LG OLED C5 vs SAMSUNG S90F (WOLED)

LG C5 finally does what we have been waiting for years in the C series – it exceeds 1000 nits of brightness! This is a significant change compared to previous models in the series, and it is very important – because most HDR content on streaming platforms is now created around such luminance. The image finally has the proper "shine," and the details in the highlights look as they should even without the use of dynamic metadata. However, there are scenes where the C5, like most OLED televisions, has certain issues. Especially when the screen needs to light up completely. In our test sequences, such as the bright shot from the film The Meg, the brightness clearly drops. Don't get us wrong, this result is not bad; it's more a reminder that OLED technology still has its limitations. Year by year they are becoming smaller, but still.

As for the colours? They are very good. Although the C5 does not match OLEDs with QD-OLED or Tandem RGB panels, the DCI-P3 coverage of 97% and 73% BT.2020 will satisfy even the more demanding viewers. The colours are saturated, natural, and very consistent in HDR material.

Does the S90F handle not only black, but also bright parts of the image? Definitely yes. Tales of OLEDs as “dark screens” can slowly be regarded as a myth. The Samsung S90F, like the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value entirely sufficient to enjoy impressive and dynamic HDR imagery – both in films and series. Most of the scenes we tested look superb, with well-defined highlights and high contrast. Of course, OLED technology still has its limitations – in very bright, full-screen sequences, such as the test pattern from the film The Meg (picture 5), the television may noticeably dim the image. However, it should be emphasized that such scenes are rare. It can be considered that the HDR effect is good enough that even mid-range OLED models like the S90F can provide a cinematic experience in the home living room.

LG C5, like other televisions we have tested, has been checked in the best possible factory mode – which remains the Filmmaker Mode. And here we have good news: in SDR materials, LG has once again done a solid job. The white balance and colour reproduction right out of the box are at a very high level. Most errors – both in balance and in the colour test (Colour Checker) – did not exceed a ΔE value of 3, which is the threshold above which differences become visible to the naked eye. Such factory settings would be desirable in a significantly larger number of televisions!

However, the situation looks different for HDR content, which is precisely what the C series was created for. Here, the C5 performs somewhat worse. The excessive presence of blue in the white balance causes the image to appear distinctly cooler – which affects, for instance, unnaturally pale skin tones or a slightly shifted tone of the entire scene. Fortunately, LG provides very precise calibration tools, and we – as always – made use of them.

The Samsung S90F, like most modern televisions, offers many picture modes, but – in line with our testing tradition – we assessed it in the best one, which is the Filmmaker mode. This way, the image looks significantly more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially muted – just closer to what should be seen. Of course, "more correct" does not mean "ideal". Unfortunately, our S90F unit had considerable issues with white balance, especially in the blue range, resulting in a slightly yellowish filter being applied to most scenes. Someone might say it looks more "cinematic" – because it is warmer – but let's not kid ourselves, George Lucas did not film Star Wars in sepia 😉 (you will find the comparison with the scene as always below).

Additionally, in HDR materials, there was a noticeable issue with brightness management. The EOTF curve showed a clear "spike" in brightness – the television brightened the image more than it should have, which made some effects look overly intense and diverged from the reference. Fortunately, some of these problems can be eliminated through professional calibration – you will read about its effects later in the review.

We must honestly admit – in the case of the LG C5, very little was needed to achieve nearly perfect picture quality. After calibrating, we managed to reach compatibility with reference screens at a level that impresses even when compared to significantly more expensive models. The image after our adjustment looks exactly as filmmakers and series creators would want it – without colour distortions, with natural depth and subtle texture. LG has done a great job this year regarding factory settings and calibration potential. Chapeau bas!

After calibration, we managed to eliminate practically all the previously mentioned errors. Older films in SDR quality finally look as they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics returns to its rightful place (you’re welcome, Star Wars fans), and the colours no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in almost a reference manner. Yes, the most demanding users may spot minimal deviations in brightness, but honestly – most viewers won’t even notice that. And it's no wonder, because the vast majority of errors are below a ΔE value of 3, which is below the threshold of visibility. After calibration, the S90F (WOLED) truly becomes an excellent display – one that provides nearly perfect picture quality.

LG C5 handles lower quality materials really very well. One of the main problems older WOLEDs faced was posterisation – that is, unwanted “stair stepping” in colour transitions. The C5 utilises a system feature that smoothens these transitions, which works surprisingly effectively. The banding effect is nearly completely eliminated, and the picture gains in coherence. Compared to last year's model, we have the impression that this feature works slightly less effectively – but the good news is that it does not undermine the structure of the image. Film grain, textures, and details remain on the screen – nothing is unnaturally smoothed out.

The C5 also excels at enhancing the quality of older recordings. Thanks to the α9 Gen6 processor (8th gen), the "scaling to 4K" performs really solidly. The image is clear, the details are sharp, and the only minor downside might be slightly noticeable edge sharpening on some borders. However, there is no issue with overscan here – the image is neither artificially cropped nor shifted, which is a significant plus and still not a given.

Digital Image Processing in the S90F:

Fortunately, Samsung, as in most of its models, effectively manages the unwanted posterisation effect in the S90F. The feature responsible for this aspect is noise reduction, which does a decent job of smoothing tonal transitions and eliminating unnatural colour connections – of course, within its limitations. Unfortunately, it operates rather aggressively, so using it comes with compromises. In addition to improving gradation, it can also remove film grain or gently soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you want to preserve the original texture of the material?

Image Scaling in the S90F:

In this year's model, Samsung implemented its own AI processor – NQ4 Gen3, which does quite well with upscaling. In our test scenes, the television effectively "pulled up" lower quality towards artificial 4K – the image was more pleasant to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind all this AI marketing facade lies a certain shortcoming. The S90F struggles with overscan. If you reach for truly archival materials – e.g. a VHS tape of your parents' wedding – you must expect that the lower part of the image may be cut off. The image adaptation function to resolution simply does not work here as it should.

The LG C5 is equipped with a 144 Hz display, and this, combined with the virtually zero response time of the OLED pixels, makes it one of the best screens for watching dynamic content. It doesn't matter whether it's sports, fast-paced games, or just action – the image is razor-sharp.

And what about movies at 24 frames? LG thought of that too. The built-in "TruMotion" smoother allows you to adjust the picture to your own preferences. The "de-judder" slider increases fluidity in films, while "de-blur" gently reduces motion blur – though to be fair, it is nearly invisible here anyway.

The S90F really handles motion excellently – after all, it’s an OLED with a 144 Hz panel, so sports and games look absolutely stunning on it. The image is fluid, clear, and there’s no room for any ghosting or blurring that sometimes plagues cheaper LCDs.

The television is also equipped with motion smoothness settings, allowing you to customise everything to your preference. We have motion blur reduction and judder reduction – you can set it so that the image is super smooth (even to that soap opera effect), or more cinematic, with the classic 24-frame 'choppiness'. The choice is yours; Samsung doesn’t impose anything.

LG C5 is a television designed with gamers in mind – and there isn't a hint of exaggeration in that. It's hard to find anything to criticise here. We have a refresh rate of 144 Hz, full support for VRR, ALLM, and as many as four HDMI 2.1 ports with a full bandwidth of 48 Gb/s. For those who have an Xbox, PS5, Nintendo, and a gaming PC all in one room – there are no limitations, everything can be connected without any hassle.

The HDR configuration for games also poses no problems. The television correctly handles the HGiG mode, which allows for an image that matches the creators' intentions. For those interested, there is also Dolby Vision in Gaming mode, although we still recommend HGiG as the most predictable and "pure" version of HDR in games.

It also features Game Bar, which serves as a "command centre" for gamers. Everything important, from VRR settings, to picture modes, to frame rate information – is at our fingertips. The interface is simple and clear. It may look like it’s from a spaceship simulator, but it serves its purpose and just works; as it should.

C5 is truly a complete set for any gamer.

When it comes to gaming features – the S90F has absolutely nothing to fault. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The television operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. Onboard, we also find the Game Bar – a practical tool that allows you to quickly glance at picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus also deserves a mention – Samsung's proprietary motion enhancer that is the only one truly functioning sensibly in games. The image appears smoother, but without any artificial effects or slowdowns.

It is also worth mentioning the HGiG feature, which – much to our slight surprise – works correctly. We're mentioning this because Samsung clearly broke something in one of the last updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it up becomes practically impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it's worth keeping this in mind and regularly checking for updates and information from the manufacturer.