of IPS or ADS screens. Thanks to this technology, bright elements on a dark background look natural and there is no issue with distortion. Unfortunately, the lack of local dimming means that in darker rooms, the black is not perfect – it tends to take on a navy hue, which can be noticeable during night-time viewing.

Despite this, the LG UR781 offers sufficiently good quality in dark scenes, particularly for film enthusiasts. Blacks are deeper than those on IPS panels, allowing for a more cinematic experience. The VA panel also provides stronger contrast, making the image look clearer, and the details in darker shots become more visible. It is a solid choice for those who value better picture quality in evening conditions.

The TCL A300, also known as NXTVision, uses a VA panel, so right from the start, one could expect decent contrast. On our test charts, the television indeed showed typical results for this type of panel – in the best case, the contrast reached around 5000:1, which is not a bad result for this segment.

However, it should be noted that the model is not equipped with any local dimming technology, which unfortunately is noticeable in practice. The black levels, though quite deep at times, often lean towards navy blue or grey – especially in darker scenes. In short: for a television without local dimming, it's not bad, but it cannot be compared to models that already have this feature on board.

In HDR mode, LG UR781 unfortunately does not impress with its brightness. In tests on five screens, the television achieved only around 200 nits, which is quite a low value for HDR standards. This brightness is similar to levels typical for SDR, causing HDR effects to be insufficiently pronounced, and the image may appear less impressive, especially in dynamic, bright scenes. In HDR mode, it has certain limitations in colour reproduction. This means that colours may not be as intense and rich as in televisions that manage better with a wide colour gamut. In practice, this can make the image less vibrant and dynamic, and HDR effects will not be as spectacular as one might expect. Additionally, UR781 LG has some issues with accurately reproducing colours in HDR mode, resulting in content that may look less vivid.

When it comes to brightness, the TCL A300W is definitely the darkest television among all frame-style models, such as Samsung The Frame or Hisense CanvasTV – and unfortunately, this is immediately noticeable. In our measurements, the peak luminance reached a mere 400 nits, and on test film patterns, this value dropped to 350 nits. This is definitely too little to experience the true “magic” of bright HDR effects. As a consolation – the television is equipped with a PFS LED coating (which is something like QLED), providing very good coverage of a wide colour gamut, both DCI-P3 and BT.2020. In addition, it has full support for all popular HDR formats – HDR10, HDR10+, HLG, and Dolby Vision – which somewhat compensates for the lack of brightness and helps improve the overall perception of content in this quality.

The colour reproduction in LG UR781 in Filmmaker Mode, which although is the best mode available from the factory settings, is not without its flaws. Firstly, the issue is white balance, where the graph shows dips in blue colour levels. This phenomenon results in a shift of hues towards yellow tones, causing the image to appear warmer than it should. Such deviation means that the colours on the screen are not naturally reproduced, which can be particularly noticeable in scenes with a white or neutral background. This can be confirmed by the Test Color Checker, which showed that some colours "shift" into other shades, meaning that the LG UR781 television does not display colours in accordance with reality. This distortion can affect the visual experience, making movie scenes seem less realistic, and details might be displayed in inappropriate colours, negatively impacting the overall image quality.

In terms of contrast, the analysis of the gamma graph revealed drops to a level of 2.0, whereas the optimal value should be 2.4. This means that the television may display darker parts of the image brighter in certain scenes, which reduces their depth and dynamics. Additionally, on the EOTF curve, which is responsible for brightness reproduction, an unnatural spike was observed at the beginning. This phenomenon can result in excessive brightness boost in the brightest parts of the image, leading to loss of detail in very bright scenes.

TCL A300 offers several picture modes, but without a doubt, the best is the movie mode. Unfortunately, although it is the best option available, it is not free from errors. In both HD and HDR content, the image has a noticeably too warm hue - it leans slightly towards pink, which is particularly noticeable in scenes with snow. Instead of pure white, we get a pinkish tint that spoils the natural perception of colours.

The management of brightness is also not very good. In the case of older HD material, the image often seems too dark - which is confirmed by the inflated gamma value. Conversely, with HDR content, the effect is the opposite - the image is overly bright, which we observed in scenes from the film Pan. Such a lack of consistency also affects the accuracy of colour reproduction - a test with the ColorChecker showed that many samples clearly deviate from the reference values.

Fortunately, TCL allows for manual adjustment of settings, so we decided to check how the television would perform after our professional calibration. The effects of this adjustment are described below.

After calibration, the colour representation in SDR content is quite good. The white balance has been effectively improved, resulting in natural, balanced hues across various scenes. The gamma has also been adjusted, providing more precise detail in the shadows and highlights of the image. As a result, the LG UR781 television performs well in everyday use, offering solid colour quality and clear, well-balanced images in SDR mode.

However, the situation is worse for HDR content. The LG UR781 television does not support a wide colour gamut, which limits the depth and richness of colours that HDR can offer. The EOTF curve deviates from the ideal, resulting in excessive highlighting of details in the bright parts of the image. Unfortunately, this results in significant colour reproduction errors, as confirmed by tests on the Colour Checker. Additionally, the low brightness level of the panel further negatively impacts the quality of HDR images, causing dynamic range effects to be not fully realised, and colours to appear washed out.

Despite some shortcomings in HDR mode, the television has improved significantly after calibration, especially in SDR content. The improvement in white balance and gamma has greatly enhanced image quality, providing a more natural and cohesive colour representation. Compared to its state before calibration, the difference is clear, and the LG UR781 television now offers better performance in everyday use, particularly in the standard dynamic range.

After our professional calibration, the TCL A300 has literally received a new lease of life. The image has stopped being too warm, and the colours finally look as they should – which was confirmed by the ColorChecker test, where the colour samples finally started to hit their marks, at least to some reasonable extent. It was also possible to partially correct the brightness management – the image is now more balanced and less "wobbly" between different types of content. Of course, certain limitations cannot be overcome – a slightly noticeable blooming effect is still present, but that is a characteristic of the technology and not something that can be eliminated even after professional settings.

Generally speaking: after calibration, the A300 performs significantly better and gains a completely new quality.

TV LG UR781 handles tonal transitions excellently, presenting very high picture quality in all scenes. Issues with gradation only appear in darker colours, but they are subtle and not very noticeable. People with particularly sensitive eyesight may spot these imperfections, but overall the television provides very smooth tonal transitions.

TCL A300 NXTVision is another frame-style television that handles transitions of tones really well. It's hard to find distinct bands or sharp transitions between shades of the same colour – the overall appearance is natural and smooth.

However, it must be admitted that among the three tested models (The Frame and S7NQ), TCL performs the worst in this category. In darker and lighter scenes, slight imperfections can be noticed. Nonetheless, looking at it as a whole, for a television in this price range – it presents itself really solidly. It may not be the best of the bunch, but it maintains a very good level.

Now let’s address the function of smoothing tonal transitions and its impact on overall image quality. As illustrated in the photo on the left, this function performs exceptionally mediocrely; we selected the "low" level, which does not improve quality but also does not blur the film grain. There is the option to increase the power of this function, which would soften the gradation; however, one must reckon with the fact that the image will be too softened in some scenes.

On the other hand, regarding image scaling, the television does not perform exceptionally, which can be particularly noticeable with lower resolution content. The LG UR781 television applies a slight, artificial sharpness boost, which makes the image appear sharper, but this primarily results from the overlay of artificial contours. For some users, this can be an advantage, as they prefer more vivid, accentuated details. However, this is a subjective matter—such an effect may not appeal to everyone, especially if they desire a more natural look to the image.

TCL A300 handles tonal transitions in high-quality films very well, but the question arises – how does it perform with weaker material? The television is equipped with a tonal transition smoothing function, but its effectiveness can be described in one word: "random." In one scene it could work and improve the gradation, but when turned off… the effect remains the same. There is a lack of consistency and predictability.

Image scaling is also not one of A300's strong points. On the test chart, the main character actually looked better than on the raw signal, but with thin lines – such as fonts or background details – there was noticeable jaggedness and aliasing. On the positive side, the television does not crop the image and has no problems with overscan, but the overall quality of scaling is rather average.

The LG UR781 television offers quite decent smoothness for films, thanks to the "True Motion" option, which allows users to adjust the level of motion smoothing on a scale from 0 to 10. The user can choose whether they want to preserve a more traditional, cinematic effect with subtle judder (lower settings) or prefer a smoother, theatrical image that, although slightly deviating from the cinematic standard, may appeal to many.

In dynamic sports content and games, the LG UR781 television performs worse. The television has a 60Hz panel, which limits its interpolation capabilities to these values; therefore, it can improve fluidity in films but cannot reduce motion blur. Additionally, the lack of support for 120 Hz and BFI (Black Frame Insertion) technology means that quick movements of objects become blurred, and the response time of the panel is too long, negatively affecting clarity in fast scenes. As a result, the television may not meet the expectations of gamers and sports fans who are looking for a smooth, clear image without motion blur.

The TCL A300 is equipped with a 144 Hz panel, which should immediately satisfy practically everyone – both gamers and sports fans. The motion is smooth and the image is clear even during fast-paced scenes. Additionally, the television offers motion enhancement functionality called "Motion," where we find two sliders on a 10-point scale. These allow you to adjust the effect to your own preferences – from a classic, cinematic look with visible frames to a very smooth (though somewhat unnatural) image reminiscent of soap opera effects. This way, everyone can find a setting that suits them.

While gaming on the console, the television LG UR781 offers several important features that can affect the gaming experience, but it also has some limitations. A positive aspect is the presence of ALLM (Auto Low Latency Mode), which automatically optimises picture settings by switching the television LG UR781 into low latency mode, which is beneficial for gamers. The television also supports proper implementation of HGiG, meaning HDR games look as intended by the developers.

Unfortunately, it lacks support for Variable Refresh Rate (VRR), which may result in poorer fluidity of gameplay, particularly in more dynamic games. It also does not support Dolby Vision mode for games, which limits the HDR picture quality in games using this format. The television has a panel with a frequency of 60hz, which means it does not support higher frequencies at other resolutions, such as 1080p@120Hz, 1440p@120Hz, or 4K@120Hz, which is a significant drawback for gamers expecting smoother gameplay at higher resolutions. It also lacks support for G-Sync technology, which limits image synchronisation in games.

However, a positive aspect is the presence of the Game Bar feature, which allows quick access to settings for gamers and makes it easier to adjust picture parameters during gameplay.

TCL A300 is a television designed not only to transport us to a digital art museum but also to a full-fledged gaming world. Here, we find practically everything one could expect from gaming equipment: two full-bandwidth HDMI 2.1 ports, 144 Hz refresh rate, VRR support, and ALLM.

The proper implementation of the HGIG mode also deserves praise – something that competitor Hisense sometimes struggles with. The television easily handles lower resolutions (e.g., Full HD) while maintaining high refresh rates, which older console or PC owners will appreciate.

In addition, there is an attractive and clear GameBar that facilitates quick access to settings for gamers. The A300 is really well-prepared for top-level gaming – it's just a shame that issues with smearing slightly tarnish its overall image as a gaming device.

The measurement of input lag on the television LG UR781 performs very well, regardless of the signal or resolution. Gamers will certainly appreciate the manufacturer's efforts, as gameplay in 4K at 60 Hz with HDR enabled achieves only 13 ms of lag. This is an exceptionally low result that ensures smooth and responsive experiences, even in fast-paced online games where every millisecond counts.

In terms of input lag, the TCL A300 performs really well. Values below 10 ms at a refresh rate of 120 Hz are something many gamers dream of – such low lag is practically unnoticeable, both during everyday gaming and in more demanding e-sports titles. One might criticise the result of 23 ms in Dolby Vision mode at 60 frames, but it is still a sufficiently low value that it's hard to have serious objections. In this category, the A300 really excels.

Displaying text in 4K resolution at 60 Hz is exceptionally sharp, with excellent colour reproduction, meaning that even fine details, such as grey letters, are well visible, despite the use of a BGR pixel layout. An input lag of 14 ms ensures quick reactions, making the television well-suited for work. Unfortunately, the 60 Hz panel and lack of G-Sync do not meet the requirements of gamers using a computer, resulting in a lower rating for gaming. Nonetheless, the television performs well in office tasks and media viewing, which compensates for its use in work.

If we plan to use the TCL A300 as a monitor for a computer, we may be pleasantly surprised. The television performs really well in this role. It is equipped with a 144 Hz panel, supports G-Sync, and, as we have already mentioned, offers very low input lag, so gaming on it with a connected PC is a pure pleasure.

Working with text is also possible, though with some limitations. The TCL A300 has slight issues displaying dark fonts and thin lines – this stems from the subpixel structure, which in everyday use can be somewhat bothersome, although it looks better in photos than in reality.

The television supports chroma 4:4:4, but only up to 120 Hz. Therefore, we have indicated that this feature is available, but with a limitation – if we care about perfectly readable fonts, it is advisable to stick to a refresh rate of 120 Hz. At 144 Hz, the sharpness of the text may suffer slightly.

A characteristic feature of VA matrices is the noticeable drop in image quality at an angle. In the case of this model, when viewed at a 45-degree angle, brightness drops by as much as 70%, which affects the clear deterioration of black depth and overall image quality. LG UR781 televisions with VA matrices do have better contrast when viewed straight on, but their viewing angles are limited compared to other technologies such as IPS.

The viewing angles on the TCL A300 NXTVision are – let's be honest – mediocre. The television is equipped with a VA panel, which inherently has rather limited angles and unfortunately this is evident here. The video below speaks for itself – even a slight deviation from the axis results in a noticeable drop in contrast and colour saturation. It's a shame that this is yet another frame-style television that has done absolutely nothing about it. After all, we don't always have the opportunity to sit perfectly straight on – especially if the device is also intended to serve a decorative function in the living room.

Thanks to its satin finish, it effectively reduces reflections while watching during the day, making light reflections less troublesome. However, due to its low brightness in SDR mode, which is only 231 nits, it may struggle to display clear images in brighter rooms, especially on sunny days. Watching in such conditions may result in poorer visibility and less clarity of the image.

The TCL A300 NXTVision is equipped with a matte panel very similar to the one found in one of its Chinese competitors – the Hisense S7NQ model. Such a surface handles reflections fairly well, although it must be said that it performs worse than Samsung's The Frame, which offers a significantly higher level in this regard. As is often the case with matte displays, blacks lose their depth during the day and appear more gray than black – and this is no different here. Unfortunately, the fact that the A300 is the darkest television of the three tested does not help either. As a result, it has a real problem standing out in brightly lit rooms.

WebOS on LG UR781 televisions is a modern, intuitive system that provides easy access to popular streaming applications such as Netflix and YouTube, among others. It features a simple interface and supports functions such as Screen Mirroring, AirPlay, and Bluetooth. The system supports the connection of external devices, such as keyboards and headphones, offering extensive personalisation options and advanced multimedia features. Unfortunately, the basic model of the LG does not include the Magic remote (on-screen cursor), which is a shame! It is also worth noting that in the case of this model, WebOS was not particularly responsive and could be a bit frustrating.

The TCL A300 is a television styled to resemble a painting, which can successfully masquerade as a work of art during everyday use, hanging on the wall. It is equipped with a special image display mode, additional frames in a light wood tone, and a flat wall mount that allows the television to be hung like a true picture – flush against the wall.

A significant advantage of the image mode is that it is completely free. We have access to dozens of works from which we can choose the one to be displayed in standby mode – instead of a black screen, the picture we selected remains on the wall. The quality of the graphic reproductions is decent, but it must be admitted that it clearly falls short of that from the Samsung ART Store. Although access to images there is paid, the quality of the scans is significantly better – you can see the texture of the paint, the canvas, and the details. In the TCL A300, it resembles high-quality photographs more than realistic reproductions of artworks. Additionally, the implementation of the image mode in the system leaves much to be desired. For example – if we set the brightness in image mode to 10%, that same value automatically transfers to the normal viewing mode, where we could comfortably set the brightness to 50% or even 100%. This works in the opposite direction too – when we set the brightness to 100% in normal mode, switching to gallery mode displays the images with that same maximum brightness, shining too intensely and losing the entire effect of a “picture on the wall.” These are minor but annoying errors that can ruin the experience of what was intended to be visually subtle and elegant.

Moving on to more classic features – the A300 runs on the Google TV system, which currently offers by far the largest selection of applications (the full list available below). The well-functioning voice assistant with support for the Polish language is also a major plus. As standard – as in most TCL televisions – the USB recording function or picture-in-picture (PiP) mode is missing.

The LG UR781 television will play most video files and codecs, and when subtitles are uploaded to a film, you can even change the colour or size of the font. The biggest drawback here is the lack of support for less popular photo formats.

The built-in player in the TCL A300 works as it should – most popular video and photo files play without any issues. There is a lack of support for the HEIC format from Apple (which is quite common in many televisions), but most users still use AirPlay, so this shouldn't be a major problem. If someone is not satisfied with the default player, the Google TV system offers considerable options – it's easy to install an alternative app that better suits our tastes. Nevertheless, it must be acknowledged that the factory solution is entirely sufficient for everyday use.

Although the TV offers a certain semblance of bass, the overall sound quality is average. The television does not support most advanced spatial sound codecs, which limits its capabilities in fully reproducing audio effects. The only support for spatial sound is the ability to stream audio to an external device, such as a soundbar, using the Dolby Digital Plus feature.

When it comes to sound, the TCL A300W – like its competitors – plays quite... flat, after all, we are talking about a super flat television. For everyday watching of news or series, this level is entirely sufficient, but during film screenings, we may clearly miss depth and space. On the plus side, it is worth noting that the television supports both Dolby Atmos and the increasingly rare DTS:X – which offers more options when connecting an external audio system. It is also worth mentioning that the A300 PRO model has been equipped with a dedicated, flat soundbar. And not just any soundbar – it performs better than most of the televisions we have tested.

LG UR781 vs TCL A300W NXTVision

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

TV efficiency during daytime

Details about the matrix

TV features

Playing files from USB

Apps

Sound