LG QNED80A6A (VA) vs Haier M90E

Let's now talk about how this television shines. If you are expecting dazzling light effects, we need to temper your enthusiasm. The LG QNED80A is a moderately bright television. Our measurements in most movie scenes indicated values around 350-400 nits. This is not enough to speak of a full, cinematic HDR experience and the sense of that famous "high dynamism" offered by flagship products. However, brightness is not everything. Although the QNED80A is not a "light monster," it makes up for it in another crucial category: colours. This is where PFS technology comes into play, which LG marketers disguise under the name QNED/NanoCell. Thanks to this approach, the television offers a much wider colour palette than classic LCD designs. In our tests, coverage of the cinematic DCI-P3 palette reached a solid 93-94%. What does this mean for you? That even with lower brightness, when watching movies in HDR, colours will be vivid, deep, and appropriately saturated. The image is not washed out but rather juicy, which is a significant advantage in this price range.

Haier M90E is a television that does not lack brightness. In most film scenes, the peak luminance exceeds 1000 nits, which gives the image a distinct 'kick' and high dynamics. It performs really well in typical bright HDR materials. However, one must take into account the aforementioned dimming algorithm. In scenes that are not uniformly bathed in light – for example, when displaying single stars on a black sky – the high brightness highlights imperfections in zone control. Instead of a precise point of light, we often see a pronounced halo effect around bright objects. Despite these shortcomings, the overall image presentation can be pleasing, largely due to the colour reproduction. The manufacturer used a phosphor PFS coating, which allows for a wide coverage of the colour palette. In our measurements, the coverage of the DCI-P3 space reached a solid 95%.

It might seem that since the QNED80A is one model, regardless of the version, it should offer the same picture. However, practice shows something completely different. Analyzing the variant with a VA panel in the best factory setting – that is, in Filmmaker Mode – we noticed a specific characteristic. This television, “out of the box,” serves us a picture with a clear dominance of red and a deficiency of blue. Overall, it is very warm, even hot. Many users may describe this as a picture that is “too cinematic,” leaning towards sepia. Additionally, there is the issue of the gamma curve – the television has a tendency to slightly artificially brighten scenes (gamma is too low), causing the picture to lose some depth. The good news is that these are not panel errors, but merely software issues. As always in our tests, we conducted professional calibration, which completely eliminated these shortcomings, restoring the natural white balance and correct saturation.

For the measurements, we selected the Film mode, which is supposed to offer an image closest to the creators' intentions. Unfortunately, in the case of the M90E, its characteristics – apart from the reduced brightness – differ little from the Dynamic mode. Both in SDR and HDR materials, the image is distinctly tinged with a cool blue hue. The white balance is heavily skewed towards blue, which resembles typical, aggressive 'store' settings. This results in an unnatural representation of skin tones and makes the image fatiguing to the eyes over extended viewing periods. The management of brightness also negatively impacts colour fidelity. The television struggles to maintain proper levels – small details are often too dim, while larger, bright areas of the image suffer from clipping. These deviations in the brightness curve, combined with the cool white balance, lead to very significant colour reproduction errors (DeltaE) in the factory settings.

Was it worth spending time on calibration? Definitely yes. We managed to tame the initial, too warm white balance and, most importantly, correct the gamma curve. The television stopped artificially brightening scenes, which gave the image depth. The greatest improvement is noticeable in SDR content, that is, while watching regular television, YouTube, or playing games without HDR. Here the QNED80A shows its class – colour reproduction errors (DeltaE) have dropped below a value of 2. In technical terms, this means that the errors are virtually unnoticeable to the human eye. The image in everyday use has simply become very attractive, natural, and correct. The difficulties begin with HDR content. Although we managed to improve the white balance, the EOTF curve graph (responsible for brightness at various levels) shows that the television still "interprets" the image in its own way. This stems from the nature of the edge-lit backlight with local dimming and the fact that LG gives the calibrator very little control over this parameter. In short: the television struggles to hide its hardware shortcomings, sometimes ignoring our commands. Nevertheless, the final image is significantly more accurate and pleasant to behold than with factory settings, even if it falls a bit short of studio perfection.

Haier M90E clearly benefits from professional calibration, particularly with SDR content. The television's menu offers a sufficient number of tools to effectively correct factory errors. We managed to 'tame' the white balance and eliminate the dominant blue tint. We also corrected, though to a lesser extent, the brightness curve (gamma), which allowed us to recover some detail in the shadows that were too heavily dimmed out of the box. The final effect in SDR is a picture that is significantly more natural and pleasant to watch. In HDR mode, the success is only partial. Although we were able to improve the white balance here as well, colour reproduction errors (Color Checker) remained at a high level. Analysis of the EOTF curve (responsible for brightness in HDR) indicates the cause of the problem: the television imposes its own interpretation of the signal and does not provide tools for modifying this curve. The source of the high errors is not the calibration itself, but the specific characteristics of the device – aggressive and imprecise zone dimming interferes with measurements and is 'firmly' embedded in the characteristics of this model.

In this category, the QNED80A proves to be a true "dark horse." It is an excellent, affordable television for those who frequently watch lower-quality content – for example, traditional cable TV. The processor used here handles upscaling, that is, enhancing low resolution to native 4K, exceptionally well. The image after processing is natural, smooth, and, most importantly, not overly jagged or artificially sharpened. In the menu, we also find a dedicated option for smoothing tonal transitions in low-quality content. This feature works really effectively, eliminating annoying "banding" of colours under heavy video compression. However, we must remain vigilant. Remember that we are not dealing with a top-tier processor known from flagship OLED models. In more challenging scenes, the system may struggle and introduce minor artefacts or distortions. Nonetheless, it is definitely worth giving this feature a chance, as in most cases the quality improvement is visibly apparent.

The evaluation of the image processor must be divided into two separate aspects, as the Haier M90E behaves inconsistently here. The first issue is the upscaling itself, that is, scaling lower resolution content to 4K. In this task, the television performs quite decently. The algorithms effectively enhance detail, resulting in a relatively sharp, clear, and legible final image. In this regard, it is hard to have major objections to the device.

The situation is completely different with materials that have a high degree of compression, as encountered in older recordings or on platforms like YouTube with lower bitrate. Here, the processor "struggles" with smoothing tonal transitions and masking imperfections in the source. The television fails to hide compression blocks, resulting in a very harsh, "digital" character of the image. The lack of effective artifact reduction can severely discourage viewing lower quality content on this screen.

We move on to a matter that may be decisive for many. Unfortunately, here we must point out the biggest "Achilles' heel" of the QNED80A model. This television is equipped with a panel featuring a native refresh rate of 60Hz. There is no denying it – at this price, we expected more as we know that Chinese manufacturers can offer 120Hz screens for a similar price. Due to this parameter, dynamic scenes in sports or fast-paced games are not the strongest aspect of this display. Fortunately, LG has equipped the television with a proven motion smoothing system called TruMotion. It works quite effectively with film material (24 frames). We suggest playing around with the De-Judder slider – from our experience, setting it in the range of 2-4 provides the best compromise: the motion becomes smoother, yet still looks natural, without the artificial "television theatre" effect.

The Haier M90E is equipped with a simple yet functional motion smoothing system (MEMC). In the settings menu, the user will find a three-level adjustment scale: low, medium, and high. This allows for the adjustment of the degree of intervention in the image to one’s own preferences – from gentle smoothing of 24p films to maximum fluidity (the soap opera effect). The system operates stably and fulfills its purpose in typical applications.

Now that we have established that the QNED80A is a television with a 60Hz panel, we must say it plainly: we will not be playing here at 120 frames per second at any resolution. Does this disqualify the equipment in the eyes of gamers? Not necessarily, especially those "casual" ones. LG has decided to sweeten this technical limitation by packing quite a few useful functions inside. We have support for VRR (variable refresh rate) in the range of 48-60Hz and automatic game mode ALLM, which instantly reduces input lag upon detection of a console. All of this is managed from a very convenient, purple Game Optimizer menu, which has already become LG's hallmark. A big plus goes to the manufacturer for consistency regarding HDR. Although the television does not support Dolby Vision in games on Xbox consoles, LG adds a well-implemented HGiG standard. Thanks to this, even on a moderately bright screen, playing in HDR is clear, and the details in shadows and highlights are accurately reproduced, rather than "cut off".

From a hardware perspective, the Haier M90E is a solid proposition. The television is equipped with two full-bandwidth HDMI 2.1 ports, which supports key technologies: VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). It is also worth noting the proper implementation of the Dolby Vision mode for gaming, which maintains a relatively low input lag. Problems arise with the software configuration. The biggest drawback is the forced, continuous dynamic tone mapping by the television’s processor. This prevents correct HDR calibration from the console using system test patterns (HGiG) – the television ignores source settings and processes the image on its own terms. We also noted shortcomings in the interface: the M90E does not have a typical "Game Bar" (overlay with parameters), which is standard among competitors. Collaboration with Xbox consoles proved problematic with unusual parameters – the device struggles to correctly display a resolution of 1440p at a refresh rate of 120 Hz. Despite the aforementioned software shortcomings, the Haier M90E remains a very appealing screen for gamers. The overall reception is saved by the solid hardware base. The native refresh rate of 144 Hz and the presence of full-fledged HDMI 2.1 ports are advantages that are crucial for everyday use. If we are looking for a television that ensures high fluidity and supports 4K signal, this model will fulfil its task.