Hisense UR9S vs Samsung The Frame Pro 2026 (LS03HW)

Hisense UR9S is undoubtedly a show of strength from the Chinese manufacturer when it comes to luminance. On a synthetic test pattern the panel reached as much as 2600 nits, which is an impressive result. However, it is important to clearly separate laboratory results from filmic realities. In real material the UR9S behaves much more... restrained. Maximum brightness peaks in balanced scenes hover around 1500 nits. In demanding, dark shots, where algorithms must at once maintain deep black and precisely light small details, brightness can fall drastically, even to around 400 nits. The discrepancy between the chart and reality is therefore huge. This is a direct consequence of the conservative behaviour of the local dimming system. When a bright object occupies a large part of the frame, the system can easily sustain a high brightness. But in night scenes the priority becomes protecting black and combating the halo effect (unsightly glows around bright edges). To avoid contrast degradation, the TV drastically limits light output. Even so, the UR9S can still produce a very powerful, immersive HDR effect that impresses in bright, spectacular sequences.

Colour gamut coverage

On test patterns the Hisense UR9S performs excellently in terms of colour. Its coverage of the DCI-P3 gamut is almost 100%, and the wide BT.2020 as much as 93%. Those are results even the best QD-OLED TVs do not achieve. But again, synthetic measurements are one thing, films and series another. In real-world scenes the figures fell to 93% for DCI-P3 and 81% for BT.2020. That's still a great result, but the advantage of RGB Mini LED is no longer as dramatic as manufacturers claim in their marketing materials. One could even say that currently their capability is similar to TVs equipped with quantum dots, the so-called QLED. So why does this happen? To a large extent colour reproduction here depends on the specifics of how the backlight zones operate. When a strongly saturated colour sits next to white or another, more complex element, a single zone has to handle both parts of the picture at once. Under those conditions the backlight cannot maintain extreme saturation of a given colour on screen, because the emitted light takes on a more white-like character. In the UR9S this has been refined quite well, but still not enough for the TV to maintain such high colour saturation in every situation.

One thing you cannot deny The Frame Pro is: brightness. At peak we measured around 850–900 nits, so the TV already has enough power to show many HDR scenes really impressively. Bright, full‑screen shots and more colourful frames perform best here. In such scenes The Frame Pro can make a good impression because the image is bright, punchy and has the effect we expect from HDR. In our measurements some scenes reached over 800 nits, and even in more challenging segments the TV maintained a quite respectable brightness level.

The problem starts when HDR depends on small bright elements shown on a dark background. Individual lamps, stars or highlights can be bright, but very often the black level across a larger part of the image also rises. As a result the bright point itself may look good, but the whole frame loses a lot of quality. Therefore The Frame Pro shows HDR best in scenes that are simply full‑screen. If a film or TV series has plenty of such shots, the effect can be really pleasant. In darker material the limitations of local dimming are much more noticeable.

Colours

The Frame Pro should be praised for its colour gamut coverage. The TV uses quantum dots, the solution known as QLED, which allows it to reproduce very well saturated colours. In our measurements coverage of the most important film gamut DCI‑P3 was around 94.5%, while the more demanding BT.2020 was about 72%.

These are very solid results that in most scenes allow for pleasant, saturated colours. Of course these figures are not as spectacular as in the latest screens using RGB backlighting, but The Frame Pro makes up for that with something else: colour stability. Regardless of the scene, colour saturation remains fairly consistent and there are no situations where the TV loses colour badly in more demanding shots.

We tested the Hisense UR9S in Filmmaker Mode, which out of the box provides the best image reproduction. With HDR material the TV performed quite well in this regard. The white balance showed no major errors, and the luminance response, although it had the characteristic Hisense profile, was maintained at a reasonable level. The picture was therefore neither excessively brightened nor noticeably colour-distorted. The same mode performed much worse with SDR material, the kind of content we watch most often, such as broadcast television or YouTube. The white balance was strongly shifted towards red and blue, giving the picture a slight pink tint. This also affected the gamma curve. Instead of approaching the reference value of 2.4, it was closer to 2.0, making the image look too bright, particularly in midtones and darker areas. Filmmaker Mode therefore remains the best out-of-the-box choice, but it is not a mode without faults.

In SDR material The Frame Pro in Filmmaker mode performs quite well, though it falls a little short of perfect. The white balance is relatively even, but as brightness increases the blue component drops, so the brighter parts of the image can have a slightly warmer tint. A bigger difference is visible in the gamma, that is the handling of the screen's brightness. For most of the range it runs below our reference point, which means the TV slightly brightens midtones. As a result the image can appear a little brighter and less contrasty than it should. The colour errors themselves are not huge, but they are noticeable enough that calibration could still bring considerable improvement.

In HDR content the white balance looks similar — for a large part of the range it is fairly even, with larger deviations appearing only at higher brightness. The EOTF curve is more interesting. The Frame Pro sticks reasonably close to the reference values in the brighter part of the image, but clearly brightens the darkest sections. This is mainly due to the design of the TV's backlight. That also affects colours. With less saturated hues the errors remain moderate, but as saturation increases they become much larger. In Colour Checker measurements a large portion of samples already show high error values. The factory HDR can therefore be regarded as decent, but it is certainly not an image we would call very faithful.

After calibration the biggest improvement was in SDR mode, although we also refined the HDR picture. Hisense offers a lot of calibration settings in the menu, so we were able to precisely correct the white balance and the remaining image errors. The most important change was removing the pink tint that had previously been clearly visible in SDR material. After calibration the picture looks much more natural, especially in everyday content such as TV or YouTube.

Colour reproduction errors on the ColorChecker chart are very small after calibration. The vast majority of colours fall below values of 2 to 3, which is at a level very difficult to discern with the human eye. The only thing we could not completely eliminate is the tone-mapping approach characteristic of Hisense TVs in HDR. It affects how brightness is distributed in films and can subtly 'enhance' the image, rather than sticking exactly to the creators' intent. For less experienced viewers this can produce a stronger 'wow' effect, but it will not always fully match how the material should look.

After calibration the biggest improvement is visible above all in SDR content. We managed to even out the white balance, but the more important change was the gamma correction, which before calibration had the greatest influence on the image character. After the adjustments the gamma curve is now very close to the reference, so the picture is not as bright in the midtones and simply looks more natural. Colour errors have also been significantly reduced, so the effect of calibration in SDR is clearly visible.

With HDR the situation is somewhat more complex. White balance has been improved and over part of the range the TV stays much closer to the reference, but deviations still appear at higher brightness levels. The same applies to colour reproduction: some errors can be corrected, but not all stem from the settings alone. This highlights the limitations of the TV's design and the way its backlight and local dimming affect HDR images. Therefore, with The Frame Pro calibration makes the biggest difference to everyday viewing. Regular TV, YouTube and films and series in SDR (mainly those from the cheaper tiers of streaming services) can look noticeably better afterwards.

For the past two years digital picture processing has been one of Hisense's strengths, and the UR9S is no exception. The manufacturer uses the Hi-View AI Engine RGB processor, which in practice is built on the well-known MediaTek Pentonic 800 platform, previously used, among others, in the U8Q model. The TV handles upscaling lower-resolution material to 4K very well, and copes with low-bitrate content where compression artefacts are common. Thanks to a feature called "Smooth and Gradient Picture", the image remains detailed without appearing over-sharpened or artificially smoothed. When watching regular broadcast TV or older, lower-quality material, the UR9S can get a surprising amount out of them. In terms of digital picture processing, this is one of the most refined LCD TVs we've had the chance to test.

The Frame Pro uses the NQ4 AI Gen3 processor, so in terms of image processing it behaves very similarly to other newer Samsung TVs. Upscaling works really well – lower-resolution content is appropriately sharpened and the picture remains clear without excessive edge enhancement. With regular broadcast TV or lower-quality YouTube material this can provide a noticeable improvement, although viewers watching even older material, e.g. from VHS tapes, may notice a slight cropping of the image on the left side (overscan).

It's a bit different when improving more highly compressed footage by reducing noise and artefacts such as posterization. The "Noise reduction" function can improve poor material, but fairly quickly it begins to alter the picture and remove fine details and grain. Therefore it's best to use it sparingly and mainly when the source truly requires it.

The Hisense UR9S is one of the first televisions on the market with a 4K panel and a 170 Hz refresh rate. In the larger sizes, 75 and 85 inches, this goes up to 180 Hz. However, such a high refresh rate will be useful mainly to owners of very high-performance PCs. Most films and TV series are still watched at 24 fps, and sports broadcasts at 50 fps, so for everyday use panel response time and the operation of the motion smoothing are more important. In that respect the UR9S performs very well. Panel smearing is minimal, as confirmed by our UFO test. Moving objects do not leave a pronounced trail, so the picture remains clear even in fast scenes.

The Frame Pro comes with a 144 Hz panel, and when connected to a PC it also supports 240 Hz at Full HD resolution. That feature is primarily aimed at PC gamers, but the TV also performs very well at the standard 120 Hz refresh rate used for watching sport or gaming on consoles. A key advantage is the low level of motion blur. For a VA panel, The Frame Pro does very well in this respect. You don't see the strong, dark trailing smears behind moving objects that we often encounter on TVs with this type of panel. As a result, fast-paced sport and dynamic games remain clear in motion. Of course there's also motion smoothing with adjustable smoothness, so for films and sports broadcasts we can tailor the motion character to our preferences. You'll find our recommended settings in the photo.

Hisense UR9S is very well prepared for gaming. All three HDMI ports are HDMI 2.1 and offer the full 48 Gb/s bandwidth. The TV supports 4K at 170 Hz, and on larger screen sizes even 180 Hz. It also includes VRR, ALLM, NVIDIA G-Sync and AMD FreeSync, so in terms of basic features there is little to criticise. PC gamers can additionally enable DLG mode. After switching the resolution to Full HD the refresh rate can increase to as much as 330 Hz. That's probably an option for a relatively small group of users, but it shows how much headroom the panel has. Hisense has also added a Game Bar that lets you quickly change key settings, check the refresh rate or enable an on-screen crosshair and minimap zoom.

The biggest drawback remains the lack of a properly working HGiG. The TV still uses its own tone mapping, which makes configuring HDR on a console a bit more difficult. In our case values around 1500 to 2000 nits worked best, but it's worth checking which setting keeps all the detail in the brightest parts of the image.

Functionally for gamers The Frame Pro has a great deal to offer. The TV supports 4K at 120 Hz, VRR, ALLM and a properly implemented HGiG. When connected to a PC you can also use 144 Hz at 4K, and even 240 Hz when dropping to Full HD. Samsung also includes its standard suite of gaming extras. There is an expanded Game Bar that lets you quickly view and change the most important settings, and Game Motion Plus, which can improve the smoothness of games running at 30 or 60 frames per second. On top of that there is the Gaming Hub and the option to play in the cloud without needing to connect a console. The only real omission is Dolby Vision Gaming, which Samsung does not support. Apart from that, The Frame Pro offers virtually everything you can expect from a well-equipped gaming TV today.