Hisense U7Q vs Samsung S85F OLED

Since the algorithms responsible for blacks are performing quite well, we expected a similarly good effect regarding brightness and overall HDR quality. Unfortunately – here we have to disappoint you a bit.

The U7Q is a sufficiently bright television – under the best conditions, it can achieve around 800 nits, which indeed impresses on some scenes, especially in scenes like those from the film The Meg. Bright areas can shine, and the HDR effect is noticeable. The problem arises when there are very small, bright elements on a dark background – for example, in Sicario 2 or in the second scene from the film Life of Pi. In such moments, the dimming algorithms work too aggressively. Yes, the blacks look great then, but the brightest points can almost completely disappear, causing the HDR effect to vanish and the details to be barely visible. It's just the nature of this technology in this price segment.

As a consolation, it's worth mentioning that the U7Q is marketed as QLED (in practice, a PFS layer is used, which works very similarly), and it is indeed capable of displaying a wide colour palette – a DCI-P3 coverage of around 94% is a very good result for this class.

For an OLED, the Samsung S85F can truly shine – literally. Under favourable conditions, it is capable of generating brightness exceeding 750 nits. This is hugely significant, as most films are created with displays reaching around 1000 nits in mind. In practice, this means that in scenes with moderately large, bright elements, the image can look simply fantastic. However, it's not always so rosy. When there is a huge amount of light on the screen – whether it's an expansive, bright background or a whole frame filled with white – the S85F has to tone it down. In such scenes, brightness can drop by even four times. This limitation is well-known to essentially every OLED in this price segment, so we do not consider it a particular shortcoming. However, something that deserves praise and sets this model apart from the competition is its colour gamut coverage. Thanks to the QD-OLED panel, our colourimeter recorded values exceeding 100% DCI-P3 coverage and as much as 86% for the ultra-wide BT.2020 gamut. Such results are hard to find even in televisions costing several times more.

We tested the U7Q in the best possible picture mode, which is Filmmaker Mode. This is the mode that is supposed to provide the most "filmic" and creator-intended experience – right out of the box. Unfortunately… even this professionally sounding name does not guarantee a perfect picture.

In our unit, the problem lay in the incorrectly set white balance. Both in HD and 4K content, the picture had too much blue and red, which caused the screen to take on a slightly rosy tint. It didn't look terrible, but it was noticeable – especially in bright scenes and white backgrounds. This alone could perhaps be forgiven, but the biggest problem is managing brightness in HDR content. The EOTF curve from measurements confirms what we saw earlier during scene tests: the television can overly darken the smallest bright elements, causing them to nearly disappear, or on the contrary – excessively brighten the brightest ones, which affects the naturalness of the picture.

Samsung, as befits a manufacturer with ambitions, has equipped the S85F with a mode called Filmmaker. Its task is simple: to ensure that the colours on the newly purchased television are as true to what the director intended as possible. Sounds great… but, as is often the case, a theory that sounds great does not always translate into perfect practice.

In the tested unit, it quickly became apparent that the image – due to an excess of blue and red – looked as though someone had overdone the saturation a bit. As a result, quite significant colour errors occurred, particularly in 4K content. Moreover, there was a problem with brightness – the S85F could brighten most scenes more than it should, taking away their intended mood.

Fortunately, Samsung televisions, including the S85F, offer an impressive number of settings for advanced calibrators. This means that we could test what this panel is truly capable of when placed in the right hands.

Thanks to specialised tools, we managed to correct the colour quality in SDR content to nearly perfection. In materials with lower dynamic range, the delta E errors dropped below 0.5, which can be regarded as an almost reference result. The picture on television, YouTube, or classic Full HD looks really very good after calibration. Alright – but where did we not manage to improve the image so easily? Primarily, it concerns HDR quality content. Although we managed to somewhat 'tame' the white balance and eliminate pink tints in most scenes, unfortunately, we no longer had full control over brightness management. We set the local dimming settings according to the best observations – SDR: Medium, HDR: High – but the U7Q still did everything a bit its own way. There were still cases of excessive dimming or brightening of details that calibration simply could not eliminate. And although the overall reception of the content is significantly better, one must reckon that the U7Q will always have something to say at the end with an 'but'.

Thanks to the vast number of settings in the menu, we managed to bring the S85F to nearly an ideal level. The white balance in SDR content? Literally perfect – deviations do not exceed the value of “1”. So we can confidently say that in materials with not very high dynamics, we have an image close to reference here.

In HDR content, slight issues have arisen, but they are not significant in practice – most errors fall below the threshold of perceptibility, which is the value of “3”. We also managed to tame the S85F when it comes to brightness management – the EOTF curve, even in movies, holds an almost perfect line. This is one of those cases where after calibration, you can comfortably forget about the settings and simply enjoy films and series at the highest level.

There are situations where we would like to smooth out tonal transitions a bit, especially in older materials – those with limited source quality. The U7Q is equipped with a feature called "Smooth and Gradient Image," but unfortunately... it works very poorly. In the "Low" option, the effects are practically unnoticeable, and other settings smooth details but do not improve tonal transitions. The only positive aspect is that the feature does not interfere with film grain, so it does not ruin the natural structure of the image.

Fortunately, upscaling content performs quite well. The image is not excessively sharpened, and there is no artificial clarity – and although it is known that this is not the level of high-end televisions, the U7Q handles displaying really old content in a completely acceptable manner without any issues.

The tonal transition smoothing function in the S85F works really effectively – it can completely eliminate the problem of visible banding in very poor quality materials, such as those from YouTube. Unfortunately, even the lowest level of this option comes with compromises. Noise reduction is aggressive enough that it can smooth out the film grain that many of us consider a key element of the cinematic experience. At the "Standard" level, we did not notice that this function removed anything significant from the image, so we can recommend this setting. On the other hand, the "High" level is a different story – it can smooth out not only noise but also subtle, desirable details such as the texture of objects.

As for image scaling, the S85F performs very well. The material looks sharp, and the only minor imperfection is slightly visible aliasing of contours. And there’s still the persistent issue with Samsung televisions – overscan. This can cause the frame to be slightly cropped in certain scenes, which is worth keeping in mind when watching very old content.

U7Q is indeed a very fast television, just like its more powerful version "PRO". At a resolution of 4K, it supports up to 144 Hz refresh rate, and if someone wants even more – in Full HD, you can achieve up to 240 Hz! This will mainly benefit PC gamers, but it is worth appreciating – it is a rarely seen feature in this price segment. Right from the start, it is clear that the U7Q has been designed with dynamic content in mind, such as games or sport. In films, we are not left "out in the cold" either – the U7Q offers an "Ultra Motion Smoothness" feature, where using two sliders you can adjust whether you prefer a smoother, theatrical image or something closer to a cinematic style with a visible film frame. It is good that, as with most manufacturers, we have a choice here as well and can adjust it to our own preferences.

The S85F is a mind-blowingly fast television – and this is not just an empty phrase for effect. Thanks to the 120 Hz OLED panel, dynamic scenes, whether in games or while watching a live match, look exactly as they should – smoothly, sharply, and without the feeling that something is “slipping away” from the frame. The lightning-fast pixel response time, typical of OLEDs, plays its part here. Transitions between frames are virtually instantaneous, and the picture remains clear even during the fastest camera movements. A ball flying across half the pitch? A car racing in a chase scene? Here, everything is clear and free from the characteristic “trail” of LCDs.

This is exactly what we expect from a good OLED – no compromises when it comes to motion fluidity. The S85F gives the impression that regardless of the pace of the action, we can focus on what is happening on the screen, rather than the imperfections of the image.

The Hisense U7Q is a television designed with gamers in mind – and this is immediately evident from its gaming capabilities. It has practically everything you could wish for: variable refresh rate (VRR) – check, automatic game mode (ALLM) – check, and on top of that, high refresh rates of up to 240 Hz in Full HD and support for various resolutions, not just 4K. This is truly a great set of features that makes the U7Q perform well both in fast-paced first-person shooters on consoles and in more demanding titles on PC. Of course – as with most Hisense models – there is a lack of proper implementation of the HGiG feature. It's a shame because HGiG allows console brightness to be matched to a specific television, which in practice makes displaying HDR games according to the creators' intent much easier. Without this, you simply have to reckon with certain limitations in the final HDR image in games.

The S85F has practically everything on board to become the dream screen for gaming. Four full-fledged HDMI 2.1 ports with a bandwidth of 48 Gb/s, support for VRR, ALLM, a super-detailed Game Bar that clearly shows all parameters – and on top of that, a gem in the form of Game Motion Plus. This motion smoother makes animation in games more enjoyable, while input lag only increases slightly. This is a rare combination, and it’s a big plus for Samsung.

Now comes the moment when we need to complain a little. The lack of Dolby Vision in Samsung televisions has become standard, so there’s no point in hoping (unless something changes in a few years) – but the disappearance of HGiG after the software update is something hard to explain. HGiG (which stands for HDR Gaming Interest Group) is a mode that allows for precise reproduction of brightness in HDR games, in accordance with the creators' intentions. Without it, HDR calibration on a console becomes less precise, so we can end up with an image that is too dark in the shadows or excessively overexposed.

Perhaps Samsung will fix this in the next update – and we have high hopes for that. Because if HGiG returns, the S85F will become nearly the perfect television for gamers.