LG UR781 vs Samsung The Frame LS03D

Direct compare

The Frame / LS03D

Available screen sizes: 43”50”55”65”

Available screen sizes: 43”50”55”65”75”85”

Panel type: LCD VA

Resolution: 3840x2160

System: WebOS

Model year: 2023

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Panel type: LCD VA

Resolution: 3840x2160

System: Tizen

Model year: 2024

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Overall rating

5.5

7.0

  • Movies and series in UHD quality

    5.3

    6.9

  • Classic TV, YouTube

    5.7

    6.5

  • Sports broadcasts (TV and apps)

    4.2

    6.2

  • Gaming on console

    6.2

    8.2

  • TV as a computer monitor

    6.0

    7.6

  • Watching in bright light

    3.9

    6.5

  • Utility functions

    6.8

    8.0

  • Apps

    9.7

    9.3

  • Sound quality

    5.2

    5.8

Advantages

  • WebOS with a large number of applications

  • Low input lag values

  • Works great in combination with PC

  • High native contrast

  • Game Bar

  • Unique design and 'Art' mode – the television fits perfectly into interiors and serves as a digital picture frame

  • Matte panel – effectively reduces light reflections

  • Possibility of personalising the television's frames – adapting the appearance to the interior

  • Dedicated wall mounts included (value approx. 400 PLN) – the television can fit practically flat against the wall

  • High brightness (650 cd/m²) – excellent visibility even in well-lit rooms

  • VA panel – decent contrast

  • Good motion fluidity – 120Hz*

  • Support for VRR, ALLM and HGiG – a full set of gaming features

  • Smooth tonal transitions – one of the best results in this category among the tested televisions

  • One Connect module – minimises cable clutter, ensuring tidiness

  • Tizen system – responsive, intuitive

*Does not apply to the 43 and 50-inch variants (60Hz)

Disadvantages

No like
  • Very low brightness

  • Poor viewing angles

  • The system can "lag"

  • Lack of local dimming – affects the quality of black, especially in dark scenes

  • Average viewing angles – the picture loses quality when viewed from a wider angle

  • Average sound quality – flat sound without depth

  • Limited number of HDMI 2.1 ports – only one port supports full 4K@120 Hz

  • Lack of Dolby Vision – the television only supports HDR10 and HDR10+

Our verdict

LG UR781 is currently the cheapest model from the Korean manufacturer. It is equipped with an excellent WebOS system, which is the greatest advantage of this television. It will satisfy most users with its access to various streaming platforms and capabilities. The television offers adequate picture quality for its price, which will certainly meet the expectations of many basic users. Although its HDR capabilities are somewhat limited by the absence of Dolby Vision or HDR10+, it supports basic formats such as HDR10 and HLG. The television handles low-quality materials fairly well, thanks to the tone mapping smoothing feature that provides smooth and clear transitions, which is especially appreciated when watching films from low-quality sources (e.g., terrestrial television). When it comes to gaming, the television has very low input lag, which is a fundamental criterion. If we are looking for a budget solution, this is quite a nice choice for those who can sacrifice a 120Hz panel for the sake of price. Although the brightness of the television is lower than in competing models, and the colour gamut coverage is limited, the LG UR781 still offers impeccable HDR content appearance due to the presence of dynamic tone mapping. After proper calibration, the television can achieve better colour reproduction and optimal sharpness, significantly enhancing comfort and enjoyment while watching.

Samsung The Frame LS03D (2024) is not an ordinary television that you can place in the corner and forget after two days. Here, it is immediately evident that the manufacturer has focused on something more than just playing films. First, the “Art” mode captures attention – with just a few clicks, we can turn The Frame into a digital gallery, displaying works that, in combination with the matte screen, truly resemble a real framed painting. And speaking of the frame, we have the option to customise its colour to perfectly match our interior. Additionally, the package includes a wall mount, allowing the television to hang almost “flush”, which further enhances the impression of engaging with an image rather than a typical screen. The matte screen provides excellent protection against reflections, which together with high brightness (650 cd/m²) works well in bright sunlight. Furthermore, we have a VA panel with quite decent contrast and a refresh rate of 120 Hz, so when watching sports or playing dynamic titles, everything appears smooth and pleasant to the eye. If we also add a gaming features package – VRR, ALLM and HGiG – it’s clear that Samsung has also considered console and PC enthusiasts. As a result, Samsung The Frame can be both a picturesque decoration for the living room and a reasonably effective gaming monitor. The mentioned One Connect is another useful gadget – it allows us to hide all the cables in one place, with a thin wire connecting the television to this magical box. If we like order, this solution is made for us. Another advantage is the Tizen system – easy to use, fast, and full of applications. We may not find absolutely everything in it (e.g. the Tidal app), but it still provides a wide range for exploring various streaming platforms. Of course, there’s no rose without thorns. The lack of local dimming is noticeable in dark scenes, where blacks become less pronounced. We also need to remember that there is only one HDMI 2.1 port here, so if we want to connect more devices at 4K and 120 Hz, we may feel limited. Additionally, the viewing angles are rather average, so it’s better for the most important viewer (that is us) to sit directly in front of the television. For fans of Dolby Vision, this will also not be an ideal choice, as The Frame LS03D only supports HDR10 and HDR10+. Furthermore, the sound – as with most slim televisions – is mediocre, so it’s worth considering a soundbar if we care about clearer bass and a bit deeper sound. Despite these weaker points, The Frame still makes a great impression. It is striking, stylish, and versatile – perfect for watching the latest hits as well as displaying reproductions of paintings on the wall. If we value an unusual appearance, high brightness, and at the same time want to play with low input lag, this model will be a perfect choice. And although it is not a leader in terms of value for money nor a technological “monster” in terms of picture quality, it has something that simply makes it likable. It is a device that stands out with its unique character and can blend into any interior, attracting attention both in television mode and as a digital art gallery.

TV appearance

HDMI inputs
3 x HDMI 2.0, 0 x HDMI 2.1
3 x HDMI 2.0, 1 x HDMI 2.1 (40Gbps)
Other inputs
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps

Where to buy

No links

No links

Contrast and black detail

5.5/10

5.6/10

Local dimming function: No

Local dimming function: No

Contrast:

Review LG UR781 Contrast and black detail

Result

4,450:1

Review LG UR781 Contrast and black detail

Result

4,550:1

Review LG UR781 Contrast and black detail

Result

4,500:1

Review LG UR781 Contrast and black detail

Result

4,750:1

Review LG UR781 Contrast and black detail

Result

3,650:1

Review Samsung The Frame LS03D  Contrast and black detail

Result

4,200:1

Review Samsung The Frame LS03D  Contrast and black detail

Result

4,800:1

Review Samsung The Frame LS03D  Contrast and black detail

Result

5,100:1

Review Samsung The Frame LS03D  Contrast and black detail

Result

5,300:1

Review Samsung The Frame LS03D  Contrast and black detail

Result

3,850:1

Halo effect and black detail visibility:

LG UR781 is a television with a VA panel that stands out for its good native contrast, which is significantly better than that of IPS or ADS screens. Thanks to this technology, bright elements on a dark background look natural and there is no issue with distortion. Unfortunately, the lack of local dimming means that in darker rooms, the black is not perfect – it tends to take on a navy hue, which can be noticeable during night-time viewing.

Despite this, the LG UR781 offers sufficiently good quality in dark scenes, particularly for film enthusiasts. Blacks are deeper than those on IPS panels, allowing for a more cinematic experience. The VA panel also provides stronger contrast, making the image look clearer, and the details in darker shots become more visible. It is a solid choice for those who value better picture quality in evening conditions.

Samsung The Frame uses a VA panel, which in itself provides quite high contrast. In our tests, the results oscillated around 4000–5000:1, which will be more than enough for most users. However, the lack of local dimming is noticeable, especially on more demanding test slides. In dark scenes, it can be observed that black has a subtle hint of navy blue. During the day or in a well-lit room, this will not be an issue, but during an evening viewing, more discerning viewers may feel a slight deficiency.

HDR effect quality

3/10

6.2/10

Supported formats
HDR10, HLG
HDR10, HDR10+, HLG
Color gamut coverage
DCI P3: 83.0%, Bt.2020: 61.0%
DCI P3: 91.0%, Bt.2020: 68.0%

Luminance measurements in HDR:

Review LG UR781 Brightness measurement

Result

209 nit

Review LG UR781 Brightness measurement

Result

185 nit

Review LG UR781 Brightness measurement

Result

241 nit

Review LG UR781 Brightness measurement

Result

147 nit

Review LG UR781 Brightness measurement

Result

234 nit

Review Samsung The Frame LS03D  Brightness measurement

Result

679 nit

Review Samsung The Frame LS03D  Brightness measurement

Result

663 nit

Review Samsung The Frame LS03D  Brightness measurement

Result

712 nit

Review Samsung The Frame LS03D  Brightness measurement

Result

698 nit

Review Samsung The Frame LS03D  Brightness measurement

Result

726 nit

Scene from the movie “Pan” (about 2800 nits)

Scene from the movie “Billy Lynn” (about 1100 nits)

Static HDR10

HDR luminance chart:

Samsung The Frame LS03D

LG UR781

In HDR mode, LG UR781 unfortunately does not impress with its brightness. In tests on five screens, the television achieved only around 200 nits, which is quite a low value for HDR standards. This brightness is similar to levels typical for SDR, causing HDR effects to be insufficiently pronounced, and the image may appear less impressive, especially in dynamic, bright scenes. In HDR mode, it has certain limitations in colour reproduction. This means that colours may not be as intense and rich as in televisions that manage better with a wide colour gamut. In practice, this can make the image less vibrant and dynamic, and HDR effects will not be as spectacular as one might expect. Additionally, UR781 LG has some issues with accurately reproducing colours in HDR mode, resulting in content that may look less vivid.

Samsung The Frame LS03D performs really well with brightness. Results of 700 nits make bright elements on the screen look striking and detailed, whether they illuminate the entire screen or appear as small points of light against a dark background. In more demanding scenes, like the fourth sequence from the film Sicario 2, the black levels are average, but we have already discussed this in the section on contrast. As for brightness – the television definitely excels here. An additional advantage is the quantum dot coating, which is QLED technology. Thanks to this, the colour palette coverage has been improved, although The Frame does not stand out in this regard compared to the competition.

Factory color reproduction

3.9/10

7/10

Factory Mode

After calibration

Factory Mode

After calibration

The colour reproduction in LG UR781 in Filmmaker Mode, which although is the best mode available from the factory settings, is not without its flaws. Firstly, the issue is white balance, where the graph shows dips in blue colour levels. This phenomenon results in a shift of hues towards yellow tones, causing the image to appear warmer than it should. Such deviation means that the colours on the screen are not naturally reproduced, which can be particularly noticeable in scenes with a white or neutral background. This can be confirmed by the Test Color Checker, which showed that some colours "shift" into other shades, meaning that the LG UR781 television does not display colours in accordance with reality. This distortion can affect the visual experience, making movie scenes seem less realistic, and details might be displayed in inappropriate colours, negatively impacting the overall image quality.

In terms of contrast, the analysis of the gamma graph revealed drops to a level of 2.0, whereas the optimal value should be 2.4. This means that the television may display darker parts of the image brighter in certain scenes, which reduces their depth and dynamics. Additionally, on the EOTF curve, which is responsible for brightness reproduction, an unnatural spike was observed at the beginning. This phenomenon can result in excessive brightness boost in the brightest parts of the image, leading to loss of detail in very bright scenes.

Samsung offers several picture modes on its televisions, but undoubtedly the Filmmaker Mode is the one that should provide the most natural representation of content. Unfortunately, as is often the case with mass production, the differences between units can be considerable, and our tested model was not free from a few issues.

In the case of SDR content, the white balance leaned heavily towards red, with a slight boost in blue. This effect was particularly noticeable in comparison images – for example, in a photograph of a boy whose face was unnaturally flushed. The gamma, or brightness characteristic, also did not perform perfectly – the image was slightly brightened, which detracted from its depth.

In 4K HDR content, the white balance was again dominated by red, this time in combination with green. Meanwhile, blue clearly lost intensity, which was easy to notice on the Color Checker palette, where colours began to "drift" in the wrong direction. The EOTF curve, responsible for brightness in HDR content, showed that the television has a tendency to excessively brighten the image, especially in the darkest elements of scenes.

Overall, while it did not look terrible, it definitely required adjustment. Fortunately, Samsung offers extensive calibration options, which provides the chance for a significant improvement in image quality. Therefore, we proceeded with professional calibration to extract the full potential from this television.

Color reproduction after calibration

6/10

8.1/10

After calibration, the colour representation in SDR content is quite good. The white balance has been effectively improved, resulting in natural, balanced hues across various scenes. The gamma has also been adjusted, providing more precise detail in the shadows and highlights of the image. As a result, the LG UR781 television performs well in everyday use, offering solid colour quality and clear, well-balanced images in SDR mode.

However, the situation is worse for HDR content. The LG UR781 television does not support a wide colour gamut, which limits the depth and richness of colours that HDR can offer. The EOTF curve deviates from the ideal, resulting in excessive highlighting of details in the bright parts of the image. Unfortunately, this results in significant colour reproduction errors, as confirmed by tests on the Colour Checker. Additionally, the low brightness level of the panel further negatively impacts the quality of HDR images, causing dynamic range effects to be not fully realised, and colours to appear washed out.

Despite some shortcomings in HDR mode, the television has improved significantly after calibration, especially in SDR content. The improvement in white balance and gamma has greatly enhanced image quality, providing a more natural and cohesive colour representation. Compared to its state before calibration, the difference is clear, and the LG UR781 television now offers better performance in everyday use, particularly in the standard dynamic range.

After professional calibration, the Filmmaker Mode shows its full potential. The white balance in HD content is exemplary – errors at the level of 0.5 indicate almost perfect colour reproduction accuracy. The image now looks natural, and the colours are precisely as they should be. In 4K HDR content, the effect is not quite as perfect, but it still maintains a really high level. The colours are vibrant, well-saturated, and the overall picture quality can be impressive.

So where does the problem arise, given our praise for colour reproduction? Unfortunately, the entire experience is marred by brightness characteristics. The gamma in HD content looks decent, but in 4K HDR it's not as good. The EOTF curve shows that the television excessively brightens certain parts of the image, which is a result of construction limitations. The lack of local dimming means that the television cannot accurately control the differences between the brightest and darkest areas of the screen. This is a barrier that simply cannot be overcome in this model.

Nonetheless, after calibration, Samsung The Frame LS03D offers excellent colour reproduction, particularly in HD content, and the overall appearance is considerably better than before the settings were corrected.

Smoothness of tonal transitions

8.6/10

9.7/10

TV LG UR781 handles tonal transitions excellently, presenting very high picture quality in all scenes. Issues with gradation only appear in darker colours, but they are subtle and not very noticeable. People with particularly sensitive eyesight may spot these imperfections, but overall the television provides very smooth tonal transitions.

This is one of the best televisions we have had the opportunity to test in terms of the smoothness of tonal transitions. Any potential imperfections are so minor that you really have to strain your eyes to notice them. They are subtle enough that we only deducted a symbolic fraction of points in this category. Without a doubt, this is one of the greatest advantages of this model. It is possible that such a good effect is partly due to the matte screen coating, which gently masks any irregularities in the colour gradation. The smoothness of tonal transitions in Samsung The Frame LS03D is at a level that will satisfy even exceptionally demanding users. Kudos to LS03D!

Image scaling and smoothness of tonal transitions

6.8/10

7.1/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
OK
OK

Smooth transition function

Image without overscan on the SD signal

Now let’s address the function of smoothing tonal transitions and its impact on overall image quality. As illustrated in the photo on the left, this function performs exceptionally mediocrely; we selected the "low" level, which does not improve quality but also does not blur the film grain. There is the option to increase the power of this function, which would soften the gradation; however, one must reckon with the fact that the image will be too softened in some scenes.

On the other hand, regarding image scaling, the television does not perform exceptionally, which can be particularly noticeable with lower resolution content. The LG UR781 television applies a slight, artificial sharpness boost, which makes the image appear sharper, but this primarily results from the overlay of artificial contours. For some users, this can be an advantage, as they prefer more vivid, accentuated details. However, this is a subjective matter—such an effect may not appeal to everyone, especially if they desire a more natural look to the image.

It’s time to check how Samsung The Frame LS03D performs with older, lower-quality materials. We already know that the fluidity of tonal transitions is at a very high level here, so we were curious to see how the television would handle smoothing them out.

The noise reduction feature in the "Standard" setting does its job well – tonal transitions are noticeably smoothed out, and at the same time, the image does not lose too much detail. However, it is worth noting that this effect also smooths out film grain, so its use will be a matter of individual preference.

When it comes to image scaling, the television also performed really well. The test chart turned out solid – the model was reproduced correctly, with clear details. The branches in the background, though slightly frayed in places, generally appear natural and do not stand out as imperfections.

Blur and motion smoothness

2.2/10

6.4/10

Maximum refresh rate of the panel
60Hz
120Hz
Film motion smoothing option
OK
OK
Blur reduction option
No
OK
BFI function 60Hz
Nie
Yes, 60Hz (image flickers)
BFI function 120Hz
Nie
Nie
Brightness drop with BFI
0%
42%

Blur (native resolution, maximum refresh rate):

The LG UR781 television offers quite decent smoothness for films, thanks to the "True Motion" option, which allows users to adjust the level of motion smoothing on a scale from 0 to 10. The user can choose whether they want to preserve a more traditional, cinematic effect with subtle judder (lower settings) or prefer a smoother, theatrical image that, although slightly deviating from the cinematic standard, may appeal to many.

In dynamic sports content and games, the LG UR781 television performs worse. The television has a 60Hz panel, which limits its interpolation capabilities to these values; therefore, it can improve fluidity in films but cannot reduce motion blur. Additionally, the lack of support for 120 Hz and BFI (Black Frame Insertion) technology means that quick movements of objects become blurred, and the response time of the panel is too long, negatively affecting clarity in fast scenes. As a result, the television may not meet the expectations of gamers and sports fans who are looking for a smooth, clear image without motion blur.

Firstly, it is worth noting that the model we tested in the size of 55 inches, like the 65, 75 and 85-inch versions, is equipped with a 120 Hz panel. Unfortunately, the 43 and 50-inch variants of this series only offer 60 Hz panels, which is worth keeping in mind when making a purchase. As for improving motion fluidity, the television offers a feature called “Picture Clarity”. This is a classic motion smoother that gives users the ability to adjust it using two sliders:

Motion blur reduction – this controls the sharpening of the image in dynamic scenes. The higher the value, the less blur during quick camera movements or moving objects. However, overly aggressive settings may cause the image to become unnatural, appearing like a “soap opera”.

Judder reduction – this slider influences the smoothness of frame playback, particularly in materials with a lower frame rate, such as films (24 fps). Higher settings can smooth motion but may also lead to excessive “plasticity” of the image.

Both sliders operate on a scale from 0 to 10, allowing for precise adjustment of the effect to one’s own preferences. It is worth experimenting with the settings to find the perfect balance between fluidity and a natural appearance of the image. We recommend setting them as shown in the picture.

Console compatibility and gaming features

4.7/10

8.8/10

  • ALLM
    Yes
    Yes
  • VRR
    No
    Yes
  • VRR range
    No
    48 - 120Hz
  • Dolby Vision Game Mode
    No
    No
  • Correct implementation of HGIG
    Yes
    Yes
  • 1080p@120Hz
    No
    Yes
  • 1440p@120Hz
    No
    No
  • 4K@120Hz
    No
    Yes
  • Game bar
    Yes
    Yes

While gaming on the console, the television LG UR781 offers several important features that can affect the gaming experience, but it also has some limitations. A positive aspect is the presence of ALLM (Auto Low Latency Mode), which automatically optimises picture settings by switching the television LG UR781 into low latency mode, which is beneficial for gamers. The television also supports proper implementation of HGiG, meaning HDR games look as intended by the developers.

Unfortunately, it lacks support for Variable Refresh Rate (VRR), which may result in poorer fluidity of gameplay, particularly in more dynamic games. It also does not support Dolby Vision mode for games, which limits the HDR picture quality in games using this format. The television has a panel with a frequency of 60hz, which means it does not support higher frequencies at other resolutions, such as 1080p@120Hz, 1440p@120Hz, or 4K@120Hz, which is a significant drawback for gamers expecting smoother gameplay at higher resolutions. It also lacks support for G-Sync technology, which limits image synchronisation in games.

However, a positive aspect is the presence of the Game Bar feature, which allows quick access to settings for gamers and makes it easier to adjust picture parameters during gameplay.

The Frame LS03D in the 2024 version has been equipped with four HDMI ports, but only one of them supports the 2.1 standard with a bandwidth of 40 Gb/s. This is important information if we plan to connect more than one device that requires a 4K@120 Hz signal – for example, two consoles or a console and a gaming PC.

In terms of features for gamers, The Frame truly has a lot to boast about. Here we find ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and HGiG. It is worth highlighting that HGiG has been very well implemented here, which is particularly important as the television does not support Dolby Vision in games (which is only available on Xbox consoles). In this case, HGiG turns out to be a better standard for gaming.

Samsung has also not forgotten about features that enhance gaming comfort. Game Bar is an advanced panel for gamers that allows for quick adjustment of screen settings without the need to dig through the television's menu. We can even change the aspect ratio from 16:9 to a panoramic 21:9, which may be a significant advantage for some gamers.

However, Samsung's biggest ace up its sleeve is the Game Motion Plus feature. This is a special smoothness enhancer dedicated to games that adds additional frames of animation without significantly affecting input lag. The effect is truly noticeable – the image appears much smoother, which fans of dynamic titles will particularly appreciate.

In summary – Samsung The Frame LS03D is a television that offers a solid set of features for gamers. While the limitation to one HDMI 2.1 port may be a downside, the rest of the solutions makes gaming on this television a truly enjoyable experience.

Input lag

10/10

10/10

SDR

1080p60
13 ms
13 ms
1080p120
8 ms
2160p60
13 ms
13 ms
2160p120
8 ms

HDR

2160p60
13 ms
13 ms
2160p120
8 ms
4320p60

Dolby Vision

2160p60 DV
2160p120 DV

The measurement of input lag on the television LG UR781 performs very well, regardless of the signal or resolution. Gamers will certainly appreciate the manufacturer's efforts, as gameplay in 4K at 60 Hz with HDR enabled achieves only 13 ms of lag. This is an exceptionally low result that ensures smooth and responsive experiences, even in fast-paced online games where every millisecond counts.

In terms of latency, The Frame LS03D is truly impressive. 13 ms for 60 Hz content and 8 ms for 120 Hz are results that will satisfy even the most demanding gamers. Such low values mean that responses to controller movements are almost instantaneous. In dynamic games, such as shooters or racing games, every fraction of a second matters – this is where Samsung LS03D excels.

Compatibility with PC

6/10

7.6/10

Chroma 444 (maximum resolution and refresh rate)
Yes
Yes
Font clarity
Very Good
Very Good
Readability of dark text and shapes
Very Good
Good
Input lag in PC mode (4K, maximum refresh rate)
13ms
8ms
Matrix subpixel arrangement
BGR
Max refresh rate
60Hz
120Hz
G-Sync
No
Yes

Displaying text in 4K resolution at 60 Hz is exceptionally sharp, with excellent colour reproduction, meaning that even fine details, such as grey letters, are well visible, despite the use of a BGR pixel layout. An input lag of 14 ms ensures quick reactions, making the television well-suited for work. Unfortunately, the 60 Hz panel and lack of G-Sync do not meet the requirements of gamers using a computer, resulting in a lower rating for gaming. Nonetheless, the television performs well in office tasks and media viewing, which compensates for its use in work.

Using a computer on The Frame is truly a pleasant experience. The fonts are clear and well-rendered thanks to support for chroma 4:4:4. There is no blurring or fuzziness, which often occurs in cheaper televisions. Of course, if someone looks very closely at small text, they may notice minimal imperfections, but that's really a minor detail that doesn't interfere with everyday tasks. It is also suitable for PC gaming. The 120 Hz panel, support for G-Sync, and really low input lag ensure that games run smoothly and without delays.

Viewing angles

3.5/10

3.3/10

Brightness drop at an angle of 45 degrees
70%
75%

A characteristic feature of VA matrices is the noticeable drop in image quality at an angle. In the case of this model, when viewed at a 45-degree angle, brightness drops by as much as 70%, which affects the clear deterioration of black depth and overall image quality. LG UR781 televisions with VA matrices do have better contrast when viewed straight on, but their viewing angles are limited compared to other technologies such as IPS.

The viewing angles of the Samsung The Frame LS03D are average, which is typical for a VA panel. Here lies a bit of a problem – this television is supposed to serve as a display for images and works of art, which are not always viewed head-on. When viewed at an angle, colours begin to lose their intensity, and blacks turn into shades of grey. This is not at a level that completely ruins the experience, but if the television is to be placed where it will often be viewed from the side, the effect may be noticeable. It's a shame, as better viewing angles would be a significant advantage for a television of this purpose.

TV efficiency during daytime

3.9/10

6.5/10

Matrix coating
Satin
Matte
Reflection suppression
Good
Very Good
Black levels during daytime
Good
Poor

Matrix brightness

Average luminance SDR

Samsung The Frame LS03D : 645 cd/m2

LG UR781: 231 cd/m2

Thanks to its satin finish, it effectively reduces reflections while watching during the day, making light reflections less troublesome. However, due to its low brightness in SDR mode, which is only 231 nits, it may struggle to display clear images in brighter rooms, especially on sunny days. Watching in such conditions may result in poorer visibility and less clarity of the image.

Samsung The Frame is equipped with a matte panel that excels at suppressing direct light reflections. This means that even in a brightly lit room, the image remains clear, and reflections do not interfere with viewing. Of course, as is often the case with matte finishes, there is a trade-off – colours lose some intensity, and black may appear more washed out during the day. Fortunately, the television compensates for this with a brightness level of 650 cd/m². This ensures that the image is bright, clear, and well visible even in a heavily sunlit room.

Details about the matrix

Backlight Type
White LED
QLED
Software version during testing
03.31.60
1120
Image processor

Subpixel Structure:

Panel uniformity:

LG UR781

Samsung The Frame LS03D

TV features

6.8/10

8/10

  • System
    WebOS
    Tizen
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
  • Recording to USB (terrestrial TV)
    Yes
    No
  • Recording programming
    Yes
    No
  • Picture in Picture (PiP)
    No
    No
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • AirPlay
    Yes
    Yes
  • Voice search in native language
    No
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes
  • Possibility to connect Bluetooth headphones to the TV
    Yes
    Yes
  • Possibility to simultaneously use Bluetooth headphones and the TV speaker
    Yes
    Yes
  • Audio only mode
    Yes
    Yes
  • RF remote control (no need to aim at the screen)
    Infrared
    RF
  • Backlit remote control
    No
    No
  • Teletext
    Yes
    Yes

WebOS on LG UR781 televisions is a modern, intuitive system that provides easy access to popular streaming applications such as Netflix and YouTube, among others. It features a simple interface and supports functions such as Screen Mirroring, AirPlay, and Bluetooth. The system supports the connection of external devices, such as keyboards and headphones, offering extensive personalisation options and advanced multimedia features. Unfortunately, the basic model of the LG does not include the Magic remote (on-screen cursor), which is a shame! It is also worth noting that in the case of this model, WebOS was not particularly responsive and could be a bit frustrating.

Samsung The Frame LS03D is a television that stands out from other models and is difficult to describe in a traditional way. Of course, it includes all the standard Smart TV features thanks to the Tizen system. The system operates responsively, is comprehensive, and offers a wide selection of applications. The remote control supports voice commands in Polish, and additional devices can be connected via Bluetooth – just like in many other televisions. But that's not the essence of this model.

The greatest strength of Samsung The Frame is its design. The "Art" mode allows you to display thousands of high-resolution images, which, combined with a matte display, look truly exceptional. The effect is surprisingly realistic and hard to compare with any other television.

The bezels may not be the thinnest on the market, but you can customise them in terms of colour and style to perfectly blend with your interior. (Sold separately) And while the bezels themselves are not ultra-thin, the entire construction is sleek and elegant. The wall mount, which is included (its value is approximately £80), also deserves special attention. With it, the television can be mounted practically flat against the wall, with no gap, which further emphasises the "picture" effect.

And what about the cables? Samsung thought of that too. The Frame has been equipped with a One Connect module – an external box where all devices are connected. Only one nearly invisible cable runs to the television, which transmits both the signal and power. The box can be easily hidden in a cabinet or behind furniture, which means nothing disrupts the aesthetics of the interior.

Samsung The Frame LS03D is more than just an ordinary television – it is a thoughtfully designed decorative element that combines the modern functionality of Smart TV with exceptional design and practical solutions. Although it lacks typical features such as USB recording or PiP, it is not a model created with a classic approach to television in mind. LS03D the frame is a television that is easy to love for its innovation, originality, and how wonderfully it fits into any interior.

Playing files from USB

8.2/10

8.5/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
No
No
PNG
Yes
No
GIF
No
No
WebP
No
No
TIFF
No
No
BMP
No
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
Yes
Yes
12 Mpix
Yes
Yes
16 Mpix
Yes
Yes
20 Mpix
No
Yes
24 Mpix
No
Yes
28 Mpix
No
Yes
32 Mpix
Yes
Yes

The LG UR781 television will play most video files and codecs, and when subtitles are uploaded to a film, you can even change the colour or size of the font. The biggest drawback here is the lack of support for less popular photo formats.

The built-in media player in Samsung The Frame handles most popular video and audio formats without major issues. Video files, even those with subtitles that we have added, play smoothly and without interruptions. The same goes for audio files – here too, there are no significant surprises. The situation is somewhat worse when it comes to handling photo formats. The built-in player has certain limitations and does not support all possible types of graphic files. However, nowadays, most people use wireless photo transfer, so for many users, this will not be a major problem.

Apps

9.7/10

9.3/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Viaplay
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
MAX
No
Kodi
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Viaplay
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
MAX
No
Kodi

Sound

5.2/10

5.8/10

  • Subjective sound quality:
    5.2/10
    5.8/10
  • Dolby Digital Plus 7.1:
    Yes
    Yes
  • Dolby True HD 7.1:
    No
    No
  • Dolby Atmos in Dolby Digital Plus (JOC):
    Yes
    Yes
  • Dolby Atmos in Dolby True HD:
    No
    No
  • DTS:X in DTS-HD MA:
    No
    No
  • DTS-HD Master Audio:
    No
    No

Although the TV offers a certain semblance of bass, the overall sound quality is average. The television does not support most advanced spatial sound codecs, which limits its capabilities in fully reproducing audio effects. The only support for spatial sound is the ability to stream audio to an external device, such as a soundbar, using the Dolby Digital Plus feature.

The sound on the Samsung The Frame is… well, quite average. The slim design of the television, while looking impressive, doesn’t allow much space for decent speakers. As a result, the sound is flat and lacks dynamism – exactly like most televisions in this category. Samsung is clearly aware of this, as it offers a special series S of soundbars, specifically created for its "lifestyle" televisions, which includes the The Frame.