LG UA75006LA (IPS) vs Hisense E7Q / E79Q

The version with an IPS panel looks even more modest, where the peak brightness barely reaches 250 nits. In practice, this means that a real sense of HDR effect is out of the question, and the materials viewed resemble rather ordinary SDR. Similar to VA panels, the image behaves stably on most test patterns, but in demanding scenes with fine details, the television has a tendency to slightly dim the image. This allows for slightly better blacks; however, this comes at the expense of losing detail in bright elements. The absence of additional colour filters is also noticeable here. The UA7500 with an IPS panel does not belong to QLEDs or PFS LED panels, and the DCI-P3 colour gamut is limited to 80%, meaning that HDR films lack significant colour depth and appear quite flattened.

The Hisense E7Q / E79Q is a television with average brightness, with a peak luminance level of around 350-380 nits. This is an absolute minimum that allows for HDR content to be viewed in a way that is close to the creators' intentions, although without a distinct "wow" effect. Synthetic test results on white screens have been confirmed in practice – in film scenes, the bright parts of the image are stable and quite uniform, but it's hard to speak of a true "light punch." In everyday use, for example, when watching Netflix or YouTube, the HDR effect is acceptable and is perfectly sufficient for most users. However, it must be stated clearly – this is not the level of top-end screens, and one should not expect that in this price range. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it features a PFS LED QLED panel, utilising an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is about 92%, which means that colours in most scenes are vibrant, well-saturated, and pleasant to the eye, particularly for this price bracket.

The Filmmaker mode on the LG UA7500 performs better than one might expect from such a budget television, but let's not get carried away with praise. The picture is quite well put together and does not irritate at first glance, but its weaknesses soon start to show. This is most evident in scenes with bright points – lamps in the background or reflections of light on the skin are distinctly overemphasised. Characters' faces often appear unnatural, as if they have been 'overexposed'. Additionally, the default gamma setting brightens even the smallest details, causing the image to lose subtlety in darker areas. However, it remains true that for its price bracket, the UA7500 in factory mode offers a fairly decent starting point. It is clear that without additional adjustment, it will not be possible to avoid these issues, which is why – as with other televisions – we decided to see what could be achieved after calibration.

In Filmmaker mode, the Hisense E7Q / E79Q television was truly impressive. After the first measurements, it became clear that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple tone, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained coherent and pleasant to view. A much larger issue turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television noticeably brightened the image, flattening the contrast and diminishing its depth. Gamma values could drop from the reference 2.4 to around 1.9, making the image look as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

The greatest improvement we noticed was during the calibration of the mode intended for everyday SDR content. We managed to smooth out the white balance in an acceptable way and control the issue of excessive brightening of fine details due to the gamma characteristics. As a result, the image gained the consistency and naturalness that was lacking in the factory settings. After this correction, we can confidently state that for everyday television content, programmes, or materials from YouTube, the LG UA7500 performs really well – especially after professional calibration. The situation is somewhat different for HDR content. Here, calibration allowed us to tame the white balance and slightly improve brightness management, but the limitations of the design are immediately evident. The lack of additional filters expanding the colour palette means that the most vibrant colours appear flat, and the image does not have the intensity one would expect from good HDR. Therefore, in SDR, the UA7500 performs quite well, but in HDR – despite the corrections – it remains far behind, and this is a feature one must accept when choosing this television.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve an almost perfect image – most errors in the Color Checker test dropped below a value of 3, and often even 2, which is an outstanding result for this class of equipment. The greatest improvement came from equalising the brightness characteristic (gamma), which meant the image no longer appeared washed out and regained its natural depth. In HDR content, it was also possible to improve colours and eliminate the purple tint mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite heavily, overemphasising some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightness. Despite this drawback and the design limitations that emerge with HDR content, the Hisense E7Q / E79Q gained quite a lot after calibration. In everyday use, the television presents a consistent, natural, and pleasant image, and the difference compared to the factory settings is enormous.

The version with the IPS panel performed noticeably worse here. Image scaling was uneven – this was particularly evident in lower quality materials, where edges became jagged and the image appeared less detailed. At times, there was also a slight blur that diminished sharpness and made the overall impression seem less refined than in the VA version. The solution proved to be the tonal transition smoothing function. On the medium setting, it worked very well – it did not spoil the image with excessive softening, while simultaneously smoothing colours in such a way that everyday content gained coherence. The difference was particularly noticeable with television programmes or streaming materials with poorer compression quality, where the television with the function on presented itself much better. This is one of those additions that are worth keeping active, as they significantly enhance the experience of daily content.

In the case of the Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest aspects of this television. It is evident that the manufacturer has opted more for simplicity rather than advanced image processing algorithms. The television does not offer any features to smooth tonal transitions or systems to improve image clarity, resulting in lower resolution materials looking simply very raw. On the screen, you can notice subtle compression edges that better processors in other models can effectively hide.

During the HD material tests, we noticed that the E7Q tries to artificially enhance detail, which sometimes works, and at other times has the opposite effect – the image becomes soft, slightly blurred, at times even “watery.” There is no aggressive sharpening that ruins naturalness, but there is also no finesse in the detail integration that better image converters offer.

LG UA7500 is a television with a 60 Hz panel, so it is difficult to expect much excitement in this category. It is rather a screen designed for everyday content or an evening film screening rather than for following dynamic sports events or playing action games. It is clear that the manufacturer aimed this model at this group of consumers – and in this regard, it performs adequately. We have the TruMotion function available, which is a motion smoother. It is simple, has only one slider, but can make a noticeable difference. At the lower range, the picture looks more raw and cinematic, while at higher values, the motion becomes smoother and more pleasant to the eye.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so fans of 4K sports may feel a slight disappointment – we simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, the situation is much better for films. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to tailor the picture to their own preferences – either more cinematic with visible frames or smoother, in a theatrical style.

LG UA7500 is a television that can be confidently recommended to "casual" gamers. While it lacks a 120 Hz panel and HDMI 2.1 ports, so fully utilising the potential of modern consoles is out of the question. However, the manufacturer has included a few features that can enhance the gaming experience. Noteworthy is the Game Bar – a very well-designed panel where you can quickly preview and change the most important settings. From this panel, we have access to various features, including the ALLM mode (automatic switching to game mode) and frame synchronisation, namely VRR. The range of VRR is limited – it operates from 48 to 60 Hz – but the mere presence of this feature in such an affordable television leaves a positive impression.

Additionally, there is support for HGiG, which is the HDR calibration mode for gaming. This sounds good, but from our testing experience, we know that in the case of the UA7500, this option is not particularly useful. The television does not perform very well with HDR, so paradoxically better results were achieved with this mode turned off. This is another signal that the UA7500 is more of a screen for occasional gamers who value simplicity and convenience rather than for those seeking a full immersion experience with the latest consoles.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it does not support 4K signal at 120 Hz. The manufacturer, however, has ensured a set of features that until recently could only be found in more expensive models. There is ALLM, meaning automatic switching to low latency mode, allowing the television to activate game mode with very low input lag by itself. We also have VRR, functioning up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this interface, one can change picture modes, enable a frame counter, or even... an on-screen reticle – humorously named "target point" in the Vidaa system, which is a result of awkward translation from the Chinese manufacturer.

Special praise should be given to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. Therefore, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q performs really well as a gaming television – especially for those who are not looking for perfection but rather a solid and fast screen for everyday gaming.