LG UR781 vs Philips PUS7000

In HDR mode, LG UR781 unfortunately does not impress with its brightness. In tests on five screens, the television achieved only around 200 nits, which is quite a low value for HDR standards. This brightness is similar to levels typical for SDR, causing HDR effects to be insufficiently pronounced, and the image may appear less impressive, especially in dynamic, bright scenes. In HDR mode, it has certain limitations in colour reproduction. This means that colours may not be as intense and rich as in televisions that manage better with a wide colour gamut. In practice, this can make the image less vibrant and dynamic, and HDR effects will not be as spectacular as one might expect. Additionally, UR781 LG has some issues with accurately reproducing colours in HDR mode, resulting in content that may look less vivid.

Unfortunately, the PUS7000 is not suitable for watching HDR content. The screen is simply too dark. A brightness level of 200 nits is insufficient to properly display such a format. Even if a HDR signal message appears on the screen, the image will resemble a standard SDR recording. Therefore, it is better to stick with the latter format to avoid errors in displaying bright scenes, as discussed below. The situation is not improved by the fact that this is a classic LCD model without additional layers enhancing colours, such as QLED or PFS. As a result, colours in HDR may appear washed out. Ultimately, this gives a worse effect than in the standard SDR format, which is simply better suited to the capabilities of this panel.

The colour reproduction in LG UR781 in Filmmaker Mode, which although is the best mode available from the factory settings, is not without its flaws. Firstly, the issue is white balance, where the graph shows dips in blue colour levels. This phenomenon results in a shift of hues towards yellow tones, causing the image to appear warmer than it should. Such deviation means that the colours on the screen are not naturally reproduced, which can be particularly noticeable in scenes with a white or neutral background. This can be confirmed by the Test Color Checker, which showed that some colours "shift" into other shades, meaning that the LG UR781 television does not display colours in accordance with reality. This distortion can affect the visual experience, making movie scenes seem less realistic, and details might be displayed in inappropriate colours, negatively impacting the overall image quality.

In terms of contrast, the analysis of the gamma graph revealed drops to a level of 2.0, whereas the optimal value should be 2.4. This means that the television may display darker parts of the image brighter in certain scenes, which reduces their depth and dynamics. Additionally, on the EOTF curve, which is responsible for brightness reproduction, an unnatural spike was observed at the beginning. This phenomenon can result in excessive brightness boost in the brightest parts of the image, leading to loss of detail in very bright scenes.

We tested the television in movie mode, which theoretically should provide the best and most natural colours. And indeed, this mode is quite correct; however, after connecting the calibration equipment, its biggest flaw came to light. The PUS7000 has significant shortcomings in displaying red. Poorly tuned white balance and overly low saturation of this colour cause the image to appear too cool. As a result, one may get the impression that the displayed content is simply lacking in vibrant colours. The situation is worsened by the fact that both SDR and HDR content are excessively brightened. This is confirmed by the gamma curve and EOTF graphs, which show that the television displays the image brighter than it should. This causes scenes to lose their depth and may appear somewhat washed out. Fortunately, in the Philips menu, we find quite a few functions to improve these aspects, so we immediately proceeded to calibration to see what could be squeezed out of this screen.

After calibration, the colour representation in SDR content is quite good. The white balance has been effectively improved, resulting in natural, balanced hues across various scenes. The gamma has also been adjusted, providing more precise detail in the shadows and highlights of the image. As a result, the LG UR781 television performs well in everyday use, offering solid colour quality and clear, well-balanced images in SDR mode.

However, the situation is worse for HDR content. The LG UR781 television does not support a wide colour gamut, which limits the depth and richness of colours that HDR can offer. The EOTF curve deviates from the ideal, resulting in excessive highlighting of details in the bright parts of the image. Unfortunately, this results in significant colour reproduction errors, as confirmed by tests on the Colour Checker. Additionally, the low brightness level of the panel further negatively impacts the quality of HDR images, causing dynamic range effects to be not fully realised, and colours to appear washed out.

Despite some shortcomings in HDR mode, the television has improved significantly after calibration, especially in SDR content. The improvement in white balance and gamma has greatly enhanced image quality, providing a more natural and cohesive colour representation. Compared to its state before calibration, the difference is clear, and the LG UR781 television now offers better performance in everyday use, particularly in the standard dynamic range.

After professional calibration, it is evident that the PUS7000 responds well to image adjustments. In this price range, this is not at all a given. The effects should be evaluated in two scenarios, depending on what content we plan to watch. SDR performs the best. After our adjustments, the picture looks really good. Most colour errors have fallen below level 3, which is the threshold at which distortions usually begin to be visible to the naked eye in measurements. Films, series, sports, and regular television look natural, without unpleasant deviations. If someone mainly watches classic channels or streams in HD quality, the difference after calibration will be noticeable immediately. However, it must be clearly stated that the PUS7000 is still not a television suited for reasonable HDR, and calibration changes very little in this regard. The reason lies in the hardware: the colours remain too unsaturated. The television lacks solutions to expand the colour gamut, such as PFS filters or a quantum dot layer, so the panel simply cannot display the intense colours required by HDR. This is most apparent in reds, which still look pale. This limitation cannot be bypassed with menu settings, as it stems from the design of the backlighting and the panel itself.

Now let’s address the function of smoothing tonal transitions and its impact on overall image quality. As illustrated in the photo on the left, this function performs exceptionally mediocrely; we selected the "low" level, which does not improve quality but also does not blur the film grain. There is the option to increase the power of this function, which would soften the gradation; however, one must reckon with the fact that the image will be too softened in some scenes.

On the other hand, regarding image scaling, the television does not perform exceptionally, which can be particularly noticeable with lower resolution content. The LG UR781 television applies a slight, artificial sharpness boost, which makes the image appear sharper, but this primarily results from the overlay of artificial contours. For some users, this can be an advantage, as they prefer more vivid, accentuated details. However, this is a subjective matter—such an effect may not appeal to everyone, especially if they desire a more natural look to the image.

The PUS7000 handles digital image processing quite well. The distortion reduction feature deserves praise, as it effectively smooths out unwanted tonal transitions even at low settings. However, it has a drawback: if applied too aggressively, it can introduce undesirable artifacts on the screen. Therefore, it would be a good idea to experiment with this setting to find a happy medium between a smooth image and detail clarity.

The upscaling, or enhancing the quality of lower-resolution materials to 4K, is adequate. The image after processing is very "soft," which is typical for nearly all Philips televisions. The edges are plastic and smooth, making the image look cohesive. If it feels too soft for someone, the sharpness slider in the menu can always be adjusted to achieve a more pronounced effect.

The LG UR781 television offers quite decent smoothness for films, thanks to the "True Motion" option, which allows users to adjust the level of motion smoothing on a scale from 0 to 10. The user can choose whether they want to preserve a more traditional, cinematic effect with subtle judder (lower settings) or prefer a smoother, theatrical image that, although slightly deviating from the cinematic standard, may appeal to many.

In dynamic sports content and games, the LG UR781 television performs worse. The television has a 60Hz panel, which limits its interpolation capabilities to these values; therefore, it can improve fluidity in films but cannot reduce motion blur. Additionally, the lack of support for 120 Hz and BFI (Black Frame Insertion) technology means that quick movements of objects become blurred, and the response time of the panel is too long, negatively affecting clarity in fast scenes. As a result, the television may not meet the expectations of gamers and sports fans who are looking for a smooth, clear image without motion blur.

In this respect, we actually have no good news. It might seem that the biggest downside is the lack of a 120 Hz panel, but in this price range, that is actually the norm, and it is hard to expect anything more. However, the worst part is that the television does not have any features to improve motion smoothness. There is a lack of any supporting systems, both in films and in sports. We must come to terms with the fact that the image on the PUS7000 is processed "raw". This means that during dynamic scenes or fast camera movements, the motion can appear choppy or unclear. We do not have the option to enable any smoothers that would reduce this effect.

While gaming on the console, the television LG UR781 offers several important features that can affect the gaming experience, but it also has some limitations. A positive aspect is the presence of ALLM (Auto Low Latency Mode), which automatically optimises picture settings by switching the television LG UR781 into low latency mode, which is beneficial for gamers. The television also supports proper implementation of HGiG, meaning HDR games look as intended by the developers.

Unfortunately, it lacks support for Variable Refresh Rate (VRR), which may result in poorer fluidity of gameplay, particularly in more dynamic games. It also does not support Dolby Vision mode for games, which limits the HDR picture quality in games using this format. The television has a panel with a frequency of 60hz, which means it does not support higher frequencies at other resolutions, such as 1080p@120Hz, 1440p@120Hz, or 4K@120Hz, which is a significant drawback for gamers expecting smoother gameplay at higher resolutions. It also lacks support for G-Sync technology, which limits image synchronisation in games.

However, a positive aspect is the presence of the Game Bar feature, which allows quick access to settings for gamers and makes it easier to adjust picture parameters during gameplay.

Although the PUS7000 is not marketed as a gaming television, it does not perform as poorly in this category as one might expect. While it is true that we won’t find support for 120 Hz refresh rates, which is understandable at this price point, the manufacturer has ensured several important features that genuinely enhance the gaming experience on consoles. The most important of these are the VRR and ALLM technologies. VRR is responsible for synchronising the screen with the number of frames generated by the console. This prevents the image from tearing and keeps it consistent even during sudden drops in frame rate while gaming. In contrast, ALLM is a solution that automatically switches the television to the lowest latency mode as soon as it detects a signal from the console. All these parameters are easily accessible thanks to the Game Bar feature. This is a special control panel for gamers that can be summoned on screen at any time. It allows for a quick preview of the current settings and connection status without interrupting gameplay, which is a very convenient solution.