LG UR781 vs Haier K85F

Direct comparison

K85F / K85FUX

Available screen sizes: 43”50”55”65”

Available screen sizes: 55”65”75”

Panel type: LCD VA

Resolution: 3840x2160

System: WebOS

Model year: 2023

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Panel type: LCD VA

Resolution: 3840x2160

System: Google TV

Model year: 2025

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Overall rating

5.5

5.4

  • Movies and series in UHD quality

    5.4

    5.2

  • Classic TV, YouTube

    5.8

    5.2

  • Sports broadcasts (TV and apps)

    4.2

    4.6

  • Gaming on console

    6.2

    6.4

  • TV as a computer monitor

    6.0

    6.0

  • Watching in bright light

    3.9

    4.1

  • Utility functions

    6.4

    5.5

  • Apps

    9.1

    9.6

  • Sound quality

    5.2

    4.8

Advantages

  • WebOS with a large number of applications

  • Low input lag values

  • Works great in combination with PC

  • High native contrast

  • Game Bar

  • Low input lag, excellent for gaming

  • Surprisingly good media player via USB

  • High contrast and decent black levels (VA panel)

  • Good text readability in PC monitor mode

  • Presence of gaming features: ALLM and VRR

  • Access to numerous applications thanks to GoogleTV

Disadvantages

No like
  • Very low brightness

  • Poor viewing angles

  • The system can "lag"

  • Catastrophic image quality in HDR mode

  • Low quality of workmanship and fitting of materials

  • Slow, stuttering and poorly translated Google TV system

  • Very poor sound quality from the built-in speakers

  • Problematic remote control (and no batteries included)

  • Poor viewing angles

  • Low brightness and weak anti-reflective coating

  • Low colour gamut coverage

Our verdict

LG UR781 is currently the cheapest model from the Korean manufacturer. It is equipped with an excellent WebOS system, which is the greatest advantage of this television. It will satisfy most users with its access to various streaming platforms and capabilities. The television offers adequate picture quality for its price, which will certainly meet the expectations of many basic users. Although its HDR capabilities are somewhat limited by the absence of Dolby Vision or HDR10+, it supports basic formats such as HDR10 and HLG. The television handles low-quality materials fairly well, thanks to the tone mapping smoothing feature that provides smooth and clear transitions, which is especially appreciated when watching films from low-quality sources (e.g., terrestrial television). When it comes to gaming, the television has very low input lag, which is a fundamental criterion. If we are looking for a budget solution, this is quite a nice choice for those who can sacrifice a 120Hz panel for the sake of price. Although the brightness of the television is lower than in competing models, and the colour gamut coverage is limited, the LG UR781 still offers impeccable HDR content appearance due to the presence of dynamic tone mapping. After proper calibration, the television can achieve better colour reproduction and optimal sharpness, significantly enhancing comfort and enjoyment while watching.

The debut of the Haier brand in the European television market with the K85F model feels hurried, and after thorough testing, it seems almost unfinished. Analyzing this product leads us to a fundamental conclusion: its biggest problem is not the quality of the panel used. This, considering the price segment, is simply average, with the typical advantages of VA technology in the form of high contrast and equally typical disadvantages, such as poor viewing angles. What truly disqualifies this model as a home entertainment centre is the glaring lack of engineering refinement and, above all, software development. The list of shortcomings is long and starts from the very first contact with the device. Sloppy assembly, which could have been avoided during quality control, a poorly optimised and badly translated Google TV system, or annoying issues with basic functions like pairing the remote – all contribute to the picture of a product that seems to have been released to market without due diligence. The catastrophic image quality in HDR mode, resulting not only from low brightness but also from a complete lack of intelligent adaptation to the signal, only adds to this disappointing picture. However, it turns out that this model has a surprising second face. One needs to look at it not through the lens of a home television, but rather as a large and inexpensive display for special tasks. Then its shortcomings become less important, and unexpected advantages come to the fore: a fantastically working media player with USB, remarkable font readability from a PC, and access to a vast application database. In this role – as a screen in a conference room, hotel lobby, or simple advertising player – the Haier K85F performs surprisingly well. For the typical user looking for a reliable and simply well-functioning television for the living room in 2025, however, the Haier K85F is a proposal that is incredibly difficult to recommend with a clear conscience. It is a product full of contradictions, which fails in its primary, intended function on too many fronts.

TV appearance

HDMI inputs
3 x HDMI 2.0, 0 x HDMI 2.1
4 x HDMI 2.0, 0 x HDMI 2.1
Other inputs
RCA (Chinch)
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
BuildQuality-
BuildQuality-Budget
Stand type
stand-type-
Legs
Bezel color
bezel-colour-
Black
Stand
Fixed
Accessories
Stand
Stand

Contrast and black detail

5.5/10

5.6/10

Local dimming function: No

Local dimming function: No

Contrast:

Review LG UR781 Contrast and black detail

Result

4,450:1

Review LG UR781 Contrast and black detail

Result

4,550:1

Review LG UR781 Contrast and black detail

Result

4,500:1

Review LG UR781 Contrast and black detail

Result

4,750:1

Review LG UR781 Contrast and black detail

Result

3,650:1

Review Haier K85F Contrast and black detail

Result

3,550:1

Review Haier K85F Contrast and black detail

Result

5,200:1

Review Haier K85F Contrast and black detail

Result

5,350:1

Review Haier K85F Contrast and black detail

Result

5,400:1

Review Haier K85F Contrast and black detail

Result

3,500:1

Halo effect and black detail visibility:

Review LG UR781 Contrast and black detail
Review Haier K85F Contrast and black detail
Review LG UR781 Contrast and black detail
Review Haier K85F Contrast and black detail

LG UR781 is a television with a VA panel that stands out for its good native contrast, which is significantly better than that of IPS or ADS screens. Thanks to this technology, bright elements on a dark background look natural and there is no issue with distortion. Unfortunately, the lack of local dimming means that in darker rooms, the black is not perfect – it tends to take on a navy hue, which can be noticeable during night-time viewing.

Despite this, the LG UR781 offers sufficiently good quality in dark scenes, particularly for film enthusiasts. Blacks are deeper than those on IPS panels, allowing for a more cinematic experience. The VA panel also provides stronger contrast, making the image look clearer, and the details in darker shots become more visible. It is a solid choice for those who value better picture quality in evening conditions.

Well then, let’s get to the point, which is how the Haier K85F handles black levels and contrast. The key information is that the television uses a VA panel, which has a significant impact on the image quality in dark scenes. It is precisely because of this that the contrast is really solid – our measurements showed values around 5000:1, which is much better than that of popular IPS panels.

However, one must remember that we are talking about equipment from the lower price range. Therefore, one cannot expect any advanced technologies, such as local dimming. The backlighting works across the entire surface of the screen all the time. How did this look during viewing? We took the film “Oblivion” with its cosmic landscapes for a test, and also checked classic black bars in other productions. The effect was quite decent. The black had good depth, but it was not perfectly pitch black – a subtle, navy blue glow could be seen, indicating that the panel's backlighting was still active.

HDR effect quality

3.3/10

3.4/10

Supported formats
HDR10, HLG
HDR10
Color gamut coverage
DCI P3: 83.0%, Bt.2020: 61.0%
DCI P3: 81.8%, Bt.2020: 61.4%

Luminance measurements in HDR:

Review LG UR781 Brightness measurement

Result

209 nit

Review LG UR781 Brightness measurement

Result

185 nit

Review LG UR781 Brightness measurement

Result

241 nit

Review LG UR781 Brightness measurement

Result

147 nit

Review LG UR781 Brightness measurement

Result

234 nit

Review Haier K85F Brightness measurement

Result

217 nit

Review Haier K85F Brightness measurement

Result

212 nit

Review Haier K85F Brightness measurement

Result

278 nit

Review Haier K85F Brightness measurement

Result

250 nit

Review Haier K85F Brightness measurement

Result

273 nit

Scene from the movie “Pan” (about 2800 nits)

Review LG UR781 HDR effect quality
Review Haier K85F HDR effect quality

Scene from the movie “Billy Lynn” (about 1100 nits)

Review LG UR781 HDR effect quality
Review Haier K85F HDR effect quality

Static HDR10

Review LG UR781 HDR effect quality
Review Haier K85F HDR effect quality

HDR luminance chart:

Haier K85F

HDR luminance

LG UR781

HDR luminance

In HDR mode, LG UR781 unfortunately does not impress with its brightness. In tests on five screens, the television achieved only around 200 nits, which is quite a low value for HDR standards. This brightness is similar to levels typical for SDR, causing HDR effects to be insufficiently pronounced, and the image may appear less impressive, especially in dynamic, bright scenes. In HDR mode, it has certain limitations in colour reproduction. This means that colours may not be as intense and rich as in televisions that manage better with a wide colour gamut. In practice, this can make the image less vibrant and dynamic, and HDR effects will not be as spectacular as one might expect. Additionally, UR781 LG has some issues with accurately reproducing colours in HDR mode, resulting in content that may look less vivid.

Let’s now turn to one of the hottest topics in the world of televisions, namely the quality of HDR effect. In the case of the Haier K85F model, we must unfortunately make it clear: if you are looking for equipment to watch content in a wide dynamic range, you should avoid this model at all costs. The main problem is its very low peak brightness, which during our tests barely reached 250 nits. To give you a better idea of what that means – such a value is fine for watching standard SDR content, but it is absolutely insufficient to showcase any real benefits of HDR. The image simply lacks the "power" to generate bright, striking highlights. All our measurements and tests on specialist patterns only confirmed this. As if that weren't enough, the television also struggles with colour reproduction. In this budget build, we won't find any technologies to expand the colour palette, such as quantum dot layers (marketed as "QLED"). As a result, the coverage of the DCI-P3 colour space, which is crucial for HDR materials, is only around 80%. In practice, this means that the image will not only be dark but also devoid of the vibrant, saturated colours that the director wanted to show us.

Factory color reproduction

3.9/10

3.8/10

Review LG UR781 Factory color reproduction
Review Haier K85F Factory color reproduction

Factory Mode

After calibration

Review LG UR781 Factory color reproduction
Review Haier K85F Factory color reproduction

Factory Mode

After calibration

The colour reproduction in LG UR781 in Filmmaker Mode, which although is the best mode available from the factory settings, is not without its flaws. Firstly, the issue is white balance, where the graph shows dips in blue colour levels. This phenomenon results in a shift of hues towards yellow tones, causing the image to appear warmer than it should. Such deviation means that the colours on the screen are not naturally reproduced, which can be particularly noticeable in scenes with a white or neutral background. This can be confirmed by the Test Color Checker, which showed that some colours "shift" into other shades, meaning that the LG UR781 television does not display colours in accordance with reality. This distortion can affect the visual experience, making movie scenes seem less realistic, and details might be displayed in inappropriate colours, negatively impacting the overall image quality.

In terms of contrast, the analysis of the gamma graph revealed drops to a level of 2.0, whereas the optimal value should be 2.4. This means that the television may display darker parts of the image brighter in certain scenes, which reduces their depth and dynamics. Additionally, on the EOTF curve, which is responsible for brightness reproduction, an unnatural spike was observed at the beginning. This phenomenon can result in excessive brightness boost in the brightest parts of the image, leading to loss of detail in very bright scenes.

Well, how does the television perform with colours straight out of the box, without any interference from our side? The Haier K85F offers a full range of picture modes, such as Dynamic and Eco, but for anyone who wants to watch films according to the creators' intentions, only one really matters: Film mode. That is where we focused our tests, and unfortunately, its name has little to do with reality. The picture in the factory settings is very far from what we could call cinematic fidelity and requires numerous adjustments. Let's start with the white balance, which has a noticeable deficiency of red. In practice, this means that the entire image has a cool, bluish tint. The situation is even worse regarding brightness management, namely the gamma curve (for SDR) and EOTF (for HDR). Their graph resembles a real rollercoaster, which has a disastrous impact on the viewing experience. This results in unnatural dimming of SDR content, causing details in shadows to be lost, and in the case of HDR – excessive brightness, which further exacerbates the issue of clipping. Such a combination, namely too cool white combined with chaotic brightness and excessive blue saturation, results in significant errors in colour reproduction. Our measurements on the specialist ColorChecker chart revealed errors (Delta E) regularly reaching and exceeding values of 8-9. Put simply, errors above the threshold of 3 are already easily noticeable to the naked eye, so such a result means that the colours on the screen are simply heavily distorted.

Color reproduction after calibration

6/10

6.2/10

Review LG UR781 Color reproduction after calibration
Review Haier K85F Color reproduction after calibration
Review LG UR781 Color reproduction after calibration
Review Haier K85F Color reproduction after calibration

After calibration, the colour representation in SDR content is quite good. The white balance has been effectively improved, resulting in natural, balanced hues across various scenes. The gamma has also been adjusted, providing more precise detail in the shadows and highlights of the image. As a result, the LG UR781 television performs well in everyday use, offering solid colour quality and clear, well-balanced images in SDR mode.

However, the situation is worse for HDR content. The LG UR781 television does not support a wide colour gamut, which limits the depth and richness of colours that HDR can offer. The EOTF curve deviates from the ideal, resulting in excessive highlighting of details in the bright parts of the image. Unfortunately, this results in significant colour reproduction errors, as confirmed by tests on the Colour Checker. Additionally, the low brightness level of the panel further negatively impacts the quality of HDR images, causing dynamic range effects to be not fully realised, and colours to appear washed out.

Despite some shortcomings in HDR mode, the television has improved significantly after calibration, especially in SDR content. The improvement in white balance and gamma has greatly enhanced image quality, providing a more natural and cohesive colour representation. Compared to its state before calibration, the difference is clear, and the LG UR781 television now offers better performance in everyday use, particularly in the standard dynamic range.

Well, is there anything that can be done about this picture? Can professional calibration save the situation? The answer is both yes and no. It must be clearly stated that there are certain limitations we cannot overcome. The constraints of the design itself, meaning simply a poor panel and its narrow colour coverage, make it impossible to expect a reasonable HDR effect – we won't mislead you on that. The biggest beneficiary of our adjustments is undoubtedly the SDR mode, and it is indeed for watching such content, after calibration, that this television starts to make sense. We managed to somewhat tame the white balance. Although the television only offers basic 2-point adjustment (rather than precise 20-point), so it's not perfect, we successfully eliminated that unpleasant, cold "chill" in the picture. Above all, however, we noted a significant improvement in brightness management. The gamma curve, which previously resembled a rollercoaster, looks like an almost perfectly straight line after calibration. This is a sign that the television can finally display images without artificially dimming or brightening them. The conclusion is simple: even with such a cheap television, professional adjustment of the settings can achieve a lot and extract the maximum potential from it.

Smoothness of tonal transitions

8.6/10

7.6/10

Review LG UR781 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review LG UR781 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review LG UR781 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review LG UR781 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions

TV LG UR781 handles tonal transitions excellently, presenting very high picture quality in all scenes. Issues with gradation only appear in darker colours, but they are subtle and not very noticeable. People with particularly sensitive eyesight may spot these imperfections, but overall the television provides very smooth tonal transitions.

It’s time to address a matter that goes unnoticed by many, but can be very irritating to the discerning (and not just) eye. We are talking about the fluidity of tonal transitions, or how smoothly the screen displays transitions between very similar shades of a single colour – for example, on a clear blue sky. We must admit that in this category, the Haier K85F performs quite decently considering its price. In bright scenes, such as the aforementioned sky or vast landscapes in the film "The Martian", there are no strong, distinct bands. Indeed, if you look closely, you will notice minimal imperfections, but generally, the effect is more than satisfactory. However, the situation changes when darker scenes appear on the screen, such as murky corridors in games or night landscapes. Here, banding, or the posterisation effect, becomes much more visible. Transitions in shadows and greys are no longer as smooth and can irritate the more sensitive eye. It’s not a level that would completely disqualify the television, but it’s clear that this is an area where costs have been cut.

Image scaling and smoothness of tonal transitions

6.8/10

4/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
OK
No

Smooth transition function

Review LG UR781 Image scaling and smoothness of tonal transitions
Review Haier K85F Image scaling and smoothness of tonal transitions

Image without overscan on the SD signal

Review LG UR781 Image scaling and smoothness of tonal transitions
Review Haier K85F Image scaling and smoothness of tonal transitions

Now let’s address the function of smoothing tonal transitions and its impact on overall image quality. As illustrated in the photo on the left, this function performs exceptionally mediocrely; we selected the "low" level, which does not improve quality but also does not blur the film grain. There is the option to increase the power of this function, which would soften the gradation; however, one must reckon with the fact that the image will be too softened in some scenes.

On the other hand, regarding image scaling, the television does not perform exceptionally, which can be particularly noticeable with lower resolution content. The LG UR781 television applies a slight, artificial sharpness boost, which makes the image appear sharper, but this primarily results from the overlay of artificial contours. For some users, this can be an advantage, as they prefer more vivid, accentuated details. However, this is a subjective matter—such an effect may not appeal to everyone, especially if they desire a more natural look to the image.

Let's move on to digital processing and image scaling, specifically how the Haier K85F handles lower resolution signals, such as those from standard television. Right from the start, we encounter an extremely annoying and completely incomprehensible issue – overscan that is enabled by default. This means that the television artificially enlarges the image, cropping its edges, and this happens on every source, even 1080p. To see the full frame, you have to dig through the screen settings each time and manually switch the format to "expand to 16:9". It's a detail, but it's devilishly frustrating. The very act of scaling content to 4K resolution can be summed up in one word: acceptable. And that's about it. The image processor does not strip details from the picture, nor does it generate jagged edges or other artifacts. It simply does its job, without any fireworks. It's alright, but nothing more. However, the biggest and most noticeable shortcoming in the digital processing section is the absence of a smooth tonal transition feature. This is an algorithm that could significantly reduce the annoying banding effect we mentioned earlier. Unfortunately, the manufacturer did not provide such a solution, condemning us to watch the imperfections of the panel and low-quality materials in full view.

Blur and motion smoothness

2.2/10

4.5/10

Maximum refresh rate of the panel
60Hz
60Hz
Film motion smoothing option
OK
OK
Blur reduction option
No
No
BFI function 60Hz
No
-
BFI function 120Hz
No
-
Brightness drop with BFI
0%
-%

Blur (native resolution, maximum refresh rate):

The LG UR781 television offers quite decent smoothness for films, thanks to the "True Motion" option, which allows users to adjust the level of motion smoothing on a scale from 0 to 10. The user can choose whether they want to preserve a more traditional, cinematic effect with subtle judder (lower settings) or prefer a smoother, theatrical image that, although slightly deviating from the cinematic standard, may appeal to many.

In dynamic sports content and games, the LG UR781 television performs worse. The television has a 60Hz panel, which limits its interpolation capabilities to these values; therefore, it can improve fluidity in films but cannot reduce motion blur. Additionally, the lack of support for 120 Hz and BFI (Black Frame Insertion) technology means that quick movements of objects become blurred, and the response time of the panel is too long, negatively affecting clarity in fast scenes. As a result, the television may not meet the expectations of gamers and sports fans who are looking for a smooth, clear image without motion blur.

The matrix in the K85F model operates at a native refresh rate of 60 Hz, which right from the start sets certain expectations regarding image fluidity. However, we must admit that we were very positively surprised when we found two separate sliders for motion control in the settings menu: one labelled as "Motion Blur Reduction" and the other "De-Judder". Such generosity in this price segment is an absolute rarity, as typically manufacturers offer at most one shared option. Unfortunately, our enthusiasm waned as quickly as it appeared. It soon became clear why Haier was so "generous" – the slider responsible for motion blur reduction is simply a dummy. Its adjustment brings absolutely no visible effect on the screen, so only one of the two options works.

Console compatibility and gaming features

4.7/10

4/10

  • ALLM
    Yes
    Yes
  • VRR
    No
    Yes
  • VRR range
    No
    48 - 60Hz
  • Dolby Vision Game Mode
    No
    No
  • Correct implementation of HGIG
    Yes
    No
  • 1080p@120Hz
    No
    No
  • 1440p@120Hz
    No
    No
  • 4K@120Hz
    No
    No
  • Game bar
    Yes
    No

While gaming on the console, the television LG UR781 offers several important features that can affect the gaming experience, but it also has some limitations. A positive aspect is the presence of ALLM (Auto Low Latency Mode), which automatically optimises picture settings by switching the television LG UR781 into low latency mode, which is beneficial for gamers. The television also supports proper implementation of HGiG, meaning HDR games look as intended by the developers.

Unfortunately, it lacks support for Variable Refresh Rate (VRR), which may result in poorer fluidity of gameplay, particularly in more dynamic games. It also does not support Dolby Vision mode for games, which limits the HDR picture quality in games using this format. The television has a panel with a frequency of 60hz, which means it does not support higher frequencies at other resolutions, such as 1080p@120Hz, 1440p@120Hz, or 4K@120Hz, which is a significant drawback for gamers expecting smoother gameplay at higher resolutions. It also lacks support for G-Sync technology, which limits image synchronisation in games.

However, a positive aspect is the presence of the Game Bar feature, which allows quick access to settings for gamers and makes it easier to adjust picture parameters during gameplay.

Let's move on to features for gamers, although we must emphasise at the outset that this is more of a proposal for the "casual" ones. The manufacturer boasts in the specifications about the presence of HDMI 2.1 ports, which looks impressive on paper, but in reality, it is largely a marketing ploy. What good is a modern port if the heart of the television is a panel with a refresh rate of 60 Hz? It physically cannot display a signal at 120 frames per second, even at lower resolutions, which deprives the HDMI 2.1 port of its most significant advantage. It's a shame. (That’s why we mark it as HDMI 2.0 in our tests). Another curious peculiarity is the television's reaction to attempts to calibrate HDR from the console level. Changes to brightness settings cause very unnatural image behaviour, which might suggest an incorrect implementation of the HGiG standard. To be honest, however, one shouldn't worry too much about this, because as we've mentioned numerous times, we simply do not recommend using any HDR content on this screen. However, to avoid being too negative, the Haier K85F also has two significant and unexpected advantages. The first is the presence of ALLM, or Auto Low Latency Mode, which switches the television to low latency mode as soon as it detects a connected console. The second, even bigger surprise, is support for VRR, or Variable Refresh Rate. While it works within a very modest range of 48-60 Hz, its mere presence is commendable. As a result, the image in games can experience less "tearing," which significantly improves the gaming experience.

Input lag

10/10

10/10

SDR

1080p60
13 ms
13 ms
1080p120
2160p60
13 ms
13 ms
2160p120

HDR

2160p60
13 ms
13 ms
2160p120
4320p60

Dolby Vision

2160p60 DV
13 ms
2160p120 DV

The measurement of input lag on the television LG UR781 performs very well, regardless of the signal or resolution. Gamers will certainly appreciate the manufacturer's efforts, as gameplay in 4K at 60 Hz with HDR enabled achieves only 13 ms of lag. This is an exceptionally low result that ensures smooth and responsive experiences, even in fast-paced online games where every millisecond counts.

We must, however, give Haier its due – there is one parameter in which this television absolutely shines and embarrasses many more expensive models. We are speaking about input lag, or signal delay. Our measurements showed an impressively low result of just 13 ms. This is a huge plus that makes gaming controls lightning-fast and incredibly responsive. In this regard, the K85F performs excellently.

Compatibility with PC

6/10

6/10

Chroma 444 (maximum resolution and refresh rate)
Yes
Yes
Font clarity
Very Good
Very Good
Readability of dark text and shapes
Very Good
Very Good
Input lag in PC mode (4K, maximum refresh rate)
13ms
13ms
Matrix subpixel arrangement
BGR
Max refresh rate
60Hz
60Hz
G-Sync
No
No
Review LG UR781 Compatibility with PC
Review Haier K85F Compatibility with PC

Displaying text in 4K resolution at 60 Hz is exceptionally sharp, with excellent colour reproduction, meaning that even fine details, such as grey letters, are well visible, despite the use of a BGR pixel layout. An input lag of 14 ms ensures quick reactions, making the television well-suited for work. Unfortunately, the 60 Hz panel and lack of G-Sync do not meet the requirements of gamers using a computer, resulting in a lower rating for gaming. Nonetheless, the television performs well in office tasks and media viewing, which compensates for its use in work.

And what if you tried using this Haier as a monitor for your computer? Here, to our great surprise, the television performs remarkably well. For office work – it is ideal. This is all thanks to its proper support for what is known as chroma subsampling 4:4:4. In plain terms: every, even the smallest letter on the screen is sharp, without annoying coloured outlines or blurring. Of course, let's be straightforward – this is not equipment for PC gamers. 60 Hz is too little for them. But if you simply need a large screen for text work, browsing the internet, coding, or displaying presentations, the K85F will excel in this role. This is one of its strongest and, to be honest, most unexpected applications.

Viewing angles

3.5/10

2.8/10

Brightness drop at an angle of 45 degrees
70%
67%

A characteristic feature of VA matrices is the noticeable drop in image quality at an angle. In the case of this model, when viewed at a 45-degree angle, brightness drops by as much as 70%, which affects the clear deterioration of black depth and overall image quality. LG UR781 televisions with VA matrices do have better contrast when viewed straight on, but their viewing angles are limited compared to other technologies such as IPS.

At almost the very end of the assessment of the panel itself, we left the viewing angles, which unfortunately are one of its biggest weaknesses. However, it must be honestly admitted that this is no surprise – it is simply a natural and commonly known characteristic of VA-type panels. In the specimen we tested, interestingly, the brightness of the image did not drop dramatically when we moved away from the centre of the screen. The real problem, however, lies in the colours, which start to fade instantly. A slight change in position on the sofa is enough for the colours to lose their saturation and become washed out. In this respect, the Haier K85F presents a rather mediocre level, typical for this technology.

Daytime performance

3.9/10

4.1/10

Panel finish
Satin
Satin
Reflection suppression
Good
Average
Black levels during daytime
Good
Good
Review LG UR781 Daytime performance
Review Haier K85F Daytime performance
Review LG UR781 Daytime performance
Review Haier K85F Daytime performance

Panel brightness

Average luminance SDR

Haier K85F: 276 cd/m2

LG UR781: 231 cd/m2

Thanks to its satin finish, it effectively reduces reflections while watching during the day, making light reflections less troublesome. However, due to its low brightness in SDR mode, which is only 231 nits, it may struggle to display clear images in brighter rooms, especially on sunny days. Watching in such conditions may result in poorer visibility and less clarity of the image.

And how does the television perform in confrontation with daylight, for example in a brightly sunlit living room? Unfortunately, we do not have good news here. As we have already established, it is a television with relatively low brightness, which becomes a serious drawback when faced with sunlight. The situation is further worsened by the screen coating used. Instead of effectively suppressing reflections, its satin structure tends to unfavourably scatter them. In practice, this means that the reflection of a window or lamp turns into a large, blurred, milky halo, which degrades contrast and effectively hinders viewing. The conclusion is therefore clear: if the television is to be placed in a bright room, the K85F model will not be a good choice.

Panel details

Backlight Type
White LED
White LED
Software version during testing
03.31.60
UKN2.241219.053
Image processor
mt5896

Subpixel Structure:

Panel uniformity and thermal imaging:

Review LG UR781 TV Panel details
Review Haier K85F TV Panel details

LG UR781

Haier K85F

TV features

6.4/10

5.5/10

  • HDMI inputs
    3 x HDMI 2.0, 0 x HDMI 2.1
    4 x HDMI 2.0, 0 x HDMI 2.1
  • Other inputs
    RCA (Chinch)
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    Yes
    No
  • Recording programming
    Yes
    No
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim at the screen)
    No
    Yes
  • Backlit remote control
    No
    No
  • Teletext
    Yes
    Yes
  • Audio only mode
    Yes
    Yes
  • Bluetooth headphones support
    Yes
    Yes
  • Simultaneous Bluetooth headphones & TV audio
    Yes
    No

Smart features:

  • AirPlay
    Yes
    No
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Voice search
    No
    Yes
  • Voice search in native language
    No
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes
Review LG UR781 TV features
Review LG UR781 TV features
Review LG UR781 TV features
Review LG UR781 TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features

WebOS on LG UR781 televisions is a modern, intuitive system that provides easy access to popular streaming applications such as Netflix and YouTube, among others. It features a simple interface and supports functions such as Screen Mirroring, AirPlay, and Bluetooth. The system supports the connection of external devices, such as keyboards and headphones, offering extensive personalisation options and advanced multimedia features. Unfortunately, the basic model of the LG does not include the Magic remote (on-screen cursor), which is a shame! It is also worth noting that in the case of this model, WebOS was not particularly responsive and could be a bit frustrating.

GoogleTV on Haier K85F

The heart of the television is the Google TV system, which in theory should be its huge advantage. Access to thousands of applications and a wealth of features are promises we are familiar with. Unfortunately, in Haier's execution, it is one of the worst implementations of this software we have encountered. The system runs painfully slowly, and the interface is notoriously unresponsive. However, the real nightmare is the incorrect and often downright comical translations of some menu options, making it difficult at times to understand what is even being referred to. To make matters worse, during our testing, we were unable to activate the AirPlay function, which simply did not work.

Classic features on Haier K85F

Let's move on to the classic features and connections, as this is where the story gets even more interesting. The rich array of ports is definitely a plus, including four HDMI ports and a rarely seen mini-jack headphone output. Unfortunately, the television does not offer either USB recording or PiP mode. However, the real ordeal begins with the remote control. Our first attempts to pair it via Bluetooth to activate radio frequency (RF) control and voice functions ended in total failure. After dozens of attempts, we were sure it was just a manufacturing defect. And here's the surprise: after a long struggle, we discovered that the remote could be paired, but it had to be done from the native Google TV settings, completely bypassing the non-functioning Haier overlay. This is a perfect example of how terrible software can ruin basic functionality. Oh, and one more thing. In the box... there weren't even any batteries for the remote.

Playing files from USB

8.2/10

9.4/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
No
Yes
PNG
Yes
Yes
GIF
No
Yes
WebP
No
Yes
TIFF
No
No
BMP
No
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
Yes
Yes
12 Mpix
Yes
Yes
16 Mpix
Yes
Yes
20 Mpix
No
Yes
24 Mpix
No
Yes
28 Mpix
No
Yes
32 Mpix
Yes
Yes

The LG UR781 television will play most video files and codecs, and when subtitles are uploaded to a film, you can even change the colour or size of the font. The biggest drawback here is the lack of support for less popular photo formats.

After all our complaints about the unfinished software, the moment came when we experienced absolute shock. It turns out that in this buggy and slow-operating system there is a function hidden that works almost perfectly and puts industry veterans to shame. We are talking about the built-in media player for files from USB drives. It is a true multimedia powerhouse that played virtually every video format we threw at it – from the most popular to the completely niche. Haier, a newcomer in the TV market, has achieved something that many manufacturers with decades of experience have struggled with for years. Who knows, perhaps it was originally intended to be a reliable player for conference rooms? Regardless of its origin, the result is excellent!

Apps

9.1/10

9.6/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
OK
Apple_music
No
Eleven_sports
OK
Xbox Game Pass
OK
GeForce Now!
OK
Amazon Luna
OK
Boosteroid
No
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce Now!
No
Amazon Luna
OK
Boosteroid
OK
Steam Link

Sound

5.2/10

4.8/10

  • Maximum volume
    -
    83dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    No
    Yes
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    No
    No
  • DTS:X in DTS-HD MA
    No
    No
  • DTS-HD Master Audio
    No
    No

Although the TV offers a certain semblance of bass, the overall sound quality is average. The television does not support most advanced spatial sound codecs, which limits its capabilities in fully reproducing audio effects. The only support for spatial sound is the ability to stream audio to an external device, such as a soundbar, using the Dolby Digital Plus feature.

When it comes to sound, the review will unfortunately be very brief. The biggest advantage of the built-in speakers of the K85F is really just that they are there and produce sound. Other than that, the sound is completely flat, devoid of any bass, and simply anemic. Yes, on the TV's box, we will find the Dolby Atmos logo, but when faced with the physical capabilities of these drivers, it is a feature that exists only on paper. The verdict can, therefore, only be one: when planning to purchase this television, you should immediately add a soundbar to your budget.

Sound Quality Test

No sound test video

Acoustic Measurements

No acoustic data

83dBC (Max)

75dBC