LG UR781 vs Sony BRAVIA 7 II

In HDR mode, LG UR781 unfortunately does not impress with its brightness. In tests on five screens, the television achieved only around 200 nits, which is quite a low value for HDR standards. This brightness is similar to levels typical for SDR, causing HDR effects to be insufficiently pronounced, and the image may appear less impressive, especially in dynamic, bright scenes. In HDR mode, it has certain limitations in colour reproduction. This means that colours may not be as intense and rich as in televisions that manage better with a wide colour gamut. In practice, this can make the image less vibrant and dynamic, and HDR effects will not be as spectacular as one might expect. Additionally, UR781 LG has some issues with accurately reproducing colours in HDR mode, resulting in content that may look less vivid.

The Sony Bravia 7 II handles HDR very well and, above all, is simply a bright television. In the correct viewing mode, Professional, we measured around 2,000 nits of peak brightness, so the panel’s capabilities are truly significant. Of course, with Mini-LEDs a test pattern result is only part of the story, because a lot still depends on how the TV controls the backlight in real scenes. Here Sony’s algorithms perform very well. Depending on the scene, the brightness we measured in films ranged from roughly 1,100 to as much as 1,700 nits. That’s already a level at which HDR has proper punch and bright highlights can be genuinely impressive. It isn’t perfect in every situation, though. With small bright elements on a very dark background the Bravia 7 II clearly favours maintaining good blacks, which can cause their brightness to drop to around 500 nits. It still looks good, but you can see the TV does not always manage this without compromise.

Colours

The second thing that has a huge impact on HDR is, of course, colour. And this is precisely where True RGB technology was meant to bring one of the biggest changes. Looking at the panel’s capabilities alone, the Bravia 7 II performs very well. We measured about 98% DCI-P3 coverage and 88% BT.2020, so the potential to show strongly saturated colours is really large. In RGB TVs, however, the situation is a bit more complex. When we repeated the same measurements with a film background applied, palette coverage fell to around 92% DCI-P3 and 78% BT.2020. Those are still good figures, especially for an RGB Mini-LED TV, but they clearly show that the final result largely depends on how the algorithms control the three backlight colours. In most scenes the Bravia 7 II handles this well and colours retain high saturation. The biggest differences are visible in shades of blue, where samples begin to deviate more noticeably from reference values and coverage is weaker than for the other primary colours. True RGB therefore offers genuinely greater potential here, but, as with brightness, much depends on what is happening on screen.

The colour reproduction in LG UR781 in Filmmaker Mode, which although is the best mode available from the factory settings, is not without its flaws. Firstly, the issue is white balance, where the graph shows dips in blue colour levels. This phenomenon results in a shift of hues towards yellow tones, causing the image to appear warmer than it should. Such deviation means that the colours on the screen are not naturally reproduced, which can be particularly noticeable in scenes with a white or neutral background. This can be confirmed by the Test Color Checker, which showed that some colours "shift" into other shades, meaning that the LG UR781 television does not display colours in accordance with reality. This distortion can affect the visual experience, making movie scenes seem less realistic, and details might be displayed in inappropriate colours, negatively impacting the overall image quality.

In terms of contrast, the analysis of the gamma graph revealed drops to a level of 2.0, whereas the optimal value should be 2.4. This means that the television may display darker parts of the image brighter in certain scenes, which reduces their depth and dynamics. Additionally, on the EOTF curve, which is responsible for brightness reproduction, an unnatural spike was observed at the beginning. This phenomenon can result in excessive brightness boost in the brightest parts of the image, leading to loss of detail in very bright scenes.

To evaluate the factory colours we chose the Professional mode, because it performs best among the available settings. However, it is not perfect. In SDR the white balance drifts slightly towards magenta, making some scenes look a little warmer and less neutral than they should. A bigger problem is the gamma, which sits closer to 2.5 than to 2.4. This makes the image a bit too dark in places, particularly in the midtones. In HDR the situation is better. As brightness increases a little too much red appears, but this is not an issue that is highly noticeable during viewing. Overall the Professional mode is a good starting point, although you can get a bit more out of it after calibration.

After calibration, the colour representation in SDR content is quite good. The white balance has been effectively improved, resulting in natural, balanced hues across various scenes. The gamma has also been adjusted, providing more precise detail in the shadows and highlights of the image. As a result, the LG UR781 television performs well in everyday use, offering solid colour quality and clear, well-balanced images in SDR mode.

However, the situation is worse for HDR content. The LG UR781 television does not support a wide colour gamut, which limits the depth and richness of colours that HDR can offer. The EOTF curve deviates from the ideal, resulting in excessive highlighting of details in the bright parts of the image. Unfortunately, this results in significant colour reproduction errors, as confirmed by tests on the Colour Checker. Additionally, the low brightness level of the panel further negatively impacts the quality of HDR images, causing dynamic range effects to be not fully realised, and colours to appear washed out.

Despite some shortcomings in HDR mode, the television has improved significantly after calibration, especially in SDR content. The improvement in white balance and gamma has greatly enhanced image quality, providing a more natural and cohesive colour representation. Compared to its state before calibration, the difference is clear, and the LG UR781 television now offers better performance in everyday use, particularly in the standard dynamic range.

After calibration the Bravia 7 II can look decidedly better. Above all, we managed to set the white balance very well, both in SDR and HDR. Gamma can also be improved, which after correction runs very close to the reference value. And in fact, for most users these changes will have the greatest impact on the picture. There is, however, a limitation when it comes to the colours themselves. In the Bravia 7 II Sony does not provide access to a classic CMS that would allow us to correct individual hues separately. A lot is therefore left in the hands of the algorithms controlling the True RGB backlight. If the TV misrepresents a particular colour, we are not always able to do anything about it. In our measurements this is most visible in certain reds and blues, where errors can still be quite large. This does not, however, undermine the point of calibration itself. Correctly setting the white point and gamma strongly affects the whole picture, so even without the ability to precisely correct every colour the difference compared with the factory settings is noticeable.

Now let’s address the function of smoothing tonal transitions and its impact on overall image quality. As illustrated in the photo on the left, this function performs exceptionally mediocrely; we selected the "low" level, which does not improve quality but also does not blur the film grain. There is the option to increase the power of this function, which would soften the gradation; however, one must reckon with the fact that the image will be too softened in some scenes.

On the other hand, regarding image scaling, the television does not perform exceptionally, which can be particularly noticeable with lower resolution content. The LG UR781 television applies a slight, artificial sharpness boost, which makes the image appear sharper, but this primarily results from the overlay of artificial contours. For some users, this can be an advantage, as they prefer more vivid, accentuated details. However, this is a subjective matter—such an effect may not appeal to everyone, especially if they desire a more natural look to the image.

Scaling and digital processing are among the strongest points of the Bravia 7 II and one of the bigger reasons to choose Sony over the competition. The manufacturer has been handling digital image processing well for years, and it shows here too. First and foremost, the 'Smooth Gradation' function works very well and can smooth out weak tonal transitions in lower-quality material. The safest setting is Low, but we would comfortably recommend Medium as well. The effect is stronger then, yet the TV still treats details very gently. Some fine details may be slightly smoothed, but Sony does this much more subtly than many other brands. The upscaling itself also performs very well. Lower-resolution material is well upscaled to 4K, the image looks clean and retains a lot of detail. Of course the TV will not magically turn native HD material into true 4K, but what can be extracted from such a source is handled really well by the Bravia 7 II.

The LG UR781 television offers quite decent smoothness for films, thanks to the "True Motion" option, which allows users to adjust the level of motion smoothing on a scale from 0 to 10. The user can choose whether they want to preserve a more traditional, cinematic effect with subtle judder (lower settings) or prefer a smoother, theatrical image that, although slightly deviating from the cinematic standard, may appeal to many.

In dynamic sports content and games, the LG UR781 television performs worse. The television has a 60Hz panel, which limits its interpolation capabilities to these values; therefore, it can improve fluidity in films but cannot reduce motion blur. Additionally, the lack of support for 120 Hz and BFI (Black Frame Insertion) technology means that quick movements of objects become blurred, and the response time of the panel is too long, negatively affecting clarity in fast scenes. As a result, the television may not meet the expectations of gamers and sports fans who are looking for a smooth, clear image without motion blur.

The Bravia 7 II uses a 120 Hz panel, so in terms of motion handling it delivers everything you would expect from a TV of this class. With sport or games at 120 fps, the picture is suitably smooth, and for films Sony provides an extensive motion interpolation system. You can therefore adjust the interpolation level separately and decide whether you want to preserve a more cinematic character to the motion or obtain noticeably smoother movement. The issue of motion blur itself is a little worse. The VA panel used is not among the fastest, and you can notice a slight trail behind moving objects, particularly on darker backgrounds. It is not at a level that greatly bothers during normal viewing, but last year’s Bravia 7 fared better in this respect and had a noticeably faster panel.

While gaming on the console, the television LG UR781 offers several important features that can affect the gaming experience, but it also has some limitations. A positive aspect is the presence of ALLM (Auto Low Latency Mode), which automatically optimises picture settings by switching the television LG UR781 into low latency mode, which is beneficial for gamers. The television also supports proper implementation of HGiG, meaning HDR games look as intended by the developers.

Unfortunately, it lacks support for Variable Refresh Rate (VRR), which may result in poorer fluidity of gameplay, particularly in more dynamic games. It also does not support Dolby Vision mode for games, which limits the HDR picture quality in games using this format. The television has a panel with a frequency of 60hz, which means it does not support higher frequencies at other resolutions, such as 1080p@120Hz, 1440p@120Hz, or 4K@120Hz, which is a significant drawback for gamers expecting smoother gameplay at higher resolutions. It also lacks support for G-Sync technology, which limits image synchronisation in games.

However, a positive aspect is the presence of the Game Bar feature, which allows quick access to settings for gamers and makes it easier to adjust picture parameters during gameplay.

Bravia 7 II has basically everything you’d expect today from a good console TV. It supports 4K at 120 Hz, VRR from 48 to 120 Hz and ALLM, so when you start a game the TV automatically switches to a low-latency mode. It also has properly working HGiG, which means that after configuring HDR on the console the TV won’t try to brighten the image further on its own. You just need to remember to turn off tone mapping in the TV’s menu. Dolby Vision in game mode is also a plus, especially useful for Xbox owners. Sony adds its own Game Menu. From it you can quickly check key signal information, verify VRR operation or change gaming-related settings without digging through the whole TV menu. The only thing missing from the feature list is support for 1440p at 120 Hz.

Our biggest reservation is not really about the functions themselves, but about the connectors. The Bravia 7 II has four HDMI ports, but only two of them support full HDMI 2.1 at 48 Gbps. One of those is also an eARC port. So if you connect a soundbar or AV receiver to the TV via HDMI, in practice you’re left with only one full HDMI 2.1 for a console or PC. With a single console that’s no problem, but with a PS5, an Xbox and an audio setup it starts to get tight. And this is hard to excuse for Sony. In cheaper TVs two HDMI 2.1 ports can still be acceptable, but in a model of this class, especially in 2026, we would expect a full set of four such ports.