LG OLED G4 vs Hisense U7Q

LG G4 guarantees an incredibly vivid HDR effect, placing the television among the very best. The equipment of the highest model in the producer's 2024 portfolio with the second generation of micro-lens technology (MLA) has achieved a maximum brightness level of 1474 nits in real scenes. The only area where the product from the Korean manufacturer may lag behind LCD televisions with Mini LED backlighting is during the full-screen scenes featuring a lot of white. If we disregard the latter type of scene, the average result would be even higher. It is also worth mentioning scenes with very fine details, where each one shines at full intensity, which is not as evident in non-OLED televisions. The combination of such brightness and wide coverage of the DCI-P3 palette makes HDR materials more engaging than ever before.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

The best factory mode in terms of colour reproduction was "Filmmaker". This was the one we used during our tests. Let's check how its characteristics looked before the calibration process. Looking closely at the white balance first, we can notice a significant dominance of red and green. As a result, the image had a warm yellowish hue. Such characteristics are typically observed in "Cinema", "Filmmaker" or similarly named modes. The effect of this colour balance was clearly visible in both SDR and HDR content, which after switching from "Standard" mode appeared distinctly yellow. Now, let's move on to two graphs that are responsible for the brightness characteristics and consequently the contrast of the image. The first one (Gamma), representing materials with a standard colour palette, performed decently. For most of the time, midtones and bright whites were reproduced very accurately; however, it noticeably lost the darkest details, which merged into a black blob. Conversely, HDR materials, represented by the EOTF curve graph, exhibited a significant drop in contrast due to a strong boost in brightness. The colours themselves also posed a problem, as can be seen on the "ColorChecker" graph, since they were noticeably under-saturated.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

The manufacturer has implemented extensive support for the calibration process in its LG televisions for many years. We therefore used 2- and 20-point greyscale adjustments, as well as an advanced CMS (Colour Management System), and got to work. As you can see, thanks to the procedure carried out, each parameter has significantly improved. The use of tools allowed for the achievement of extremely beneficial effects, which include: studio colour reproduction, recovery of details in dark areas of the image, appropriate brightness characteristics, and suitable colour saturation. This brings us as close as possible to the reference image, which is what the film director saw on the preview monitor. It is worth noting that the LG G4 televisions alone allow for even deeper intervention in image quality thanks to the ability to calibrate with 3D LUTs. However, this is a solution recommended only for post-production or graphic studios.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

The tested television did not perform particularly well with materials rich in tonal transitions, as a result of which we could observe a strong posterisation effect. However, there is a partial remedy for this issue. The manufacturer has equipped the LG G4 with a smoothing system called "Gentle Gradation," which we can apply at three levels: Low, Medium, and High. Each of these options guarantees quite a high effectiveness of smoothing on light colours, although it is low on darker ones. We recommend primarily using the first one, as the other two interfere with the director's intentions by removing film grain.

When watching lower-quality materials, the efficiency of the television during upscaling is extremely important. The image from the tested television is sharp and clear. However, one should pay attention to the jagged edges of fine details and minor issues around characters, such as the creation of halo effects, which occurs due to the sharpening imposed by LG G4 even when the lowest value on the slider, that is 0, is set. It is worth noting that this represents a certain change compared to the LG G3, which did not impose such strong image sharpening, even when the appropriate slider was set to position 0.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

The maximum refresh rate that we can set on the LG G4 is 144 Hz. Naturally, this is only possible when the LG G4 is connected to a very powerful PC. Otherwise, we will operate at a maximum refresh rate of 120 Hz, which is recommended if we primarily want to watch sports or content with high motion dynamics. For those requiring high image fluidity, the manufacturer has implemented a multi-level motion smoother called "TrueMotion". This has been divided into two separate sliders that adjust the sharpness of moving images (De-Blur) and judder (De-Judder). Both sliders can be set in the range from 0 to 10, with each level affecting the degree of smoothness, allowing everyone to find their golden mean.

The LG OLED G4 panel features an average response time of 0.78 ms (as directly derived from our measurements), enabling an incredibly clear image, unattainable by LCD televisions, which can have response times of several milliseconds. This is perfectly illustrated by the images from the "UFO Test", which show no trailing blur behind the object. Moreover, the LG OLED G4 test revealed that the television offers the ability to precisely adjust the motion smoothing function, allowing users to select the ideal level of image interpolation. We particularly appreciated this during fast-paced actions in video games, where the LG G4 performed exceptionally well, minimising any blurring. Thanks to OLED technology, this model eliminates so-called ghosting, ensuring that the image remains sharp even in the most dynamic sporting or cinematic scenes.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

The LG G4 television supports all the features that make up the HDMI 2.1 standard. During testing, each of them activated without the slightest problem, which allows us to consider the television as designed for gaming. Their functionality will surely be appreciated by both console users and those connecting the LG G4 to a computer. It is also worth mentioning the correct implementation of the HGIG (HDR Gaming Interest Group) mode, which ensures that games mastered to brightness levels exceeding the maximum luminance of the LG G4 will correctly map tones, and the game's visuals will remain true to the original.

A nice touch is the existence of a special GameBar, which we can call up at any moment to check game parameters, but most importantly, to change them quickly. More importantly, enabling VRR technology does not degrade contrast, which is very common in televisions that feature local dimming or Mini LED backlighting. Of course, this is thanks to the OLED panel itself, characterised by pixel self-emission. As a matter of editorial obligation, we will only mention a slight grey flicker, which is somewhat normal after enabling VRR.

In summary, the LG G4, like practically all OLED televisions, is an ideal product for all kinds of games and online competitions. With fully-fledged HDMI 2.1 connections with a full bandwidth of 48 Gbit, features such as VRR, ALLM, G-Sync, FreeSync, or gaming in HDR Dolby Vision will bring much joy.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.