LG OLED G5 vs Samsung OLED S95H (S99H) (QD-OLED)

LG G5 with the new Tandem OLED matrix brings the biggest change in terms of the brightness of the television. And it's substantial. This is truly an astronomically bright OLED. In every scene tested – whether it was point lights or full-screen whites from the film The Meg – the brightness on the G5 exceeded 2000 nits. Just a year ago, such values on an OLED were simply unimaginable. And here we are – the G5 is approaching, and at times even surpassing, the best Mini-LEDs on the market. A new feature of the Tandem OLED matrix is also the expanded colour gamut – and here the LG G5 performs almost perfectly. DCI-P3 reaches a full 100%, and BT.2020 is maintained at around 83%. These are some of the highest values currently available on the market – it's hard to find any other television that comes close to such results, unless we are talking about the best displays with QD-OLED panels. The G5 has nearly reference-quality HDR – both in terms of brightness and colour saturation. This is an OLED that can truly shine – and not just figuratively.

When it comes to brightness alone, the S99H is an astronomically bright TV. Its peak brightness in film scenes can exceed 2800 nits. Whatever the scene, you can count on powerful HDR effects that are almost blinding, exactly what you expect from a top-tier screen. It is the nature of OLED panels that they cannot sustain the same extreme brightness in very bright, full‑screen frames as they can with small highlights, but the results are still excellent. In a bright scene from the film The Meg, the sun still exceeded 2200 nits. That means the S99H managed to sustain higher brightness than most Mini LED displays on the market. In terms of brightness, the S99H is currently the best OLED TV we have tested.

Colour gamut coverage

The S99H also handles colour extremely well, which is a direct result of the QD-OLED panel used here. Whether the test scenarios were synthetic test patterns or measurements taken with film material playing in the background, the results remained at a very high level. The S99H easily covers almost 100% of the DCI-P3 gamut, and for the more demanding BT.2020 colour space it reaches nearly 90%. That is absolute top-tier performance. These results match what we have seen in the new SQD-Mini-LED screens, and in real film scenes even outperform RGB Mini LED displays.

Our test unit, the LG G5, struggled with certain issues in the factory Filmmaker mode. And although most people might have found the picture acceptable, we knew that this television was capable of much more. This mode had a clear excess of blue tint in the white balance, resulting in a significantly cooled image – particularly in HDR modes, where there was additionally a lack of red. The picture appeared cold, and its sharpness was artificially boosted and unnatural. Another significant issue was the brightness characteristics. In SDR content, the situation wasn't the worst, aside from a slight dimming of the entire image. However, it performed much worse in HDR materials – due to improper brightness management, the smallest details could completely disappear from the image, while larger, bright elements looked overexposed and lacking in gradation. Fortunately, the G5 supports calibration using 3D LUT (a tool for professionals for colour calibration), so we decided to make use of its professional capabilities and see what it could really do. Because although it wasn't tragic even before calibration, the potential of this television definitely deserved more.

Samsung offers a whole host of picture modes and features, but as usual we recommend choosing Filmmaker Mode, especially if you want the most faithful rendering of the filmmakers' intent. Out of the box the TV is tuned very well, although it has minor shortcomings. These are mainly a slight drift in the white balance in SDR content and a slightly low gamma. As a result, in darker viewing conditions the picture can be a little too bright compared with the reference gamma of 2.4, which is the standard for watching films with the lights off. These are, of course, minor points, because overall colour reproduction remains at a very good level and the errors in the ColorChecker measurements are not large. However, we know that with a screen of the S99H's class you can, and arguably should, expect even more, which is why we carried out a professional calibration.

After performing the calibration process using professional tools, we can confidently state that the LG G5 offers nearly reference-quality image. Most of the errors related to white balance and the ColorChecker test are below a value of 2, which is a phenomenal result, practically imperceptible to the human eye. And while one could still nitpick that in HDR films the television still has a tendency to slightly dim the smallest elements of the image, in practice this does not negatively affect the overall impression. Kudos to LG, as once again they provide the user with enormous possibilities for adjusting their display – and this, combined with the very good parameters of the panel itself, results in an image that is truly hard to beat.

After professional calibration, FILMMAKER mode looks practically perfect. Because Samsung offers a rich set of advanced calibration features, we were able to fine-tune the colours to an almost perfect level. Above all, we managed to even out the white balance and the gamma curve, which resulted in noticeably improved contrast and proper image modelling. In this tuned picture profile there really isn't a single thing to criticise or call a flaw. After calibration, the S99H can deliver an essentially reference-quality image.

Upscaling and digital image processing in the LG G5 are quite impressive. The television handles lower quality content very well, especially when the "Smooth Gradation" feature is set to a low level. In this mode, it effectively removes unwanted artifacts and issues with visible tonal transitions. It may also slightly smooth out some desirable details, such as the subtle texture of clothing or skin, but importantly – it does not remove film grain, so it's difficult to speak of a serious compromise here. This is one of those options that is definitely worth enabling.

The G5 also performs well with upscaling, which improves the quality of older materials. The test image with the model looked really solid – slight jaggedness was visible, but that's an effect that cannot be completely avoided. Additionally, there were no problems with overscan, which – contrary to appearances – is not at all obvious, even in 2025.

The proprietary Samsung NQ4 Gen3 processor is responsible for upscaling and digital image processing. It handles upscaling lower-resolution material to 4K very well. The picture is clear without looking artificial or overly sharp. The only rather specific drawback appears with very old material recorded at 480p or below. In such cases the TV can slightly crop the edges of the picture.

The processor also copes quite well with artefacts visible in lower bit-rate material, for example heavily compressed YouTube videos. The noise reduction function effectively smooths the image and reduces posterisation, but it operates quite aggressively. It can remove not only unwanted artefacts but also some fine detail, and even natural film grain. Wanting to preserve the source material as faithfully as possible, we decided not to use it. However, if someone prefers a clean, as-smooth-as-possible picture over retaining every detail, it may prove useful.

The motion smoothness on the LG G5 is simply phenomenal. The television is equipped with a 165 Hz refresh rate panel, and this, combined with the instant response time of the OLED matrix, delivers incredible results. The image does not tear or stutter like on traditional LCD televisions. Like most LG models, the G5 is equipped with a motion smoother, which can be useful when watching films – we are, of course, referring to the TruMotion mode. With the "De-Blur" and "De-Judder" sliders, we can adjust the smoothness of older materials according to our own preferences, whether we want to maintain the characteristic film stuttering or lean towards a more fluid, television-like effect.

Another major advantage of organic OLED panels is their excellent motion handling. Thanks to the pixels' virtually instantaneous response time, the Samsung S99H exhibits virtually no motion blur. Fast-moving objects do not produce visible halos or trailing outlines, so the television performs very well for both watching sport and gaming. One characteristic of OLED screens compared with LCDs, however, is the way they render low-frame-rate material. With very slow camera movement the image can appear noticeably more 'choppy'. This can, however, be fairly effectively mitigated using a frame-interpolation system. Samsung lets you adjust judder reduction and blur reduction separately, so it's easy to find a compromise between smoother motion and preserving the cinematic character of the content.

Features for gamers? Perfect. That should be sufficient for you to know what level we are dealing with here. The G5 is a television designed with gamers in mind, so we will find literally everything you could expect from a gaming screen. There is a Game Bar, there is support for high resolutions with high refresh rates – that is, 4K at 120 Hz, and even more, as the panel has a refresh rate of 165 Hz (which PC gamers will benefit from). The television supports variable refresh rate (VRR), automatic low latency mode (ALLM), and also correctly handles HDR in games thanks to the HGiG function. All of this adds up to one of the best sets of gaming features available on the market. Well done, LG.

The Samsung S99H is also a great TV for gamers. It offers almost every possible and useful feature... well, except for the obvious lack of Dolby Vision for the Xbox console. It's equipped with four full-bandwidth HDMI 2.1 ports that offer the full 48 Gbps. This lets you use VRR frame-rate synchronization and the automatic game mode (ALLM) without any problems. This year Samsung also has no issues properly supporting HGiG, so HDR setup on a console is quick and straightforward. Samsung's TVs are also known for interesting extras. In the Game Bar menu you'll find options to add an on-screen crosshair, enlarge the minimap or change the displayed image's aspect ratio (PC).

Particularly noteworthy is Samsung's Game Motion Plus feature. It's Samsung's proprietary motion-smoothing system that uses interpolation to increase smoothness in games. Input lag then rises to around 40 to 50 ms (depending on the strength of the setting), which is an excellent result compared with the competition. The system makes gameplay noticeably smoother. So if someone has their eye on a demanding game (e.g. GTA 6 😉) that runs on a console at only 30 frames per second, the S99H can display it much more smoothly than competing models.