LG OLED C5 vs Haier M95E

LG C5 finally does what we have been waiting for years in the C series – it exceeds 1000 nits of brightness! This is a significant change compared to previous models in the series, and it is very important – because most HDR content on streaming platforms is now created around such luminance. The image finally has the proper "shine," and the details in the highlights look as they should even without the use of dynamic metadata. However, there are scenes where the C5, like most OLED televisions, has certain issues. Especially when the screen needs to light up completely. In our test sequences, such as the bright shot from the film The Meg, the brightness clearly drops. Don't get us wrong, this result is not bad; it's more a reminder that OLED technology still has its limitations. Year by year they are becoming smaller, but still.

As for the colours? They are very good. Although the C5 does not match OLEDs with QD-OLED or Tandem RGB panels, the DCI-P3 coverage of 97% and 73% BT.2020 will satisfy even the more demanding viewers. The colours are saturated, natural, and very consistent in HDR material.

If there is one category in which the Haier M95E absolutely shines, it is the HDR effect, driven by the raw power of the backlighting. This television cannot be denied the fact that it is a truly bright device. In both most film scenes and during our synthetic measurements, the panel easily achieved, and often even exceeded, the threshold of 1200-1500 nits. This has a direct impact on the viewing experience – the image has a punch and genuinely allows one to feel the magic of materials recorded in this format. However, one must be aware of a certain compromise. When exceptionally demanding scenes appear on the screen, full of small but intense points of light, the M95E does not lose its resonance or dim, but pays a different price for it. A very strong and noticeably distracting halo effect is generated around these bright elements. It is clear here that the algorithms controlling the dimming have been programmed to prioritise brightness and the visibility of the smallest details, even if this comes at the expense of pristine blacks. We are not entirely convinced that this is the healthiest approach; nonetheless, it must be acknowledged that the overall capabilities of the M95E in this regard are indeed significant. A huge advantage is the fact that we are dealing with a Mini LED QLED type construction. The use of a layer of quantum dots brings measurable benefits in the form of wide coverage of the colour palette, which in our tests reached nearly 96% of the DCI-P3 space. This guarantees that the television has full predispositions for displaying vibrant and properly saturated colours.

LG C5, like other televisions we have tested, has been checked in the best possible factory mode – which remains the Filmmaker Mode. And here we have good news: in SDR materials, LG has once again done a solid job. The white balance and colour reproduction right out of the box are at a very high level. Most errors – both in balance and in the colour test (Colour Checker) – did not exceed a ΔE value of 3, which is the threshold above which differences become visible to the naked eye. Such factory settings would be desirable in a significantly larger number of televisions!

However, the situation looks different for HDR content, which is precisely what the C series was created for. Here, the C5 performs somewhat worse. The excessive presence of blue in the white balance causes the image to appear distinctly cooler – which affects, for instance, unnaturally pale skin tones or a slightly shifted tone of the entire scene. Fortunately, LG provides very precise calibration tools, and we – as always – made use of them.

Each television is primarily evaluated based on its default cinema mode – in this case, "Movie" – which theoretically should be the "best" and most faithful upon being taken out of the box. Unfortunately, in the case of the Haier M95E, the word "best" is certainly not synonymous with the word "good." Already during SDR viewing, the picture revealed evident problems: white balance skewed too much to red, and excessive, unnatural colour saturation led to visible colour deviations. What’s worse, the M95E also struggles with brightness management (gamma curve), excessively darkening the entire scene. Such behaviour is hard to commend, as it directly leads to details merging into shadows that are irrevocably lost in a black blob.

However, the real disaster occurred after switching to HDR material, while still remaining in "Movie" mode. It’s hard for us to guess who came up with such a fantastic idea – or perhaps it was simply a complete oversight of this stage by Haier's engineers – but instead of cinematic fidelity, the picture began to resemble a garish "Dynamic" mode. The white balance exposed immense problems with the blue colour, which in turn resulted in unnatural sharpening and artificial over-saturation of the entire scene. As if that weren’t enough, the EOTF curve characteristics mercilessly revealed that the television also has fundamental issues with local dimming management in this setting. We have not calibrated many Haier models in our career, but we already know for sure that the M95E definitely needs such calibration.

We must honestly admit – in the case of the LG C5, very little was needed to achieve nearly perfect picture quality. After calibrating, we managed to reach compatibility with reference screens at a level that impresses even when compared to significantly more expensive models. The image after our adjustment looks exactly as filmmakers and series creators would want it – without colour distortions, with natural depth and subtle texture. LG has done a great job this year regarding factory settings and calibration potential. Chapeau bas!

The calibration process left us with extremely mixed feelings. On the one hand, we noted considerable success in the area of colour accuracy. By using the available options in the menu, we managed to tame the white balance and bring it down to an acceptable level. As a result, SDR content finally freed itself from the irritating red dominance, and the HDR image no longer resembled a vibrant, shop display mode. We also succeeded in clearly adjusting the entire colour palette and its saturation – perhaps not perfectly, but as much as the software allowed, and the difference was visible to the naked eye.

And unfortunately, this is where our list of improvements essentially ends, as the M95E simply did not allow for more. As we indicated earlier, most settings related to image brightness do not respond to our commands at all. This means that we were unable to grasp its fundamental characteristics in any way – neither the gamma curve nor the EOTF. In practice, the television in SDR content still tends to darken details, as confirmed by the elevated gamma, merging details in the shadows. Meanwhile, the EOTF curve in HDR mode still ruthlessly exposes all the aforementioned problems with chaotic local dimming management. And although the calibration process itself yielded a lot, removing most of the colour issues, in the end, we had to capitulate.

LG C5 handles lower quality materials really very well. One of the main problems older WOLEDs faced was posterisation – that is, unwanted “stair stepping” in colour transitions. The C5 utilises a system feature that smoothens these transitions, which works surprisingly effectively. The banding effect is nearly completely eliminated, and the picture gains in coherence. Compared to last year's model, we have the impression that this feature works slightly less effectively – but the good news is that it does not undermine the structure of the image. Film grain, textures, and details remain on the screen – nothing is unnaturally smoothed out.

The C5 also excels at enhancing the quality of older recordings. Thanks to the α9 Gen6 processor (8th gen), the "scaling to 4K" performs really solidly. The image is clear, the details are sharp, and the only minor downside might be slightly noticeable edge sharpening on some borders. However, there is no issue with overscan here – the image is neither artificially cropped nor shifted, which is a significant plus and still not a given.

Well, what happens to those colour connections when a lower quality material full of compression artifacts comes on screen? Unfortunately, we have some bad news for you. Although the menu contains an option responsible for smoothing tonal transitions in older content, we definitely DO NOT RECOMMEND using it. Its activation causes an avalanche of additional, hideous artifacts and noticeably blurs the entire image, and what's funniest – it often doesn't even remove those unwanted "jaggies" it was supposed to fight against. This function might as well not exist at all.

We can write many more positive remarks about the general upscaling process, which raises lower resolutions to the native 4K matrix. The image after upscaling looks really decent – it is neither overly jagged nor artificially smoothed. In this particular matter, the M95E simply performs well.

The LG C5 is equipped with a 144 Hz display, and this, combined with the virtually zero response time of the OLED pixels, makes it one of the best screens for watching dynamic content. It doesn't matter whether it's sports, fast-paced games, or just action – the image is razor-sharp.

And what about movies at 24 frames? LG thought of that too. The built-in "TruMotion" smoother allows you to adjust the picture to your own preferences. The "de-judder" slider increases fluidity in films, while "de-blur" gently reduces motion blur – though to be fair, it is nearly invisible here anyway.

In terms of motion fluidity and blur, our feelings are quite mixed, as the M95E is a paradox of a television. Let's start with absolute admiration: at the heart of the device is a 144Hz panel, but what truly impresses is its performance with 120Hz content, which is crucial for sports and console gaming. We must state with full responsibility that Haier has equipped this television with one of the best VA panels currently available on the market regarding the minimisation of blur. It is rare to encounter an LCD panel that offers such clean, sharp, and ghosting-free motion. In this respect, the M95E is simply phenomenal.

And that is precisely why the unpleasant surprise that awaits us on the software side is so painful. It turns out that this fantastic hardware potential is completely underutilised, as the television practically offers no effective options for improving fluidity. The motion smoothing systems that should assist with lower frame-rate content can indeed be found in the Menu, but they essentially do not respond to our settings. The conclusion is brutally simple: if you intend to watch high-fluidity material, you must be sure that the source is broadcasting it at native 120. In every other case, you must accept a rather raw, stuttering image, as the M95E will do nothing to smooth it out.

LG C5 is a television designed with gamers in mind – and there isn't a hint of exaggeration in that. It's hard to find anything to criticise here. We have a refresh rate of 144 Hz, full support for VRR, ALLM, and as many as four HDMI 2.1 ports with a full bandwidth of 48 Gb/s. For those who have an Xbox, PS5, Nintendo, and a gaming PC all in one room – there are no limitations, everything can be connected without any hassle.

The HDR configuration for games also poses no problems. The television correctly handles the HGiG mode, which allows for an image that matches the creators' intentions. For those interested, there is also Dolby Vision in Gaming mode, although we still recommend HGiG as the most predictable and "pure" version of HDR in games.

It also features Game Bar, which serves as a "command centre" for gamers. Everything important, from VRR settings, to picture modes, to frame rate information – is at our fingertips. The interface is simple and clear. It may look like it’s from a spaceship simulator, but it serves its purpose and just works; as it should.

C5 is truly a complete set for any gamer.

When it comes to features for gamers, the Haier M95E presents some very strong arguments. First of all, it is fully ready for the new generation of consoles and powerful PCs. It is equipped with two full-fledged HDMI 2.1 ports, which seamlessly handle 4K signals at 120Hz, and even allow for gameplay at 144Hz. This is the foundation that guarantees us the full use of the potential of our gear. Moreover, the key technologies work flawlessly here. The television flawlessly detects the console and automatically switches to low latency mode (ALLM), so we don’t have to fiddle with the settings. The frame synchronization (VRR) works just as efficiently, eliminating annoying screen tearing when game fluidity slightly drops. Considering the incredibly low motion blur of the panel, which we have already mentioned, the M95E creates a really comfortable and responsive gaming environment. Of course, this is not a perfect package. A dedicated "Game Bar," which is a handy menu for gamers, would be useful, but this is essentially just a nice addition. A more serious failing is the lack of support for the HGiG standard, which complicates the perfect HDR configuration on the console and may lead to overexposures. Despite these shortcomings, the basic "gaming" set that the M95E offers is really solid and fully functional.