Hisense U7Q PRO vs Samsung QN85F

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for HDR content to be displayed as intended by the creators, even in more demanding scenes with strong lighting. In practice, it is often very good, but not always perfect. In bright scenes with large areas – like the test chart with intense sunlight from the movie "Pan" – the U7Q PRO makes a huge impression. It can almost dazzle with its brightness, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn't always manage to maintain this when many small bright details appear on a dark background. In such moments, the local dimming algorithms choose to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. However, with such a large number of dimming zones, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is decidedly positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, while BT.2020 is around 73%.

Although more than twice the number of dimming zones compared to its predecessor did not translate into a spectacular jump in black levels and contrast, we definitely felt it in the HDR effect itself. The QN85F is up to 50% brighter than last year's model, making a huge impression in dynamic scenes. The peak brightness can reach almost 1700–1800 nits, which is truly impressive for Mini-LED in this class. The best part is that almost regardless of the scene being watched, the HDR effect remains strong and vibrant. In four out of five test scenes, brightness was maintained around 1000 nits, a level that in most cases allows the viewer to experience the true magic of this format. Of course, in scene number 4 from the film Sicario 2, the limitations of Mini-LED technology become apparent – the brightness of the helicopter’s small light drops to around 500 nits. This result is not stellar, but it is still much more acceptable than last year's model. Samsung therefore deserves applause, as the improvement in brightness in the QN85F is drastic compared to its predecessor. However, it is a shame about a certain trend visible in this year's televisions – the manufacturer has worsened the colour gamut coverage. Although the QN85F has a QLED panel, its score of around 90% DCI-P3 is average, and in the most demanding films, it can lead to less vibrant colours than its predecessor. Despite this shortcoming, the overall HDR effect stands at an excellent level and truly makes a big impression in this class of devices.

We tested the U7Q PRO in the best possible picture mode offered by this model – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. However, that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was skewed towards blue, giving the overall impression of being a bit "colder". It may not be glaring, but it is definitely noticeable – especially on white backgrounds, which seemed slightly bluish rather than neutral. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF graphs. All this together means that without calibration, the image can appear somewhat unnatural – too cool, with slightly exaggerated dynamics. Therefore, we decided to carry out our own calibration – and you can see its effects and graphs below.

Samsung QN85F offers several preset picture modes, but by default, when the television is turned on, it starts in "Eco" mode. And we could actually end the discussion here, because for such a model, using this setting makes no sense – the picture is washed out, unpleasant, and far from what we expect from a television of this class. We therefore carried out our tests in the best of the available modes, which is the Filmmaker mode. Its purpose is to faithfully reproduce what the directors saw during the filming of the movies, and indeed this is the setting that performs best among all factory options. However, this does not mean that it is without flaws.

Both in SDR and HDR, the QN85F quite strongly emphasised warm colours. This resulted from deficiencies in white balance, where there was a distinct lack of blue. Additionally, the picture was sometimes overexposed – as indicated by both the gamma brightness characteristic and the EOTF curve, which showed that the television tends to blow out scenes. In SDR, the colour reproduction errors (Delta E levels of 4-5) were still acceptable, but in HDR the discrepancies became quite large and clearly deviated from what the creators intended to show us. Fortunately, Samsung provides a wide range of calibration tools in its televisions, so – as always – we proceeded with professional calibration to see how much could be improved.

Thanks to the calibration, we managed to tame the white balance in SDR and HDR content. In the case of SDR materials, the effect is really very good – the image becomes neutral, cohesive, and simply pleasant to take in. Everything looks as it should.

HDR performs a bit worse. Although the white balance appears correct and the image overall gains in naturalness, unfortunately, the delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the television manages brightness in HDR mode with the U7Q PRO model. This is where the limitation comes into play. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a distinct drop, meaning the television darkens the smallest areas more than it should. On the other hand – the brightest elements can sometimes be overly bright. As a result, some details get lost, others are too aggressive, and overall control over brightness does not always match what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of colour. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it in its own way.

After calibrating the film mode, we managed to tame the colours in both modes to near perfection – most of them did not exceed an error value of 3, which is the threshold of perception by the human eye. The image became more natural, fuller, and at the same time free from bloom, which was noticeable right after taking the television out of the box. This shows the great potential of the QN85F and how well it responds to precise settings. However, this does not change the fact that certain technological barriers cannot be overcome. Despite the enormous benefits of calibration, there are still limitations of the panel itself. Although the number of dimming zones has doubled compared to its predecessor, the algorithms controlling the backlighting can manipulate brightness in their own way. Sometimes this leads to slight colour inaccuracies or gently visible halo effects around bright objects. Nevertheless, the experience after calibration is truly pleasant and demonstrates how good a screen the QN85F can be if we just take a moment for proper settings.

If someone happens to come across older materials where the colour banding issue occurs – Hisense has a solution for that. In the U7Q PRO, we find a function called "Smooth and Gradient Image". Set to the "Medium" level, it works really well – removing most issues with gradation while not smoothing out the entire image, like blurring in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Well done on the implementation!

As for upscaling weaker materials, it is simply good. It is not at the level of the most expensive televisions with advanced upscaling, but older content looks good. There is minor aliasing at very low resolutions, but this is completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image is neither cropped nor artificially stretched.

Although the native tonal transitions on the QN85F with 4K material perform excellently, we do not always deal with content in the highest resolution. At that point, it becomes crucial how the television handles upscaling and digital image processing. This process is managed by Samsung's proprietary processor – AI NQ4 Gen2. In practice, it operates very efficiently. If visible colour banding or other undesirable phenomena occur on the screen, for instance, in materials from YouTube, they can easily be smoothed out using the "noise reduction" feature. Set to a medium level, it improves tonal transitions without excessively blurring desired details. However, it is important to remember that – as with most Samsung televisions – this function heavily interferes with the film grain. Therefore, during cinematic screenings, it is wise to use it cautiously to avoid losing the natural character of the image.

The upscaling itself looks very good. Test materials in lower resolutions were displayed sharply and clearly, with a great deal of detail. The only downside remains the issue of overscan, which is the trimming of the edges of the screen. In most situations, this is not noticeable, but with very old materials below HD quality, there may be cases where a fragment of the image from the left side gets slightly cut off.

“Speed” – this word came up most often during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-range price category. Of course, PC gamers will benefit the most from its full capabilities, but even with everyday viewing, it's clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the fluidity of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic look, with subtle motion, to stronger smoothing with the characteristic “telenovela effect.”

Motion smoothing and fluidity in the QN85F is a topic worth discussing in more detail, as the television is equipped not with a standard 120 Hz panel, but with a 144 Hz one. The extra hertz will mainly be appreciated by PC gamers, but the mere presence of such an option can be seen as a nice addition and a sign of the times – it’s hard to complain about the trend towards faster panels, as in practice, each of us would prefer the image to be as smooth as possible. However, the most important thing is how the television handles typical 120 Hz refresh rates – in the case of consoles, sports, or films recorded at 24 or 30 frames per second. Here, the QN85F performs really well. In films, one can easily adjust the character of the image thanks to the "image clarity" function, where we find two adjustable sliders. Key for screenings is the one responsible for reducing judder. Lower values give the image a more cinematic character with preserved "frame rate," while higher values lead to strong smoothing reminiscent of television theatre.

The Hisense U7Q PRO is a television that seems almost designed with gamers in mind. It has practically everything one could expect from a gaming display: variable refresh rate (VRR), automatic low latency mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which means the system limitation of tone mapping on the television side. This means that when configuring HDR brightness on the console, we do it "by eye" or search for settings in online guides, as the display does not show the actual range of its brightness. It’s a pity – because HGiG indeed makes it easier to match the console to the television and helps avoid overexposure or overly dark scenes in HDR games.

Fortunately, the other features work very well. Input lag is low, responsiveness is excellent, and the handling of other functions is impeccable. And while not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.

The Samsung QN85F makes a really great impression in terms of gaming features. It has four HDMI 2.1 ports, so we can easily connect multiple devices simultaneously. There is also variable refresh rate (VRR) which prevents screen tearing, as well as an automatic game mode (ALLM) that allows the television to switch to the appropriate settings when we start the console. Additionally, it supports refresh rates of up to 144 Hz – something that PC gamers will particularly appreciate, but the mere fact that such an option is available shows that Samsung is fully committed to supporting gamers. The Game Bar panel also deserves praise. It provides a quick overview of the most important parameters – from frame rate to refresh mode, even including shortcuts to picture settings. Instead of navigating through the entire menu, everything is at hand, which proves to be very convenient in practice. However, the most interesting addition is the Motion Plus gaming feature. It's effectively a motion smoother adapted for the gaming world. When enabled, the image becomes smoother, sometimes looking as if we've gained several extra frames, and importantly – the response time doesn’t increase enough to hinder gameplay. This solution truly sets Samsung's 120Hz televisions apart from competitors.

[UPDATE] We have updated our tests of Samsung televisions from the 2025 model year due to the release of software version 1131, which restored the crucial gaming feature HGiG.

The only major downside remains the lack of proper HGiG support. This is a standard responsible for correct tone mapping in HDR games, meaning that brightness and contrast are displayed as intended by the creators. Without HGiG, we have to adjust brightness manually, which doesn’t always yield perfect results. The feature was available in previous models, but it vanished from the QN85F after one of the updates. We hope that Samsung will quickly resolve this issue, and we will keep checking to see if it has been fixed.