LG UA75006LA (VA) vs Hisense E7Q PRO / E79Q PRO

The LG UA7500 with a VA panel holds brightness at around 350 nits, which does not make a significant impression by today's standards. It is hard to speak of a true HDR experience here – most content looks more like classic SDR with a slight attempt at boosting the highlights. The advantage is that regardless of the tested scene, the effect remained relatively stable. However, we noticed that in very extreme scenes with a lot of fine details, the television can gently dim the image to achieve better black levels, but this comes at the expense of visibility of bright effects. It is also worth noting that the UA7500 is not equipped with any additional technologies for expanding colours. It is neither a QLED panel nor PFS LED, which is why the coverage of the DCI-P3 colour gamut is only 80%, making many HDR films appear flat and not conveying the full diversity of colours.

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

The Filmmaker mode on the LG UA7500 performs better than one might expect from such a budget television, but let’s not get carried away with praise. The image is put together quite sensibly and does not irritate at first glance, however, its weaknesses quickly become apparent. This is most evident in scenes with bright points – background lamps or reflections of light on the skin are distinctly exaggerated. The faces of the characters often look unnatural, as if they have been 'overexposed'. Added to this is the default gamma characteristic, which brightens the smallest details and causes the image to lose subtlety in darker areas. Nevertheless, it is a fact that for its price range, the UA7500 in factory mode provides a fairly decent starting point. However, it is clear that without additional adjustment, it will not be possible to avoid these problems, which is why – as with other televisions – we decided to see what could be achieved after calibration.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

The biggest improvement we noticed was when calibrating the mode intended for everyday SDR content. We managed to smooth out the white balance in an acceptable way and tackle the problem of excessive brightening of fine details due to the gamma curve. As a result, the image gained the consistency and naturalness that was missing in the factory settings. After such adjustments, we can confidently state that for everyday television content, programmes, or materials from YouTube, the LG UA7500 performs very well – especially after professional calibration. The situation is somewhat different for HDR content. Here, calibration allowed us to tame the white balance and slightly improve the brightness management; however, the limitations of the construction are immediately apparent. The lack of additional filters to widen the colour palette results in the most vivid colours appearing flat, and the image does not display the intensity we would expect from good HDR. So in SDR, the UA7500 performs quite well, but in HDR – despite corrections – it remains far behind, and this is a characteristic that one must accept when choosing this television.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

LG UA7500 with a VA panel performed really well in this category. Image scaling from Full HD or even SD materials was surprisingly smooth. The picture looked smooth, edges were not overly jagged, and the television retained a considerable amount of detail, meaning that even older films did not lose their character. It particularly excelled with faces – there were no artificial contours or 'mask' effects, which often occur in cheaper models. The way the television handled tonal transitions in lower quality materials is also noteworthy. Thanks to digital processing, colours did not bleed into each other, and gradients appeared natural and smooth. There was no excessive smoothing of the image or loss of cinematic grain. This makes the UA7500 great for everyday content – from terrestrial television, through sports, to YouTube, where we often watch materials in various resolutions.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

The LG UA7500 is a television with a 60 Hz panel, so it's difficult to expect much admiration in this category. It's more of a screen intended for everyday content or an evening film viewing rather than for following dynamic sporting events or playing action games. It's clear that the manufacturer targeted this model specifically at that group of consumers – and it performs correctly in that regard. We have the TruMotion feature available, which is a motion smoother. It's simple, with only one slider, but it can introduce a noticeable difference. At the lower settings, the image appears more raw and cinematic, whereas at higher values, the motion becomes smoother and more pleasing to the eye.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

The LG UA7500 is a television that can be confidently recommended to "casual" gamers. It lacks a 120 Hz panel and HDMI 2.1 ports, so it cannot fully utilise the potential of modern consoles. However, the manufacturer has included several features that can enhance the gaming experience. Notably, the Game Bar stands out – a very well-designed panel where you can quickly preview and change the most important settings. From this interface, we have access to features like ALLM mode (automatic switching to game mode) and frame synchronization, which is VRR. The VRR range is limited – it works from 48 to 60 Hz – but the mere presence of this feature in such an affordable television makes a positive impression.

Additionally, it supports HGiG, which is the HDR calibration mode for gaming. It sounds good, but based on our testing experiences, we already know that for the UA7500, this option doesn't make much sense. The television doesn't handle HDR very well, so paradoxically, we achieved better results with this mode disabled. This is another indication that the UA7500 is more of a screen for occasional gamers who value simplicity and convenience rather than for those seeking the full experience from the latest consoles.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.