Hisense U7S Pro vs Philips OLED811

Let's start with the fact that the U7S Pro is an impressively bright television. In calibrated mode our measurement equipment indicated a staggering 2,200 nits of peak brightness. This is an outstanding result, especially given that this model is positioned more as a mid-range set. However, as we know, peak brightness on test patterns is one thing and real film scenes another. Unfortunately, in actual video material the backlight output drops noticeably. Admittedly, in the most demanding moments the TV can still exceed 1,000 nits, which is still a great result and fits the mastering standards of most HDR films, but aggressively tuned local dimming algorithms turn out to be the real challenge. Because of them, small bright details, such as stars or the moon in a night sky, are noticeably dimmed. The TV tries to maintain deep blacks at all costs, which is understandable, but unfortunately this comes at the expense of the dynamic impact and the brightness of the HDR effect. The colour reproduction is worth praising. The new U7S Pro is a QLED design that provides very wide colour gamut coverage. Unlike last year’s model (U7Q Pro), this year’s variant is a 'true' QLED rather than a solution based on a PFS filter. As a result, colour saturation has increased noticeably and coverage of the most demanding BT.2020 colour space has exceeded 81%.

Philips OLED811 uses a new generation of WOLED EX panels, also found in models such as the LG C6 and Samsung S90H. After calibration we measured around 1500 nits, which is a very good result for an OLED TV. You can see this clearly in films and series. All kinds of bright flashes have the right intensity, especially when they appear against a dark background. In such scenes the OLED811 can deliver truly impressive HDR. Of course, that does not mean you will see that level of brightness in every shot. When the screen is filled with a large amount of white or a wide explosion, brightness falls to around 600 nits. That is still a good result, but those scenes no longer have the same punch as small, bright elements on a dark background. This is a known limitation of OLEDs and the OLED811 is no exception.

Colours

Aside from HDR brightness, colours also matter and here Philips performs very well. It covers almost the entire DCI-P3 gamut, which contains most of the colours used in HDR films and series. You get saturated reds and lush greens, and when watching it’s hard to find major faults in that respect. It looks a little worse with the much wider BT.2020 gamut, whose most saturated shades are already out of reach for this panel. There is also the issue of the white subpixel that the WOLED panel uses to boost brightness. With very bright colours you can see a certain washout: the colour is bright but loses some of its intensity. It is precisely in such situations that QD-OLED panels from Samsung Display have the advantage. However, in most films and series this is not something that will immediately stand out.

We tested the U7S Pro, as we always do, in the best factory-calibrated picture mode, namely Filmmaker Mode. The colours on display can be judged in two ways. The most disappointing was the preset intended for viewing SDR content, that is conventional television, YouTube and other less demanding material. The image there was noticeably yellowish, which turned out to be a direct consequence of an incorrectly set white balance. As our graphs show, this was due to a large deficiency of the blue component, which drastically affected the overall colour temperature. You can see this clearly on the ColorChecker charts and on the colour gamut plots themselves, where most samples shifted towards yellow. Fortunately the factory HDR mode performed much better; there the colour errors hovered around a Delta E of 3, which is already a very solid result.

Film mode on the Philips OLED811 is sensibly set up straight out of the box. Most colour errors remain small, both in SDR and HDR, so you can sit down to watch without adjusting the settings first. There are no major inaccuracies that would immediately distract from the film. It falls a little short of perfection, though. The white balance shows a slight lack of red compared with green, so whites and greys can have a faint greenish tint. It is not a strong colour cast, but measurements clearly show it. There are also minor brightness deviations in SDR: some parts of the image are slightly brightened, and the darkest shades are not always reproduced evenly. In HDR the TV sticks much closer to the reference, although in places it gently lifts detail from the shadows. These are generally areas that could be improved. The factory film mode provides a good starting point, and calibration will reveal how much more can be gained from it.

We know, however, that the company Hisense is capable of much more – as previous generations have demonstrated – which is why we couldn't simply overlook the factory shortcomings of the U7S Pro model in everyday content. As is often the case, the television underwent professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and supplementing the deficiencies in the blue component, the annoying yellow tint disappeared as if by magic. White became naturally pure, and skin tones gained the appropriate, healthy hue. Importantly, calibration not only tamed the capricious SDR mode but also allowed us to extract the maximum potential from the panel, reducing average colour reproduction errors to levels nearly imperceptible to the human eye. The only thing we must criticise after the whole process is the very nature of the Mini-LED backlight and its specific interaction with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlight does not always work perfectly with the creator's intention – depending on the scene being viewed, the curve can noticeably deviate either above or below the reference, which at times disrupts the ideal dynamics of HDR imagery.

After calibration the Philips OLED811 produces an image very close to the reference. We managed to correct the white balance and eliminate the slight tint visible in the factory settings. Errors in the Color Checker measurements for SDR and HDR fell to around 1 to 2, and many samples are even below 1. That's a level at which differences from the reference image are hard to spot with the naked eye. We also improved the gamma, and only in the brightest whites is there a slight brightening remaining. In HDR the EOTF curve also tracks the reference closely, although the TV still tends to gently boost the brightness of small elements, such as stars or on-screen text. This gives the picture a little extra sparkle that shouldn't be there, but otherwise there's little to fault. It was already good out of the box, and after calibration we managed to refine most of the remaining shortcomings.

The digital processing of lower-quality signals is of a very high standard here, all thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. Upscaling itself also performs very well, meaning the TV's ability to lift lower-resolution sources to 4K is strong. We didn't notice any unnatural, sharp contours on the screen, and our test image featuring a model simply looked attractive.

OLED811 handles lower-quality material reasonably well, though it falls well short of perfection. The "Banding reduction" function helps to smooth tonal transitions and on the low setting gives a fairly good result. It does not remove bands between shades as effectively as similar solutions from some competitors, but at least it does not introduce new artefacts in the process. This is a sensible setting for everyday viewing. There is still some dissatisfaction, however, because the MediaTek Pentonic 800 chipset used here can, in other manufacturers' implementations, cope with the effects of heavy compression more effectively even at similarly low settings. Much therefore depends on how a given manufacturer makes use of its capabilities. We have a few more comments about the upscaling to 4K. There is a lot of detail, but the overall image looks rather soft. Edges are heavily smoothed, which robs the picture of a bit of sharpness and clarity. This can be partly corrected with the sharpness slider in the menu, though that will merely accentuate outlines rather than recover detail. On the plus side, there is no overscan; even with an SD signal the TV does not crop the edges of the picture.

Hisense U7S Pro uses a panel with a maximum refresh rate of 165 Hz at 4K, and in game mode it can even reach 330 Hz at Full HD. However, it's worth remembering that these top figures matter little in everyday use, because most content is limited to a maximum of 120 Hz (for example when playing on a console). Even so, the TV handles motion quite well and performs very respectably for an LCD design.

It's hard to fault the smoothness itself. In the menu you'll find a motion smoothing feature called "Motion Enhancement", which hides two sliders: blur reduction and judder reduction. These allow manual configuration of the smoother, which works well for both films and sport, effectively improving the raw TV signal.

In terms of motion handling the OLED811 performs excellently. At 120 Hz, which is useful for console gaming and watching sport, the picture stays clear and moving objects do not leave noticeable smears. The fast response of OLED pixels helps here; this is clear in the UFO test, even on dark backgrounds. There are also motion smoothing controls. For films you can adjust the level of smoothing to suit your taste, ranging from preserving a cinematic character to much smoother motion. A separate blur reduction setting is useful for fast-paced material such as sports broadcasts.

If you plan to connect a console or PC to the U7S Pro, you'll be more than satisfied. This TV is excellent for gamers. Hisense didn't spare any expense and fitted it with four HDMI 2.1 ports with full 48 Gbps bandwidth, so you don't need to juggle cables, as each port supports the full feature set. It offers automatic low-latency mode (ALLM) and VRR, which operates across a wide range from 48 Hz up to a whopping 330 Hz. Of course, that 330 Hz is for now a bit of a gimmick for owners of powerful PCs, since consoles will still be limited to 120 Hz, but it's good to have that headroom for the future. The Game Bar is also very useful while gaming. It's a handy on-screen menu for players where, without leaving the main TV settings, you can quickly change picture mode, enable a crosshair in the centre of the screen, or even switch to an ultra-wide display aspect, which PC simulator fans will appreciate. The only drawback to be aware of is an incorrect implementation of the HGiG standard in games. The TV ignores the console's HDR10 instructions and keeps forcefully altering the image in an attempt to "improve" it, which makes proper HDR setup in the console menu (where you set brightness using the symbols/checkerboard pattern) somewhat more awkward.

OLED811 has almost everything you could expect from a TV for gaming. It supports 120 Hz at Full HD, 1440p and 4K, and when connected to a PC it can reach 165 Hz. It also has VRR, which helps prevent screen tearing when frame rates fluctuate, and ALLM, which automatically switches to game mode. So you don't have to dig into the settings every time you power up your console.

Another plus is that HGiG works correctly, so once HDR is set on the console the TV doesn't apply its own changes to image brightness. There's also a Game Bar to check signal parameters and quickly change settings useful while gaming. The list even includes Dolby Vision for gaming, but there is a significant catch, which you can read about below.