LG OLED G5 vs SAMSUNG S90F (WOLED)

LG G5 with the new Tandem OLED matrix brings the biggest change in terms of the brightness of the television. And it's substantial. This is truly an astronomically bright OLED. In every scene tested – whether it was point lights or full-screen whites from the film The Meg – the brightness on the G5 exceeded 2000 nits. Just a year ago, such values on an OLED were simply unimaginable. And here we are – the G5 is approaching, and at times even surpassing, the best Mini-LEDs on the market. A new feature of the Tandem OLED matrix is also the expanded colour gamut – and here the LG G5 performs almost perfectly. DCI-P3 reaches a full 100%, and BT.2020 is maintained at around 83%. These are some of the highest values currently available on the market – it's hard to find any other television that comes close to such results, unless we are talking about the best displays with QD-OLED panels. The G5 has nearly reference-quality HDR – both in terms of brightness and colour saturation. This is an OLED that can truly shine – and not just figuratively.

Does the S90F handle not only black, but also bright parts of the image? Definitely yes. Tales of OLEDs as “dark screens” can slowly be regarded as a myth. The Samsung S90F, like the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value entirely sufficient to enjoy impressive and dynamic HDR imagery – both in films and series. Most of the scenes we tested look superb, with well-defined highlights and high contrast. Of course, OLED technology still has its limitations – in very bright, full-screen sequences, such as the test pattern from the film The Meg (picture 5), the television may noticeably dim the image. However, it should be emphasized that such scenes are rare. It can be considered that the HDR effect is good enough that even mid-range OLED models like the S90F can provide a cinematic experience in the home living room.

Our test unit, the LG G5, struggled with certain issues in the factory Filmmaker mode. And although most people might have found the picture acceptable, we knew that this television was capable of much more. This mode had a clear excess of blue tint in the white balance, resulting in a significantly cooled image – particularly in HDR modes, where there was additionally a lack of red. The picture appeared cold, and its sharpness was artificially boosted and unnatural. Another significant issue was the brightness characteristics. In SDR content, the situation wasn't the worst, aside from a slight dimming of the entire image. However, it performed much worse in HDR materials – due to improper brightness management, the smallest details could completely disappear from the image, while larger, bright elements looked overexposed and lacking in gradation. Fortunately, the G5 supports calibration using 3D LUT (a tool for professionals for colour calibration), so we decided to make use of its professional capabilities and see what it could really do. Because although it wasn't tragic even before calibration, the potential of this television definitely deserved more.

The Samsung S90F, like most modern televisions, offers many picture modes, but – in line with our testing tradition – we assessed it in the best one, which is the Filmmaker mode. This way, the image looks significantly more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially muted – just closer to what should be seen. Of course, "more correct" does not mean "ideal". Unfortunately, our S90F unit had considerable issues with white balance, especially in the blue range, resulting in a slightly yellowish filter being applied to most scenes. Someone might say it looks more "cinematic" – because it is warmer – but let's not kid ourselves, George Lucas did not film Star Wars in sepia 😉 (you will find the comparison with the scene as always below).

Additionally, in HDR materials, there was a noticeable issue with brightness management. The EOTF curve showed a clear "spike" in brightness – the television brightened the image more than it should have, which made some effects look overly intense and diverged from the reference. Fortunately, some of these problems can be eliminated through professional calibration – you will read about its effects later in the review.

After performing the calibration process using professional tools, we can confidently state that the LG G5 offers nearly reference-quality image. Most of the errors related to white balance and the ColorChecker test are below a value of 2, which is a phenomenal result, practically imperceptible to the human eye. And while one could still nitpick that in HDR films the television still has a tendency to slightly dim the smallest elements of the image, in practice this does not negatively affect the overall impression. Kudos to LG, as once again they provide the user with enormous possibilities for adjusting their display – and this, combined with the very good parameters of the panel itself, results in an image that is truly hard to beat.

After calibration, we managed to eliminate practically all the previously mentioned errors. Older films in SDR quality finally look as they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics returns to its rightful place (you’re welcome, Star Wars fans), and the colours no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in almost a reference manner. Yes, the most demanding users may spot minimal deviations in brightness, but honestly – most viewers won’t even notice that. And it's no wonder, because the vast majority of errors are below a ΔE value of 3, which is below the threshold of visibility. After calibration, the S90F (WOLED) truly becomes an excellent display – one that provides nearly perfect picture quality.

Upscaling and digital image processing in the LG G5 are quite impressive. The television handles lower quality content very well, especially when the "Smooth Gradation" feature is set to a low level. In this mode, it effectively removes unwanted artifacts and issues with visible tonal transitions. It may also slightly smooth out some desirable details, such as the subtle texture of clothing or skin, but importantly – it does not remove film grain, so it's difficult to speak of a serious compromise here. This is one of those options that is definitely worth enabling.

The G5 also performs well with upscaling, which improves the quality of older materials. The test image with the model looked really solid – slight jaggedness was visible, but that's an effect that cannot be completely avoided. Additionally, there were no problems with overscan, which – contrary to appearances – is not at all obvious, even in 2025.

Digital Image Processing in the S90F:

Fortunately, Samsung, as in most of its models, effectively manages the unwanted posterisation effect in the S90F. The feature responsible for this aspect is noise reduction, which does a decent job of smoothing tonal transitions and eliminating unnatural colour connections – of course, within its limitations. Unfortunately, it operates rather aggressively, so using it comes with compromises. In addition to improving gradation, it can also remove film grain or gently soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you want to preserve the original texture of the material?

Image Scaling in the S90F:

In this year's model, Samsung implemented its own AI processor – NQ4 Gen3, which does quite well with upscaling. In our test scenes, the television effectively "pulled up" lower quality towards artificial 4K – the image was more pleasant to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind all this AI marketing facade lies a certain shortcoming. The S90F struggles with overscan. If you reach for truly archival materials – e.g. a VHS tape of your parents' wedding – you must expect that the lower part of the image may be cut off. The image adaptation function to resolution simply does not work here as it should.

The motion smoothness on the LG G5 is simply phenomenal. The television is equipped with a 165 Hz refresh rate panel, and this, combined with the instant response time of the OLED matrix, delivers incredible results. The image does not tear or stutter like on traditional LCD televisions. Like most LG models, the G5 is equipped with a motion smoother, which can be useful when watching films – we are, of course, referring to the TruMotion mode. With the "De-Blur" and "De-Judder" sliders, we can adjust the smoothness of older materials according to our own preferences, whether we want to maintain the characteristic film stuttering or lean towards a more fluid, television-like effect.

The S90F really handles motion excellently – after all, it’s an OLED with a 144 Hz panel, so sports and games look absolutely stunning on it. The image is fluid, clear, and there’s no room for any ghosting or blurring that sometimes plagues cheaper LCDs.

The television is also equipped with motion smoothness settings, allowing you to customise everything to your preference. We have motion blur reduction and judder reduction – you can set it so that the image is super smooth (even to that soap opera effect), or more cinematic, with the classic 24-frame 'choppiness'. The choice is yours; Samsung doesn’t impose anything.

Features for gamers? Perfect. That should be sufficient for you to know what level we are dealing with here. The G5 is a television designed with gamers in mind, so we will find literally everything you could expect from a gaming screen. There is a Game Bar, there is support for high resolutions with high refresh rates – that is, 4K at 120 Hz, and even more, as the panel has a refresh rate of 165 Hz (which PC gamers will benefit from). The television supports variable refresh rate (VRR), automatic low latency mode (ALLM), and also correctly handles HDR in games thanks to the HGiG function. All of this adds up to one of the best sets of gaming features available on the market. Well done, LG.

When it comes to gaming features – the S90F has absolutely nothing to fault. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The television operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. Onboard, we also find the Game Bar – a practical tool that allows you to quickly glance at picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus also deserves a mention – Samsung's proprietary motion enhancer that is the only one truly functioning sensibly in games. The image appears smoother, but without any artificial effects or slowdowns.

It is also worth mentioning the HGiG feature, which – much to our slight surprise – works correctly. We're mentioning this because Samsung clearly broke something in one of the last updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it up becomes practically impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it's worth keeping this in mind and regularly checking for updates and information from the manufacturer.