IFFALCON U85X vs Hisense U7S Pro

iFFALCON U85 handles HDR in a rather twofold manner – on one hand, it can surprise with solid peak brightness of around 650 nits, which places it well above average in this price segment. This is especially evident in bright, full-screen scenes. Examples from films such as Life of Pi or the final test sequences from The Meg prove that the television can maintain the power and essence of HDR effect when the entire panel needs to "ignite," delivering truly satisfying experiences. However, problems arise in high-contrast scenes, where smaller, bright details appear on the screen; the dimming algorithms prioritize black depth to such an extent that they can stifle the brightness of small light points to just 100 nits, which drastically reduces image dynamics and deprives us of the true "bite" we expect from HDR standards. On a brighter note, however, the colours remain impressive, as the use of the PFS phosphor filter (marketed as QLED by the manufacturer) showcases them very well, achieving nearly 94% coverage of the DCI-P3 colour palette, allowing for a vibrant and rich image in most content.

Let's start with the fact that the U7S Pro is an impressively bright television – in calibrated mode, our measuring equipment indicated a staggering 2200 nits of peak brightness! This is an absolutely remarkable result, considering that this model is positioned rather as a mid-range option.

However, as we know, peak brightness on test patterns is one thing, and actual film scenes are another. Unfortunately, in real video materials, the backlight power clearly drops. Although in the most demanding moments, the television can still exceed the 1000-nit barrier – which is still an excellent result, perfectly aligned with the mastering standards of most HDR films – the real challenge comes from the aggressively tuned local dimming algorithms. Because of this, small, bright details such as stars or the moon in the night sky are noticeably dimmed. The television tries at all costs to maintain deep blacks, which is of course understandable, but unfortunately, this comes at the expense of the dynamics and brilliance of the HDR effect itself.

One must commend the colour reproduction. The new U7S Pro is a QLED design that provides very wide coverage of the colour palette. Unlike last year's model (U7Q Pro), this year's variant is a "true" QLED, rather than a solution based on a PFS filter. As a result, the colour saturation has clearly increased, and coverage of the most demanding BT.2020 colour space has surpassed the 81% barrier.

We tested the factory colours on the iFFALCON U85X model in 'Film' mode, which is definitely the most reliable among all available settings, although it is still far from perfect. The main issue that stands out in both SDR and HDR content is the incorrect white balance – an excess of blue and red components gives the image a slight purple tint, which disrupts the naturalness of the film scenes. An even greater challenge is the way the television manages its brightness. Analyzing the gamma chart for the SDR signal, we noticed significant instability: instead of adhering to the standard value of 2.4, the device oscillates around 2.2, only to suddenly make an unnatural jump towards 3.0. In practice, this leads to confusing effects – large, bright areas on the screen appear too dark, while smaller elements are unnecessarily brightened. A similar characteristic can be found in the EOTF curve, which makes the image unpredictable and loses its cinematic authenticity.

We tested the U7S Pro model – as we always do – in the best factory-calibrated picture mode, namely Filmmaker Mode. We can evaluate the displayed colours in two ways. The most disappointing was the profile designed for viewing SDR content, that is, traditional television, YouTube, and other less demanding materials. The picture was clearly yellowed, which turned out to be a direct consequence of a poorly set white balance. As our graphs show, there is a significant deficiency of the blue component, which drastically affected the overall colour temperature. This is clearly visible on the ColorChecker charts as well as on the graphs of the colour palette itself, where most samples leaned towards yellow. Fortunately, the factory HDR mode fared much better – there, the colour errors were around a Delta E value of 3, which is already a really solid result.

After professional calibration of the movie mode, we must admit that the result is more than satisfactory – the iFFALCON U85X undergoes a true transformation. Colour errors in SDR content have dropped to a level below 2, which makes them virtually imperceptible to the human eye. We have managed to set the white balance almost perfectly, and brightness management (gamma) has become nearly exemplary. As a result, with standard quality materials, the television simply looks perfect and it is difficult to fault it.

In the case of HDR signal, the situation has also significantly improved, although here the nature of the device becomes a bit more evident. Colour errors have been reduced to around 3, which is an outstanding result in this price range. However, it is worth taking a look at the EOTF graph (available on the right side of the screen in the filters: 4K HDR, gamma / EOTF) to notice what is not immediately visible regarding the brightness management by the U85. Although the reference line looks decent, in real film scenes, the television still interprets the signal “in its own way” due to very aggressive local dimming algorithms. Does this disqualify this model for watching HDR content? Absolutely not. It's simply a typical affliction of almost every Mini-LED, which must reconcile high brightness with the attempt to maintain deep blacks. One simply needs to be aware of these technical limitations, which are unavoidable in this segment.

We know, however, that the company Hisense is capable of much more – as previous generations have demonstrated – which is why we couldn't simply overlook the factory shortcomings of the U7S Pro model in everyday content. As is often the case, the television underwent professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and supplementing the deficiencies in the blue component, the annoying yellow tint disappeared as if by magic. White became naturally pure, and skin tones gained the appropriate, healthy hue. Importantly, calibration not only tamed the capricious SDR mode but also allowed us to extract the maximum potential from the panel, reducing average colour reproduction errors to levels nearly imperceptible to the human eye. The only thing we must criticise after the whole process is the very nature of the Mini-LED backlight and its specific interaction with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlight does not always work perfectly with the creator's intention – depending on the scene being viewed, the curve can noticeably deviate either above or below the reference, which at times disrupts the ideal dynamics of HDR imagery.

When it comes to upscaling the image to 4K resolution, the iFFALCON U85X performs well. The device efficiently enhances low-quality signals, making even older materials look clean and clear on the 4K panel. At extremely low resolutions, such as 480p, one can notice slightly jagged edges (especially on fine lines), but let's be honest – this is a scenario that you will encounter only when watching very old recordings, so in everyday use, it is not a real problem.

Much worse is the digital processing aimed at smoothing tonal transitions. Although in the menu we find the “Gradual Smoothing” function, its effectiveness is at least questionable. In practice, it does not effectively eliminate banding (colour banding), and worse, it can cause more harm than good. This filter can be too aggressive in areas where it shouldn’t, artificially smoothing details that should not be altered, such as the natural texture of the face or fine details of skin texture. Instead of improving quality, this function can give the image an unnatural, “plastic” appearance, so it is best to use it with great caution or, preferably, leave it switched off.

The digital processing of lower quality signals is at a very high level here, thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. The upscaling performance is equally impressive, meaning the television’s ability to enhance lower resolution signals to 4K. We did not notice any unnatural, sharp contours on the screen, and our test image featuring the model simply looked attractive.

In contrast to budget constructions, which in dynamic sports scenes can resemble a slideshow, the iFFALCON U85X is a heavyweight contender equipped with a panel that has a native refresh rate of 144Hz. However, it is worth noting that in the world of films, series, or sports, we will primarily operate at 120Hz due to the specifics of how image enhancement systems function. Such a fast panel is excellent news for gamers and sports fans as it opens the door to advanced motion settings that simply do not exist in cheaper 60Hz models.

We manage everything from the menu “Motion Clarity”, where instead of using pre-set, often overly aggressive modes, we definitely recommend our own configuration based on two sliders. The most important of these, motion blur reduction, is responsible for fluidity in films – here, it’s best to aim for a value of around 4, which will maintain a natural, cinematic character of motion without falling into the artificial “soap opera effect.” Meanwhile, the first slider, motion blur reduction, is the key to success in sports broadcasts. In this case, it’s worth going all out and setting it to maximum, ensuring that the image during fast actions on the field remains sharp, while troublesome trailing is eliminated.

The Hisense U7S Pro uses a panel with a maximum refresh rate of 165 Hz in 4K, and in game mode, it can reach up to 330 Hz at Full HD resolution. However, it is important to remember that these highest figures do not significantly matter in everyday use, as most content is still limited to a maximum of 120 Hz (for example, when gaming on a console). Nevertheless, the television handles motion quite well and performs really decently for an LCD construction.

There is little to criticise about the fluidity itself. In the menu, we find a motion smoother called "Motion Enhancement", which hides two sliders: blur reduction and judder reduction. These allow for manual configuration of the smoother, which works well in both films and sports, effectively enhancing the raw television signal.

iFFALCON U85X is an outstanding piece of equipment for gamers that has just about everything one can expect from a modern screen for consoles or PCs. We find here two full-fledged HDMI 2.1 ports with full bandwidth of 48 Gbps, which opens the door to key technologies such as VRR and ALLM, ensuring smooth gameplay without tearing the image and with minimal latency. The television handles high refresh rates in various resolutions without any problems, and a real curiosity is the mode that allows for achieving up to 240Hz when dropping down to Full HD quality. The whole thing is managed by the Game Bar (which is a faithful copy from TCL), allowing for instant switching of picture modes, customising the interface appearance, or even adding a virtual crosshair in the middle of the screen.

If you plan to connect a console or PC to the U7S Pro, you will be more than satisfied – this television is excellent equipment for a gamer. Hisense has not spared any expense and has included as many as 4 HDMI 2.1 ports with full bandwidth of 48 Gbps. You won’t need to juggle cables as each port will handle the full set of features. We have an automatic game mode (ALLM) and VRR, which operates in a wide range from 48 Hz to an impressive 330 Hz. Of course, that 330 Hz is currently a gimmick for owners of powerful PCs, as consoles will be limited to 120 Hz, but it’s good to have that buffer for the future. The Game Bar also works very well during gaming. It’s a handy menu bar for gamers, where you can quickly change the picture mode, enable a crosshair in the centre of the screen, and even change the display aspect ratio to ultra-wide without having to exit to the main television settings, which will be appreciated by fans of PC simulators. The only downside worth mentioning is the improper implementation of the HGiG format in games. The issue is that the television ignores instructions from the console regarding the image generated in HDR10 and continues to forcefully interfere with the image it produces, trying to "enhance" it in its own way. This makes proper HDR configuration in the console menu (where you set brightness on symbols/checkerboard) somewhat difficult.