LG QNED80A6A (VA) vs Hisense E7Q PRO / E79Q PRO

Let's now talk about how this television shines. If you are expecting dazzling light effects, we need to temper your enthusiasm. The LG QNED80A is a moderately bright television. Our measurements in most movie scenes indicated values around 350-400 nits. This is not enough to speak of a full, cinematic HDR experience and the sense of that famous "high dynamism" offered by flagship products. However, brightness is not everything. Although the QNED80A is not a "light monster," it makes up for it in another crucial category: colours. This is where PFS technology comes into play, which LG marketers disguise under the name QNED/NanoCell. Thanks to this approach, the television offers a much wider colour palette than classic LCD designs. In our tests, coverage of the cinematic DCI-P3 palette reached a solid 93-94%. What does this mean for you? That even with lower brightness, when watching movies in HDR, colours will be vivid, deep, and appropriately saturated. The image is not washed out but rather juicy, which is a significant advantage in this price range.

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

It might seem that since the QNED80A is one model, regardless of the version, it should offer the same picture. However, practice shows something completely different. Analyzing the variant with a VA panel in the best factory setting – that is, in Filmmaker Mode – we noticed a specific characteristic. This television, “out of the box,” serves us a picture with a clear dominance of red and a deficiency of blue. Overall, it is very warm, even hot. Many users may describe this as a picture that is “too cinematic,” leaning towards sepia. Additionally, there is the issue of the gamma curve – the television has a tendency to slightly artificially brighten scenes (gamma is too low), causing the picture to lose some depth. The good news is that these are not panel errors, but merely software issues. As always in our tests, we conducted professional calibration, which completely eliminated these shortcomings, restoring the natural white balance and correct saturation.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

Was it worth spending time on calibration? Definitely yes. We managed to tame the initial, too warm white balance and, most importantly, correct the gamma curve. The television stopped artificially brightening scenes, which gave the image depth. The greatest improvement is noticeable in SDR content, that is, while watching regular television, YouTube, or playing games without HDR. Here the QNED80A shows its class – colour reproduction errors (DeltaE) have dropped below a value of 2. In technical terms, this means that the errors are virtually unnoticeable to the human eye. The image in everyday use has simply become very attractive, natural, and correct. The difficulties begin with HDR content. Although we managed to improve the white balance, the EOTF curve graph (responsible for brightness at various levels) shows that the television still "interprets" the image in its own way. This stems from the nature of the edge-lit backlight with local dimming and the fact that LG gives the calibrator very little control over this parameter. In short: the television struggles to hide its hardware shortcomings, sometimes ignoring our commands. Nevertheless, the final image is significantly more accurate and pleasant to behold than with factory settings, even if it falls a bit short of studio perfection.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

In this category, the QNED80A proves to be a true "dark horse." It is an excellent, affordable television for those who frequently watch lower-quality content – for example, traditional cable TV. The processor used here handles upscaling, that is, enhancing low resolution to native 4K, exceptionally well. The image after processing is natural, smooth, and, most importantly, not overly jagged or artificially sharpened. In the menu, we also find a dedicated option for smoothing tonal transitions in low-quality content. This feature works really effectively, eliminating annoying "banding" of colours under heavy video compression. However, we must remain vigilant. Remember that we are not dealing with a top-tier processor known from flagship OLED models. In more challenging scenes, the system may struggle and introduce minor artefacts or distortions. Nonetheless, it is definitely worth giving this feature a chance, as in most cases the quality improvement is visibly apparent.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

We move on to a matter that may be decisive for many. Unfortunately, here we must point out the biggest "Achilles' heel" of the QNED80A model. This television is equipped with a panel featuring a native refresh rate of 60Hz. There is no denying it – at this price, we expected more as we know that Chinese manufacturers can offer 120Hz screens for a similar price. Due to this parameter, dynamic scenes in sports or fast-paced games are not the strongest aspect of this display. Fortunately, LG has equipped the television with a proven motion smoothing system called TruMotion. It works quite effectively with film material (24 frames). We suggest playing around with the De-Judder slider – from our experience, setting it in the range of 2-4 provides the best compromise: the motion becomes smoother, yet still looks natural, without the artificial "television theatre" effect.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Now that we have established that the QNED80A is a television with a 60Hz panel, we must say it plainly: we will not be playing here at 120 frames per second at any resolution. Does this disqualify the equipment in the eyes of gamers? Not necessarily, especially those "casual" ones. LG has decided to sweeten this technical limitation by packing quite a few useful functions inside. We have support for VRR (variable refresh rate) in the range of 48-60Hz and automatic game mode ALLM, which instantly reduces input lag upon detection of a console. All of this is managed from a very convenient, purple Game Optimizer menu, which has already become LG's hallmark. A big plus goes to the manufacturer for consistency regarding HDR. Although the television does not support Dolby Vision in games on Xbox consoles, LG adds a well-implemented HGiG standard. Thanks to this, even on a moderately bright screen, playing in HDR is clear, and the details in shadows and highlights are accurately reproduced, rather than "cut off".

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.