Hisense U7S Pro vs SONY Bravia 9 II XR95M2

Let's start with the fact that the U7S Pro is an impressively bright television. In calibrated mode our measurement equipment indicated a staggering 2,200 nits of peak brightness. This is an outstanding result, especially given that this model is positioned more as a mid-range set. However, as we know, peak brightness on test patterns is one thing and real film scenes another. Unfortunately, in actual video material the backlight output drops noticeably. Admittedly, in the most demanding moments the TV can still exceed 1,000 nits, which is still a great result and fits the mastering standards of most HDR films, but aggressively tuned local dimming algorithms turn out to be the real challenge. Because of them, small bright details, such as stars or the moon in a night sky, are noticeably dimmed. The TV tries to maintain deep blacks at all costs, which is understandable, but unfortunately this comes at the expense of the dynamic impact and the brightness of the HDR effect. The colour reproduction is worth praising. The new U7S Pro is a QLED design that provides very wide colour gamut coverage. Unlike last year’s model (U7Q Pro), this year’s variant is a 'true' QLED rather than a solution based on a PFS filter. As a result, colour saturation has increased noticeably and coverage of the most demanding BT.2020 colour space has exceeded 81%.

The real showcase of the new backlight architecture and Sony’s processor is HDR material reproduction. At the official launch Sony engineers said (not officially 😉) that the brightness of the Bravia 9 II should be almost identical to their professional director’s monitor BVM-HX3110, which is priced at astronomical sums. Our lab tests confirmed those were not empty promises. During synthetic measurements on the L20 test pattern the TV effortlessly exceeded the 4000 nits peak brightness barrier. Most importantly, these spectacular results translate directly to real film scenes. In most of the demanding shots we tested the screen easily maintained brightness around 2500–3000 nits. Regardless of the scene’s character, whether the light was small and pinpoint or flooded almost across the entire screen, the HDR effect was incredibly intense.

Colours

Colours are another key pillar of RGB Mini LED technology (Sony’s True RGB implementation). Specifically for testing these kinds of displays we have permanently introduced a new research section to examine how TVs handle colours in real-world conditions. Traditional tests using synthetic patterns are no longer enough to determine actual colour-gamut coverage. From now on we also measure colour saturation directly in selected film scenes by overlaying measurement points on them. So how do the colours perform?

In synthetic tests the Bravia 9 II achieves excellent results. For the popular DCI-P3 space used for HDR content the colour gamut coverage reached almost 98%, while for the extremely wide and demanding BT.2020 space measurements indicated nearly 90%. However, in real, varied scenes those values fall by a few percentage points. This is a direct result of the nature of zoned RGB backlighting. When differently coloured elements or bright white highlights appear side by side, light from adjacent zones starts to bleed together, producing a slight whitish glow. That naturally affects colour saturation, reducing it slightly. It shows that despite Sony’s brilliant algorithm for controlling the RGB LEDs, the number of zones is still too small to eliminate this effect entirely.

Is that something to complain about? Of course not. The Bravia 9 II’s final colour coverage is ultimately the same as that of a very good QLED TV, and the most important point is this: the vast majority of HDR films and series are distributed in the DCI-P3 colour space. In that standard Sony easily maintains very high colour saturation, regardless of the scene.

We tested the U7S Pro, as we always do, in the best factory-calibrated picture mode, namely Filmmaker Mode. The colours on display can be judged in two ways. The most disappointing was the preset intended for viewing SDR content, that is conventional television, YouTube and other less demanding material. The image there was noticeably yellowish, which turned out to be a direct consequence of an incorrectly set white balance. As our graphs show, this was due to a large deficiency of the blue component, which drastically affected the overall colour temperature. You can see this clearly on the ColorChecker charts and on the colour gamut plots themselves, where most samples shifted towards yellow. Fortunately the factory HDR mode performed much better; there the colour errors hovered around a Delta E of 3, which is already a very solid result.

Contrary to appearances and high expectations, the Bravia 9 II we tested showed some issues with its factory calibration straight out of the box. Looking at the white balance charts, it’s clear it wasn’t perfect. In SDR content the red component was noticeably lacking, so the image leaned toward cooler, bluish tones. In HDR, however, the white balance in that respect was considerably better. So where do the visible errors in image reproduction come from? They result from unexpected tuning of the gamma and the EOTF curve. In both cases the Bravia 9 II straight from the factory showed a marked deviation from reference standards. In SDR material the gamma was significantly too high — at extremes it hovered very close to 2.8 instead of the target 2.4. In practice this meant the image looked artificially darkened and seemed washed of colour, with details in darker areas (the shadows) disappearing entirely. The opposite happened with HDR material, where brightness reproduction is governed by the EOTF. That curve was pushed too high above the correct value, causing the image to be artificially brightened across most luminance ranges. As with every TV we test, we subjected this unit to professional calibration. You can see the results and how we managed to correct these factory errors below.

We know, however, that the company Hisense is capable of much more – as previous generations have demonstrated – which is why we couldn't simply overlook the factory shortcomings of the U7S Pro model in everyday content. As is often the case, the television underwent professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and supplementing the deficiencies in the blue component, the annoying yellow tint disappeared as if by magic. White became naturally pure, and skin tones gained the appropriate, healthy hue. Importantly, calibration not only tamed the capricious SDR mode but also allowed us to extract the maximum potential from the panel, reducing average colour reproduction errors to levels nearly imperceptible to the human eye. The only thing we must criticise after the whole process is the very nature of the Mini-LED backlight and its specific interaction with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlight does not always work perfectly with the creator's intention – depending on the scene being viewed, the curve can noticeably deviate either above or below the reference, which at times disrupts the ideal dynamics of HDR imagery.

Fortunately, with professional calibration, most of the Bravia 9 II’s factory missteps can be effectively eliminated. We managed to precisely correct, above all, the white balance and the gamma curve and EOTF. After these procedures, in everyday use and during film viewings the television looks worlds better. The picture gained proper depth and modelling, the cool tint to whites disappeared, and shadow detail that previously vanished because of an overly high gamma finally became perfectly visible. Although we ultimately rate colour accuracy as very good, as specialists we must point out one fairly serious design flaw in this model. The Bravia 9 II could look even better if it were not for the complete lack of an advanced colour management system in the television’s menu.

While a basic white balance correction can be carried out here without difficulty, the settings lack options for adjusting specific colours. We tried to tackle this issue in every possible way, both with the traditional method from the remote and via dedicated calibration software for Bravia televisions. Unfortunately, that function has been completely locked. We suspect this may stem from the specifics of the new RGB architecture, which imposes its own limitations. It’s a great shame, because without it you cannot push colour reproduction to perfection. A skewed red still catches the eye. One can only hope that Sony will fix this shortcoming in time via an update.

The digital processing of lower-quality signals is of a very high standard here, all thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. Upscaling itself also performs very well, meaning the TV's ability to lift lower-resolution sources to 4K is strong. We didn't notice any unnatural, sharp contours on the screen, and our test image featuring a model simply looked attractive.

Digital processing and upscaling have long been Sony’s hallmark, and after testing the Bravia 9 II we can confidently say that nothing has changed in that respect. Sony remains at the forefront of the market. Their proprietary XR image processor, which in this model works alongside the main MediaTek Pentonic 1000 chip, deserves the highest praise. That combination delivers excellent results. The upscaling of lower-resolution material itself is extremely effective and precise. However, what most deserves applause in the XR processor’s operation is its tonal transition smoothing function. The system can reduce posterization in heavily compressed material to virtually zero. Crucially, the algorithm does this in a very intelligent way. It removes only the annoying digital “steps” in gradients without blurring fine texture details or creating an artificial, “plastic” look stripped of film grain. The picture remains sharp, natural and cinematic.

Hisense U7S Pro uses a panel with a maximum refresh rate of 165 Hz at 4K, and in game mode it can even reach 330 Hz at Full HD. However, it's worth remembering that these top figures matter little in everyday use, because most content is limited to a maximum of 120 Hz (for example when playing on a console). Even so, the TV handles motion quite well and performs very respectably for an LCD design.

It's hard to fault the smoothness itself. In the menu you'll find a motion smoothing feature called "Motion Enhancement", which hides two sliders: blur reduction and judder reduction. These allow manual configuration of the smoother, which works well for both films and sport, effectively improving the raw TV signal.

In the Sony Bravia 9 II specification you won't find very high screen refresh rates above 120 Hz, which some more demanding PC gamers may regard as a drawback. However, in everyday use, whether during movie viewing, console gaming or watching sport, it's really hard to have any complaints about motion smoothness. The VA-type panel used here does show slight smearing, natural for this panel type, but the excellent Motionflow motion smoothing algorithms come to the rescue. In the system menu you'll find sliders for blur reduction and smoothing that let you precisely tailor the motion characteristics to your own preferences.

If you plan to connect a console or PC to the U7S Pro, you'll be more than satisfied. This TV is excellent for gamers. Hisense didn't spare any expense and fitted it with four HDMI 2.1 ports with full 48 Gbps bandwidth, so you don't need to juggle cables, as each port supports the full feature set. It offers automatic low-latency mode (ALLM) and VRR, which operates across a wide range from 48 Hz up to a whopping 330 Hz. Of course, that 330 Hz is for now a bit of a gimmick for owners of powerful PCs, since consoles will still be limited to 120 Hz, but it's good to have that headroom for the future. The Game Bar is also very useful while gaming. It's a handy on-screen menu for players where, without leaving the main TV settings, you can quickly change picture mode, enable a crosshair in the centre of the screen, or even switch to an ultra-wide display aspect, which PC simulator fans will appreciate. The only drawback to be aware of is an incorrect implementation of the HGiG standard in games. The TV ignores the console's HDR10 instructions and keeps forcefully altering the image in an attempt to "improve" it, which makes proper HDR setup in the console menu (where you set brightness using the symbols/checkerboard pattern) somewhat more awkward.

Aside from a fairly serious design misstep in limiting the platform to just two full HDMI 2.1 ports, the Bravia 9 II offers almost all the key gaming features available on the market. Sony has already accustomed us to such a rich feature set in its previous models. The list of supported technologies is extensive. It includes automatic low-latency mode (ALLM), variable refresh rate (VRR), and a fully correct implementation of the HGIG standard and the Dolby Vision format tailored for gamers.