LG OLED G4 vs SAMSUNG S90F (WOLED)

LG G4 guarantees an incredibly vivid HDR effect, placing the television among the very best. The equipment of the highest model in the producer's 2024 portfolio with the second generation of micro-lens technology (MLA) has achieved a maximum brightness level of 1474 nits in real scenes. The only area where the product from the Korean manufacturer may lag behind LCD televisions with Mini LED backlighting is during the full-screen scenes featuring a lot of white. If we disregard the latter type of scene, the average result would be even higher. It is also worth mentioning scenes with very fine details, where each one shines at full intensity, which is not as evident in non-OLED televisions. The combination of such brightness and wide coverage of the DCI-P3 palette makes HDR materials more engaging than ever before.

Does the S90F handle not only black, but also bright parts of the image? Definitely yes. Tales of OLEDs as “dark screens” can slowly be regarded as a myth. The Samsung S90F, like the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value entirely sufficient to enjoy impressive and dynamic HDR imagery – both in films and series. Most of the scenes we tested look superb, with well-defined highlights and high contrast. Of course, OLED technology still has its limitations – in very bright, full-screen sequences, such as the test pattern from the film The Meg (picture 5), the television may noticeably dim the image. However, it should be emphasized that such scenes are rare. It can be considered that the HDR effect is good enough that even mid-range OLED models like the S90F can provide a cinematic experience in the home living room.

The best factory mode in terms of colour reproduction was "Filmmaker". This was the one we used during our tests. Let's check how its characteristics looked before the calibration process. Looking closely at the white balance first, we can notice a significant dominance of red and green. As a result, the image had a warm yellowish hue. Such characteristics are typically observed in "Cinema", "Filmmaker" or similarly named modes. The effect of this colour balance was clearly visible in both SDR and HDR content, which after switching from "Standard" mode appeared distinctly yellow. Now, let's move on to two graphs that are responsible for the brightness characteristics and consequently the contrast of the image. The first one (Gamma), representing materials with a standard colour palette, performed decently. For most of the time, midtones and bright whites were reproduced very accurately; however, it noticeably lost the darkest details, which merged into a black blob. Conversely, HDR materials, represented by the EOTF curve graph, exhibited a significant drop in contrast due to a strong boost in brightness. The colours themselves also posed a problem, as can be seen on the "ColorChecker" graph, since they were noticeably under-saturated.

The Samsung S90F, like most modern televisions, offers many picture modes, but – in line with our testing tradition – we assessed it in the best one, which is the Filmmaker mode. This way, the image looks significantly more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially muted – just closer to what should be seen. Of course, "more correct" does not mean "ideal". Unfortunately, our S90F unit had considerable issues with white balance, especially in the blue range, resulting in a slightly yellowish filter being applied to most scenes. Someone might say it looks more "cinematic" – because it is warmer – but let's not kid ourselves, George Lucas did not film Star Wars in sepia 😉 (you will find the comparison with the scene as always below).

Additionally, in HDR materials, there was a noticeable issue with brightness management. The EOTF curve showed a clear "spike" in brightness – the television brightened the image more than it should have, which made some effects look overly intense and diverged from the reference. Fortunately, some of these problems can be eliminated through professional calibration – you will read about its effects later in the review.

The manufacturer has implemented extensive support for the calibration process in its LG televisions for many years. We therefore used 2- and 20-point greyscale adjustments, as well as an advanced CMS (Colour Management System), and got to work. As you can see, thanks to the procedure carried out, each parameter has significantly improved. The use of tools allowed for the achievement of extremely beneficial effects, which include: studio colour reproduction, recovery of details in dark areas of the image, appropriate brightness characteristics, and suitable colour saturation. This brings us as close as possible to the reference image, which is what the film director saw on the preview monitor. It is worth noting that the LG G4 televisions alone allow for even deeper intervention in image quality thanks to the ability to calibrate with 3D LUTs. However, this is a solution recommended only for post-production or graphic studios.

After calibration, we managed to eliminate practically all the previously mentioned errors. Older films in SDR quality finally look as they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics returns to its rightful place (you’re welcome, Star Wars fans), and the colours no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in almost a reference manner. Yes, the most demanding users may spot minimal deviations in brightness, but honestly – most viewers won’t even notice that. And it's no wonder, because the vast majority of errors are below a ΔE value of 3, which is below the threshold of visibility. After calibration, the S90F (WOLED) truly becomes an excellent display – one that provides nearly perfect picture quality.

The tested television did not perform particularly well with materials rich in tonal transitions, as a result of which we could observe a strong posterisation effect. However, there is a partial remedy for this issue. The manufacturer has equipped the LG G4 with a smoothing system called "Gentle Gradation," which we can apply at three levels: Low, Medium, and High. Each of these options guarantees quite a high effectiveness of smoothing on light colours, although it is low on darker ones. We recommend primarily using the first one, as the other two interfere with the director's intentions by removing film grain.

When watching lower-quality materials, the efficiency of the television during upscaling is extremely important. The image from the tested television is sharp and clear. However, one should pay attention to the jagged edges of fine details and minor issues around characters, such as the creation of halo effects, which occurs due to the sharpening imposed by LG G4 even when the lowest value on the slider, that is 0, is set. It is worth noting that this represents a certain change compared to the LG G3, which did not impose such strong image sharpening, even when the appropriate slider was set to position 0.

Digital Image Processing in the S90F:

Fortunately, Samsung, as in most of its models, effectively manages the unwanted posterisation effect in the S90F. The feature responsible for this aspect is noise reduction, which does a decent job of smoothing tonal transitions and eliminating unnatural colour connections – of course, within its limitations. Unfortunately, it operates rather aggressively, so using it comes with compromises. In addition to improving gradation, it can also remove film grain or gently soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you want to preserve the original texture of the material?

Image Scaling in the S90F:

In this year's model, Samsung implemented its own AI processor – NQ4 Gen3, which does quite well with upscaling. In our test scenes, the television effectively "pulled up" lower quality towards artificial 4K – the image was more pleasant to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind all this AI marketing facade lies a certain shortcoming. The S90F struggles with overscan. If you reach for truly archival materials – e.g. a VHS tape of your parents' wedding – you must expect that the lower part of the image may be cut off. The image adaptation function to resolution simply does not work here as it should.

The maximum refresh rate that we can set on the LG G4 is 144 Hz. Naturally, this is only possible when the LG G4 is connected to a very powerful PC. Otherwise, we will operate at a maximum refresh rate of 120 Hz, which is recommended if we primarily want to watch sports or content with high motion dynamics. For those requiring high image fluidity, the manufacturer has implemented a multi-level motion smoother called "TrueMotion". This has been divided into two separate sliders that adjust the sharpness of moving images (De-Blur) and judder (De-Judder). Both sliders can be set in the range from 0 to 10, with each level affecting the degree of smoothness, allowing everyone to find their golden mean.

The LG OLED G4 panel features an average response time of 0.78 ms (as directly derived from our measurements), enabling an incredibly clear image, unattainable by LCD televisions, which can have response times of several milliseconds. This is perfectly illustrated by the images from the "UFO Test", which show no trailing blur behind the object. Moreover, the LG OLED G4 test revealed that the television offers the ability to precisely adjust the motion smoothing function, allowing users to select the ideal level of image interpolation. We particularly appreciated this during fast-paced actions in video games, where the LG G4 performed exceptionally well, minimising any blurring. Thanks to OLED technology, this model eliminates so-called ghosting, ensuring that the image remains sharp even in the most dynamic sporting or cinematic scenes.

The S90F really handles motion excellently – after all, it’s an OLED with a 144 Hz panel, so sports and games look absolutely stunning on it. The image is fluid, clear, and there’s no room for any ghosting or blurring that sometimes plagues cheaper LCDs.

The television is also equipped with motion smoothness settings, allowing you to customise everything to your preference. We have motion blur reduction and judder reduction – you can set it so that the image is super smooth (even to that soap opera effect), or more cinematic, with the classic 24-frame 'choppiness'. The choice is yours; Samsung doesn’t impose anything.

The LG G4 television supports all the features that make up the HDMI 2.1 standard. During testing, each of them activated without the slightest problem, which allows us to consider the television as designed for gaming. Their functionality will surely be appreciated by both console users and those connecting the LG G4 to a computer. It is also worth mentioning the correct implementation of the HGIG (HDR Gaming Interest Group) mode, which ensures that games mastered to brightness levels exceeding the maximum luminance of the LG G4 will correctly map tones, and the game's visuals will remain true to the original.

A nice touch is the existence of a special GameBar, which we can call up at any moment to check game parameters, but most importantly, to change them quickly. More importantly, enabling VRR technology does not degrade contrast, which is very common in televisions that feature local dimming or Mini LED backlighting. Of course, this is thanks to the OLED panel itself, characterised by pixel self-emission. As a matter of editorial obligation, we will only mention a slight grey flicker, which is somewhat normal after enabling VRR.

In summary, the LG G4, like practically all OLED televisions, is an ideal product for all kinds of games and online competitions. With fully-fledged HDMI 2.1 connections with a full bandwidth of 48 Gbit, features such as VRR, ALLM, G-Sync, FreeSync, or gaming in HDR Dolby Vision will bring much joy.

When it comes to gaming features – the S90F has absolutely nothing to fault. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The television operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. Onboard, we also find the Game Bar – a practical tool that allows you to quickly glance at picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus also deserves a mention – Samsung's proprietary motion enhancer that is the only one truly functioning sensibly in games. The image appears smoother, but without any artificial effects or slowdowns.

It is also worth mentioning the HGiG feature, which – much to our slight surprise – works correctly. We're mentioning this because Samsung clearly broke something in one of the last updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it up becomes practically impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it's worth keeping this in mind and regularly checking for updates and information from the manufacturer.