Hisense U7Q PRO vs Sony BRAVIA 2 II (S25M2)

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for HDR content to be displayed as intended by the creators, even in more demanding scenes with strong lighting. In practice, it is often very good, but not always perfect. In bright scenes with large areas – like the test chart with intense sunlight from the movie "Pan" – the U7Q PRO makes a huge impression. It can almost dazzle with its brightness, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn't always manage to maintain this when many small bright details appear on a dark background. In such moments, the local dimming algorithms choose to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. However, with such a large number of dimming zones, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is decidedly positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, while BT.2020 is around 73%.

The Sony Bravia 2 II is not a very bright TV and unfortunately that is immediately apparent in HDR. In our measurements brightness stayed around 300 to 330 nits, which is clearly too low for the brightest parts of the image to look truly impressive. In practice, HDR here does not differ that much from standard SDR. Bright highlights, the sun or lamps are of course visible, but they lack the intensity you would expect from HDR material. The Bravia 2 II therefore performs much better with standard SDR content, and in that use its limited brightness will be least noticeable.

Colour gamut coverage

The Sony Bravia 2 II is also not impressive in terms of colour. The TV does not use any additional gamut‑expanding filter, such as the quantum dots found in QLED TVs or a PFS phosphor layer. In our measurements coverage of the DCI‑P3 gamut was about 78%, and the very wide BT.2020 roughly 57%. That's definitely too little to talk about truly saturated colours in HDR material. More intense reds, greens or turquoises will simply be less striking than on TVs with an expanded colour gamut. The Bravia 2 II therefore performs much better in the Rec.709 standard, the gamut used for films, series and television in SDR.

We tested the U7Q PRO in the best possible picture mode offered by this model – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. However, that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was skewed towards blue, giving the overall impression of being a bit "colder". It may not be glaring, but it is definitely noticeable – especially on white backgrounds, which seemed slightly bluish rather than neutral. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF graphs. All this together means that without calibration, the image can appear somewhat unnatural – too cool, with slightly exaggerated dynamics. Therefore, we decided to carry out our own calibration – and you can see its effects and graphs below.

The out-of-the-box colour reproduction in Cinema mode was actually quite good, at least for ordinary SDR material. The Bravia 2 II had a slight tendency to boost reds, so some colours shifted to slightly warmer, at times faintly pinkish, tones. However, this wasn’t a major fault and during normal viewing the picture still looked fairly natural. There was a bit more happening with image brightness. Looking at the gamma curve, you can see Sony doesn’t stick perfectly to the reference value. The darkest areas are slightly lifted, while as brightness increases the gamma gradually rises and a larger part of the picture becomes darker than it should. That said, it’s not such a large difference as to be very distracting in everyday viewing. Overall, SDR straight out of the box performs quite respectably.

The situation is considerably worse in HDR. We’ve already mentioned the limited colour gamut, but in addition the Bravia 2 II noticeably manipulates image brightness here. The EOTF curve sits below the reference value for a large part of its range, which means the TV renders most mid and brighter parts of a scene darker than the source material intends. Only towards the very end of the range does the curve flatten out, as the panel reaches the limits of its capabilities. Combined with a peak brightness of around 300 nits, this results in HDR that not only lacks much brightness, but can also simply look too dark.

Thanks to the calibration, we managed to tame the white balance in SDR and HDR content. In the case of SDR materials, the effect is really very good – the image becomes neutral, cohesive, and simply pleasant to take in. Everything looks as it should.

HDR performs a bit worse. Although the white balance appears correct and the image overall gains in naturalness, unfortunately, the delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the television manages brightness in HDR mode with the U7Q PRO model. This is where the limitation comes into play. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a distinct drop, meaning the television darkens the smallest areas more than it should. On the other hand – the brightest elements can sometimes be overly bright. As a result, some details get lost, others are too aggressive, and overall control over brightness does not always match what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of colour. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it in its own way.

Calibration did a lot for the Bravia 2 II, particularly with SDR content. Above all, we managed to even out the white balance and tidy up the gamma, which now follows the reference value much more closely. As a result, the image no longer has the previous pink cast, and the brightness across different areas is much better organised. You can also see this in the colour errors, which after calibration fell to a very low level (with slight issues in the most saturated reds). We also partially managed to rein in the Bravia 2 II in HDR, especially in the way the television handles image brightness. However, there is one thing no calibration can fix: the capabilities of the panel itself. A narrow colour gamut means the television is physically unable to reproduce the most saturated colours present in HDR material. On top of that, the low contrast of the IPS panel means darker scenes are veiled by a grey haze, which robs colours of some of their depth. So we can improve how the Bravia 2 II makes use of its capabilities, but unfortunately we cannot overcome the panel's inherent limitations.

If someone happens to come across older materials where the colour banding issue occurs – Hisense has a solution for that. In the U7Q PRO, we find a function called "Smooth and Gradient Image". Set to the "Medium" level, it works really well – removing most issues with gradation while not smoothing out the entire image, like blurring in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Well done on the implementation!

As for upscaling weaker materials, it is simply good. It is not at the level of the most expensive televisions with advanced upscaling, but older content looks good. There is minor aliasing at very low resolutions, but this is completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image is neither cropped nor artificially stretched.

The upscaling on the Bravii 2 II is quite good and, in that respect, the TV matches the standard Sony has set. Lower-resolution content is sensibly upscaled to 4K, and the image is slightly smoothed in the process without excessive edge sharpening. The situation is worse when it comes to improving footage with visible compression artefacts. This is handled by the "Digital Noise Reduction" function, which at the "High" setting can indeed smooth out some unpleasant tonal banding. The problem is that it does this rather aggressively and, along with the imperfections, it also removes a lot of fine detail, including natural film grain. What is more, when there is more motion on screen its effectiveness drops sharply and any improvement is then minimal. For everyday use we therefore tended not to use this function.

“Speed” – this word came up most often during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-range price category. Of course, PC gamers will benefit the most from its full capabilities, but even with everyday viewing, it's clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the fluidity of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic look, with subtle motion, to stronger smoothing with the characteristic “telenovela effect.”

Bravia 2 II uses a 60 Hz panel and, given its capabilities, handles motion quite well. However, bear in mind that it is a basic panel and its limitations are already clearly visible, especially during sports. The TV cannot interpolate 50/60 fps material to a higher refresh rate, so it cannot further improve the sharpness of fast-moving objects. For films and series, however, it offers a conventional motion smoothing feature that can reduce the characteristic judder of material shot at 24 fps.

The Hisense U7Q PRO is a television that seems almost designed with gamers in mind. It has practically everything one could expect from a gaming display: variable refresh rate (VRR), automatic low latency mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which means the system limitation of tone mapping on the television side. This means that when configuring HDR brightness on the console, we do it "by eye" or search for settings in online guides, as the display does not show the actual range of its brightness. It’s a pity – because HGiG indeed makes it easier to match the console to the television and helps avoid overexposure or overly dark scenes in HDR games.

Fortunately, the other features work very well. Input lag is low, responsiveness is excellent, and the handling of other functions is impeccable. And while not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.

The Bravia 2 II is not a television that lends itself well to gaming, and the list of features shows that quite quickly. You essentially only get the automatic low-latency mode ALLM and a simple Game Bar that lets you view basic signal information and change a few settings. But that is where the list of strengths ends. The TV does not support VRR or 120 Hz (not even at lower resolutions), and on top of that it has problems with a proper implementation of the HDR HGIG format. It is suitable for occasional console gaming, and thanks to low input lag controls remain responsive, but if someone is looking for a TV primarily for games, the Bravia 2 II will simply be a rather limited choice.