LG UR781 vs Samsung Q8F

In HDR mode, LG UR781 unfortunately does not impress with its brightness. In tests on five screens, the television achieved only around 200 nits, which is quite a low value for HDR standards. This brightness is similar to levels typical for SDR, causing HDR effects to be insufficiently pronounced, and the image may appear less impressive, especially in dynamic, bright scenes. In HDR mode, it has certain limitations in colour reproduction. This means that colours may not be as intense and rich as in televisions that manage better with a wide colour gamut. In practice, this can make the image less vibrant and dynamic, and HDR effects will not be as spectacular as one might expect. Additionally, UR781 LG has some issues with accurately reproducing colours in HDR mode, resulting in content that may look less vivid.

In terms of brightness, the Samsung Q8F performs surprisingly well for a television without local dimming. In measurements, it reaches up to 500 nits, which in practice means that most movie and series scenes look pleasing, and it cannot be accused of lacking the 'HDR effect'. In films such as Life of Pi or The Meg, the screen was able to burst with brightness and deliver a light effect at a satisfying level. It struggles more in difficult moments — during dark scenes with individual bright points. The global dimming used causes the television to dim the image to maintain deep blacks, but at the expense of detail brightness. This is clearly visible in the scene from Sicario 2, where the helicopter lights dropped to around 200 nits. This is a conscious design decision that gives the impression of deeper blacks, but somewhat takes away the brightness from individual elements, and one must simply keep this in mind. In terms of colour reproduction, the Q8F uses quantum dot technology, which widens the colour gamut. A coverage of the DCI-P3 palette at 91% can be considered a decent result, although it is not a record-breaking figure compared to other QLEDs.

The colour reproduction in LG UR781 in Filmmaker Mode, which although is the best mode available from the factory settings, is not without its flaws. Firstly, the issue is white balance, where the graph shows dips in blue colour levels. This phenomenon results in a shift of hues towards yellow tones, causing the image to appear warmer than it should. Such deviation means that the colours on the screen are not naturally reproduced, which can be particularly noticeable in scenes with a white or neutral background. This can be confirmed by the Test Color Checker, which showed that some colours "shift" into other shades, meaning that the LG UR781 television does not display colours in accordance with reality. This distortion can affect the visual experience, making movie scenes seem less realistic, and details might be displayed in inappropriate colours, negatively impacting the overall image quality.

In terms of contrast, the analysis of the gamma graph revealed drops to a level of 2.0, whereas the optimal value should be 2.4. This means that the television may display darker parts of the image brighter in certain scenes, which reduces their depth and dynamics. Additionally, on the EOTF curve, which is responsible for brightness reproduction, an unnatural spike was observed at the beginning. This phenomenon can result in excessive brightness boost in the brightest parts of the image, leading to loss of detail in very bright scenes.

We decided to check out the Filmmaker mode, as it provided us with the best image straight out of the box. However, this does not mean it was perfect. The white balance had too much blue and red, resulting in the white taking on a slight mauve-pink hue. Such an imbalance affected the visibility of practically all colours, as can be seen in the comparison photo below. The brightness characteristics in SDR content were quite well adjusted, though in HDR material we noticed that the television did not always manage its global dimming effectively — at times the screen was too dim, while at other moments it could suddenly brighten. Fortunately, issues related to colours can be effectively corrected with calibration tools, so we decided to get to work.

After calibration, the colour representation in SDR content is quite good. The white balance has been effectively improved, resulting in natural, balanced hues across various scenes. The gamma has also been adjusted, providing more precise detail in the shadows and highlights of the image. As a result, the LG UR781 television performs well in everyday use, offering solid colour quality and clear, well-balanced images in SDR mode.

However, the situation is worse for HDR content. The LG UR781 television does not support a wide colour gamut, which limits the depth and richness of colours that HDR can offer. The EOTF curve deviates from the ideal, resulting in excessive highlighting of details in the bright parts of the image. Unfortunately, this results in significant colour reproduction errors, as confirmed by tests on the Colour Checker. Additionally, the low brightness level of the panel further negatively impacts the quality of HDR images, causing dynamic range effects to be not fully realised, and colours to appear washed out.

Despite some shortcomings in HDR mode, the television has improved significantly after calibration, especially in SDR content. The improvement in white balance and gamma has greatly enhanced image quality, providing a more natural and cohesive colour representation. Compared to its state before calibration, the difference is clear, and the LG UR781 television now offers better performance in everyday use, particularly in the standard dynamic range.

After calibration, we managed to correct the white balance to near perfection. Older SDR content looks fantastic — most errors fall within a value range of 2, which is well below the threshold of perceivability for the human eye. In HDR, we also brought the white balance to an acceptable level, but another issue arises here. So why are there still relatively large errors in colour reproduction? This mainly stems from the limited colour palette and the way the television manages brightness. The global dimming technique used does not give the user control in the settings, so when analysing the EOTF curve in HDR films, it is apparent that the Q8F can modify luminance independently. This can be regarded as a certain limitation, but despite this, the picture after calibration is still much more pleasant to view than in the factory version.

Now let’s address the function of smoothing tonal transitions and its impact on overall image quality. As illustrated in the photo on the left, this function performs exceptionally mediocrely; we selected the "low" level, which does not improve quality but also does not blur the film grain. There is the option to increase the power of this function, which would soften the gradation; however, one must reckon with the fact that the image will be too softened in some scenes.

On the other hand, regarding image scaling, the television does not perform exceptionally, which can be particularly noticeable with lower resolution content. The LG UR781 television applies a slight, artificial sharpness boost, which makes the image appear sharper, but this primarily results from the overlay of artificial contours. For some users, this can be an advantage, as they prefer more vivid, accentuated details. However, this is a subjective matter—such an effect may not appeal to everyone, especially if they desire a more natural look to the image.

Let’s check how the Q8F performs with older content, which often has poor quality. Let's start with the positives: the upscaling, or raising the image to a higher resolution, works really well. The television handles both traditional television and YouTube material quite competently, without giving the impression that we are dealing with something completely unattractive. It performs less well with very low resolutions, such as 576p — the image can be cropped, and unfortunately, the overscan issue cannot be turned off. Moreover, the digital processing itself appears less effective. The noise reduction feature, instead of eliminating unwanted disturbances, smooths out almost everything: film grain (which is desirable for many viewers) disappears along with the texture of the image, and the faces of the actors start to resemble characters from cheap Turkish soap operas. Therefore, it’s hard to consider this option useful — it’s best to leave it completely turned off. Perhaps Samsung will refine the operation of this function in future updates, but for now, it’s difficult to view it as anything other than an unnecessary addition.

The LG UR781 television offers quite decent smoothness for films, thanks to the "True Motion" option, which allows users to adjust the level of motion smoothing on a scale from 0 to 10. The user can choose whether they want to preserve a more traditional, cinematic effect with subtle judder (lower settings) or prefer a smoother, theatrical image that, although slightly deviating from the cinematic standard, may appeal to many.

In dynamic sports content and games, the LG UR781 television performs worse. The television has a 60Hz panel, which limits its interpolation capabilities to these values; therefore, it can improve fluidity in films but cannot reduce motion blur. Additionally, the lack of support for 120 Hz and BFI (Black Frame Insertion) technology means that quick movements of objects become blurred, and the response time of the panel is too long, negatively affecting clarity in fast scenes. As a result, the television may not meet the expectations of gamers and sports fans who are looking for a smooth, clear image without motion blur.

Due to the applied 60 Hz matrix, it is difficult to call the Q8F a television designed for gaming or watching sports. The panel is not particularly fast, which makes motion blur noticeably visible. If you were hoping for spectacular, even 'stadium-like' experiences during broadcasts, you may feel slightly disappointed. Fortunately, in the case of films and series, Samsung has not abandoned the motion blur reduction feature. This is nothing but a motion smoother that allows you to improve the fluidity of productions recorded at 24 or 30 frames per second. This way, you can decide for yourself whether you prefer a smoother, 'television' image or to maintain a cinematic character. It all depends on the viewer's preferences, and the ability to adjust this parameter is undoubtedly a plus.

While gaming on the console, the television LG UR781 offers several important features that can affect the gaming experience, but it also has some limitations. A positive aspect is the presence of ALLM (Auto Low Latency Mode), which automatically optimises picture settings by switching the television LG UR781 into low latency mode, which is beneficial for gamers. The television also supports proper implementation of HGiG, meaning HDR games look as intended by the developers.

Unfortunately, it lacks support for Variable Refresh Rate (VRR), which may result in poorer fluidity of gameplay, particularly in more dynamic games. It also does not support Dolby Vision mode for games, which limits the HDR picture quality in games using this format. The television has a panel with a frequency of 60hz, which means it does not support higher frequencies at other resolutions, such as 1080p@120Hz, 1440p@120Hz, or 4K@120Hz, which is a significant drawback for gamers expecting smoother gameplay at higher resolutions. It also lacks support for G-Sync technology, which limits image synchronisation in games.

However, a positive aspect is the presence of the Game Bar feature, which allows quick access to settings for gamers and makes it easier to adjust picture parameters during gameplay.

It is not entirely clear what Samsung has meddled with this year regarding its televisions, but the Q8F is not free from all the confusion surrounding updates and shortcomings. While its older cousin, the Q67D, could still be recommended to casual gamers with a clear conscience, it is difficult to find a reason to do so here. Apart from the automatic game mode and the attractively designed Game Bar, we receive practically nothing that could attract gaming enthusiasts. The lack of proper HGiG implementation is a significant issue, especially since after the 1126 update, the feature simply disappeared. The situation regarding VRR is even worse. Although it is listed in the manufacturer's brochures and appears in the Game Bar, we were unable to activate it. The Xbox Series X console did not allow activation at all, and the option remained greyed out and inactive. It is hard to praise such a television even to casual gamers, which is a pity, as Samsung had a strong bargaining chip in the gaming segment for years.