LG 55 B4 vs Hisense U7Q

The brightness results in HDR materials for LG B4 are very good. It is true that none of them exceed 1000 nits, although the stability of luminance is excellent and looks practically the same in every scenario. The only moment where the tested television performs worse is the last of the scenes, although this should not be surprising. Large frames filled with a lot of white have always been, and probably will continue to be, somewhat of a weakness for OLED televisions. However, the combination of perfect contrast, black levels, and brightness of LG B4 allows for a full experience of the HDR effect. Additionally, the incredibly high coverage of the DCI-P3 colour gamut deserves recognition, reaching 99%. This makes the colours look incredibly vivid and striking.

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

The best factory mode prepared by the manufacturer is "Filmmaker," which is exactly what we used throughout the entire testing procedure. We must admit that the unit we received out of the box had quite good colour reproduction. The biggest problem in both SDR and HDR content turned out to be white balance. In the former, a strong red hue was evident, causing the displayed image to have a pronounced yellow tint, particularly noticeable on skin tones and whites. In higher quality materials, this colour was also accentuated, but due to a lack of blue, there were also signs of green visible. Apart from these issues, we also encountered problems with grayscale and the colours themselves.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

LG B4 has been providing very advanced calibration tools in its televisions for years. We can even say that as the only manufacturer on the market, it allows for such deep intervention in image adjustment. It is thanks to these tools that we were able to calibrate the device so well. Evidence of this is the extremely low deltaE errors, which can be said to be at a reference level. Both SDR and HDR materials now look exactly as intended by the film director. It is no coincidence that televisions of this brand are most often used as preview screens for various graphic or post-production studios.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

In this paragraph, we will take another look at the function for smoothing tonal transitions, but we will also check how the television handles lower quality material. As we have managed to verify, the setting responsible for smooth gradation works quite efficiently, although it has its weaker moments. Just as the function works correctly in SDR content, it becomes rather useless in HDR content. Even at the lowest of the options, it blurs essential details, which is why we advise against using it.

The image scaling on LG B4 is rated rather moderately positively. Although there is no edge doubling, the image itself is naturally "soft." We can change this by adjusting the sharpness slider.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

The maximum refresh rate that we can set on the LG B4 is 120 Hz. This is the absolute minimum for those requiring high image fluidity. The manufacturer has implemented a multi-step motion smoother called "TruMotion". It has been divided into two separate sliders adjusting the sharpness of moving images (De-Blur) and jitter (De-Judder). Both sliders can be set in the range from 0 to 10, with each degree affecting the level of fluidity, so everyone can find their golden mean.

The LG OLED B4 panel features an average response time of 0.1 ms (which directly results from our measurements), allowing for an incredibly clear image, unattainable for LCD televisions, whose response times can be as high as several milliseconds. This is clearly evident in the pictures from the "UFO Test", showing no trail following the object.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

The LG B4 television is equipped with four fully-fledged HDMI 2.1 ports with a full bandwidth of 48Gbps. All features that are identical to this standard were activated without any issues, and throughout the entire testing process, they did not cause any problems. The combination of such extensive functionality and low input lag suggests that the tested television is truly made for gaming. This is not surprising, considering that the manufacturer has always placed great emphasis on this. Therefore, we can enjoy both the properly implemented HGIG mode and gaming in Dolby Vision with low latency. This pairing will certainly attract the attention of all passionate gamers for whom quality is paramount.

An additional standard in televisions from this Korean manufacturer is the implementation of GameBar, allowing for quick adjustment of settings "on the fly," without the need to exit the game. It also enables image adjustments for individuals with visual impairments, which is a very nice touch. Another important piece of information is that when VRR technology is enabled, we will not experience a drop in contrast. This is thanks to the construction of the panel and the lack of conventional backlighting. However, it is normal for shades of grey to flicker slightly; nevertheless, this is a characteristic feature of this function regardless of the manufacturer or television.

In summary: the LG B4, like all of the manufacturer’s OLEDs equipped with 120Hz panels and HDMI 2.1 ports, creates a harmonious whole with the console. In practice, this is a comprehensive television, and if we expect the highest possible efficiency in gaming, B4 will be the ideal choice.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.