LG UR781 vs Hisense A6Q

In HDR mode, LG UR781 unfortunately does not impress with its brightness. In tests on five screens, the television achieved only around 200 nits, which is quite a low value for HDR standards. This brightness is similar to levels typical for SDR, causing HDR effects to be insufficiently pronounced, and the image may appear less impressive, especially in dynamic, bright scenes. In HDR mode, it has certain limitations in colour reproduction. This means that colours may not be as intense and rich as in televisions that manage better with a wide colour gamut. In practice, this can make the image less vibrant and dynamic, and HDR effects will not be as spectacular as one might expect. Additionally, UR781 LG has some issues with accurately reproducing colours in HDR mode, resulting in content that may look less vivid.

The Hisense A6Q is unfortunately difficult to recommend for watching HDR content. The main issues are low brightness and rather modest coverage of a wide colour gamut. The measured brightness of around 300 nits simply isn't sufficient for HDR materials to look impressive. In practice, the picture often resembles standard SDR instead of true HDR with clear differences in brightness and dynamics. Additionally, the colours in such materials do not appear as they should. The television does not utilise additional filters such as QLED or PFS LED, and the coverage of the DCI-P3 colour space at around 80% means that some colours look rather washed out. Consequently, some scenes in HDR materials lose intensity and spectacle, making it difficult to speak of a full HDR experience.

The colour reproduction in LG UR781 in Filmmaker Mode, which although is the best mode available from the factory settings, is not without its flaws. Firstly, the issue is white balance, where the graph shows dips in blue colour levels. This phenomenon results in a shift of hues towards yellow tones, causing the image to appear warmer than it should. Such deviation means that the colours on the screen are not naturally reproduced, which can be particularly noticeable in scenes with a white or neutral background. This can be confirmed by the Test Color Checker, which showed that some colours "shift" into other shades, meaning that the LG UR781 television does not display colours in accordance with reality. This distortion can affect the visual experience, making movie scenes seem less realistic, and details might be displayed in inappropriate colours, negatively impacting the overall image quality.

In terms of contrast, the analysis of the gamma graph revealed drops to a level of 2.0, whereas the optimal value should be 2.4. This means that the television may display darker parts of the image brighter in certain scenes, which reduces their depth and dynamics. Additionally, on the EOTF curve, which is responsible for brightness reproduction, an unnatural spike was observed at the beginning. This phenomenon can result in excessive brightness boost in the brightest parts of the image, leading to loss of detail in very bright scenes.

We conducted the tests in the best available mode, namely Filmmaker, however – as is often the case – this does not mean an ideal image straight out of the box. In the case of Hisense A6Q, this mode clearly "swallowed" too much blue in everyday SDR content. In practice, this led to an image with a yellowed white, particularly noticeable on large, bright surfaces. This is not due to poor assumptions of the Filmmaker mode itself or the vision of filmmakers, but rather the factory settings requiring adjustment.
Furthermore, looking at the saturation characteristics and the gamma curve in SDR, as well as EOTF in HDR content, there is a slight tendency to brighten most scenes. As a result, the image often appears brighter than it should, losing a bit of its naturalness. For this reason, we decided to perform a professional calibration to restore the proper colour balance and a more accurate brightness characteristic.

After calibration, the colour representation in SDR content is quite good. The white balance has been effectively improved, resulting in natural, balanced hues across various scenes. The gamma has also been adjusted, providing more precise detail in the shadows and highlights of the image. As a result, the LG UR781 television performs well in everyday use, offering solid colour quality and clear, well-balanced images in SDR mode.

However, the situation is worse for HDR content. The LG UR781 television does not support a wide colour gamut, which limits the depth and richness of colours that HDR can offer. The EOTF curve deviates from the ideal, resulting in excessive highlighting of details in the bright parts of the image. Unfortunately, this results in significant colour reproduction errors, as confirmed by tests on the Colour Checker. Additionally, the low brightness level of the panel further negatively impacts the quality of HDR images, causing dynamic range effects to be not fully realised, and colours to appear washed out.

Despite some shortcomings in HDR mode, the television has improved significantly after calibration, especially in SDR content. The improvement in white balance and gamma has greatly enhanced image quality, providing a more natural and cohesive colour representation. Compared to its state before calibration, the difference is clear, and the LG UR781 television now offers better performance in everyday use, particularly in the standard dynamic range.

The colours after calibration in the Hisense A6Q should be assessed in two ways, as everything depends on the type of content. In the case of SDR material, the effect is truly very good. In everyday programmes, series, and films, it is difficult to spot any serious problems with colours. The yellow tint has been effectively removed, and the television no longer brightens the entire image. As a result, the ColorChecker test showed errors below Delta 2 values, which are already outstanding results, allowing us to speak of very high image quality in standard content. Unfortunately, the situation looks significantly worse in the case of HDR material. Yes, the white balance has been corrected and the EOTF curve has been improved, but the limitations of the panel itself remain insurmountable. The lack of support for a wide colour gamut means the television still generates quite significant colour errors. Certain colours simply cannot be displayed by the screen, making them appear less saturated than they should be. It's a shame because even a simple PFS or QLED filter would significantly improve the final effect. The conclusion is therefore simple – the A6Q is really very well suited for SDR content after calibration, while watching HDR content on it should still be approached with caution.

Now let’s address the function of smoothing tonal transitions and its impact on overall image quality. As illustrated in the photo on the left, this function performs exceptionally mediocrely; we selected the "low" level, which does not improve quality but also does not blur the film grain. There is the option to increase the power of this function, which would soften the gradation; however, one must reckon with the fact that the image will be too softened in some scenes.

On the other hand, regarding image scaling, the television does not perform exceptionally, which can be particularly noticeable with lower resolution content. The LG UR781 television applies a slight, artificial sharpness boost, which makes the image appear sharper, but this primarily results from the overlay of artificial contours. For some users, this can be an advantage, as they prefer more vivid, accentuated details. However, this is a subjective matter—such an effect may not appeal to everyone, especially if they desire a more natural look to the image.

Upscaling on the Hisense A6Q works quite decently for a television in this price range. Materials of lower resolution are correctly "upscaled" to a higher one, and the image remains clear without artificial edge enhancement or the typical "over-sharpening" found in cheap models. Unfortunately, the digital processing is significantly worse. In practice, it is difficult to speak of any advanced artifact smoothing or problematic tonal transition masking. In heavily compressed films – especially those from YouTube – the television practically struggles with reducing compression blocks and unwanted banding, making the imperfections in the material clearly visible. The A6Q scales the image well, but when it comes to digital processing, it leaves the user alone with the quality of the source.

The LG UR781 television offers quite decent smoothness for films, thanks to the "True Motion" option, which allows users to adjust the level of motion smoothing on a scale from 0 to 10. The user can choose whether they want to preserve a more traditional, cinematic effect with subtle judder (lower settings) or prefer a smoother, theatrical image that, although slightly deviating from the cinematic standard, may appeal to many.

In dynamic sports content and games, the LG UR781 television performs worse. The television has a 60Hz panel, which limits its interpolation capabilities to these values; therefore, it can improve fluidity in films but cannot reduce motion blur. Additionally, the lack of support for 120 Hz and BFI (Black Frame Insertion) technology means that quick movements of objects become blurred, and the response time of the panel is too long, negatively affecting clarity in fast scenes. As a result, the television may not meet the expectations of gamers and sports fans who are looking for a smooth, clear image without motion blur.

The motion fluidity of the Hisense A6Q is… well — quite mediocre. It’s a television with a native refresh rate of 60 Hz in 4K, which means that the motion of objects on the screen doesn’t always look perfectly smooth. In dynamic scenes in movies or sports, it’s clear that this isn’t the strongest feature of this model. The situation improves significantly with 1080p content when connecting a console or computer, as the A6Q can operate even at 120 Hz then. This is a big plus, especially for gamers. Nevertheless, the clarity of motion still leaves much to be desired; blurring is noticeable, and the response time of the panel indicates that it is not one of this television’s strong points.

While gaming on the console, the television LG UR781 offers several important features that can affect the gaming experience, but it also has some limitations. A positive aspect is the presence of ALLM (Auto Low Latency Mode), which automatically optimises picture settings by switching the television LG UR781 into low latency mode, which is beneficial for gamers. The television also supports proper implementation of HGiG, meaning HDR games look as intended by the developers.

Unfortunately, it lacks support for Variable Refresh Rate (VRR), which may result in poorer fluidity of gameplay, particularly in more dynamic games. It also does not support Dolby Vision mode for games, which limits the HDR picture quality in games using this format. The television has a panel with a frequency of 60hz, which means it does not support higher frequencies at other resolutions, such as 1080p@120Hz, 1440p@120Hz, or 4K@120Hz, which is a significant drawback for gamers expecting smoother gameplay at higher resolutions. It also lacks support for G-Sync technology, which limits image synchronisation in games.

However, a positive aspect is the presence of the Game Bar feature, which allows quick access to settings for gamers and makes it easier to adjust picture parameters during gameplay.

For such an inexpensive television, the Hisense A6Q can truly surprise with what it offers to gamers. It operates in 4K only at 60 Hz, but when a game switches to performance mode and drops to 1080p, the panel can work even at 120 Hz. This is a significant advantage in this price range, as most titles on consoles don't achieve stable 4K at 120 frames per second anyway. In practice, we are realistically playing at 1080p, and here the A6Q provides very enjoyable gaming experiences. On top of that, there are several features usually found in more expensive models: ALLM, VRR, and Dolby Vision Gaming for Xbox Series X/S. Everything is gathered in one place, in a simple and convenient Game Bar, so there's no need to dig through the entire menu. For such an affordable piece of equipment, it's a really solid set for gamers — perhaps not for the most demanding, but certainly spot on for occasional gaming.