LG UR781 vs Panasonic Z95A

In HDR mode, LG UR781 unfortunately does not impress with its brightness. In tests on five screens, the television achieved only around 200 nits, which is quite a low value for HDR standards. This brightness is similar to levels typical for SDR, causing HDR effects to be insufficiently pronounced, and the image may appear less impressive, especially in dynamic, bright scenes. In HDR mode, it has certain limitations in colour reproduction. This means that colours may not be as intense and rich as in televisions that manage better with a wide colour gamut. In practice, this can make the image less vibrant and dynamic, and HDR effects will not be as spectacular as one might expect. Additionally, UR781 LG has some issues with accurately reproducing colours in HDR mode, resulting in content that may look less vivid.

Panasonic Z95A showcases class when it comes to HDR performance. In luminance tests, it achieves a level of 1800 nits, which has a real impact on movie watching. Scenes from Life of Pi or Gemini Man look fantastic – the television effortlessly renders details and intensity of bright spots, impressing with its power. In more demanding moments, like the final scene from The Meg, one can see how bright light floods the screen. In such moments, brightness drops, which is typical for organic matrices. Nevertheless, a result around 1000 nits can still be considered excellent, still providing very good image quality. Additionally, the television offers excellent coverage of wide colour palettes – as much as 98.6% for DCI-P3 and 74.5% for BT.2020. Thanks to this, colours are not only vivid but also deeply saturated, allowing for a full appreciation of the richness of details, especially in HDR scenes. Such coverage makes the hues look more realistic, and the HDR effect gains in intensity and accuracy. All this impressive HDR effect is thanks to MLA technology, which enables achieving such high luminance and excellent image detail. Because of this, the Panasonic Z95A offers HDR at a level that truly makes a difference.

The colour reproduction in LG UR781 in Filmmaker Mode, which although is the best mode available from the factory settings, is not without its flaws. Firstly, the issue is white balance, where the graph shows dips in blue colour levels. This phenomenon results in a shift of hues towards yellow tones, causing the image to appear warmer than it should. Such deviation means that the colours on the screen are not naturally reproduced, which can be particularly noticeable in scenes with a white or neutral background. This can be confirmed by the Test Color Checker, which showed that some colours "shift" into other shades, meaning that the LG UR781 television does not display colours in accordance with reality. This distortion can affect the visual experience, making movie scenes seem less realistic, and details might be displayed in inappropriate colours, negatively impacting the overall image quality.

In terms of contrast, the analysis of the gamma graph revealed drops to a level of 2.0, whereas the optimal value should be 2.4. This means that the television may display darker parts of the image brighter in certain scenes, which reduces their depth and dynamics. Additionally, on the EOTF curve, which is responsible for brightness reproduction, an unnatural spike was observed at the beginning. This phenomenon can result in excessive brightness boost in the brightest parts of the image, leading to loss of detail in very bright scenes.

The best picture mode on the Panasonic Z95A is undoubtedly the Filmmaker mode. It offers quite a good image reproduction, but it is not free from certain issues that require improvement. Firstly, the white balance, for both 4K and HD content, tends to have a dominance of red and blue hues. This causes a slight pinkish tint to the image, particularly noticeable in bright, white scenes. Such deviations can be seen in the comparative photo below, which illustrates this issue well. The Colour Checker test also confirms these discrepancies, showing slight shifts in the dots towards the mentioned shades.

In terms of gamma brightness characteristics, it performs very well, with only minor problems when brightening small details. A greater challenge is posed by the EOTF curve, which is responsible for controlling brightness in 4K HDR content. Here, there is a slight boost in brightness above the reference value, which sometimes makes the image too bright, especially in more demanding scenes. Although the Filmmaker mode is definitely the best choice on the Z95A, these aspects require refinement to fully utilise the television's potential.

After calibration, the colour representation in SDR content is quite good. The white balance has been effectively improved, resulting in natural, balanced hues across various scenes. The gamma has also been adjusted, providing more precise detail in the shadows and highlights of the image. As a result, the LG UR781 television performs well in everyday use, offering solid colour quality and clear, well-balanced images in SDR mode.

However, the situation is worse for HDR content. The LG UR781 television does not support a wide colour gamut, which limits the depth and richness of colours that HDR can offer. The EOTF curve deviates from the ideal, resulting in excessive highlighting of details in the bright parts of the image. Unfortunately, this results in significant colour reproduction errors, as confirmed by tests on the Colour Checker. Additionally, the low brightness level of the panel further negatively impacts the quality of HDR images, causing dynamic range effects to be not fully realised, and colours to appear washed out.

Despite some shortcomings in HDR mode, the television has improved significantly after calibration, especially in SDR content. The improvement in white balance and gamma has greatly enhanced image quality, providing a more natural and cohesive colour representation. Compared to its state before calibration, the difference is clear, and the LG UR781 television now offers better performance in everyday use, particularly in the standard dynamic range.

After calibration, Panasonic Z95A shows its full potential, offering an almost perfect picture. The television provides immense adjustment capabilities, which we have fully utilised. The white balance after calibration is positively perfect, and errors in SDR content at the level of 0.5 place it in an absolutely reference standard. The same is true for 4K HDR content – the screen tint has been completely eliminated, and the white balance is now exemplary.

The colour palette and Colour Checker test confirm the excellence of the calibration. Errors below 2 are a result that will satisfy both professional calibrators and enthusiasts of cinematic picture quality. Significant changes have also occurred in the brightness characteristic – the EOTF curve has been flattened, eliminating previous issues with excessive brightness. And a small gamma error has been reduced.

Before calibration, the picture was decent, but now it's an entirely different league. It's a real feast for the eyes, the quality of which is hard to compare to anything else. Panasonic Z95A, after fine-tuning the settings, becomes a true master of colour reproduction.

Now let’s address the function of smoothing tonal transitions and its impact on overall image quality. As illustrated in the photo on the left, this function performs exceptionally mediocrely; we selected the "low" level, which does not improve quality but also does not blur the film grain. There is the option to increase the power of this function, which would soften the gradation; however, one must reckon with the fact that the image will be too softened in some scenes.

On the other hand, regarding image scaling, the television does not perform exceptionally, which can be particularly noticeable with lower resolution content. The LG UR781 television applies a slight, artificial sharpness boost, which makes the image appear sharper, but this primarily results from the overlay of artificial contours. For some users, this can be an advantage, as they prefer more vivid, accentuated details. However, this is a subjective matter—such an effect may not appeal to everyone, especially if they desire a more natural look to the image.

In the case of lower quality materials, the function "Gradation Smoothing" is responsible for smoothing tonal transitions. The best results are achieved with an intermediate setting – although they are not spectacular, the function works correctly and does not introduce unwanted effects into the image. It can be rated as average, but sufficient to improve the quality of tonal transitions.

As for digital processing, or upscaling, the image looks surprisingly good. It is vivid and pleasant to the eye, which makes lower quality content, such as standard television or YouTube, look quite decent. However, minor issues can be noted, such as "jagged" edges, for example, branches in the background. Nevertheless, this does not significantly affect the overall viewing experience, and the television handles these materials in an acceptable manner.

The LG UR781 television offers quite decent smoothness for films, thanks to the "True Motion" option, which allows users to adjust the level of motion smoothing on a scale from 0 to 10. The user can choose whether they want to preserve a more traditional, cinematic effect with subtle judder (lower settings) or prefer a smoother, theatrical image that, although slightly deviating from the cinematic standard, may appeal to many.

In dynamic sports content and games, the LG UR781 television performs worse. The television has a 60Hz panel, which limits its interpolation capabilities to these values; therefore, it can improve fluidity in films but cannot reduce motion blur. Additionally, the lack of support for 120 Hz and BFI (Black Frame Insertion) technology means that quick movements of objects become blurred, and the response time of the panel is too long, negatively affecting clarity in fast scenes. As a result, the television may not meet the expectations of gamers and sports fans who are looking for a smooth, clear image without motion blur.

Panasonic Z95A, thanks to its 144 Hz panel, offers excellent image fluidity. For films, there is an "Intelligent Frame Creation" feature that enhances fluidity and reduces motion blur. The user has two sliders at their disposal: "Motion Blur Reduction" – responsible for clearer and sharper details in rapidly moving scenes. "Film Smoothness" – adds fluidity by creating additional frames between the originals, making motion appear smoother and more natural with a "soap opera" effect.

Thanks to this, viewers can adjust the settings to their own preferences. Films and less dynamic material look smooth and natural, which should satisfy most users.

While gaming on the console, the television LG UR781 offers several important features that can affect the gaming experience, but it also has some limitations. A positive aspect is the presence of ALLM (Auto Low Latency Mode), which automatically optimises picture settings by switching the television LG UR781 into low latency mode, which is beneficial for gamers. The television also supports proper implementation of HGiG, meaning HDR games look as intended by the developers.

Unfortunately, it lacks support for Variable Refresh Rate (VRR), which may result in poorer fluidity of gameplay, particularly in more dynamic games. It also does not support Dolby Vision mode for games, which limits the HDR picture quality in games using this format. The television has a panel with a frequency of 60hz, which means it does not support higher frequencies at other resolutions, such as 1080p@120Hz, 1440p@120Hz, or 4K@120Hz, which is a significant drawback for gamers expecting smoother gameplay at higher resolutions. It also lacks support for G-Sync technology, which limits image synchronisation in games.

However, a positive aspect is the presence of the Game Bar feature, which allows quick access to settings for gamers and makes it easier to adjust picture parameters during gameplay.

Panasonic Z95A this year shows that the manufacturer has made a huge leap forward in terms of support for gamers. The television offers virtually everything one could expect from a device in this bracket. Support for ALLM (automatic low latency mode) and VRR (variable refresh rate) ensures smoothness and eliminates tearing in dynamic games. The 144 Hz panel allows for incredible fluidity, and additional support for resolutions other than 4K provides greater flexibility, which is a significant advantage for gamers using various configurations.

A unique and quite specific feature is the "Game Bar." Its ball-shaped interface stands out from the competition and allows for quick adjustments of key settings such as VRR, brightness level, or picture mode, without having to interrupt gameplay.

However, in this class of device, there is a minor disappointment – the Panasonic Z95A offers only two HDMI 2.1 ports, instead of four. This is definitely too few for a premium television, especially at a time when many people own more than one device requiring full HDMI 2.1 support, such as a next-gen console or an advanced computer. In this category, it's hard to accept this limitation, especially given the high aspirations of this model. Nevertheless, the television is an excellent choice for gamers, offering versatility and functionality at the highest level.