LG OLED G5 vs Samsung S90H (WOLED)

LG G5 with the new Tandem OLED matrix brings the biggest change in terms of the brightness of the television. And it's substantial. This is truly an astronomically bright OLED. In every scene tested – whether it was point lights or full-screen whites from the film The Meg – the brightness on the G5 exceeded 2000 nits. Just a year ago, such values on an OLED were simply unimaginable. And here we are – the G5 is approaching, and at times even surpassing, the best Mini-LEDs on the market. A new feature of the Tandem OLED matrix is also the expanded colour gamut – and here the LG G5 performs almost perfectly. DCI-P3 reaches a full 100%, and BT.2020 is maintained at around 83%. These are some of the highest values currently available on the market – it's hard to find any other television that comes close to such results, unless we are talking about the best displays with QD-OLED panels. The G5 has nearly reference-quality HDR – both in terms of brightness and colour saturation. This is an OLED that can truly shine – and not just figuratively.

Samsung S90H in the WOLED variant is still an exceptionally bright TV for its price bracket, although compared with the QD-OLED version it is slightly dimmer. The difference is not as significant as in last year’s F series, where the gap could reach as much as 500 nits. Here the parameters of both panels are very similar, and differences in peak brightness are only in the order of 100–150 nits. In small-area measurements the S90H on the WOLED panel easily reaches levels close to 1500 nits. Such a reserve of power allows HDR dynamics to be reproduced phenomenally; all highlights, light reflections and explosions have the necessary punch, exactly as the creators intended in the editing studio. As with most OLED displays, when a very bright scene fills the whole screen protection systems activate and brightness naturally falls to around 700 nits. It is worth emphasising that this is still an excellent result on the market. Often noticeably better than many Mini LED screens in the same segment.

Colour gamut coverage

The biggest difference between the two S90H variants lies in colour reproduction and saturation. This results directly from the different construction of the WOLED panel, which uses an additional white subpixel. As a consequence, colours at very high brightness do not reach the same intense saturation, and the volume of the wide gamut is somewhat more limited than in QD-OLED. That does not change the fact that in everyday use these differences will be hard for most viewers to spot. The DCI-P3 space we measured reaches nearly 99% on the WOLED panel, which means that in the vast majority of real film scenes both variants will present an almost identical picture. The true distance only reveals itself in rarer, exceptionally demanding productions that use the ultra-wide BT.2020 gamut. Due to the specifics of the WOLED panel’s construction, coverage of that standard is about 15% lower compared with the S90HAT with a QD-OLED panel, so the brightest, heavily lit colours in HDR may appear slightly less vivid.

Our test unit, the LG G5, struggled with certain issues in the factory Filmmaker mode. And although most people might have found the picture acceptable, we knew that this television was capable of much more. This mode had a clear excess of blue tint in the white balance, resulting in a significantly cooled image – particularly in HDR modes, where there was additionally a lack of red. The picture appeared cold, and its sharpness was artificially boosted and unnatural. Another significant issue was the brightness characteristics. In SDR content, the situation wasn't the worst, aside from a slight dimming of the entire image. However, it performed much worse in HDR materials – due to improper brightness management, the smallest details could completely disappear from the image, while larger, bright elements looked overexposed and lacking in gradation. Fortunately, the G5 supports calibration using 3D LUT (a tool for professionals for colour calibration), so we decided to make use of its professional capabilities and see what it could really do. Because although it wasn't tragic even before calibration, the potential of this television definitely deserved more.

In Filmmaker mode, which we strongly recommend switching on straight out of the box, the S90H offers very good factory colour tuning. Colours are natural and faithful to the creators' intent, without the irritating oversaturation found in more aggressive presets. However, as is often the case without full calibration, no two units are identical. In our test the white balance was slightly lacking in blue, causing the image to lean a little towards warmer, yellowish tones. This was most noticeable in bright scenes, such as the snowy sequences from Star Wars. Additionally, the gamma curve was slightly low at 2.2, which produced a minor lift in shadow detail. In HDR mode the tuning was somewhat better, showing only a slight undersaturation in the red region.

After performing the calibration process using professional tools, we can confidently state that the LG G5 offers nearly reference-quality image. Most of the errors related to white balance and the ColorChecker test are below a value of 2, which is a phenomenal result, practically imperceptible to the human eye. And while one could still nitpick that in HDR films the television still has a tendency to slightly dim the smallest elements of the image, in practice this does not negatively affect the overall impression. Kudos to LG, as once again they provide the user with enormous possibilities for adjusting their display – and this, combined with the very good parameters of the panel itself, results in an image that is truly hard to beat.

After a full calibration it’s fair to say the S90H in WOLED guise looks almost perfect. In SDR mode colour inaccuracies drop to ultra-low levels and Delta E values very rarely exceed 2. That’s a phenomenal result, so if you care about perfectly faithful colour reproduction it’s definitely worth considering calibration. The calibrated HDR mode also performs very well, with the white balance stabilised and earlier deviations eliminated. After professional fine-tuning it’s really hard to find anything to criticise, because the TV delivers an image with almost reference-level naturalness and three-dimensionality. The slightly lower score in this category compared with the QD-OLED variant is solely due to the aforementioned limitation in saturation in extremely bright scenes; the tuning options and colour fidelity themselves are at the highest level.

Upscaling and digital image processing in the LG G5 are quite impressive. The television handles lower quality content very well, especially when the "Smooth Gradation" feature is set to a low level. In this mode, it effectively removes unwanted artifacts and issues with visible tonal transitions. It may also slightly smooth out some desirable details, such as the subtle texture of clothing or skin, but importantly – it does not remove film grain, so it's difficult to speak of a serious compromise here. This is one of those options that is definitely worth enabling.

The G5 also performs well with upscaling, which improves the quality of older materials. The test image with the model looked really solid – slight jaggedness was visible, but that's an effect that cannot be completely avoided. Additionally, there were no problems with overscan, which – contrary to appearances – is not at all obvious, even in 2025.

In terms of posterisation reduction itself, Samsung has kept the solutions known from last year’s models. The dedicated gradient-smoothing function performs quite well and can effectively mask unwanted tonal banding, which is useful on a WOLED panel that is slightly more prone to banding. However, you should be aware of its aggressive behaviour. This mechanism, alongside the artefacts themselves, can clean up fine film grain and gently soften detail. Ultimately it is a matter of compromise, but if you want an absolutely faithful reproduction, it is safer to leave this option off.

Similarly, in the area of scaling it is difficult to call this a breakthrough. The S90H uses the same NQ4 Gen3 processor as its predecessor, so the upscaling quality was almost identical. The chip sharpens lower-resolution material very well, extracting a satisfying level of detail. Samsung still has not dealt with the longstanding overscan issue, though. With some older recordings or archive footage the edges of the image can be slightly cropped. It’s a minor flaw, but it’s a pity the manufacturer still hasn’t eliminated it.

The motion smoothness on the LG G5 is simply phenomenal. The television is equipped with a 165 Hz refresh rate panel, and this, combined with the instant response time of the OLED matrix, delivers incredible results. The image does not tear or stutter like on traditional LCD televisions. Like most LG models, the G5 is equipped with a motion smoother, which can be useful when watching films – we are, of course, referring to the TruMotion mode. With the "De-Blur" and "De-Judder" sliders, we can adjust the smoothness of older materials according to our own preferences, whether we want to maintain the characteristic film stuttering or lean towards a more fluid, television-like effect.

In terms of motion handling, the S90H is simply excellent. This year's panel offers a boosted refresh rate of up to 165 Hz, though in practice the benefit will mainly be for gamers connecting a high-end PC. For films, series or sports broadcasts such a high refresh rate makes no difference and the picture looks exactly the same as at the standard 120 Hz. Regardless of the source, however, the OLED panel's lightning-fast response time does its job, so motion is clean and the ghosting or smearing familiar from LCD screens simply does not occur here.

Features for gamers? Perfect. That should be sufficient for you to know what level we are dealing with here. The G5 is a television designed with gamers in mind, so we will find literally everything you could expect from a gaming screen. There is a Game Bar, there is support for high resolutions with high refresh rates – that is, 4K at 120 Hz, and even more, as the panel has a refresh rate of 165 Hz (which PC gamers will benefit from). The television supports variable refresh rate (VRR), automatic low latency mode (ALLM), and also correctly handles HDR in games thanks to the HGiG function. All of this adds up to one of the best sets of gaming features available on the market. Well done, LG.

Players should feel at home with the S90H, because Samsung has left few reasons to complain in that respect. The TV has four HDMI 2.1 ports, each of which supports VRR, ALLM and high refresh rates. There’s also the Game Bar, a handy menu that lets you quickly check key parameters and change settings without leaving the game. Importantly, Samsung has also improved HGiG mode. In last year’s models it could cause problems when used with a console, but on the S90H it now works as it should. What really stands out against the competition is the Game Motion Plus feature. It’s a special motion smoothing mode for games that works best with titles running at 30 or 60 fps. Motion becomes noticeably smoother, while latency remains at a reasonable level. In our measurements it was under 50 ms, so gaming is still comfortable. That’s important, because on many TVs enabling a similar smoothing feature causes such a large increase in input lag that controls become noticeably sluggish. Samsung has managed to find a good compromise here. There’s still no Dolby Vision Gaming, but in practice Game Motion Plus may prove to be a much more useful feature.