LG OLED B5 vs Hisense E7Q PRO / E79Q PRO

The LG B5 is a moderately bright OLED television. Regardless of the scene, it can generate around 500 nits of peak brightness. Interestingly, it achieves this even in full-screen shots saturated with white, where most OLEDs typically struggle. So is this screen suitable for HDR films? Indeed – and very much so, because such brightness allows you to truly feel the magic of HDR effects. However, it is worth noting that compared to last year's B4 model, the new B5 is darker – by about 100 nits. It may seem like a small amount, but at such average peak values, it makes quite a significant difference. Fortunately, the television compensates with another advantage – excellent coverage of the DCI-P3 and BT.2020 colour gamut. As a result, HDR films look really colourful, vibrant, and impress even in more demanding scenes.

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

We tested the B5 in Filmmaker mode and... we would love to see more TVs like this straight out of the box. Truly. The white balance is set very well – there's practically nothing to complain about. Well, if one were to nitpick, one might notice a slight deficiency in blue, which makes the overall image seem slightly yellowish. But that’s just our editorial quibbling. Most of you probably wouldn’t even notice it. We also have minimal reservations about brightness management in HDR format. The EOTF curve – which is responsible for how the TV distributes brightness in a scene – is slightly below ideal. In practice, it may happen that the darkest parts of the image are displayed too dark and simply… disappear. But these are details that only come out in measurements. Generally: we are impressed. However, we also know that LG TVs respond very well to professional calibration. You can achieve almost reference-quality picture from them, so – while it's already very good out of the box – we allowed ourselves to go a step further and refine everything to perfection.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

We must admit that we didn't have much work with the LG B5. It's one of those televisions that look good right from the start, but after calibration… they can really impress. The white balance was brought to almost perfect levels – to the point of errors that are invisible to the human eye, unless you are a professional colourist with a magnifying glass at the screen. We also managed to master the tendency of the television to slightly dim the darkest details, particularly in HDR scenes. After proper tuning, everything looks cohesive: black remains deep but does not consume information. Highlights maintain their natural sparkle, and colours align with the director's vision. This is truly one of those models that shows you don't have to spend a fortune to have an almost reference-quality picture. If you can opt for professional calibration – it’s definitely worth it in the case of the B5.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

LG B5 really positively surprised us in terms of handling lower quality content. Thanks to the enhancement and smoothing features, materials in HD resolution or even SD gain a second life. Importantly – when this option is activated at the "low" or "medium" level, we do not feel that the image is artificially softened or smoothed out unnecessarily. Details remain intact, film grain does not disappear, and the edges of objects do not look washed out 😉. This is truly a useful tool – especially if you are watching terrestrial television, archival materials, or content from YouTube in lower resolutions. The image is clear, coherent, and simply pleasant to the eye.

Scaling as such works very well – even content of poor quality is reproduced with surprising fidelity. Unfortunately, there was a slight hiccup. Although the menu contains the option to disable overscan, the television still has issues with correctly displaying images of very low resolution. It may seem like a detail, but when watching older materials – it can be irritating.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

LG B5 is a television with a 120 Hz OLED panel. It may not sound as impressive as the marketing claims of “144 Hz” or “165 Hz” found in gaming monitors, but honestly? The smoothness is excellent nonetheless. The picture is sharp, fluid and simply enjoyable to watch – even when there is a lot happening on screen. The organic panel does its job – the pixel response time is almost instantaneous, meaning there’s no sign of smearing or blurring that can spoil dynamic shots. Sport, fast-paced games – everything looks clear and distinct.

We also have the classic LG smoothness enhancer, TruMotion. This allows you to smooth out films shot at 24 frames per second – which, to put it bluntly, is most of what you watch on Netflix or from Blu-ray discs. If you set lower values on the “De-Judder” slider, you’ll get a picture closer to a cinematic look – with a slight judder, but without any artificiality. Higher settings? A soap opera effect is guaranteed. Fortunately, LG gives you the option to tune everything to your liking.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

There are already a few televisions on the market with the label “for gamers” that, in practice, don’t understand what that means. The LG B5 is not one of them. Everything here is spot on – there are four HDMI 2.1 ports, it has 120 Hz, VRR, and ALLM, and it even has a Game Bar that is actually useful, not just looks good in the brochure. You connect your console – it works. You set 4K at 120 Hz – it works. You have an Xbox and want to play in Dolby Vision – it works too. And this is not in the sense of “theoretically supports”; it really turns on, looks good, and you don’t need to fiddle with the settings for half an hour. Additionally, there’s the HGiG picture mode that LG implemented correctly – which means HDR in games doesn’t turn the screen into a flash lamp, but shows exactly what it should. There are no surprises here, no strange limitations, no “buts.” And you know what? That’s how it should be. Cheers to the LG B5!

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.