Hisense U8Q vs Samsung M80H

When it comes to HDR, the Hisense U8Q shows its claws. On paper, that is, in synthetic measurement tests, the television can achieve nearly 4000 nits of peak brightness. This is a value that most models can only envy. In practice, this translates to very strong light effects in films – in some scenes, we managed to measure a real brightness of between 1500 and 2000 nits, which is a level typically reserved for the absolute top tier of televisions on the market.

Of course, it's not always perfect. In small, pinpoint elements, brightness can drop – a good example is scene number 4 from the film Sicario 2, where instead of thousands of nits, we get around 500. But it’s worth noting that the effect does not disappear completely – the light is still visible, and the image does not seem artificially dimmed. This is a typical issue with Mini LEDs, so it's difficult to consider this a major downside.

On the other hand, the colour reproduction is a huge plus. Thanks to additional coatings that enhance colour saturation, the U8Q nearly covers the entire DCI-P3 colour space (98%), and for the wider BT.2020 range, it achieved over 80%. This is an excellent result that makes HDR films look rich, vivid, and simply very cinematic.

The M80H is not among the brightest TVs. Its peak brightness is around 350 nits and we saw similar results in most of our test scenes. That is not enough to achieve truly striking HDR; bright highlights lack the necessary punch and the overall image is a bit too dark. In practice HDR on the M80H resembles a well-presented SDR image more than noticeably more dynamic material with a wide brightness range. The image can still look acceptable, but it is hard to speak of strong specular highlights, clearly glowing light sources or an effect that immediately distinguishes HDR from ordinary content.

Colours

One of the M80H's stronger points is its colours. The TV uses a filter based on PFS backlighting, which allows it to display a much wider colour gamut than a standard LCD screen without filters. Our measurements confirm this – the M80H covers around 96% of the DCI-P3 gamut and 72% of BT.2020. Those are really good figures, which allow colours to be deeply saturated. Samsung's approach here is interesting. The M80H is not part of the QLED family, even though in terms of colour it is practically indistinguishable from models carrying that badge. From an image-quality point of view it doesn't really matter though — the colours are simply good.

We must admit that when the U8Q arrived at our editorial office, we were slightly surprised… and positively so. Usually, in televisions, the white balance immediately requires adjustment – it can be too warm or too cold, which immediately leads to strange colour mistakes. Meanwhile, here the situation looks really good straight out of the box. Of course, we are talking about our unit, so there is no guarantee that every model will be equally well calibrated, but in our case, the first impressions were very positive. The only more apparent issue concerned the way the television manages brightness. Looking at the EOTF graph, it is clear that the U8Q tends to brighten small elements on the screen. This, in turn, caused what we mentioned earlier – slight overexposure and the impression that the entire scene can be a bit too bright. However, this is not a flaw that undermines the picture, rather an effect characteristic of this model.

Filmmaker Mode is set fairly well out of the box, although it falls short of perfection. In SDR material the most noticeable issue is an excess of red in the white balance, which makes the image appear a little warmer than it should. HDR content has a similar character. As for the brightness response, in SDR the gamma stays close to the target value for most of the range. Small deviations are mainly visible in darker areas, which in places are a bit too crushed. In HDR the darkest details are slightly lifted, while from around 65% brightness the image begins to be slightly darkened. This is largely due to the way the TV controls its brightness. Overall, Filmmaker Mode looks pretty good straight out of the box, but the picture can still be improved.

Of course, we wouldn’t be ourselves if we didn’t make adjustments to the white balance. After calibration, we managed to equalise the SDR signal to practically perfection – older films, YouTube content, and classic television looked almost ideal on the U8Q. This is truly an exceptional level that shows this model can do a lot if given a bit of help. Unfortunately, the situation is different with HDR content. The colours themselves don’t pose many problems, but the U8Q’s biggest issue remains the EOTF brightness characteristics. In practice, the television tends to “over-expose” beyond how the image should look in its original form. It’s that slight "bleeding" that we noticed earlier in comparisons with the best screens on the market. It’s a bit of a shame that this characteristic can’t be fully tamed – if we could maintain equally good control over brightness in HDR as in SDR, we would be dealing with an absolutely reference-quality image.

After calibration, the M80H fares very well, especially with the most ordinary SDR content. Regular broadcast TV, YouTube and films watched without HDR can look very good on it. After correcting the white balance the errors are small, although sometimes we can still see that the TV tends to overdo the most saturated reds. In HDR it is also possible to improve the picture and correct its main faults, but it is not at the level of pricier models. Samsung quite heavily restricts colour adjustment in HDR, so in many areas we have to accept what the TV offers out of the box. Calibration lets us improve some parameters, but we are no longer able to change the overall character of the M80H's image.

Hisense U8Q handles lower quality materials quite well. The television can smooth out tonal transitions thanks to the "Smooth and Gradient Picture" feature – it works best when set to Medium. At this setting, it nicely dims unwanted bands and unevenness in the picture, but importantly, it does not remove the film grain or fine details.

The upscaling itself is also at a good level. Images from lower resolutions appear smooth and soft, sometimes even overly so – we get a plastic effect that may not appeal to everyone. Fortunately, this can be easily corrected with the sharpness slider, allowing the picture to be adjusted to personal preferences.

Although the M80H is positioned fairly low in Samsung's range, the manufacturer equipped it with one of its stronger processors, the NQ4 AI Gen2. The same chip can be found, for example, in Neo QLED TVs and the lower-tier S85H OLED. That is good news, because when it comes to improving weaker sources the processor performs really well. Upscaling is the strongest point. Low-resolution content is displayed correctly and edges do not look overly jagged. Of course the TV will not create details that are not present in the source, but regular broadcast TV and older recordings look decent on it. One drawback is the overscan effect, that is edge cropping, which cannot be completely turned off. The tonal transition smoothing function, the so-called noise reduction, also works well. The processor can effectively reduce visible traces of heavy compression, but it does not do this without side effects. At higher settings it may over-smooth the image, remove some fine detail and even eliminate film grain. For that reason we recommend using this function mainly for content that really suffers from strong compression and posterisation.

Hisense U8Q features a panel that can refresh the image up to 165 Hz in 4K resolution. In practice, this will primarily be utilised by PC gamers, but as the saying goes – it’s better to have it than not 😊. For films and series, we have a built-in smoothness enhancer called Ultra Motion Smoothness. In the settings, it can be easily adjusted to suit personal preferences – whether we want a more “cinematic” frame rate or a smooth, theatrical spectacle.

The M80H performs very well for watching sport and for gaming. The TV is fitted with a panel offering a refresh rate of up to 144 Hz at 4K, and when the resolution is lowered to Full HD it can even support 240 Hz. PC gamers will benefit most from the latter.

The panel also handles content displayed at 120 Hz well, which is particularly important for console gaming. The high refresh rate is also useful when watching sport, and motion blur is relatively limited. That matters because VA panels are not known for top results in this area. With the M80H, fast-moving objects do not show pronounced smearing.

In terms of features, the Hisense U8Q has practically everything one could expect from a modern gaming television. Thanks to the new processor, the manufacturer managed to implement as many as three HDMI 2.1 ports, so there is no problem connecting several consoles or a computer. On top of that, it includes all the key technologies – Game Bar with parameter preview, variable refresh rate (VRR), automatic low latency mode (ALLM)… in a word, a complete set.

But as is often the case with Hisense, it fell a bit short of perfection. The biggest drawback remains the lack of support for the HGiG format, which allows the brightness of the television to be adjusted to the console and maximises HDR in games. It’s a shame, because if this element were included, we would have a device practically made for gamers. As it stands, the U8Q remains “only” a very good choice 😉

The M80H could be a very good choice for gamers on a slightly smaller budget. In terms of features it offers essentially the same as far more expensive Samsung TVs. All three HDMI ports support the 2.1 standard, so even if one is taken by a soundbar connected via eARC there is still room for a PC and consoles. There is also VRR that runs up to 144 Hz at 4K and up to 240 Hz at Full HD. Samsung has also correctly implemented HGiG, so after performing HDR calibration on a console games are properly matched to the screen’s capabilities. This won't make the M80H any brighter, but at least it won't unnecessarily crush the brightest parts of the image. There's also a Game Bar for quick access to key settings and a Gaming Hub that lets you play in the cloud without a console. The M80H also offers Game Motion Plus, which creates additional frames and improves the smoothness of games running at 30 or 60 fps. Input lag then rises to around 59 ms, but is still roughly three times lower than with ordinary motion smoothing on TVs from other manufacturers. We wouldn't really recommend it for online gaming, but in more relaxed titles it can perform very well.