Hisense U7Q PRO vs Philips OLED820

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for HDR content to be displayed as intended by the creators, even in more demanding scenes with strong lighting. In practice, it is often very good, but not always perfect. In bright scenes with large areas – like the test chart with intense sunlight from the movie "Pan" – the U7Q PRO makes a huge impression. It can almost dazzle with its brightness, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn't always manage to maintain this when many small bright details appear on a dark background. In such moments, the local dimming algorithms choose to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. However, with such a large number of dimming zones, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is decidedly positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, while BT.2020 is around 73%.

When it comes to HDR quality, the Philips OLED820 uses the same class of WOLED panel found in its biggest rivals – the LG C5 and Samsung S90F. This means we can expect really solid results. This year, mid-range OLED panels can exceed the threshold of a thousand nits, and the tested model reaches around 1300 nits in some films. This is an outstanding result, allowing the director's vision to be conveyed with immense precision, as this is the brightness range in which contemporary productions are mastered. Of course, there are situations where even the OLED820 has to compromise. Full-screen scenes filled with white, like those in the film The Meg, can drop brightness to 400–500 nits, which clearly weakens the effect. This is a characteristic of OLED technology that has yet to be fully eliminated. Despite this limitation, it is hard not to appreciate the HDR in this model – high luminance and a wide DCI-P3 colour gamut coverage of 99% make the image simply look fantastic.

We tested the U7Q PRO in the best possible picture mode offered by this model – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. However, that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was skewed towards blue, giving the overall impression of being a bit "colder". It may not be glaring, but it is definitely noticeable – especially on white backgrounds, which seemed slightly bluish rather than neutral. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF graphs. All this together means that without calibration, the image can appear somewhat unnatural – too cool, with slightly exaggerated dynamics. Therefore, we decided to carry out our own calibration – and you can see its effects and graphs below.

The colour reproduction in the factory settings really surprised us, and positively so. The Philips OLED820, switched to Filmmaker mode, immediately showed that it was quite well tuned in terms of colour. The white balance was relatively accurate, though there was a slight deficiency in the blue hue, which occasionally gave the image a slightly yellowish tint. However, this is not a flaw that particularly detracts from everyday viewing. A bigger issue arose with the brightness characteristics. The gamma curve clearly deviated from the ideal, with the line below the expected values, causing the image to be excessively brightened, and the colours looked as if they were covered with a light milky filter. This effect was also noticeable in tests using the Colour Checker pattern, where more pronounced errors appeared.

Thanks to the calibration, we managed to tame the white balance in SDR and HDR content. In the case of SDR materials, the effect is really very good – the image becomes neutral, cohesive, and simply pleasant to take in. Everything looks as it should.

HDR performs a bit worse. Although the white balance appears correct and the image overall gains in naturalness, unfortunately, the delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the television manages brightness in HDR mode with the U7Q PRO model. This is where the limitation comes into play. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a distinct drop, meaning the television darkens the smallest areas more than it should. On the other hand – the brightest elements can sometimes be overly bright. As a result, some details get lost, others are too aggressive, and overall control over brightness does not always match what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of colour. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it in its own way.

After calibration, both the Filmmaker mode and the gaming mode gained a lot. A slight adjustment of the white balance and an improvement in brightness characteristics produced excellent results in SDR content – the image looked almost perfect, natural, and very close to reference. In the case of HDR materials, the situation was similar, the colours were presented wonderfully, and it was hard to find anything to criticise. However, we noticed a certain feature, which we already pointed out when comparing scenes from the film Billy Lynn. The analysis of the EOTF curve showed that the television has a slight tendency to dim details in the blacks, so the darkest parts are not always displayed exactly as intended by the director. Nevertheless, the effect after calibration is stunning, and the OLED820 is emerging as one of the more interesting screens in its class. It just needs a little pampering, and there really is nothing to worry about.

If someone happens to come across older materials where the colour banding issue occurs – Hisense has a solution for that. In the U7Q PRO, we find a function called "Smooth and Gradient Image". Set to the "Medium" level, it works really well – removing most issues with gradation while not smoothing out the entire image, like blurring in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Well done on the implementation!

As for upscaling weaker materials, it is simply good. It is not at the level of the most expensive televisions with advanced upscaling, but older content looks good. There is minor aliasing at very low resolutions, but this is completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image is neither cropped nor artificially stretched.

Fortunately, the earlier effects of the mentioned posterisation can be quite effectively mitigated. The "distortion reduction" function set to a medium level deals with unwanted colour banding, improving the smoothness of tonal transitions. It does happen that it works a bit too aggressively and also smooths out some details – such as minor skin imperfections of the actors – but nevertheless, it can be considered worth using without substantial compromises. The upscaling in the OLED820 also performs quite well. The test image with the model is exceptionally soft, sometimes even too much so, although this can be rectified by slightly boosting the sharpness in the picture menu – this is really a matter of individual preference. The absence of overscan issues with very low-resolution content is also commendable, meaning we don't have to worry that the image will be unnecessarily cropped.

“Speed” – this word came up most often during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-range price category. Of course, PC gamers will benefit the most from its full capabilities, but even with everyday viewing, it's clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the fluidity of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic look, with subtle motion, to stronger smoothing with the characteristic “telenovela effect.”

The fluidity of motion is an area where OLEDs always shine, and the Philips OLED820 confirms this rule. The panel itself offers a refresh rate of 144 Hz, which primarily benefits PC gamers, but even with standard television sources or consoles, where it operates at 120 Hz, the motion is fast, sharp and simultaneously smooth, without signs of blurring. This is thanks to the remarkable response time between pixels, which maintains image clarity in every dynamic scene. The manufacturer has also added its own smoother called "Motion Style". In the menu, we find two sliders – the first, responsible for fluidity, allows adjustments to the number of artificially added frames in films. This way, we can choose a raw, cinematic character with a distinctly visible film frame or a more theatrical image with smooth motion. The second slider is for motion blur reduction, particularly useful in sports broadcasts. Here, we definitely recommend setting it to the maximum value, as the effect is truly excellent.

The Hisense U7Q PRO is a television that seems almost designed with gamers in mind. It has practically everything one could expect from a gaming display: variable refresh rate (VRR), automatic low latency mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which means the system limitation of tone mapping on the television side. This means that when configuring HDR brightness on the console, we do it "by eye" or search for settings in online guides, as the display does not show the actual range of its brightness. It’s a pity – because HGiG indeed makes it easier to match the console to the television and helps avoid overexposure or overly dark scenes in HDR games.

Fortunately, the other features work very well. Input lag is low, responsiveness is excellent, and the handling of other functions is impeccable. And while not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.

The Philips OLED820 is one of the most complete televisions for gamers. On board, we find practically everything one could expect: two HDMI 2.1 ports with full bandwidth of 48 Gbps (it's a shame there aren't four), variable refresh rate VRR, automatic game mode ALLM, support for Dolby Vision in games, and a good implementation of the HGiG mode. The television handles lower resolutions at 120 Hz with ease, so one can count on considerable flexibility when choosing different picture modes on the console. Philips also includes a Game Bar – a panel that allows changing picture modes, adding a crosshair, or previewing parameters. Although it looks rather clunky and is less polished than that of the competition, it does its job. In practice, therefore, the OLED820, in addition to a full set of four HDMI 2.1 ports, offers nearly everything a gamer could need.