LG OLED B5 vs Philips OLED910

The LG B5 is a moderately bright OLED television. Regardless of the scene, it can generate around 500 nits of peak brightness. Interestingly, it achieves this even in full-screen shots saturated with white, where most OLEDs typically struggle. So is this screen suitable for HDR films? Indeed – and very much so, because such brightness allows you to truly feel the magic of HDR effects. However, it is worth noting that compared to last year's B4 model, the new B5 is darker – by about 100 nits. It may seem like a small amount, but at such average peak values, it makes quite a significant difference. Fortunately, the television compensates with another advantage – excellent coverage of the DCI-P3 and BT.2020 colour gamut. As a result, HDR films look really colourful, vibrant, and impress even in more demanding scenes.

The OLED910 is simply an absurdly bright television for an OLED. All thanks to the new panel from LG Display, the Tandem RGB OLED, which Philips has dubbed its "META OLED." It is this panel that allows for over 2000 nits of brightness in films, which not long ago was completely unattainable in OLEDs. The television also deserves high praise for how it handles full-screen scenes drenched in bright light. Generally, in OLEDs, brightness drops significantly during such scenes, but here it remains at an excellent level – around 1400 nits. These are almost reference values, and combined with the excellent colour reproduction at 99% DCI P3 and 82% BT.2020, it gives us an HDR effect that can confidently be called one of the best in the world.

We tested the B5 in Filmmaker mode and... we would love to see more TVs like this straight out of the box. Truly. The white balance is set very well – there's practically nothing to complain about. Well, if one were to nitpick, one might notice a slight deficiency in blue, which makes the overall image seem slightly yellowish. But that’s just our editorial quibbling. Most of you probably wouldn’t even notice it. We also have minimal reservations about brightness management in HDR format. The EOTF curve – which is responsible for how the TV distributes brightness in a scene – is slightly below ideal. In practice, it may happen that the darkest parts of the image are displayed too dark and simply… disappear. But these are details that only come out in measurements. Generally: we are impressed. However, we also know that LG TVs respond very well to professional calibration. You can achieve almost reference-quality picture from them, so – while it's already very good out of the box – we allowed ourselves to go a step further and refine everything to perfection.

Unfortunately, when it comes to colour reproduction straight out of the box, the Filmmaker mode on the OLED910 performs really poorly. The television overemphasises the blue colour, and at times it looks almost like a shop display mode. This gives the impression that the manufacturer hasn’t quite tuned the device properly. The effect is that the colours look unnatural, and the whole thing resembles a somewhat exaggerated display from a market exhibition. HDR content is presented much better, where, apart from a slight loss of detail in the blacks, there’s not much to complain about. The problem is that in everyday viewing, it’s the SDR materials that matter the most – and on the OLED910, they simply look poor and fall well short of what we would expect from a television of this class.

We must admit that we didn't have much work with the LG B5. It's one of those televisions that look good right from the start, but after calibration… they can really impress. The white balance was brought to almost perfect levels – to the point of errors that are invisible to the human eye, unless you are a professional colourist with a magnifying glass at the screen. We also managed to master the tendency of the television to slightly dim the darkest details, particularly in HDR scenes. After proper tuning, everything looks cohesive: black remains deep but does not consume information. Highlights maintain their natural sparkle, and colours align with the director's vision. This is truly one of those models that shows you don't have to spend a fortune to have an almost reference-quality picture. If you can opt for professional calibration – it’s definitely worth it in the case of the B5.

Fortunately, it quickly turned out that it was not the panel causing the problems, but rather the way Philips factory-calibrated the OLED910. After calibration, the television displayed its full potential, and only then could we see what the new panels produced by LG Display were truly capable of. We primarily adjusted the white balance and brightness characteristics, successfully taming the excessive blue and giving the image a natural appearance. The final effect can be described as excellent. Errors on the Color Checker palette rarely exceeded a value of 3, which in practice means an image close to perfection and colours presented in accordance with the creators' intent. In SDR content, the effect was outstanding, and in HDR, the improvement was even more noticeable – gradients became cleaner, and colours fuller and more accurate. After calibration, the OLED910 transformed from a disappointing television into equipment that can confidently be referred to as a reference in terms of colour quality.

LG B5 really positively surprised us in terms of handling lower quality content. Thanks to the enhancement and smoothing features, materials in HD resolution or even SD gain a second life. Importantly – when this option is activated at the "low" or "medium" level, we do not feel that the image is artificially softened or smoothed out unnecessarily. Details remain intact, film grain does not disappear, and the edges of objects do not look washed out 😉. This is truly a useful tool – especially if you are watching terrestrial television, archival materials, or content from YouTube in lower resolutions. The image is clear, coherent, and simply pleasant to the eye.

Scaling as such works very well – even content of poor quality is reproduced with surprising fidelity. Unfortunately, there was a slight hiccup. Although the menu contains the option to disable overscan, the television still has issues with correctly displaying images of very low resolution. It may seem like a detail, but when watching older materials – it can be irritating.

The previously visible colour banding can largely be mitigated thanks to a feature called "distortion reduction." Like in the OLED820, it is best set to a medium level, as it then produces fairly decent results – smoothing out unwanted tonal transitions while not taking away too much detail from the image. Although at times the effect may be slightly too aggressive, this function can be considered useful for everyday viewing.

As for image scaling, the OLED910 performs really well. The test material featuring a model had a soft look characteristic of Philips – at times almost too soft – but this can be easily corrected with the sharpness slider, allowing you to adjust the image to your own preferences. It's also worth noting that the television has no issues with overscan, which still occurs in some competitor models. It's a small detail, but it's pleasing because it means that all content, even the oldest, is displayed as it should be.

LG B5 is a television with a 120 Hz OLED panel. It may not sound as impressive as the marketing claims of “144 Hz” or “165 Hz” found in gaming monitors, but honestly? The smoothness is excellent nonetheless. The picture is sharp, fluid and simply enjoyable to watch – even when there is a lot happening on screen. The organic panel does its job – the pixel response time is almost instantaneous, meaning there’s no sign of smearing or blurring that can spoil dynamic shots. Sport, fast-paced games – everything looks clear and distinct.

We also have the classic LG smoothness enhancer, TruMotion. This allows you to smooth out films shot at 24 frames per second – which, to put it bluntly, is most of what you watch on Netflix or from Blu-ray discs. If you set lower values on the “De-Judder” slider, you’ll get a picture closer to a cinematic look – with a slight judder, but without any artificiality. Higher settings? A soap opera effect is guaranteed. Fortunately, LG gives you the option to tune everything to your liking.

OLED910 is a television with a refresh rate of 144 Hz. It’s a bit of a shame that Philips didn’t opt for 165 Hz, as we know that the panel used is capable of that. On the other hand, such a bonus would mainly benefit PC gamers, as in everyday use, the most important refresh rate is 120 Hz, which is fully sufficient. Combined with the advantages of the OLED panel – lightning-fast pixel response time and the absence of motion blur, the image is impeccably sharp and quick, even in dynamic action scenes. The traditional motion smoother from Philips, called “Motion Style,” also deserves praise. We can easily adjust it to our preferences: the “Fluidity” slider is responsible for films and allows you to choose between a more “filmy,” cinematic character and a smooth, theatrical image. Meanwhile, the “Motion Blur Reduction” slider is intended for sports, where it’s worth setting it to the maximum value to ensure that the image is clear and distinct during very fast shots.

There are already a few televisions on the market with the label “for gamers” that, in practice, don’t understand what that means. The LG B5 is not one of them. Everything here is spot on – there are four HDMI 2.1 ports, it has 120 Hz, VRR, and ALLM, and it even has a Game Bar that is actually useful, not just looks good in the brochure. You connect your console – it works. You set 4K at 120 Hz – it works. You have an Xbox and want to play in Dolby Vision – it works too. And this is not in the sense of “theoretically supports”; it really turns on, looks good, and you don’t need to fiddle with the settings for half an hour. Additionally, there’s the HGiG picture mode that LG implemented correctly – which means HDR in games doesn’t turn the screen into a flash lamp, but shows exactly what it should. There are no surprises here, no strange limitations, no “buts.” And you know what? That’s how it should be. Cheers to the LG B5!

The OLED910 is fantastic for gaming. It supports 144 Hz, so if someone has a powerful PC, they can comfortably utilise that potential. On consoles, the most important thing is still 120 Hz, and everything works perfectly here. There's VRR, an automatic gaming mode, and even Dolby Vision in games and HGiG mode, so we really get a full package of gaming features. Philips has also added a Game Bar, which is a quick menu that displays basic information and allows you to enable a few useful things. It may not look as modern as the competition, but it works and fulfils its purpose. The only downside is the number of HDMI 2.1 ports. There are only two, which can be quite disappointing for a TV in this class. If someone connects two consoles and something additional through eARC - like a soundbar (which doesn't make much sense in this model but I'll discuss that in the paragraph about sound) - they'll have to do some adjustments. Other than that, the OLED910 has everything we expect from a gaming television.