LG UR781 vs Samsung QN80H

In HDR mode, LG UR781 unfortunately does not impress with its brightness. In tests on five screens, the television achieved only around 200 nits, which is quite a low value for HDR standards. This brightness is similar to levels typical for SDR, causing HDR effects to be insufficiently pronounced, and the image may appear less impressive, especially in dynamic, bright scenes. In HDR mode, it has certain limitations in colour reproduction. This means that colours may not be as intense and rich as in televisions that manage better with a wide colour gamut. In practice, this can make the image less vibrant and dynamic, and HDR effects will not be as spectacular as one might expect. Additionally, UR781 LG has some issues with accurately reproducing colours in HDR mode, resulting in content that may look less vivid.

The Samsung QN80H is undoubtedly a bright TV. In synthetic tests it exceeds the 1000-nit mark, which on paper promises a solid HDR effect. In practice the screen really shows its teeth, although it can't fully spread its wings (or its backlight, if you will 🤔) in every condition. Bright, wide scenes make the best impression. Well-lit outdoor shots and brightly lit scenes look really good on it. Brightness then stays around 700 nits, which provides a noticeable step up in quality compared with standard SDR. Problems start in dark scenes with small, pinpoint highlights. The QN80H tends to dim these strongly, in order to protect black depth at all costs. On the one hand this gives better contrast, on the other... you lose dynamics and the brilliance of fine HDR detail. So the TV has considerable potential, but the dimming algorithm can be too restrictive.

Colour gamut coverage

When it comes to colours it's good as well. The QN80H uses quantum dot technology, and in our measurements it covered 93% of the DCI-P3 colour space and about 70% of BT.2020. Today those results aren't exactly jaw-dropping, but in real-world use they're more than sufficient to deliver a vivid, natural image for most films and TV series. Colours are suitably saturated, and after proper calibration they don't look artificial or overly aggressive.

The colour reproduction in LG UR781 in Filmmaker Mode, which although is the best mode available from the factory settings, is not without its flaws. Firstly, the issue is white balance, where the graph shows dips in blue colour levels. This phenomenon results in a shift of hues towards yellow tones, causing the image to appear warmer than it should. Such deviation means that the colours on the screen are not naturally reproduced, which can be particularly noticeable in scenes with a white or neutral background. This can be confirmed by the Test Color Checker, which showed that some colours "shift" into other shades, meaning that the LG UR781 television does not display colours in accordance with reality. This distortion can affect the visual experience, making movie scenes seem less realistic, and details might be displayed in inappropriate colours, negatively impacting the overall image quality.

In terms of contrast, the analysis of the gamma graph revealed drops to a level of 2.0, whereas the optimal value should be 2.4. This means that the television may display darker parts of the image brighter in certain scenes, which reduces their depth and dynamics. Additionally, on the EOTF curve, which is responsible for brightness reproduction, an unnatural spike was observed at the beginning. This phenomenon can result in excessive brightness boost in the brightest parts of the image, leading to loss of detail in very bright scenes.

The factory settings of the QN80H performed really well, especially compared with the majority of TVs we receive for testing. Of course, our measurements were taken in Filmmaker Mode, and that's the mode we recommend turning on immediately after the initial setup. For SDR material, our sample was set up surprisingly well. The white balance was very even, colours looked natural, and errors were so small they were hard to notice without measurement equipment. The only weaker point was the gamma. In the brighter parts of the image the TV brightened them a little too much, which at times made the picture lose some depth. Still, we'd like most TVs to look this good straight out of the box.

It fared a little worse in HDR. The white balance was still set correctly, so the problem was not with the colours but with the way the QN80H managed image brightness. This was immediately visible on the EOTF chart. The TV brightened large parts of scenes too much, causing the brightest elements to clip. Interestingly, very small points were often dimmed too much at the same time. As a result, some fine details simply disappeared. So the factory Filmmaker mode in HDR is not bad, but it is definitely not as well calibrated as in SDR.

After calibration, the colour representation in SDR content is quite good. The white balance has been effectively improved, resulting in natural, balanced hues across various scenes. The gamma has also been adjusted, providing more precise detail in the shadows and highlights of the image. As a result, the LG UR781 television performs well in everyday use, offering solid colour quality and clear, well-balanced images in SDR mode.

However, the situation is worse for HDR content. The LG UR781 television does not support a wide colour gamut, which limits the depth and richness of colours that HDR can offer. The EOTF curve deviates from the ideal, resulting in excessive highlighting of details in the bright parts of the image. Unfortunately, this results in significant colour reproduction errors, as confirmed by tests on the Colour Checker. Additionally, the low brightness level of the panel further negatively impacts the quality of HDR images, causing dynamic range effects to be not fully realised, and colours to appear washed out.

Despite some shortcomings in HDR mode, the television has improved significantly after calibration, especially in SDR content. The improvement in white balance and gamma has greatly enhanced image quality, providing a more natural and cohesive colour representation. Compared to its state before calibration, the difference is clear, and the LG UR781 television now offers better performance in everyday use, particularly in the standard dynamic range.

We saw the biggest difference after calibration in HDR Filmmaker mode. SDR was already very good out of the box, so we didn't have much work to do there. In HDR, however, we managed to get to grips with the way the QN80H handled brightness, as it had been over-brightening most scenes. After calibration the picture is calmer, more natural and much closer to how a faithful image should look.

Now let’s address the function of smoothing tonal transitions and its impact on overall image quality. As illustrated in the photo on the left, this function performs exceptionally mediocrely; we selected the "low" level, which does not improve quality but also does not blur the film grain. There is the option to increase the power of this function, which would soften the gradation; however, one must reckon with the fact that the image will be too softened in some scenes.

On the other hand, regarding image scaling, the television does not perform exceptionally, which can be particularly noticeable with lower resolution content. The LG UR781 television applies a slight, artificial sharpness boost, which makes the image appear sharper, but this primarily results from the overlay of artificial contours. For some users, this can be an advantage, as they prefer more vivid, accentuated details. However, this is a subjective matter—such an effect may not appeal to everyone, especially if they desire a more natural look to the image.

Digital image processing in the Samsung QN80H is handled by the second-generation NQ4 AI processor. It's a chip we already know from the manufacturer's earlier models, and it still performs very well, especially with lower-resolution content. The image is effectively upscaled to 4K, but without excessive sharpening and without giving the impression the TV is aggressively trying to improve the source material.

The "Noise Reduction" function also proves useful. It can noticeably reduce posterisation and visible banding in lower-quality material, particularly in low-bitrate streaming. However, it's important to remember that it does not work without side effects. It can remove some film grain and slightly smooth the image. So with a high-quality source we'd leave this function switched off. If, however, someone is more bothered by banding and uneven tonal transitions than by the loss of some grain, "Noise Reduction" can be a really useful addition.

The LG UR781 television offers quite decent smoothness for films, thanks to the "True Motion" option, which allows users to adjust the level of motion smoothing on a scale from 0 to 10. The user can choose whether they want to preserve a more traditional, cinematic effect with subtle judder (lower settings) or prefer a smoother, theatrical image that, although slightly deviating from the cinematic standard, may appeal to many.

In dynamic sports content and games, the LG UR781 television performs worse. The television has a 60Hz panel, which limits its interpolation capabilities to these values; therefore, it can improve fluidity in films but cannot reduce motion blur. Additionally, the lack of support for 120 Hz and BFI (Black Frame Insertion) technology means that quick movements of objects become blurred, and the response time of the panel is too long, negatively affecting clarity in fast scenes. As a result, the television may not meet the expectations of gamers and sports fans who are looking for a smooth, clear image without motion blur.

Motion handling and motion clarity on the QN80H are really good, mainly thanks to the fast panel. In 4K the screen refreshes at up to 144 Hz, and when switched to Full HD and connected to a PC it can reach as much as 240 Hz. That's new for Samsung TVs and a useful addition for people who want to use the TV for PC gaming as well. We were more interested, however, in how the QN80H performs at 120 Hz, because consoles use that refresh rate. Here it performs very well. The panel does not suffer greatly from the smearing typical of VA panels, and light trails behind moving objects are mainly visible on dark backgrounds. That said, it's nothing that would interfere with normal watching of sport or gaming. The TV also has a motion smoothing system that Samsung calls "Wyrazistością obrazu". You can adjust judder reduction and blur reduction separately, so it's easy to tailor its behaviour to films, sport or your own preferences.

While gaming on the console, the television LG UR781 offers several important features that can affect the gaming experience, but it also has some limitations. A positive aspect is the presence of ALLM (Auto Low Latency Mode), which automatically optimises picture settings by switching the television LG UR781 into low latency mode, which is beneficial for gamers. The television also supports proper implementation of HGiG, meaning HDR games look as intended by the developers.

Unfortunately, it lacks support for Variable Refresh Rate (VRR), which may result in poorer fluidity of gameplay, particularly in more dynamic games. It also does not support Dolby Vision mode for games, which limits the HDR picture quality in games using this format. The television has a panel with a frequency of 60hz, which means it does not support higher frequencies at other resolutions, such as 1080p@120Hz, 1440p@120Hz, or 4K@120Hz, which is a significant drawback for gamers expecting smoother gameplay at higher resolutions. It also lacks support for G-Sync technology, which limits image synchronisation in games.

However, a positive aspect is the presence of the Game Bar feature, which allows quick access to settings for gamers and makes it easier to adjust picture parameters during gameplay.

The Samsung QN80H is a TV that stands out when it comes to gaming features. The biggest new addition for 2026 is DLG mode, which allows refresh rates of up to 240 Hz when the image is switched to Full HD. It's an option aimed mainly at PC users, but it also shows that Samsung is still heavily developing the gaming side of its TVs. However, the list of advantages doesn't end there. The QN80H has four full-fledged HDMI 2.1 ports, which is still not standard at this price point. So you can connect several consoles, a PC or a soundbar at the same time without having to wonder which port supports the full video capabilities. The TV also supports VRR, ALLM and HGiG, so it's hard to fault its basic feature set.

A downside is the lack of Dolby Vision, which may matter primarily to Xbox Series X owners. However, this is not a flaw that disqualifies the QN80H as a gaming TV. Samsung has a feature most manufacturers still lack: its proprietary motion smoothing, Game Motion Plus. It's a motion smoothing system that works in game mode too, allowing you to improve the smoothness of titles running at 30 or 60 frames per second without a drastic increase in input lag. In practice, Game Motion Plus can make a much bigger difference than the Dolby codec, especially in more demanding games that don't offer a 60 FPS mode. The image becomes noticeably smoother, while controls remain sufficiently responsive. So despite the lack of Dolby Vision, the QN80H remains one of the best-equipped gaming TVs in its class.