Hisense U8NQ vs Samsung S85F OLED

Hisense U8NQ demonstrates its capabilities in terms of HDR, achieving a luminance chart score exceeding 2000 nits. In the first, third, and fifth scenes where the screen is bathed in light, the television displayed very high brightness that impresses and allows one to fully enjoy the HDR effect. Unfortunately, in the second and fourth scenes, such as those from the film "Sicario 2", the television encounters difficulties in maintaining brightness, resulting in disappointing scores around 250 nits. Although the large number of dimming zones should theoretically help, the algorithm responsible for their control does not always work perfectly — bright, small elements like the moon or helicopter lights are too dim, which detracts from the typical HDR effect. Instead of dazzling brightness, we get a more subdued light that does not realise the full potential of HDR. Nevertheless, the television deserves praise for its very good coverage of the DCI-P3 colour gamut at 97%. This results in vibrant colours, and most film scenes look really good, significantly enhancing the viewing quality.

For an OLED, the Samsung S85F can truly shine – literally. Under favourable conditions, it is capable of generating brightness exceeding 750 nits. This is hugely significant, as most films are created with displays reaching around 1000 nits in mind. In practice, this means that in scenes with moderately large, bright elements, the image can look simply fantastic. However, it's not always so rosy. When there is a huge amount of light on the screen – whether it's an expansive, bright background or a whole frame filled with white – the S85F has to tone it down. In such scenes, brightness can drop by even four times. This limitation is well-known to essentially every OLED in this price segment, so we do not consider it a particular shortcoming. However, something that deserves praise and sets this model apart from the competition is its colour gamut coverage. Thanks to the QD-OLED panel, our colourimeter recorded values exceeding 100% DCI-P3 coverage and as much as 86% for the ultra-wide BT.2020 gamut. Such results are hard to find even in televisions costing several times more.

The Filmmaker mode on the Hisense U8NQ television can be described as the most accurate mode available on this model. Despite its accuracy, it has significant errors in reproducing reference images, which we will now describe. In the case of HD content, the white balance shows a clear dominance of red, making the image overly pink and warm. The comparative photo below illustrates how this effect impacts content presentation. The brightness characteristics also leave much to be desired — too low a gamma results in an excessively bright screen, and blacks appear elevated, making the overall image seem cooler than it should be.

In the case of 4K HDR content, the problem is the opposite — the white balance shows too great a dominance of blue, resulting in an artificial appearance and an unnaturally sharp image. All of these deviations for both HD and 4K HDR content can be confirmed using the Colour Checker test, which clearly demonstrates how colours deviate from correct standards.

Samsung, as befits a manufacturer with ambitions, has equipped the S85F with a mode called Filmmaker. Its task is simple: to ensure that the colours on the newly purchased television are as true to what the director intended as possible. Sounds great… but, as is often the case, a theory that sounds great does not always translate into perfect practice.

In the tested unit, it quickly became apparent that the image – due to an excess of blue and red – looked as though someone had overdone the saturation a bit. As a result, quite significant colour errors occurred, particularly in 4K content. Moreover, there was a problem with brightness – the S85F could brighten most scenes more than it should, taking away their intended mood.

Fortunately, Samsung televisions, including the S85F, offer an impressive number of settings for advanced calibrators. This means that we could test what this panel is truly capable of when placed in the right hands.

The white balance for both 4K and HD content has been significantly adjusted, which has greatly improved the picture quality. Although some errors are still visible, they are not large enough to heavily affect the perception of the image. A significant improvement can also be noticed in the gamma brightness characteristic — the picture is no longer excessively bright, translating into more natural blacks and better contrast.

However, as with many other Hisense models, there are visible issues with the EOTF curve, which is responsible for managing brightness in high-quality materials. Although at first glance it may seem correct, when the filter is applied to the "EOTF in films" chart, it is evident that the television somewhat "manipulates" 4K content. It is clear that the EOTF curve is significantly below the reference level, leading to an overall dimming of the image compared to the reference. We noticed this effect in previously tested scenes from the films "Pan" and "Billy Lynn." While it is not a serious issue, it is worth noting. It may be of great importance to those seeking a display with the most faithful reproduction of the image. Despite this error, for most, the picture will be more enjoyable. Colours are better represented, and the overall picture quality is significantly improved.

Thanks to the vast number of settings in the menu, we managed to bring the S85F to nearly an ideal level. The white balance in SDR content? Literally perfect – deviations do not exceed the value of “1”. So we can confidently say that in materials with not very high dynamics, we have an image close to reference here.

In HDR content, slight issues have arisen, but they are not significant in practice – most errors fall below the threshold of perceptibility, which is the value of “3”. We also managed to tame the S85F when it comes to brightness management – the EOTF curve, even in movies, holds an almost perfect line. This is one of those cases where after calibration, you can comfortably forget about the settings and simply enjoy films and series at the highest level.

In the context of smoothing tonal transitions, the television Hisense U8NQ unfortunately struggles. The “Smooth and Gradient Picture” function does not yield noticeable effects — there is no improvement in any setting, which is disappointing, especially for demanding scenes with a lot of subtle tonal transitions.

Regarding digital processing, or so-called upscaling, the scene with the model is presented correctly — her outline is clear, without significant cropping. Similarly, thin lines, such as tree branches, exhibit slight jaggedness, but overall it looks plastic and soft, which creates a good impression. Unfortunately, there is also an issue with so-called overscan, which causes cropping of the image at the edges. This can be frustrating when watching content like news, where lower information bars may be partially invisible.

The tonal transition smoothing function in the S85F works really effectively – it can completely eliminate the problem of visible banding in very poor quality materials, such as those from YouTube. Unfortunately, even the lowest level of this option comes with compromises. Noise reduction is aggressive enough that it can smooth out the film grain that many of us consider a key element of the cinematic experience. At the "Standard" level, we did not notice that this function removed anything significant from the image, so we can recommend this setting. On the other hand, the "High" level is a different story – it can smooth out not only noise but also subtle, desirable details such as the texture of objects.

As for image scaling, the S85F performs very well. The material looks sharp, and the only minor imperfection is slightly visible aliasing of contours. And there’s still the persistent issue with Samsung televisions – overscan. This can cause the frame to be slightly cropped in certain scenes, which is worth keeping in mind when watching very old content.

Hisense U8NQ is equipped with a 144 Hz panel, making it an excellent choice for both sports and gaming. The television will also easily satisfy film enthusiasts, as it features a built-in "Ultra Motion Smoothness" processor that allows you to control the smoothness of the image — you can decide whether you prefer a more "framey" picture or a smoother, theatrical effect. This provides great flexibility in adjusting motion quality to the viewer’s individual preferences.

The S85F is a mind-blowingly fast television – and this is not just an empty phrase for effect. Thanks to the 120 Hz OLED panel, dynamic scenes, whether in games or while watching a live match, look exactly as they should – smoothly, sharply, and without the feeling that something is “slipping away” from the frame. The lightning-fast pixel response time, typical of OLEDs, plays its part here. Transitions between frames are virtually instantaneous, and the picture remains clear even during the fastest camera movements. A ball flying across half the pitch? A car racing in a chase scene? Here, everything is clear and free from the characteristic “trail” of LCDs.

This is exactly what we expect from a good OLED – no compromises when it comes to motion fluidity. The S85F gives the impression that regardless of the pace of the action, we can focus on what is happening on the screen, rather than the imperfections of the image.

Hisense U8NQ offers everything a gamer may need for comfortable gameplay. The television supports a refresh rate of 144 Hz, ensuring an extremely smooth image, particularly in dynamic action games. The VRR (Variable Refresh Rate) feature allows the image to adjust to varying frames per second, eliminating stuttering and tearing, resulting in exceptionally fluid gameplay. Additionally, the television is equipped with an ALLM (Automatic Low Latency Mode) feature, which automatically switches the television to gaming mode, minimising input lag. This allows players to enjoy responsive gameplay without the need to manually adjust settings.

Hisense U8NQ also supports Dolby Vision, which is important for gamers who value high image quality, high contrast, and deep colours in games that support this format. The television also has a “Game Bar” — a feature that provides quick access to key settings during gameplay, significantly enhancing user convenience.

However, it is worth noting that despite its rich set of features, the Hisense U8NQ does not offer support for the HGiG standard, which is a popular HDR format in games. This may be disappointing for gamers expecting optimal detail reproduction in HDR scenes. Nevertheless, the other features of the television make the Hisense U8NQ a solid choice for console gaming enthusiasts, offering fluidity, high contrast, and user convenience.

[UPDATE] We have updated our 2025 Samsung TV reviews following the release of firmware version 1131, which officially restores the essential HGiG (HDR Gaming Interest Group) support.

The S85F has practically everything on board to become the dream screen for gaming. Four full-fledged HDMI 2.1 ports with a bandwidth of 48 Gb/s, support for VRR, ALLM, a super-detailed Game Bar that clearly shows all parameters – and on top of that, a gem in the form of Game Motion Plus. This motion smoother makes animation in games more enjoyable, while input lag only increases slightly. This is a rare combination, and it’s a big plus for Samsung. Now comes the moment when we need to complain a little. The lack of Dolby Vision in Samsung televisions has become standard, so there’s no point in hoping (unless something changes in a few years) – but the disappearance of HGiG after the software update is something hard to explain. HGiG (which stands for HDR Gaming Interest Group) is a mode that allows for precise reproduction of brightness in HDR games, in accordance with the creators' intentions. Without it, HDR calibration on a console becomes less precise, so we can end up with an image that is too dark in the shadows or excessively overexposed. Perhaps Samsung will fix this in the next update – and we have high hopes for that. Because if HGiG returns, the S85F will become nearly the perfect television for gamers.