LG QNED86A / QNED85A / QNED87A vs Hisense E7Q PRO / E79Q PRO

Against a backdrop of contrast and black, the brightness of the QNED86A and the overall HDR effect perform much better. This is a television that can achieve around 700 nits under the best conditions, so in terms of luminance alone, there is nothing to be ashamed of. As a result, scenes with strong lights, explosions, flashes, or bright parts of the landscape look clear and can make an impression. Interestingly, even in more challenging moments with small, contrasting elements on the screen, the television manages well with their backlighting, and the details are quite visible. The problem arises when there are many dark tones. The lack of effective local dimming causes the black to practically disappear, and instead, we get a grey haze spreading across the entire screen. This kills the sense of depth and makes the image look flat, as if it lacks a cinematic character. In bright animations or colourful family films, this will not be a problem, as vibrant colours and bright light dominate. But in horrors or productions set in darkness, these limitations are very strongly felt. As a comfort, it is worth adding that the QNED86A is actually a QLED television with a PFS LED filter, which gives it very good coverage of a wide colour gamut. Both the DCI-P3 palette and the broader BT.2020 perform really well here. This makes the colours in HDR films saturated, juicy, and with the appropriate depth – even if the black itself disappoints, the colours can save the viewing experience and make the image look attractive.

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

We primarily tested the QNED86A in Filmmaker mode, which is designed to provide the most faithful picture. Unfortunately, right out of the box, there were quite a few shortcomings. The most noticeable was the poorly tuned white balance – there was a lack of blue, causing the overall image to take on a slightly yellowish, and at times even orange hue. An even bigger problem turned out to be the way the television manages brightness. Due to its technical limitations – specifically, local dimming that only works along the edges of the screen – the QNED86A tends to oversaturate entire scenes. This is where the flattening effect we mentioned earlier comes from. Instead of clear depth and contrast, we get something akin to “boosted brightness,” which can strain the eyes over time.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

What has been saved in the QNED86A6A is undoubtedly the colours. After calibration, the white balance was set with great precision, ensuring that deviations on the Colour Checker palette mostly did not exceed the visibility threshold for the human eye. In other words – the hues finally looked natural, without the strange yellow or orange tones that previously spoiled the perception. Unfortunately, even the best calibration cannot circumvent the structural limitations. The already very modest number of local dimming zones and their unfortunate placement mean that the analysis of the EOTF curve in films still showed clear over-brightening of scenes. The picture tended to flatten, lacking cinematic depth. Fortunately, this effect is not so noticeable in older productions or in SDR content. There, the calibration truly makes a difference and allows one to harness the QNED so that the image can be appealing. However, the specifics of this construction – especially the issues with contrast – cannot be completely bypassed.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

If someone is worried about potential "steps" when blending colours, there is a simple way in the QNED86A to address this. Just activate the feature called Smooth Gradation and set it to a medium level. Then the television really smooths out all those unwanted transitions quite well – especially in older productions – and it does so in a way that film grain doesn't disappear, nor do strange artefacts appear. In other words, it can be used without concern.

The upscaling itself also performs quite well. Of course, there are no miracles here – with lower quality sources, you can notice characteristic ringing. Fortunately, there is a sharpness slider in the menu, and if someone prefers a more "soft" image, it can be quickly adjusted to personal taste.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

The QNED86A is equipped with a panel boasting a refresh rate of 120 Hz, so it can be said from the outset that it is suitable for both sports and gaming. And indeed, it is – the image appears smooth, and motion blur is not particularly intrusive. IPS panels have always had some issues with this, and here too, slight blurring can sometimes be noticed, especially in very dynamic scenes, but it is not something that ruins the viewing of a match or a fast-paced game. For cinema and sports fans, LG has included the traditional TruMotion smoothness enhancer. In the menu, we have two sliders – one for movies (De-Judder) and the other for sports (De-Blur). The first adds missing frames and can be adjusted to modify the character of motion – from raw, cinematic to a smoother, more ‘theatrical’ look. The second improves sharpness during dynamic actions, so it's worth turning it up a bit if you watch a lot of sports.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

In terms of gaming, the LG QNED86A6A is a complete tool. It features four HDMI 2.1 ports with full bandwidth of 48 Gb/s, which means that whether you connect a PlayStation 5, Xbox Series X, or a powerful PC, everything will run in full 4K at 120 Hz with support for all functions. This is a significant advantage, as some competitors still only offer two such ports, which can be troublesome with multiple devices. It also includes VRR, or variable refresh rate, which eliminates screen tearing, as well as ALLM, which automatically activates game mode when the console is turned on. Dolby Vision Gaming is also included, along with proper implementation of the HGiG format, so titles that support these formats look more vivid and detailed. On top of all this, there is the Game Optimizer – a sort of control centre for gamers. From this interface, you can view picture parameters in real-time, quickly change modes, activate additional features, or adjust image settings to your personal preferences. The LG QNED86A6A essentially has everything one could expect from a modern gaming television.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.