Compare: LG OLED C4 vs Sony Bravia 9 (XR90)

LG C4 is a television that, in its price range, will likely have no competition for many users. Thanks to its extensive capabilities, it will appeal to those looking for a television not only for films and series but also for gaming. The advanced WebOS system and a remote control that functions like a mouse will certainly be a significant convenience in everyday use, making it likely that we will stick with this brand for much longer. The OLED panel implemented by the manufacturer, resulting from over 10 years of history, shows that this brand has not yet said its last word. The brightness results in HDR materials are very solid and can deliver an incredibly dynamic and deep image. It is worth mentioning the excellently implemented dynamic tone mapping feature, which makes HDR10 content look almost as good as Dolby Vision. And when it comes to fidelity to artistic vision, one cannot overlook how calibratable LG televisions are, allowing considerable freedom for calibrators and classic calibration for home users, as well as 3D LUT for professionals. However, if we are looking for a gaming television, then the LG C4, like most of the manufacturer’s OLED televisions, will be an ideal choice. With the implementation of HDMI 2.1 ports and the full utilisation of their potential, we can enjoy incredibly smooth gameplay with all the benefits, such as VRR, ALLM, FreeSync, and G-Sync. Of course, the panel, with a maximum refresh rate of 144 Hz and an advanced motion smoother, will also provide a very smooth and sharp image during the broadcast of various sporting events. It is hard not to give a high rating to LG OLED C4, as a television in a similar price range with such advanced features is difficult to find among the competition.

Sony BRAVIA 9 is undoubtedly a product from the very highest tier, and there is no “but” about it, as this is a fact, not a thesis. In every possible instance, you can see how much work the manufacturer has put into refining the dimming algorithms, which undoubtedly fulfill their role to every possible extent. Thanks to this, we can enjoy an extremely deep black and an incredibly vivid image. And since we are on the subject of the picture and backlighting, it is impossible not to mention the quality of HDR effects, which will illuminate the room, enveloping us with over 2000 nits of peak brightness. Such a result certainly looks impressive on paper, but you must trust us that it is even better in person. The manufacturer, known for his meticulous approach to image quality, has once again made an effort to ensure that his television conveys as closely as possible what the film director wanted to express, which he has effectively achieved. Sony Bravia 9 also offers an excellent experience for the user thanks to the Google TV system. The interface is intuitive, and with a rich library of applications, we have access to countless content that we can tailor to our own preferences. Integration with the Google voice assistant allows for quick and convenient searches for your favourite films, series, or music, as well as control of other smart devices in the home. It is these kinds of solutions that make using the television not only a pleasure but also simplifies everyday life. Unfortunately, not everything is perfect. Sony Bravia 9 still has room for improvement, especially concerning the HDMI port equipment. Sony BRAVIA 9 has only two HDMI 2.1 ports, one of which is eARC, designed for a soundbar or home cinema system. Given the high price of the equipment, one might expect four full HDMI 2.1 ports, and the lack of picture-in-picture (PiP) functionality is also a downside that can be annoying. Despite these shortcomings, it is hard not to notice how exceptional this equipment is. It is the first LCD television that can truly compete with OLEDs. Infinite contrast, fantastic picture quality, no compromises — Sony BRAVIA 9 is nearly perfect. Great picture, modern technologies, attention to detail make every screening an experience you won’t forget.

LG OLED C4, as the name suggests, uses an organic panel of its own production. This series definitely ranks among the most recognisable on the market. Over 10 years of experience in the construction of self-emitting panels has allowed for the refinement of each subsequent design, with the models from the 2024 vintage being the epitome of this. Of course, the use of this type of screen enables the achievement of impeccable contrast and blacks, allowing for immersion in the world created by the director. This is made possible by the OLED panel, characterised by the absence of conventional backlighting, with current passing through organic pixels instead. This allows for super-accurate control of the image, thereby eliminating issues such as the dimming of delicate fine details or the halo/blooming effect. Looking at both of our test scenes, we can observe two things: perfect separation of lights and a whole plethora of details in the film "Sicario 2".

Similarly, the Sony Bravia 9 utilises a high-contrast VA panel, supported by backlighting composed of Mini LED diodes. The total number of zones for the 75" size, which we tested, was 1920. The combination of such a number with advanced, and confidently one could say — the best zone dimming algorithms yields excellent results in contrast and black levels. Practically each of the scenes can showcase an incredibly deep and immersive image. Of course, the last two will not provide us with blacks akin to those of OLED televisions, although it cannot be said that the results are poor, as a significant portion of competing televisions will not deliver such a faithfully reproduced directorial vision. Looking below at two test scenes from Sony Bravia 9 from the film Oblivion and Sicario 2, we can observe the very mature behaviour of the backlighting algorithms, which do not allow for preserving black at the expense of the original image. Of course, the blooming effect still occurs here due to the operation of the television's zones (it can be observed on the small lights on the helicopter), but it is definitely one of the best LCD televisions we have tested in terms of black levels and contrast.

The results of HDR materials are definitely among the better ones. Practically every film significantly exceeds the 700 nits barrier, allowing for a very realistic image. Of course, none of them surpasses the magical thousand, yet the combination of such results and unlimited contrast and black effectively boosts the outcome optically. The last of the scenes, featuring a full-screen burst of sunlight, is actually less bright than the others, although it still represents a commendable level. It is also worth mentioning the excellent coverage of the DCI-P3 colour palette, which will allow for achieving extremely vivid colours.

The results of brightness measurements on the Sony Bravia 9 are phenomenal. Each scene reaches well over 1500 nits, and when watching films, the television can sometimes shine even brighter. It goes without saying that such brightness allows for unprecedented experiences and engagement with video material at the highest possible quality. Thanks to the high coverage of the DCI-P3 colour palette, the image is full of colours and, combined with such high luminance, it practically breathes. With high peak brightness, viewers can enjoy the full range of colours even in the most challenging scenes, such as those based on dynamic lighting changes. The Bravia 9 offers support for Dolby Vision and HDR10 formats, which further enhances the viewing experience.

The best factory mode implemented in the tested television was "Filmmaker". It was this mode that we used during all tests. This mode proved to be quite good in terms of colour reproduction; however, other shortcomings effectively detracted from the enjoyment of viewing. Starting with the most basic aspect, the white balance, it was easy to notice that it was marked by a dominance of red, which overall changed the characteristics of the image. We could thus see a strong yellowing of the whites and a shift of all colours towards warmer shades. The gamma, which is a curve just as important, if not more so, was quite significantly lowered, resulting in a considerable drop in contrast, except at the beginning of the graph, where the television insidiously lost details. That’s all regarding SDR materials. Taking a closer look at films with a wide dynamic range, we can observe exactly the same phenomenon of yellowing of the white balance as in films with a standard colour palette. The EOTF curve, which replaces our gamma curve, is practically perfect and cannot be faulted.

The best factory mode in Sony televisions has consistently remained "IMAX Enhanced" for years. It was this mode that we used throughout the entire testing procedure. Although it is indeed the most similar to the standard compared to other predefined options, it has a number of aspects that can be improved to make viewing even more enjoyable. When we look at the gamma in SDR materials, we notice quite a significant boost that will be associated with image contrast. It is worth noting that the very beginning of the graph has an even greater rise compared to the reference, leading to a blending of details in the blacks, creating a uniform blot. The EOTF curve in HDR content looked quite correct and exhibited only minor deviations from the reference. However, a common feature for both was: a green colour dominance in white balance, issues with greys and overall colour misalignment. The aspect that stood out the most was related to the uneven distribution of hues in white balance. Due to the excess of the aforementioned colour, the image was covered with an unpleasant greenish tint.

As we mentioned earlier, LG televisions are equipped with advanced tools for carrying out the calibration process. We therefore used them to model the image in the way that the director intended. And without modesty, we must admit that we achieved this phenomenally. Both SDR and HDR materials present a level that clearly indicates that this is how a film should look. It is worth looking at the colour errors on the "ColorChecker" palette here, where practically none of them exceeds "1", apart from two samples.

The colour reproduction after the calibration process should be regarded as excellent. Regardless of the signal, whether SDR or HDR, we can expect an image that is remarkably close to what the film director saw. Virtually every flaw in the image has been modelled and maximally corrected. This was made possible thanks to the advanced tools used for the calibration process, which Sony has been providing in its televisions for years, including 2- and 20-point grey scale adjustment as well as a very comprehensive CMS.

The fluidity of tonal transitions in LG televisions has always been a fairly sensitive issue, as the manufacturer, despite impeccable performance in other areas, has almost always struggled to get this right. The results of the assessment of the fluidity of tonal transitions in the tested television were quite good, and the problems are mainly visible in darker scenes, such as the last two scenes. Interestingly, this is a result that is definitely better than the highest model from the manufacturer, namely the LG G4.

The default quality of gentle gradation, i.e. with the enhancement function turned off, is quite mediocre, considering the price range and class of the device. The problem is not noticeable on very bright backgrounds but is quite pronounced on dark ones. This is perfectly illustrated by the last two test scenes, where tonal transitions are noticeable and may discomfort purists of image quality.

Once again, we will take a look at the function responsible for smooth gradation, but we will also address the one that aims to improve the quality of lower-quality materials. The default smoothing of tonal transitions, as we have seen, was not the worst, but it can still be improved. The function has a slider, which allows us to adjust its strength. We recommend using the first one, as it yields very good results and does not blur important details.

Image scaling in LG C4 is quite good; however, it cannot be said to be without flaws. The image is slightly sharper by default, although not in a very noticeable way. Admittedly, there are jagged edges on the trees, but this is not a major issue compared to other manufacturers.

Let’s take another look at the quality of tonal transitions, but this time we will analyse the quality of image scaling, which will be significantly important when watching lower quality materials. For starters, we will take a look at the function responsible for the quality of tonal transitions. And while by default they are quite average, after activating the option, even at the lowest level, we can confidently say that these are among the best we have seen. You can confidently enable this feature, as it does not cause any negative phenomenon, such as film grain blurring.

Sony has been boasting for several years now that its "XR" processor is unmatched when it comes to image scaling. And we find it quite easy to believe, because in fact the image is extremely sharp, yet very natural.

The maximum refresh rate that we can set on the LG G4 is 144 Hz. Naturally, this is only possible when connecting the television to a very powerful PC. In other cases, we will be operating at a maximum refresh rate of 120 Hz, which is recommended if we primarily want to watch sport or content with a lot of motion dynamics. For those requiring high fluidity of the image, the manufacturer has implemented a multi-step motion smoother called "TrueMotion". It has been divided into two separate sliders that adjust the sharpness of moving images (De-Blur) and judder (De-Judder). Both sliders can be set within a range from 0 to 10, with each degree affecting the degree of smoothing, allowing everyone to find their golden mean.

The LG OLED C4 panel features an average response time of less than 1 ms (which directly results from our measurements), allowing for an incredibly clear image that is unattainable for LCD televisions, whose response times can be as high as several milliseconds. This is clearly visible in the pictures from the "UFO Test," showing no trailing blur behind the object.

The maximum refresh rate of the Sony Bravia 9 is 120 Hz. This is the essential minimum for watching primarily sports or materials with significant motion dynamics while maintaining a sharp and smooth image. For demanding users, the manufacturer has implemented a very comprehensive smoothing system, which has been divided into three segments: Smoothness (Film), Smoothness (Camera), and Clarity. The first two correspond to the degree of blurring and the degree of smoothing, respectively. The third option will be described in more detail below. Moreover, we can adjust all settings to various degrees, each of which will produce an effect, ensuring that we can find our own golden mean. In the picture, we present a setting with slight smoothing, without the soap opera effect.

We can already say that LG C4, like practically every OLED television from the manufacturer, is exceptionally good in terms of compatibility with consoles and PCs. Thanks to the implementation of four full bandwidth HDMI 2.1 ports at 48 Gbps, the manufacturer has included all features that enhance the gaming experience, among which we find simultaneous support for FreeSync and G-Sync technology. With such a tandem, gamers with a graphics card from AMD or Nvidia can confidently opt for C4. However, what should delight the players requiring the highest possible quality the most is the simultaneous implementation of HDR Dolby Vision and HGIG mode. The first is particularly important as it works with extremely low input lag in all settings.

A standard in the Korean manufacturer's televisions is also the implementation of GameBar, allowing for quick adjustments of settings "on the fly" without the need to exit the game. It also enables image adjustments for visually impaired individuals, which is a very nice touch. Another important piece of information is that when VRR technology is enabled, we will not experience a drop in contrast. This is, of course, due to the panel's design and the absence of conventional backlighting. However, it is normal for shades of grey to flicker slightly, although this is a characteristic feature of this function regardless of the manufacturer and television.

In summary: LG C4, just like all of the manufacturer's OLEDs equipped with high refresh rate panels and HDMI 2.1 ports, creates a harmonious whole with consoles. In practice, it is a complete television, and if we expect the highest possible performance in gaming, C4 will be an ideal choice.

The Sony Bravia 9 television is equipped with four HDMI ports. However, somewhat inexplicably for a device of this class, only two of them operate in the 2.1 standard. That said, it should not be overlooked that almost all functions perform excellently and do not cause any negative feelings when being activated. Games running either in HDR10 or Dolby Vision have very low input lag, allowing for a very comfortable session with the title. A consolation remains in the form of a good implementation of the HGIG mode, which, after proper adjustment, does not differ significantly from Dolby Vision.

A year ago, Sony added to its televisions what has long been a standard for some manufacturers. This refers, of course, to the GameBar, enabling quick adjustment of settings without the need to exit the game. The implementation of this feature was successful and works very efficiently. We have been provided with conveniences such as: a crosshair grid, black level correction, and the option to reduce the screen to the proportions of gaming monitors.

The Sony Bravia 9 will undoubtedly find its fan base, most likely among PlayStation enthusiasts. Here, we must admit that it will be the most sensible choice, as in practice both the console and the television possess exactly the same capabilities. Looking at the bigger picture, while overlooking the issues with Dolby Vision in games, one cannot detract from the fact that the Bravia 9 is a very good television in the context of gaming.

The input lag of the LG C4 is at an incredibly low level in every scenario. Even the most dedicated gamers will surely appreciate the very low input lag at demanding 4K 120 Hz settings with HDR, which is just 5 ms. It is also worth noting that the lag at the same settings but with Dolby Vision HDR enabled remains unchanged, which is not so obvious with the competition. Therefore, it deserves the highest rating and recommendation.

Latency time Bravia 9 is at a low level in every scenario. Even the most passionate gamers will surely appreciate the very low input lag at demanding 4K 120 Hz settings with HDR, which is 10 ms.

LG C4 in combination with a PC performs excellently, thanks to a very low latency of just 13.5 ms, which is practically an instantaneous response between the mouse, eye and screen. A particularly important issue when working on the screen is the readability of text, which in the case of the tested television is very good. However, it is worth noting that to achieve sharp fonts, you need to enable the passthrough option in the settings.

The RWBG pixel arrangement has no significant impact on the display of fonts or letters, which is a considerable advantage over Samsung's QD-OLED panels. Users of both computers equipped with the Windows operating system and macOS will certainly be satisfied with the experience on the screen of the tested television.

Sony Bravia 9 works excellently with a PC, thanks to its very low delay of just 9 ms, which is an immediate response between the mouse, the eye, and the screen. An extremely important aspect when working on a screen is primarily the readability of the text, which in the case of the tested television is very good. However, it is important to remember to switch the television to "Game" mode, as this mode provides the best text readability, whereas in other scenarios the font may turn out to be unreadable.

The subpixel layout is BGR, which does not negatively impact the use of the television as a monitor. However, since operating systems are not adapted to such a subpixel format, it can result in slightly less sharp contours. This is, however, practically negligible, and only a handful of people may notice it.

The undeniable advantage of OLED panels is their efficiency in the context of group viewing, that is, from various angles. LG C4 maintains very good contrast, colour saturation, and fidelity. Although this is not the result of organic televisions supported by MLA technology, it cannot be said that anyone who purchased the device was dissatisfied with the results obtained. However, it should be noted that at sharp angles, a slight greenish tint can be observed. This is a characteristic feature of WRGB panels from LG, without the aforementioned microlens technology, and unfortunately, there is nothing that can be done about it.

Thanks to the application of an angle coating, the colour degradation and contrast drop at an angle are not as drastic as in the vast majority of VA matrix televisions. Only after a significant shift off the axis does one see greater image destabilisation; however, the overall assessment can be very positive.

The maximum brightness of the television in SDR materials is 367 nits. For an OLED television, this is a very good result that allows for quite comfortable viewing during the day. It is worth noting two things. Thanks to the glossy coating of the screen, reflections are held well in place and do not spill over onto the rest of the display. The second issue is the brightness of the screen at 100% white fill, which hovers around 220 nits, a remarkable result, as until recently OLED televisions in this range could only "boast" of brightness that was half as much. This means that conditions for watching, for example, winter sports will be very good.

The Sony Bravia 9 excels in bright environments, with a peak brightness of 1600 nits. This allows for a comfortable viewing experience even when the TV is exposed to harsh angled light. Reflections are minimal and do not significantly affect the viewing quality, making it highly suitable for watching during the day. As a result, the Bravia 9 earns an almost perfect score for its performance in well-lit conditions.

LG uses the well-known proprietary WebOS system that has been around for many years. The system offers practically all the most important applications, and the few that are missing can be counted on one hand, such as CDA or KODI. It is also worth mentioning that the modern web browser and the remote control with a built-in mouse allow for convenient use of streaming services in this way, if there is no built-in application.

WebOS also features a highly valued ability to perform operations with a cursor that appears when the remote control is in motion. The convenience of such a function is invaluable when typing in queries or passwords for portals. WebOS, like most systems, also supports features such as screen mirroring, AirPlay, voice search in Polish, and the ability to connect headphones via Bluetooth. On more practical matters, WebOS allows simultaneous use of headphones and the TV speaker, which will certainly be a big help for people with hearing impairments. Among the more interesting features, particularly appreciated by sports fans, is the option to turn on an alert notifying about an upcoming match, ensuring that we never miss a broadcast. The home panel is also praiseworthy, allowing for the control of all smart devices connected to the home network. For example, the cycle of completed laundry will be signalled by a notification in the upper right corner.

In summary, the WebOS system, although less known and having certain limitations compared to Android TV, offers stable and fast performance and supports most features that users may need. It is a solid solution for those looking for a simple and effective operating system in their television.

Bravia 9 operates on the Google TV system, which is a significant advantage compared to televisions equipped with proprietary systems from manufacturers, where installing applications from a USB drive can be cumbersome, and often virtually impossible. Thanks to Google TV, we have the capability to install virtually any application, both from the official store and directly from online repositories via an APK file.

This system also offers many conveniences in terms of control. We can connect a keyboard with a touchpad, which significantly eases the process of entering queries. Additionally, due to the integration with Google, we can utilise voice control features via the remote, which work very well, although there are occasional minor issues with translating functions and options. It's worth noting that Google TV regularly receives updates that enhance functionality and introduce new options. We can also confirm that, according to reports from users of older models, the software has its off days and sometimes experiences its "bad day".

In summary: Google TV is currently one of the most popular systems on the market. With a powerful CPU, it operates very smoothly, does not freeze, and does not have issues with stuttering for a significant portion of its usage. It is definitely the best option for those who want to fully utilise the capabilities of their television and value the openness of the system.

The default file player in LG C4 definitely handles all image resolutions well. We can successfully play videos recorded in virtually all the most popular formats, including Dolby Vision. The only codec that the C4 does not support is H.266 VVC, although this is currently rather unused. However, it is a pity that subtitles in .txt format are not supported. Attention should be paid to the supported image formats, of which there are only three: JPEG, PNG, and, importantly for Apple phone users - HEIC. However, the tested television cannot be faulted for lack of diversity in audio files, the playback of which will not be met with a compatibility warning.

The built-in player on the Sony Bravia 9 is of a good standard. Although it is not without its faults, it has to be acknowledged that it plays a significant number of files seamlessly. However, among the missing features, the lack of support for subtitle formats like .sub, .txt, or selectively functioning image formats, of which only JPEG and HEIC are available, may be felt. This is not, of course, an issue given the ease of installing applications like VLC or KODI.

The implemented audio system in LG C4 has been very well tuned, allowing us to experience strong bass, as well as balanced mid and high tones. We can confidently say that in its price range, it is one of the better sounding televisions. However, we believe that those deciding to purchase the C4 will already own a dedicated audio set. The presence of DTS-HD Master Audio and Dolby Atmos codecs will not be without significance.

We must admit that the sound emanating from the Sony Bravia 9 left us quite astonished. Of course, we knew it was a top-of-the-line product, but we didn't expect such sound quality. You can easily hear each instrument individually, and the bass adds the right depth to the overall experience. With a clear conscience, we can say that it is the best-sounding television we have had the pleasure to test. We are also aware that people who choose such a television have their own home cinema setup. And here, there will be no significant obstacle, as the Bravia 9 supports DTS-HD Master Audio and Dolby Atmos.

LG OLED C4 vs Sony Bravia 9 (XR90)

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

TV efficiency during daytime

Details about the matrix

TV features

Playing files from USB

Apps

Sound