LG QNED93A / QNED90A vs Haier M90E

Although the number of local dimming zones in the LG QNED93A has not directly translated to noticeably better contrast, it is hard to deny one thing about this model – it is brighter than its predecessor. In synthetic tests, we recorded values around 1400-1500 nits, and more importantly, these results are reflected in real film scenes. In full-screen sequences flooded with white or bright lights, the screen could maintain high luminance, which created a truly decent amazing HDR effect. Unfortunately, where the television could showcase true class, that is in scenes requiring precision, all the magic dissipates. The dimming algorithms, which we mentioned earlier, operate so aggressively that small bright objects – such as distant lights, stars, or the moon – can almost completely disappear. A glance at the test scenes from the film Pan or Sicario 2 (screens 2 and 4) shows how subtle details are dimmed to the limits of their visibility. It's a pity, as a greater number of zones could theoretically have led to significantly better results. Fortunately, there are also strengths. The QNED93A performs well in terms of colour gamut coverage, achieving around 96% of the DCI-P3 standard. As a result, colours in films appear vivid and full, and the picture does not lose intensity even in more demanding scenes. Therefore, one could say that the HDR in this model is solid, although the underdeveloped local dimming algorithms hinder its full potential.

Haier M90E is a television that does not lack brightness. In most film scenes, the peak luminance exceeds 1000 nits, which gives the image a distinct 'kick' and high dynamics. It performs really well in typical bright HDR materials. However, one must take into account the aforementioned dimming algorithm. In scenes that are not uniformly bathed in light – for example, when displaying single stars on a black sky – the high brightness highlights imperfections in zone control. Instead of a precise point of light, we often see a pronounced halo effect around bright objects. Despite these shortcomings, the overall image presentation can be pleasing, largely due to the colour reproduction. The manufacturer used a phosphor PFS coating, which allows for a wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

In filmmaker mode, the colour reproduction on the QNED93A was relatively accurate, although there were some reservations. In SDR content, the white balance was shifted towards warmer tones, which gave the screen a slight yellowish tint overall. The gamma, in turn, led to a slight brightness increase, making the image appear somewhat less natural, especially in scenes requiring precise shading (this is clearly visible in the comparison photo). This is not a problem that immediately stands out to every viewer, but more discerning individuals may feel that the image deviates from the aesthetics intended by the filmmakers. In HDR materials, the situation was somewhat different. The white balance, in this case, was quite good, ensuring that the whites neither leaned towards pink nor unwanted green hues. However, managing brightness turned out to be an issue. An analysis of the EOTF curve revealed that at certain moments, the television could be noticeably too dark where it shouldn't be, losing some detail and lowering the realism of the scenes. This spoiled the reception of HDR effects, which were theoretically supposed to make the biggest impression. For this reason, we decided to carry out calibration.

For the measurements, we selected the Film mode, which is supposed to offer an image closest to the creators' intentions. Unfortunately, in the case of the M90E, its characteristics – apart from the reduced brightness – differ little from the Dynamic mode. Both in SDR and HDR materials, the image is distinctly tinged with a cool blue hue. The white balance is heavily skewed towards blue, which resembles typical, aggressive 'store' settings. This results in an unnatural representation of skin tones and makes the image fatiguing to the eyes over extended viewing periods. The management of brightness also negatively impacts colour fidelity. The television struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image suffer from clipping. These deviations in the brightness curve, combined with the cool white balance, lead to very significant colour reproduction errors (DeltaE) in the factory settings.

After professional calibration, the Filmmaker mode on the QNED93A has improved primarily in areas that matter most on a daily basis. We managed to correct the white balance and eliminate the yellowish tint in SDR content, which is what we watch most often – television, streaming services, or standard quality films. As a result, the colours look natural and pleasant, making the overall experience much more comfortable. We also made adjustments in HDR mode, but here the biggest issue turned out to be the EOTF curve. Although LG offers some flexibility in the settings, the television still manages brightness on its own terms. It is evident that the local dimming algorithms are not fully refined and can ruin the viewing experience by darkening parts of the image at inappropriate times. Nevertheless, it is worth opting for calibration of this model, especially the mode intended for everyday viewing.

Haier M90E clearly benefits from professional calibration, particularly with SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to 'tame' the white balance and eliminate the dominant blue tint. We also corrected, though to a lesser extent, the brightness curve (gamma), which allowed us to recover some detail in the shadows that were too heavily dimmed out of the box. The final effect in SDR is a picture that is significantly more natural and pleasant to watch. In HDR mode, the success is only partial. Although we were able to improve the white balance here as well, colour reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) indicates the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools for modifying this curve. The source of the high errors is not the calibration itself, but the specific characteristics of the device – aggressive and imprecise zone dimming interferes with measurements and is 'firmly' embedded in the characteristics of this model.

The LG QNED93A proves to be a very solid television for everyday use. Its image processor handles scaling extremely well, which means even older films or terrestrial television benefit from increased sharpness and detail. During the screening of "The Godfather," it is clearly visible how upscaling retrieves additional details from the image – the faces of the characters and the texture of their clothing appear much clearer than in the original material.

The digital image processing also deserves praise. The television is equipped with a function for reducing unwanted colour banding and screen irregularities. It works best in the "Medium" setting – subtly smoothing tonal transitions without excessively interfering with the image. As a result, the natural film grain is preserved, and the screen does not appear artificially smooth. It is possible that in some scenes slight colour banding can still be observed, but in practice, the effect is more beneficial than with a stronger intervention from the algorithm.

The evaluation of the image processor must be divided into two separate aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, that is, scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, resulting in a relatively sharp, clear, and legible final image. In this regard, it is hard to have major objections to the device.

The situation is completely different with materials that have a high degree of compression, as encountered in older recordings or on platforms like YouTube with lower bitrate. Here, the processor "struggles" with smoothing tonal transitions and masking imperfections in the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can severely discourage viewing lower quality content on this screen.

The LG QNED93A is equipped with a 144 Hz panel. This is primarily a nod to gamers, but the fact that higher refresh rates are increasingly making their way into televisions can be viewed positively. In everyday viewing, 120 Hz remains key, and in this respect, the QNED93A performs well. The manufacturer also provides the option to adjust the picture using the TruMotion system – the De-Judder and De-Blur sliders allow you to choose between a cinematic motion character with visible frames and a complete smoothing with theatrical motion.

The Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, the user will find a three-level adjustment scale: low, medium, and high. This allows for the adjustment of the degree of intervention in the image to one’s own preferences – from gentle smoothing of 24p films to maximum fluidity (the soap opera effect). The system operates stably and fulfills its purpose in typical applications.

LG QNED93A is a television that has undoubtedly been prepared with gamers in mind. Right from the outset, we get a complete set – all four HDMI ports operate in standard 2.1, so regardless of whether we connect a console, PC or amplifier, we can be assured of full compatibility. This is important, as many manufacturers still limit themselves to two ports, and here nothing hinders the entire equipment from having maximum capabilities. There is also an automatic game mode (ALLM), which automatically switches the television to the appropriate settings when the console is turned on, as well as variable refresh rate (VRR). This ensures the picture doesn't stutter or jerk, even when the frame rate drops – whether in dynamic shooters or during races.

The 144 Hz panel gives an additional advantage in computer games. While 120 Hz is sufficient for consoles, in the case of PCs, the QNED93A allows for even more – every movement, every glance to the side is refreshed faster, and this makes a difference, especially in e-sports. The manufacturer also considered HDR in gaming – the television supports the HGiG mode, which are guidelines to ensure that the lighting effects are exactly as the game developers intended. To top it off, we get Game Bar – a special information bar that appears on the screen, showing parameters in real-time. You can monitor the frame rate, active VRR functions, or the level of input lag. This solution is useful not only for settings enthusiasts but for anyone who wants to quickly check what mode the television is operating in and whether everything is working as it should.

From a hardware perspective, the Haier M90E is a solid proposition. The television is equipped with two full-bandwidth HDMI 2.1 ports, which supports key technologies: VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). It is also worth noting the proper implementation of the Dolby Vision mode for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television’s processor. This prevents correct HDR calibration from the console using system test patterns (HGiG) – the television ignores source settings and processes the image on its own terms. We also noted shortcomings in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Collaboration with Xbox consoles proved problematic with unusual parameters – the device struggles to correctly display a resolution of 1440p at a refresh rate of 120 Hz. Despite the aforementioned software shortcomings, the Haier M90E remains a very appealing screen for gamers. The overall reception is saved by the solid hardware base. The native refresh rate of 144 Hz and the presence of full-fledged HDMI 2.1 ports are advantages that are crucial for everyday use. If we are looking for a television that ensures high fluidity and supports 4K signal, this model will fulfil its task.