Hisense U7S Pro vs Sony BRAVIA 7 II

Let's start with the fact that the U7S Pro is an impressively bright television. In calibrated mode our measurement equipment indicated a staggering 2,200 nits of peak brightness. This is an outstanding result, especially given that this model is positioned more as a mid-range set. However, as we know, peak brightness on test patterns is one thing and real film scenes another. Unfortunately, in actual video material the backlight output drops noticeably. Admittedly, in the most demanding moments the TV can still exceed 1,000 nits, which is still a great result and fits the mastering standards of most HDR films, but aggressively tuned local dimming algorithms turn out to be the real challenge. Because of them, small bright details, such as stars or the moon in a night sky, are noticeably dimmed. The TV tries to maintain deep blacks at all costs, which is understandable, but unfortunately this comes at the expense of the dynamic impact and the brightness of the HDR effect. The colour reproduction is worth praising. The new U7S Pro is a QLED design that provides very wide colour gamut coverage. Unlike last year’s model (U7Q Pro), this year’s variant is a 'true' QLED rather than a solution based on a PFS filter. As a result, colour saturation has increased noticeably and coverage of the most demanding BT.2020 colour space has exceeded 81%.

The Sony Bravia 7 II handles HDR very well and, above all, is simply a bright television. In the correct viewing mode, Professional, we measured around 2,000 nits of peak brightness, so the panel’s capabilities are truly significant. Of course, with Mini-LEDs a test pattern result is only part of the story, because a lot still depends on how the TV controls the backlight in real scenes. Here Sony’s algorithms perform very well. Depending on the scene, the brightness we measured in films ranged from roughly 1,100 to as much as 1,700 nits. That’s already a level at which HDR has proper punch and bright highlights can be genuinely impressive. It isn’t perfect in every situation, though. With small bright elements on a very dark background the Bravia 7 II clearly favours maintaining good blacks, which can cause their brightness to drop to around 500 nits. It still looks good, but you can see the TV does not always manage this without compromise.

Colours

The second thing that has a huge impact on HDR is, of course, colour. And this is precisely where True RGB technology was meant to bring one of the biggest changes. Looking at the panel’s capabilities alone, the Bravia 7 II performs very well. We measured about 98% DCI-P3 coverage and 88% BT.2020, so the potential to show strongly saturated colours is really large. In RGB TVs, however, the situation is a bit more complex. When we repeated the same measurements with a film background applied, palette coverage fell to around 92% DCI-P3 and 78% BT.2020. Those are still good figures, especially for an RGB Mini-LED TV, but they clearly show that the final result largely depends on how the algorithms control the three backlight colours. In most scenes the Bravia 7 II handles this well and colours retain high saturation. The biggest differences are visible in shades of blue, where samples begin to deviate more noticeably from reference values and coverage is weaker than for the other primary colours. True RGB therefore offers genuinely greater potential here, but, as with brightness, much depends on what is happening on screen.

We tested the U7S Pro, as we always do, in the best factory-calibrated picture mode, namely Filmmaker Mode. The colours on display can be judged in two ways. The most disappointing was the preset intended for viewing SDR content, that is conventional television, YouTube and other less demanding material. The image there was noticeably yellowish, which turned out to be a direct consequence of an incorrectly set white balance. As our graphs show, this was due to a large deficiency of the blue component, which drastically affected the overall colour temperature. You can see this clearly on the ColorChecker charts and on the colour gamut plots themselves, where most samples shifted towards yellow. Fortunately the factory HDR mode performed much better; there the colour errors hovered around a Delta E of 3, which is already a very solid result.

To evaluate the factory colours we chose the Professional mode, because it performs best among the available settings. However, it is not perfect. In SDR the white balance drifts slightly towards magenta, making some scenes look a little warmer and less neutral than they should. A bigger problem is the gamma, which sits closer to 2.5 than to 2.4. This makes the image a bit too dark in places, particularly in the midtones. In HDR the situation is better. As brightness increases a little too much red appears, but this is not an issue that is highly noticeable during viewing. Overall the Professional mode is a good starting point, although you can get a bit more out of it after calibration.

We know, however, that the company Hisense is capable of much more – as previous generations have demonstrated – which is why we couldn't simply overlook the factory shortcomings of the U7S Pro model in everyday content. As is often the case, the television underwent professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and supplementing the deficiencies in the blue component, the annoying yellow tint disappeared as if by magic. White became naturally pure, and skin tones gained the appropriate, healthy hue. Importantly, calibration not only tamed the capricious SDR mode but also allowed us to extract the maximum potential from the panel, reducing average colour reproduction errors to levels nearly imperceptible to the human eye. The only thing we must criticise after the whole process is the very nature of the Mini-LED backlight and its specific interaction with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlight does not always work perfectly with the creator's intention – depending on the scene being viewed, the curve can noticeably deviate either above or below the reference, which at times disrupts the ideal dynamics of HDR imagery.

After calibration the Bravia 7 II can look decidedly better. Above all, we managed to set the white balance very well, both in SDR and HDR. Gamma can also be improved, which after correction runs very close to the reference value. And in fact, for most users these changes will have the greatest impact on the picture. There is, however, a limitation when it comes to the colours themselves. In the Bravia 7 II Sony does not provide access to a classic CMS that would allow us to correct individual hues separately. A lot is therefore left in the hands of the algorithms controlling the True RGB backlight. If the TV misrepresents a particular colour, we are not always able to do anything about it. In our measurements this is most visible in certain reds and blues, where errors can still be quite large. This does not, however, undermine the point of calibration itself. Correctly setting the white point and gamma strongly affects the whole picture, so even without the ability to precisely correct every colour the difference compared with the factory settings is noticeable.

The digital processing of lower-quality signals is of a very high standard here, all thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. Upscaling itself also performs very well, meaning the TV's ability to lift lower-resolution sources to 4K is strong. We didn't notice any unnatural, sharp contours on the screen, and our test image featuring a model simply looked attractive.

Scaling and digital processing are among the strongest points of the Bravia 7 II and one of the bigger reasons to choose Sony over the competition. The manufacturer has been handling digital image processing well for years, and it shows here too. First and foremost, the 'Smooth Gradation' function works very well and can smooth out weak tonal transitions in lower-quality material. The safest setting is Low, but we would comfortably recommend Medium as well. The effect is stronger then, yet the TV still treats details very gently. Some fine details may be slightly smoothed, but Sony does this much more subtly than many other brands. The upscaling itself also performs very well. Lower-resolution material is well upscaled to 4K, the image looks clean and retains a lot of detail. Of course the TV will not magically turn native HD material into true 4K, but what can be extracted from such a source is handled really well by the Bravia 7 II.

Hisense U7S Pro uses a panel with a maximum refresh rate of 165 Hz at 4K, and in game mode it can even reach 330 Hz at Full HD. However, it's worth remembering that these top figures matter little in everyday use, because most content is limited to a maximum of 120 Hz (for example when playing on a console). Even so, the TV handles motion quite well and performs very respectably for an LCD design.

It's hard to fault the smoothness itself. In the menu you'll find a motion smoothing feature called "Motion Enhancement", which hides two sliders: blur reduction and judder reduction. These allow manual configuration of the smoother, which works well for both films and sport, effectively improving the raw TV signal.

The Bravia 7 II uses a 120 Hz panel, so in terms of motion handling it delivers everything you would expect from a TV of this class. With sport or games at 120 fps, the picture is suitably smooth, and for films Sony provides an extensive motion interpolation system. You can therefore adjust the interpolation level separately and decide whether you want to preserve a more cinematic character to the motion or obtain noticeably smoother movement. The issue of motion blur itself is a little worse. The VA panel used is not among the fastest, and you can notice a slight trail behind moving objects, particularly on darker backgrounds. It is not at a level that greatly bothers during normal viewing, but last year’s Bravia 7 fared better in this respect and had a noticeably faster panel.

If you plan to connect a console or PC to the U7S Pro, you'll be more than satisfied. This TV is excellent for gamers. Hisense didn't spare any expense and fitted it with four HDMI 2.1 ports with full 48 Gbps bandwidth, so you don't need to juggle cables, as each port supports the full feature set. It offers automatic low-latency mode (ALLM) and VRR, which operates across a wide range from 48 Hz up to a whopping 330 Hz. Of course, that 330 Hz is for now a bit of a gimmick for owners of powerful PCs, since consoles will still be limited to 120 Hz, but it's good to have that headroom for the future. The Game Bar is also very useful while gaming. It's a handy on-screen menu for players where, without leaving the main TV settings, you can quickly change picture mode, enable a crosshair in the centre of the screen, or even switch to an ultra-wide display aspect, which PC simulator fans will appreciate. The only drawback to be aware of is an incorrect implementation of the HGiG standard in games. The TV ignores the console's HDR10 instructions and keeps forcefully altering the image in an attempt to "improve" it, which makes proper HDR setup in the console menu (where you set brightness using the symbols/checkerboard pattern) somewhat more awkward.

Bravia 7 II has basically everything you’d expect today from a good console TV. It supports 4K at 120 Hz, VRR from 48 to 120 Hz and ALLM, so when you start a game the TV automatically switches to a low-latency mode. It also has properly working HGiG, which means that after configuring HDR on the console the TV won’t try to brighten the image further on its own. You just need to remember to turn off tone mapping in the TV’s menu. Dolby Vision in game mode is also a plus, especially useful for Xbox owners. Sony adds its own Game Menu. From it you can quickly check key signal information, verify VRR operation or change gaming-related settings without digging through the whole TV menu. The only thing missing from the feature list is support for 1440p at 120 Hz.

Our biggest reservation is not really about the functions themselves, but about the connectors. The Bravia 7 II has four HDMI ports, but only two of them support full HDMI 2.1 at 48 Gbps. One of those is also an eARC port. So if you connect a soundbar or AV receiver to the TV via HDMI, in practice you’re left with only one full HDMI 2.1 for a console or PC. With a single console that’s no problem, but with a PS5, an Xbox and an audio setup it starts to get tight. And this is hard to excuse for Sony. In cheaper TVs two HDMI 2.1 ports can still be acceptable, but in a model of this class, especially in 2026, we would expect a full set of four such ports.